2. Outline Shanghai, China Cultural and commercial center Large amount of population Developing hotel industry International events Armani Hotels & Resorts Differentiation of brand Special style of design and lifestyle experience Strong partnership & sound financial position
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4. Market Research Shanghai Tourism Statistics (Domestic) Adapted from Shanghai Tour Online. (2010) Information on Shanghai Tourism Industry.
5. Market Research Shanghai Tourism Statistics (International) Adapted from Shanghai Tour Online. (2010) Information on Shanghai Tourism Industry.
6. Market Research Number of domestic tourists visiting Shanghai and per capita consumption expenditures in main years Adapted from Statistic Shanghai Government. (2010). Number of domestic tourists visiting Shanghai and per capita consumption expenditures in main years.
7. Market Research Number of overseas tourists through Shanghai custom in main years Adapted from Statistic Shanghai Government. (2010). Number of overseas tourists through Shanghai custom in main years.
19. SWOT Strength Location Brand recognition Personally designed by Giorgio Armani Exclusive facilities & unique experience Community care Weakness Brand recognition Physical location