Riddle me this. What is the best tool to discover the answers to the questions Google users ask? One tool? Ha.
While one tool may give you some of the answers you want, a step-by-step approach with a variety of select tools will give you the answers you need!
Take a walk through Gotham City’s underworld as we uncover both the process and tools you’ll need to win worthy search visibility and traffic.
29. @simmonet
#BrightonSEO
#BatmanSEO
Where do featured snippets come from?
Featured snippet algorithm is a
normal search result, emphasized
with special layout.
Low Hanging Fruit:
What You’re Ranking For Today
33. @simmonet
#BrightonSEO
#BatmanSEO
Filter Queries by Question Type
• Consider with & without ‘how’ ‘what’ ‘where’ etc.
• Look for terms that can't be easily reduced to a
dictionary definition.
• + Prepositions / comparisons i.e. “Best”, “Fastest”
• Long-tail queries are generally easier
39. @simmonet
#BrightonSEO
#BatmanSEO
Grab 10-20 With Search Potential
• Aligned with business
• Search vol. juice is worth the squeeze
• Snippet 3+ lines of text
(normal qualifier)
• Target page is ‘good’
59. @simmonet
#BrightonSEO
#BatmanSEO
• Great tool, can hide / filter and build lists
• Select queries that already have Snippets
• Longer tail queries (4+ words) generally easier
• Search volume helps focus
Save top 100
93. @simmonet
#BrightonSEO
#BatmanSEO
Build Queries From Queries
Excel Sheet
• Paste in your query list
• Formula
=CONCAT("https://www.google.com/search?q=
",((SUBSTITUTE(SUBSTITUTE(A3," ","+"),"'",""))))
Google Search Format
94. @simmonet
#BrightonSEO
#BatmanSEO
Build Queries From Queries
Excel Sheet
• Paste in your query list
• Formula
=CONCAT("https://www.google.com/search?q=
",((SUBSTITUTE(SUBSTITUTE(A3," ","+"),"'",""))))
Gets Rid of Spaces, Apostrophes ++
115. @simmonet
#BrightonSEO
#BatmanSEO
Fix, Augment or Build?
• Can you provide a better answer?
• Is there a simple fix?
• Markup
• Content formatting
• Summary addition
• Images / video / alt / size (5x4)
• Internal signals / links
• Are you at least a choice?