Muy breve presentación de los resultados del estudio de Architecting Happiness. Más foco en que as la Felicidad, el Bienestar (wellbeing) y algunas recomendaciones más de como aplicarla en el día a día de UX.

1. ARCHITECTING
HAPPINESS
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
Silvia Calvet
@silviacalvet
@ArchitHappiness

2. 1 Architecting
2 Architecting
Happiness
3 Bienestar
4 UX & Flourishing

3. 1Architecting

4. www.flickr.com/photos/dimsis/2459340424
ARCHITECTING
HAPPINESS

5. UX

6. …¿cómo son nuestros
proyectos?

7. Trabajamos para hacer
felices a las personas
Slide from Marco van Hout. Quantified self presentation.

8. Trabajamos para hacer
felices a las personas
Slide from Marco van Hout. Quantified self presentation.

11. 2Architecting
Happines

12. ( )
¿Quién esta involucrado en crear buenas
experiencias?

13. [Happy] Usuarios
Stakeholders
[Objetivos
de Negocio]
[Happy]
Creadores
Diseñadores,
Desarrolladores,
Creadores, Gestores
[& Others]
Servicios &
Productos
Icons: The Noun Project:Tuk Tuk Design (creadores), David Waschbüsch (caja), Francesco Termini (objetivo); Freepik (happy usuario)
Architecting Happiness

14. Encuesta
online
Entrevistas Referencias
+ 100 respuestas
+ 20 países
Participantes:
De: compañías, agencias,
consultorías y startups
Especialistas, Líderes de
equipo, Project Managers
y Emprendedores
Con experiencia en AI,
UX, VD, Coding,
Management y
Comunicación.
15+ participantes de USA,
España, Holanda.
De: agencias, consultoras
y startups
Libros
Videos
Artículos y Posts
Architecting Happiness

15. ¿Qué es la felicidad para los creadores?
“Well-being cannot exist just
in your own head. Well-
being is a combination of
feeling good as well as
actually having meaning,
good relationships and
accomplishment.”
— Martin Seligman
“Thousands of candles can
be lighted from a single
candle, and the life of the
candle will not be
shortened. Happiness
never decreases by being
shared.”
— Buddha
42% 33%
Architecting Happiness

16. Los que creamos productos/
servicios para otros, creemos que
nuestro trabajo está relacionado
con dar felicidad a quien los usa.
A lot
64%
Making customers/
users happy makes me
happy.
How much impact do you think your
work has on overall customer
happiness?
44%
Do you believe that your work is
related to any of these concepts?
*
46% Some*
Architecting Happiness

17. “
Our projects are somehow based on happiness, because
the goal is to improve something. And this makes people
happy.
Happiness is not formally on the agenda as a topic, but
everything we do and design touches people lives and
organisations.“
Architecting Happiness

18. People are NOT looking to make life more efficient
and automated. People are looking for entertainment,
relationships. So it's not about the functionality, it's
about the experience.
“
Architecting Happiness

19. Según la experiencia de muchos
creadores, las empresas no buscan
“la felicidad” de sus clientes.
In your experience, do you think
that business looks for happy
customers?
Not always. They don't
understand that happy
customers are key for
profitability.
Only sometimes. They
don't care enough
about customers.
50%
32%
Architecting Happiness

20. Las empresas no ven el valor de impactar en las
emociones positivas.
Companies should look for functional satisfaction and
emotional happiness. And here is where many companies
go wrong. They only go for functional satisfaction.
The majority of the processes/projects that I've worked
on in the past were pain killers. We worked on the
medicine that was stopping the pain.
“
“
Architecting Happiness

21. The funny thing about happiness is that we
don't use that word, but it makes a lot of sense.
If you ask someone what is the higher, higher,
higher goal that she/he is pursuing, the
answer is 'happiness'. Why not use that when
you create work?
“
Architecting Happiness

22. The next time I hear someone
talk about happiness at the
office …
I will explore more to
encourage talk about
happiness.
31%
There are a lot of different
perspectives and approaches on
happiness.
Test yourself and check all the
ones that you ever heard about…
(check all that apply)
"Flourish". The Authentic
Happiness and Well-being Theory
by Martin Seligman
7% *
Architecting Happiness

23. 3Bienestar
Wellbeing

24. ¿Existe una definición?
Felicidad

26. Confucio
Budismo
Great Eastern
https://www.flickr.com/photos/eafit/8518860248
https://www.flickr.com/photos/manuuuuuu/6135618283

27. Confucio
Budismo
Great Eastern
https://www.flickr.com/photos/eafit/8518860248
https://www.flickr.com/photos/manuuuuuu/6135618283
Aristóteles
Tradición Clásica
La Felicidad es
alcanzable.
Es gozo y virtud.

28. https://www.flickr.com/photos/storm-crypt/3790548505
https://www.flickr.com/photos/besosyflores/8782919776
Tradición Judeo-Christiana

29. https://www.flickr.com/photos/storm-crypt/3790548505
https://www.flickr.com/photos/besosyflores/8782919776
Tradición Judeo-Christiana
Revolución & Enciclopedia
John Stuart
Mill
Jeremy Bent
ham

30. La felicidad es un derecho.

31. La felicidad es un derecho.

32. Life satisfaction
“A general assessment that, as a whole,
one's life is good and worth living.
Researchers usually measure life
satisfaction by using the Satisfaction
with Life Scale
Cómo la Ciencia define la
Felicidad
A technical term to describe the
experience of feeling a positive
emotion, such as joy, love, or
amusement. It is often measured using
the Positive and Negative Affect
Schedule (PANAS).
https://www.flickr.com/photos/docman/3509804https://www.flickr.com/photos/suzettesuzette/4696869681
Happiness = Subjective well-being
The experience of joy, contentment, or positive well-being, combined with
a sense that one’s life is good, meaningful, and worthwhile.”
Sonja Lyubomirsky. 2007
“
Positive affect Life satisfaction

33. Life satisfaction
“A general assessment that, as a whole,
one's life is good and worth living.
Researchers usually measure life
satisfaction by using the Satisfaction
with Life Scale
Cómo la Ciencia define la
Felicidad
A technical term to describe the
experience of feeling a positive
emotion, such as joy, love, or
amusement. It is often measured using
the Positive and Negative Affect
Schedule (PANAS).
https://www.flickr.com/photos/docman/3509804https://www.flickr.com/photos/suzettesuzette/4696869681
Happiness = Subjective well-being
The experience of joy, contentment, or positive well-being, combined with
a sense that one’s life is good, meaningful, and worthwhile.”
Sonja Lyubomirsky. 2007
“
Positive affect Life satisfaction

34. Life satisfaction
“A general assessment that, as a whole,
one's life is good and worth living.
Researchers usually measure life
satisfaction by using the Satisfaction
with Life Scale
Cómo la Ciencia define la
Felicidad
A technical term to describe the
experience of feeling a positive
emotion, such as joy, love, or
amusement. It is often measured using
the Positive and Negative Affect
Schedule (PANAS).
https://www.flickr.com/photos/docman/3509804https://www.flickr.com/photos/suzettesuzette/4696869681
Happiness = Subjective well-being
The experience of joy, contentment, or positive well-being, combined with
a sense that one’s life is good, meaningful, and worthwhile.”
Sonja Lyubomirsky. 2007
“
Positive affect Life satisfaction

35. Life satisfactionPositive affect Life satisfaction
“A general assessment that, as a whole,
one's life is good and worth living.
Researchers usually measure life
satisfaction by using the Satisfaction
with Life Scale
Cómo la Ciencia define la
Felicidad
Positive affect
A technical term to describe the
experience of feeling a positive
emotion, such as joy, love, or
amusement. It is often measured using
the Positive and Negative Affect
Schedule (PANAS).
Life satisfaction
Happiness = Subjective well-being
The experience of joy, contentment, or positive well-being, combined with
a sense that one’s life is good, meaningful, and worthwhile.”
Sonja Lyubomirsky. 2007
“

36. Life satisfactionPositive affect Life satisfaction
“A general assessment that, as a whole,
one's life is good and worth living.
Researchers usually measure life
satisfaction by using the Satisfaction
with Life Scale
Positive affect
A technical term to describe the
experience of feeling a positive
emotion, such as joy, love, or
amusement. It is often measured using
the Positive and Negative Affect
Schedule (PANAS).
Life satisfaction
Happiness = Subjective well-being
The experience of joy, contentment, or positive well-being, combined with
a sense that one’s life is good, meaningful, and worthwhile.”
Sonja Lyubomirsky. 2007
“
Ahora hablamos de
wellbeing

37. Life satisfactionPositive affect Life satisfaction
“A general assessment that, as a whole,
one's life is good and worth living.
Researchers usually measure life
satisfaction by using the Satisfaction
with Life Scale
Positive affect
A technical term to describe the
experience of feeling a positive
emotion, such as joy, love, or
amusement. It is often measured using
the Positive and Negative Affect
Schedule (PANAS).
Life satisfaction
Happiness = Subjective well-being
The experience of joy, contentment, or positive well-being, combined with
a sense that one’s life is good, meaningful, and worthwhile.”
Sonja Lyubomirsky. 2007
“
Ahora hablamos de
wellbeing

38. Felicidad
28
Psicología
positiva
Well-being
theoryMaslow
1980-90s
Piramide Maslow de J. Finkelstein, traducido por Mikel Salazar González
Concepto
“Flourishing”
Set point
“50+10+40”
1954
Flow
1998 20122005
Psicología Positiva

39. Mihaly Csikszentmihalyi: Flow
Óptimo
Nivel de habilidad
Niveldereto
Psicología Positiva

40. Flourishing … refers to optimal human functioning. It
comprises four parts: goodness, generativity, growth,
and resilience
Prosperar
Fredrickson & Losada: Flourishing
Fredrickson, B. L., & Losada, M. F. (2005). Positive affect and complex dynamics of human flourishing
poder de
recuperación
estar bien
mejorar la vida para
generaciones futuras
crecimiento
“
Psicología Positiva

41. Martin Seligman: Well-being theory
placer
felicidad
emoción
satisfacción
La combinación de
pasión y concentra-
ción crea un estado
de absorción en la
actividad
Busca relaciones
auténticas.
Encuentra
dónde sumar.
La búsqueda del
dominio y del
éxito
E
P
R
M
A
Positive emotions
Accomplishments
Meaning
Engagement
Relationships
Icons: The Noun Project - Christopher Reyes (heart), Ana María Lora Macias (world), iconsmind.com (handshake); Freepik (thumb)
Freepik (happy usuario)
FelicidadPsicología Positiva

42. https://www.flickr.com/photos/stevenpisano/19667616963
Mitos sobre la felicidad

43. https://www.flickr.com/photos/stevenpisano/19667616963 https://www.flickr.com/photos/photosbyzoe/15048606820
Mitos sobre la felicidad

44. Tony Hsieh: Delivering happiness movement
Source: adapted from http://deliveringhappiness.com/
Tiempo
Placer
Pasión
(flow)
Propósito
superior
Felicidad
The Noun Project icons: Christopher Reyes (heart), Ana María Lora Macias (world), Tina Habi Achem (cake)
Felices en el trabajo

45. Why Be Happy?
Estudio tras estudio demuestran que Ser Feliz impacto en
y mejoran otros aspectos de nuestra vida:
Al ser felices, mejora nuestra autoestima y confianza.
ALEGRÍA AMOR ORGULLO
SALUD FÍSICA
SISTEMA INMUNOLÓGICO
ENGAGEMENT PARA TRABAJAR
CON LOS DEMÁS
SALUD MENTAL
Además, cuando somos felices no sólo nos beneficiamos
nosotros, si no también a los que nos rodean, a nuestra familia,
nuestra comunidad y a la sociedad en general!

46. Why Be Happy?
Estudio tras estudio demuestran que Ser Feliz impacto en
y mejoran otros aspectos de nuestra vida:
Al ser felices, mejora nuestra autoestima y confianza.
ALEGRÍA AMOR ORGULLO
SALUD FÍSICA
SISTEMA INMUNOLÓGICO
ENGAGEMENT PARA TRABAJAR
CON LOS DEMÁS
SALUD MENTAL
Además, cuando somos felices no sólo nos beneficiamos
nosotros, si no también a los que nos rodean, a nuestra familia,
nuestra comunidad y a la sociedad en general!

47. Why Be Happy?
Estudio tras estudio demuestran que Ser Feliz impacto en
y mejoran otros aspectos de nuestra vida:
Al ser felices, mejora nuestra autoestima y confianza.
ALEGRÍA AMOR ORGULLO
SALUD FÍSICA
SISTEMA INMUNOLÓGICO
ENGAGEMENT PARA TRABAJAR
CON LOS DEMÁS
SALUD MENTAL
Además, cuando somos felices no sólo nos beneficiamos
nosotros, si no también a los que nos rodean, a nuestra familia,
nuestra comunidad y a la sociedad en general!

48. Adapted from Lyubomirsky “Pursuing Happiness: The architecture of sustainable change”
S. Lyubomirsky: Determinants of Happiness
Factores de influencia
en los niveles de felicidad crónicas
Tendencias
genéticas
Actividades
intencionadas
Circunstancias
10%
50%
40%
¿De verdad podemos ser
felices?

49. Adapted from Lyubomirsky “Pursuing Happiness: The architecture of sustainable change”
S. Lyubomirsky: Determinants of Happiness
Factores de influencia
en los niveles de felicidad crónicas
Tendencias
genéticas
Actividades
intencionadas
Circunstancias
10%
50%
40%
¿De verdad podemos ser
felices?

50. 4UX &
‘Flourishing’

51. Meaningful
Delightful
Usable
Diseñar para la felicidad

52. http://vimeo.com/107170653
Anna Pohlmeyer ‘From User Experiences to Human Experience’
Positive Design

53. https://hassenzahl.wordpress.com/user-experience-and-experience-design-2/
Experience design

54. ¿Qué puedes hacer?

55. http://issuu.com/
delftinstituteofpositivedesign/docs/
issuu/1
Positive Design

56. Meaning
&
Feelings
The 7 needs
Relatedness
Security
Competence
Popularity
Stimulation
Autonomy
Meaning
https://hassenzahl.wordpress.com/
user-experience-and-experience-
design-2/
Experience Design

57. Actitud

58. Evita trabajar en
espacios Asépticos
Emociones
https://www.flickr.com/photos/monashuni/8228008439

59. Evita trabajar en
espacios Asépticos
Silos
https://www.flickr.com/photos/slobirdr/4766018037

60. Ensúciate las manos
Nooo
ooooo
ooo!
https://www.flickr.com/photos/jonord/512488302

61. Ensúciate las manos
Evita dark patterns
https://www.flickr.com/photos/thomashawk/38189842

62. Happiness path
Se anticipa
Disfrute
(savor)
Se cuenta,
Se comparte
Se recuerda
Semanas Días Ahora Minutos SemanasHoy Hoy

63. Silvia Calvet
silviacalvet@gmail.com | @silviacalvet
www.architectinghappiness.org
@ArchitHappiness
GRACIAS