This document discusses analyzing the audience, purpose, and context of business communications. It defines key audiences like subordinates, co-workers, supervisors, investors, and the public. There is no single "general" audience - the audience is usually interested members of the public or those who may become interested. Many documents have mixed audiences and purposes. Analyzing these factors helps determine word choice, examples, format, length, genre, and included information to make the communication relevant to the intended readers.