The open innovation model is driven by a structure and a stage gate process. This a presentation of 2 innovation models, example and description of the proposed process powered by Tools from Salesforce.com

1. Enabled by SalesForce.com
Simon Boucher in collaboration with:
JF Kuersteiner and Frédéric Gagnon of Fujitsu
September 2013

2. » Innovation and Collaboration:
» Concepts
» Proposed Solution

3. ■ North-American and European sales revenues
from new products have increased by 60% but
time to market has been reduced by 30%
■ Canada ranks 18th among 121 countries on the
innovation index. Ironically, companies with a
dedicated R&D department are decreasing.
■ Networking and exchanges between business
divisions and clients drives the development of
new ideas
■ Collaboration can be enabled by an
unprecedented number of technologies
■ Opportunity: Create an innovation structure and
culture
■ Opportunity: Structure innovation through open
technologies enabling an extended business
network
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4.  Introduction in 3 steps
Models
Processes
ToolBox
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5. Innovation models
In 50 years, the concepts of innovation process has evolved
significantly, from a simple (closed) linear model towards a more
complex interactive, collaborative and open innovation model.
 Models
 Examples
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6. Models
Linear, closed innovation model – R&D
Science
knowledge base
Lab activities
Research
Development
Implementation
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7. Models
Open innovation model (Interactive & collaborative)
External
Kowledge base(s)
Internal
Knowledge base(s)
Suppliers
Partners
Clients
Employees
Research
Development
Implementation
Source: Chesbrough 2003
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8. Innovation: Needs a structure
Clients concerns
Voice of the customer
Surveys
Service requests
Execution:
Innovation process
Research – Idea generation
Partners
Suppliers
Service Clients
Clients
Sales reps
Openness:
Collaboration
Development - iterations
The combination of rigorous execution & open
collaboration enables the open innovation approach
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9. Example: Open Innovation Process ≠ R&D only
 In 2003, Philips broke up
the fortress of its Research
Labs
Old Philips model
Le cas de Philips (Chesbrough)

10. Example: Open Innovation Process ≠ R&D only
■ They built the High Tech
Campus Eindhoven
■ A world‐class technology
centre of high tech
companies collaborating
together in the
development of new
technologies
New Philips model

11. Example: Open Innovation at Cirque du Soleil
Cirque du Soleil must develop ideas on the periphery of creation, upstream. This
brainstorming work—which is done to seek out new talent, develop acts and identify new
areas of knowledge and technology—now also calls on external resources. Cirque du Soleil
has established strategic alliances with educational institutions, including polytechnics and
circus schools, to feed its inspiration and stock its cupboard of ideas. Acts and equipment
are now thought out, tested and assessed several months in advance. Based on assessment
results, certain ideas will be developed further in order to potentially incorporate them into
a show. Some 50 act concepts are now under study, and 15 or so have come to fruition.

12. Innovation process overview

13. Managing the Innovation Process
A «Stage Gate» approach
Idées
Pendant chaque étape, il est nécessaire de se demander:
que nous voulons aller plus loin ou pas » (go/no go) ?
« Est-ce
De nombreux processus différents ont été proposés, — linéaires,
bouclés, ouvert, etc. — mais la majorité commence par les idées et
leur raffinement et finit par le lancement d'une offre et son suivi.
De nombreuses appellations et représentations existent : pipeline
de l'innovation (innovation pipeline), innovation funnel (rarement
traduit par « entonnoir » de l'innovation), etc.

14. Main causes of failure
■ Bad evaluation of the client’s needs and
market (45 %)
■ Insufficiently structured development
■ Undifferentiated product
■ Insufficient product definition
■ Product not part of the strategic mix, insufficient management
support
■ Deficient product marketing(25 %)
■
Not enough budget or ressource, too many products
Winning at New Producs : creating value throught innovation / Robert G.
Cooper. – 4th ed., 2011, by Addison-Wesley Publishing Company, Inc.
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15. Innovation
Expectations from the innovation tool-box
 Enable the capture of ideas
 Identify the momentum as it builds up around an idea
 Manage an innovation strategy
 Structure a realization process and ensure rigorous execution
 Ensure consistency between idea and resulting product/service
 Manage development projects based on priorities and strategic alignment
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16. Innovation
Expectations from the collaboration tool-box
 Instantaneous or asynchronous communication capabilities that can be
extended to internal and external groups or communities
 Collect of ideas from clients or suppliers
 Manage communications around ideas, not around people
 Breadth of Tools for communication and networking
 Enables the sharing of information, and quick feedback
 Build and maintain communities of interest, build engagement
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17. Innovation powered by Salesforce
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18. Current Salesforce client and new clients!
■ Innovation
■ Companies that have not yet structured their
innovation strategy/processes
■ Organizations that have limited R&D or
innovation resources
■ Enterprises with mature products/services
portfolio, with growth or differentiation issues
■ CMOs, COOs, mostly business folk
■ Managers with OPEX accountability
■ Collaboration
■ Companies that have no collaboration tools
■ Organizations with SFDC and CRM in place
■ Enterprises looking to become more customercentric, or to involve their network in the
innovation process today
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19. Elements of the Open Innovation Solution
■
■
■
■
■
■
Innovation Audit (Assessment of the actual situation)
Force.com: Innovation Processes Enablement
Force.com: Idea Management
Chatter Collaboration Enablement
SalesForce Communities Enablement
Radian6: Social Listening and integration to CRM
Social Listening
CRM Integration
Innovation
Audit
Idea
Management
Collaboration
Process
Enablement
Community Enablement

20. You’re interested to know more?
Here’s how to find me:
simonboucher57@live.ca
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