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“Entrepreneurs are everywhere ... The concept 
of entrepreneurship includes anyone who works within 
my definition of a startup: a human institution designed 
to create new products and services under 
conditions of extreme uncertainty.” 
Eric Ries 
46
P5. Innovation accounting  
Analyze pulled cultural switches. 
52 
Hypothesis/ 
Assumption 
Build 
Experiment 
*MVI 
Measure 
behaviors 
Learn Pivot 
or persevere 
Pulled cultural 
switch 
*Minimum Viable 
Implementation 
Don’t focus on 
practices but in 
pulling cultural 
switches.
53
A3 problem solving 
54
7 Techniques for change management
7 Techniques for change management
7 Techniques for change management

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7 Techniques for change management

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  • 46. “Entrepreneurs are everywhere ... The concept of entrepreneurship includes anyone who works within my definition of a startup: a human institution designed to create new products and services under conditions of extreme uncertainty.” Eric Ries 46
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  • 52. P5. Innovation accounting Analyze pulled cultural switches. 52 Hypothesis/ Assumption Build Experiment *MVI Measure behaviors Learn Pivot or persevere Pulled cultural switch *Minimum Viable Implementation Don’t focus on practices but in pulling cultural switches.
  • 53. 53