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Silvia Basso
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               1
Audi Allroad
                           “No notarás la diferencia”



          Objetivo: comunicar que el Audi Allroad es un coche para
                           todo tipo de terrenos.




Portfolio de Silvia

                                                                     2
Gráfica




Portfolio de Silvia

                      3
El Noticiero
  Objetivo: comunicar que El Noticiero es el periódico más objetivo.




Portfolio de Silvia

                                                                       4
Gráfica




Portfolio de Silvia

                      5
FAD
                      Fundación de Ayuda contra la Drogadicción



    Objetivo: evitar el consumo de drogas entre la población joven.




Portfolio de Silvia

                                                                      6
Gráfica_1




Portfolio de Silvia

                      7
Gráfica_2




Portfolio de Silvia

                      8
Gráfica_3




Portfolio de Silvia

                      9
BMW
                           “La carretera te espera”




          Objetivo: comunicar los atributos de los coches BMW bajo
              el paraguas de la experiencia de la conducción.




Portfolio de Silvia

                                                                     10
Gráfica_1




Portfolio de Silvia

                      11
Gráfica_2




Portfolio de Silvia

                      12
Gráfica_3




Portfolio de Silvia

                      13
Microsite
Las mejores carreteras del mundo




Portfolio de Silvia

                                   14
App
Las mejores carreteras del mundo




Portfolio de Silvia

                                   15
Banc de Sang i Teixits
                      Objetivo: promover la donación de sangre.




Portfolio de Silvia

                                                                  16
Punto de partida




Portfolio de Silvia

                      17
Guerrilla
Lineal supermercados




                         Cortinilla de plástico en lineal con mensaje:
                             “¿Y si aquí detrás no quedara leche?
                      Más grave sería que se acabaran nuestras reservas.”




Portfolio de Silvia

                                                                            18

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Portfolio Silvia Basso