Selling to Media Agencies (for ad-tech startups)
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Ad-tech startups can struggle when selling their technology and media to media agencies if they don't know the unspoken rules of successfully approaching these powerful brand owner middlemen. Learn more at www.chrisbourke.co.uk
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Case Study - Digital Marketing
Case Study:
Digital Marketing
Giorgos Yfantis
Digital Marketing & Strategy Manager
www.giorgosyfantis.gr
info@giorgosyfantis.gr
https://twitter.com/GiorgosYfantis
https://gr.linkedin.com/in/GiorgosYfantis
http://www.slideshare.net/GiorgosYfantis
Programmatic Advertising Explained
This document discusses how programmatic advertising works to connect businesses with their ideal buyers through targeted digital ads. It explains that programmatic advertising matches ads to people based on their profiles and online behaviors to identify potential buyers. This accuracy helps maximize advertising return on investment by showing ads to prospects most likely to purchase. The process occurs in milliseconds as a user visits a website, their data is passed to an ad exchange and DSP to identify a match, a bid is made, and the winning ad is displayed.
Digital Marketing Services for Travel & Tourism - Vibes Communication
Vibes Communication is one of the best digital marketing agency in Noida. We’re the fusion of technology and marketing that enhance the brand’s value and integrity. Think of Branding-Think of us. We are the brand builder. Click here to know about us: www.vibescom.in
What is Programmatic advertising??
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
Programmatic Advertising 101
This eye catching and informative presentation takes you on a journey past-->present-->future of programmatic advertising in the year 2015!
Programmatic Advertising For Dummies
Clueless about programmatic advertising? We've got you covered. Learn about how programmatic ad buying works in the most simplest form possible.
Programmatic Advertising @ UZH
What is Programmatic Advertising and how does it work? This talk by Webrepublic's Tech Lead Dorian Kind explains the basic principles and discusses the importance of creatives, media buying and tracking in a shifting advertising world.
The talk was given at the University of Zurich on November 4, 2016.
Introducing Programmatic Advertising
This document provides an overview of programmatic advertising, including:
- It involves automated decision making in real-time bidding on digital ad space using data to match the right ads with the right audiences.
- Data from various sources is used to target ads to consumers based on demographics, interests, and past behaviors.
- The real-time bidding process happens in fractions of a second when a web page loads to display the winning advertiser's ad.
Recomendados
Case Study - Digital Marketing
Case Study:
Digital Marketing
Giorgos Yfantis
Digital Marketing & Strategy Manager
www.giorgosyfantis.gr
info@giorgosyfantis.gr
https://twitter.com/GiorgosYfantis
https://gr.linkedin.com/in/GiorgosYfantis
http://www.slideshare.net/GiorgosYfantis
Programmatic Advertising Explained
This document discusses how programmatic advertising works to connect businesses with their ideal buyers through targeted digital ads. It explains that programmatic advertising matches ads to people based on their profiles and online behaviors to identify potential buyers. This accuracy helps maximize advertising return on investment by showing ads to prospects most likely to purchase. The process occurs in milliseconds as a user visits a website, their data is passed to an ad exchange and DSP to identify a match, a bid is made, and the winning ad is displayed.
Digital Marketing Services for Travel & Tourism - Vibes Communication
Vibes Communication is one of the best digital marketing agency in Noida. We’re the fusion of technology and marketing that enhance the brand’s value and integrity. Think of Branding-Think of us. We are the brand builder. Click here to know about us: www.vibescom.in
What is Programmatic advertising??
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
Programmatic Advertising 101
This eye catching and informative presentation takes you on a journey past-->present-->future of programmatic advertising in the year 2015!
Programmatic Advertising For Dummies
Clueless about programmatic advertising? We've got you covered. Learn about how programmatic ad buying works in the most simplest form possible.
Programmatic Advertising @ UZH
What is Programmatic Advertising and how does it work? This talk by Webrepublic's Tech Lead Dorian Kind explains the basic principles and discusses the importance of creatives, media buying and tracking in a shifting advertising world.
The talk was given at the University of Zurich on November 4, 2016.
Introducing Programmatic Advertising
This document provides an overview of programmatic advertising, including:
- It involves automated decision making in real-time bidding on digital ad space using data to match the right ads with the right audiences.
- Data from various sources is used to target ads to consumers based on demographics, interests, and past behaviors.
- The real-time bidding process happens in fractions of a second when a web page loads to display the winning advertiser's ad.
Introduction to Gartner
Gartner provides technology-related research and advice to help clients make informed decisions. It has over 4,000 CIO clients and influences many IT purchases through its research. Gartner aims to support emerging and midsize technology providers through objective research aligned with key initiatives around growth, go-to-market strategies, and operations.
Performance Marketing in a digital world
This document outlines the agenda for a masterclass on performance marketing in a digital world. The masterclass will cover introductions to performance marketing, performance on Facebook and Google, and best practices from across the region. It will include Q&A sessions. The document also provides background information on ForestView, the performance marketing company hosting the event, including their geographical presence and focus on bottom line expertise. Additional slides define performance marketing, outline key performance metrics and optimization techniques, and emphasize the importance of data and continual optimization in performance campaigns.
Content marketing strategy
In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
Digital media plan & Strategy
How to develop a social media plan and strategy by using marketing and digital media communication models.
Social Media Strategy
The document outlines a social media strategy for an organization called PT RENTALINX MEDIA SINERGI. The strategy includes optimizing profiles, running ads, and being actively involved on various social media platforms like Facebook, Twitter, YouTube, and Instagram. It also discusses content creation and delivery, engagement tactics, conversion goals, and required tools and metrics for measuring the success of the strategy.
2019 Adobe Brand Content Survey
This survey of 1,000 US consumers found that:
1. Younger generations constantly use multiple devices at once and spend over 11 hours per day on devices, while older generations spend less time and are less likely to multitask.
2. Brand websites are important research sources but younger consumers also rely on social media and video, and are more likely to use mobile in stores.
3. Consumers find irrelevant, poorly designed content most frustrating and would abandon it, though many rate recent brand website experiences positively overall.
Programmatic Advertising for Beginners
Programmatic advertising involves buying and selling digital ad space through an automated bidding process run by machines. It allows advertisers to target specific audiences in real-time across many digital channels like display, social media, video and mobile using automated software. Some key benefits of programmatic advertising include cost efficiency, transparency into where ads are running, and better targeting capabilities to reach specific audiences based on demographics, interests, behaviors and more. Major brands have seen success using programmatic advertising to precisely target consumers most likely to be interested in their products or services.
Digital Marketing Medium Powerpoint Presentation Slides
“You can download this product from SlideTeam.net”
Discuss online marketing channels with ready to use Digital Marketing Medium PowerPoint Presentation Slides. This exclusive internet marketing PPT would be of great use for web marketing professionals. Showcase ways to promote business through digital marketing. The online marketing channels PowerPoint complete deck includes a set of content ready templates such as key statistics and elements of digital marketing, email marketing strategy, and statistics, budget, dashboard, pay per click advertising, PPC statistics, strategies, budget, dashboard, SEO strategy statistic and budget, display advertising statistics, strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, content marketing strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, online marketing channels, return on investment, strategy framework, roadmap to internet marketing, summary, etc. Plan, manage and optimize your digital marketing strategy using this internet marketing channels PPT visuals. Download online marketing medium presentation design to demonstrate methods of digital marketing for your products and services. Analyze their intentions with our Digital Marketing Medium Powerpoint Presentation Slides. Give folks an insight into what the competition can do. https://bit.ly/30kOgkM
Search Engine Marketing 101
This document provides an overview of search engine marketing (SEM). It defines key SEM concepts like paid search, organic search, and search engine optimization (SEO). It also outlines tactics for SEM like keyword research, building targeted ad campaigns, optimizing ad copy, and leveraging different match types and platforms like Google, Yahoo, and Bing. The goal of SEM is to drive qualified traffic to websites through search engine results.
WTF is programmatic advertising?
What is programmatic ad buying?
“Programmatic” ad buying typically refers to the use of software to
purchase digital advertising, as opposed to the traditional process
that involves RFPs, human negotiations and manual insertion orders.
It’s using machines to buy ads, basically.
Why does programmatic advertising matter?
Efficiency. Before programmatic ad buying, digital ads were bought
and sold by human ad buyers and salespeople, who can be expensive
and unreliable. Programmatic advertising technology promises to
make the ad buying system more efficient, and therefore cheaper, by
removing humans from the process wherever possible. Humans get
sick, need to sleep and come to work hungover. Machines do not.
So robots are replacing people? Great.
Yes and no. Technology is being used to replace some of the more
menial tasks that humans have historically had to handle, like sending
insertion orders to publishers and dealing with ad tags, but they’re still
required to optimize campaigns and to plan strategies. Programmatic
technology will probably mean fewer ad buyers in the world, but it
could also allow both marketers and sellers to spend more of their
time planning sophisticated, customized campaigns instead of getting
bogged down in bureaucracy.
Is programmatic buying is the same as
real-time bidding, then?
No, it’s not. Real-time bidding is a type of programmatic ad buying, but
it isn’t the only one. RTB refers to the purchase of ads through real-time
auctions, but programmatic software also allows advertisers to buy
guaranteed ad impressions in advance from specific publisher sites.
This method of buying is often referred to as “programmatic direct.”
Is programmatic “the future of ad buying”?
Probably, yes. It’s impossible to tell what portion of advertising is now
traded programatically, but it’s definitely on the rise. Some agencies
now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out
in-house teams to handle their programmatic ad buying as they spend
more of their marketing budgets that way. At the moment, it’s mainly
online ads that are traded programatically, but increasingly media
companies and agencies are exploring ways to sell “traditional” media
this way, including TV spots and out-of-home ads.
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Digital marketing proposal
1. The document discusses various marketing and business development services offered by SabaIdea including creative design, campaign development, social media marketing, content marketing, search engine optimization, and brand development.
2. It emphasizes the importance of these services in delivering value to customers, engaging audiences, and helping businesses succeed through the right marketing strategies and data-driven decisions.
3. Several services are described in more detail including explaining how they can provide strategic solutions, creative assets, analytical insights, and customized plans to meet business goals and outperform competitors.
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Relevancy, relevancy, relevancy: for every $92 spent driving potential customers to their sites, brands only spend $1 to convert them once they get there. This is a huge lost opportunity, especially when budgets get tightened during economic uncertainty.
In this webinar, our CRO expert will dive into how CRO can create a positive ripple effect across all of your marketing efforts and the psychological and analytical levers you can pull to make it happen.
Content Strategy: Content is King!
Why do users visit a website? Most likely it's for the content. Then why is content strategy the most neglected aspect of user experience design? Delivering the right content to meet user needs requires attention throughout the process -- it must be planned, analyzed, produced, edited, managed, and maintained. Even though content is the centerpiece of the user's experience, it rarely gets the attention it deserves during site design and development. This workshop addressed how to integrate content strategy into the website design process, ensuring that the content that gets created is what users need.
Performance Digital Marketing Stack 2019
A look at what performance based marketing is all about and how real estate giants can leverage digital going forward. Here's Aji Issac Mathew's, CEO of TechShu, presentation from Digital Success for Real Estate event in Kolkata.
Tik-Tok-Pitch-Deck.pdf
TikTok is a global platform for short mobile videos where users share creative expressions. It uses machine learning to personalize video recommendations based on user behavior and interests.
TikTok's audience is mostly Gen Z aged 16-24, with over 800 million global monthly active users. Users spend over 46 minutes per day on average viewing over 34 billion videos per month.
TikTok offers several advertising products including brand takeovers, in-feed videos, hashtag challenges, branded lenses, and custom influencer campaigns. These formats aim to encourage user generated content and engagement. Case studies demonstrated how brands can successfully promote movies, clothing, and games through challenges, influencer partnerships, and organic content on TikTok.
TikTok Deck
TikTok provides concise summaries of advertising opportunities on its platform in 3 sentences or less:
TikTok offers several core ad products including brand takeovers, in-feed videos, hashtag challenges, branded lenses, and top view ads. It targets Gen Z users through personalized video recommendations and measures campaign success based on video views, likes, shares and other engagement metrics. Advertisers can capitalize on TikTok's viral features to increase brand awareness through challenges, lenses and influencer campaigns.
Brand experience media planning
Portfolio planning is a strategic approach that allows companies to make informed decisions about the right number, type, frequency, and timing of marketing tactics needed to generate an optimal mix of brand experiences. It involves a 4-step process: 1) aligning tactics to objectives and audiences, 2) evaluating tactic performance, 3) considering new opportunities, and 4) creating a tactic plan. The goal is to accelerate business success by increasing effectiveness, improving ROI, and achieving objectives.
Programmatic Advertising Success
Programmatic Advertising Success
The Programmatic Guide for Modern Marketers, Publishers, and Media Planners
Digital Marketing Strategy
The document outlines Steve Madden's digital marketing strategy for its style blog, which targets young women aged 18-34. The blog focuses on inspiration, trends, celebrities, design, creativity, and originality. The strategy's goals are to expand the email list through landing pages encouraging subscribers, encourage online purchases with instant savings offers, and expand the blog's reach through celebrity inspiration content. The overall strategy aims to promote the brand and drive sales through the style blog.
Terms to know when selling digital
The document defines various terms used when selling digital advertising, including pageviews, impressions, share of voice, unique visitors, ad servers, click through rate, roadblocks, rich media, dayparting, cost per mille (CPM), cost per click (CPC), run of site, uniform resource locator (URL), ad sizes, pixels, and targeting. It provides examples of the ISTHMUS's standard ad sizes and benchmarks for CPM and click through rates. Targeting ads to specific content can yield higher CPMs than run of site campaigns.
Customer Success in the Ad Tech Industry
Customer success has revolutionized businesses in every industry, but what does customer success look like for the Ad-Tech industry? Join Ganesh Subramanian (Client Strategy, Gainsight) and Greg McLaughlin (Sr. Director of Business Operaitons , Appnexus) for this 60 minute webinar discussing:
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Introduction to Gartner
Gartner provides technology-related research and advice to help clients make informed decisions. It has over 4,000 CIO clients and influences many IT purchases through its research. Gartner aims to support emerging and midsize technology providers through objective research aligned with key initiatives around growth, go-to-market strategies, and operations.
Performance Marketing in a digital world
This document outlines the agenda for a masterclass on performance marketing in a digital world. The masterclass will cover introductions to performance marketing, performance on Facebook and Google, and best practices from across the region. It will include Q&A sessions. The document also provides background information on ForestView, the performance marketing company hosting the event, including their geographical presence and focus on bottom line expertise. Additional slides define performance marketing, outline key performance metrics and optimization techniques, and emphasize the importance of data and continual optimization in performance campaigns.
Content marketing strategy
In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
Digital media plan & Strategy
How to develop a social media plan and strategy by using marketing and digital media communication models.
Social Media Strategy
The document outlines a social media strategy for an organization called PT RENTALINX MEDIA SINERGI. The strategy includes optimizing profiles, running ads, and being actively involved on various social media platforms like Facebook, Twitter, YouTube, and Instagram. It also discusses content creation and delivery, engagement tactics, conversion goals, and required tools and metrics for measuring the success of the strategy.
2019 Adobe Brand Content Survey
This survey of 1,000 US consumers found that:
1. Younger generations constantly use multiple devices at once and spend over 11 hours per day on devices, while older generations spend less time and are less likely to multitask.
2. Brand websites are important research sources but younger consumers also rely on social media and video, and are more likely to use mobile in stores.
3. Consumers find irrelevant, poorly designed content most frustrating and would abandon it, though many rate recent brand website experiences positively overall.
Programmatic Advertising for Beginners
Programmatic advertising involves buying and selling digital ad space through an automated bidding process run by machines. It allows advertisers to target specific audiences in real-time across many digital channels like display, social media, video and mobile using automated software. Some key benefits of programmatic advertising include cost efficiency, transparency into where ads are running, and better targeting capabilities to reach specific audiences based on demographics, interests, behaviors and more. Major brands have seen success using programmatic advertising to precisely target consumers most likely to be interested in their products or services.
Digital Marketing Medium Powerpoint Presentation Slides
“You can download this product from SlideTeam.net”
Discuss online marketing channels with ready to use Digital Marketing Medium PowerPoint Presentation Slides. This exclusive internet marketing PPT would be of great use for web marketing professionals. Showcase ways to promote business through digital marketing. The online marketing channels PowerPoint complete deck includes a set of content ready templates such as key statistics and elements of digital marketing, email marketing strategy, and statistics, budget, dashboard, pay per click advertising, PPC statistics, strategies, budget, dashboard, SEO strategy statistic and budget, display advertising statistics, strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, content marketing strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, online marketing channels, return on investment, strategy framework, roadmap to internet marketing, summary, etc. Plan, manage and optimize your digital marketing strategy using this internet marketing channels PPT visuals. Download online marketing medium presentation design to demonstrate methods of digital marketing for your products and services. Analyze their intentions with our Digital Marketing Medium Powerpoint Presentation Slides. Give folks an insight into what the competition can do. https://bit.ly/30kOgkM
Search Engine Marketing 101
This document provides an overview of search engine marketing (SEM). It defines key SEM concepts like paid search, organic search, and search engine optimization (SEO). It also outlines tactics for SEM like keyword research, building targeted ad campaigns, optimizing ad copy, and leveraging different match types and platforms like Google, Yahoo, and Bing. The goal of SEM is to drive qualified traffic to websites through search engine results.
WTF is programmatic advertising?
What is programmatic ad buying?
“Programmatic” ad buying typically refers to the use of software to
purchase digital advertising, as opposed to the traditional process
that involves RFPs, human negotiations and manual insertion orders.
It’s using machines to buy ads, basically.
Why does programmatic advertising matter?
Efficiency. Before programmatic ad buying, digital ads were bought
and sold by human ad buyers and salespeople, who can be expensive
and unreliable. Programmatic advertising technology promises to
make the ad buying system more efficient, and therefore cheaper, by
removing humans from the process wherever possible. Humans get
sick, need to sleep and come to work hungover. Machines do not.
So robots are replacing people? Great.
Yes and no. Technology is being used to replace some of the more
menial tasks that humans have historically had to handle, like sending
insertion orders to publishers and dealing with ad tags, but they’re still
required to optimize campaigns and to plan strategies. Programmatic
technology will probably mean fewer ad buyers in the world, but it
could also allow both marketers and sellers to spend more of their
time planning sophisticated, customized campaigns instead of getting
bogged down in bureaucracy.
Is programmatic buying is the same as
real-time bidding, then?
No, it’s not. Real-time bidding is a type of programmatic ad buying, but
it isn’t the only one. RTB refers to the purchase of ads through real-time
auctions, but programmatic software also allows advertisers to buy
guaranteed ad impressions in advance from specific publisher sites.
This method of buying is often referred to as “programmatic direct.”
Is programmatic “the future of ad buying”?
Probably, yes. It’s impossible to tell what portion of advertising is now
traded programatically, but it’s definitely on the rise. Some agencies
now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out
in-house teams to handle their programmatic ad buying as they spend
more of their marketing budgets that way. At the moment, it’s mainly
online ads that are traded programatically, but increasingly media
companies and agencies are exploring ways to sell “traditional” media
this way, including TV spots and out-of-home ads.
[Auto E-Commerce Show] Os benefícios de automação de marketing para a indústr...
A plataforma Growth Management da Insider ajuda profissionais de marketing a impulsionar crescimento em todo o funil de marketing digital a partir de uma única plataforma alimentada por inteligência artificial. A plataforma oferece segmentação de audiência, previsão de intenções, e meios para engajar os usuários através de mensagens personalizadas.
Digital marketing proposal
1. The document discusses various marketing and business development services offered by SabaIdea including creative design, campaign development, social media marketing, content marketing, search engine optimization, and brand development.
2. It emphasizes the importance of these services in delivering value to customers, engaging audiences, and helping businesses succeed through the right marketing strategies and data-driven decisions.
3. Several services are described in more detail including explaining how they can provide strategic solutions, creative assets, analytical insights, and customized plans to meet business goals and outperform competitors.
Budget Cuts? How to Prepare for the Economic Uncertainty with Conversion Rate...
Relevancy, relevancy, relevancy: for every $92 spent driving potential customers to their sites, brands only spend $1 to convert them once they get there. This is a huge lost opportunity, especially when budgets get tightened during economic uncertainty.
In this webinar, our CRO expert will dive into how CRO can create a positive ripple effect across all of your marketing efforts and the psychological and analytical levers you can pull to make it happen.
Content Strategy: Content is King!
Why do users visit a website? Most likely it's for the content. Then why is content strategy the most neglected aspect of user experience design? Delivering the right content to meet user needs requires attention throughout the process -- it must be planned, analyzed, produced, edited, managed, and maintained. Even though content is the centerpiece of the user's experience, it rarely gets the attention it deserves during site design and development. This workshop addressed how to integrate content strategy into the website design process, ensuring that the content that gets created is what users need.
Performance Digital Marketing Stack 2019
A look at what performance based marketing is all about and how real estate giants can leverage digital going forward. Here's Aji Issac Mathew's, CEO of TechShu, presentation from Digital Success for Real Estate event in Kolkata.
Tik-Tok-Pitch-Deck.pdf
TikTok is a global platform for short mobile videos where users share creative expressions. It uses machine learning to personalize video recommendations based on user behavior and interests.
TikTok's audience is mostly Gen Z aged 16-24, with over 800 million global monthly active users. Users spend over 46 minutes per day on average viewing over 34 billion videos per month.
TikTok offers several advertising products including brand takeovers, in-feed videos, hashtag challenges, branded lenses, and custom influencer campaigns. These formats aim to encourage user generated content and engagement. Case studies demonstrated how brands can successfully promote movies, clothing, and games through challenges, influencer partnerships, and organic content on TikTok.
TikTok Deck
TikTok provides concise summaries of advertising opportunities on its platform in 3 sentences or less:
TikTok offers several core ad products including brand takeovers, in-feed videos, hashtag challenges, branded lenses, and top view ads. It targets Gen Z users through personalized video recommendations and measures campaign success based on video views, likes, shares and other engagement metrics. Advertisers can capitalize on TikTok's viral features to increase brand awareness through challenges, lenses and influencer campaigns.
Brand experience media planning
Portfolio planning is a strategic approach that allows companies to make informed decisions about the right number, type, frequency, and timing of marketing tactics needed to generate an optimal mix of brand experiences. It involves a 4-step process: 1) aligning tactics to objectives and audiences, 2) evaluating tactic performance, 3) considering new opportunities, and 4) creating a tactic plan. The goal is to accelerate business success by increasing effectiveness, improving ROI, and achieving objectives.
Programmatic Advertising Success
Programmatic Advertising Success
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Digital Marketing Strategy
The document outlines Steve Madden's digital marketing strategy for its style blog, which targets young women aged 18-34. The blog focuses on inspiration, trends, celebrities, design, creativity, and originality. The strategy's goals are to expand the email list through landing pages encouraging subscribers, encourage online purchases with instant savings offers, and expand the blog's reach through celebrity inspiration content. The overall strategy aims to promote the brand and drive sales through the style blog.
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Destacado
Terms to know when selling digital
The document defines various terms used when selling digital advertising, including pageviews, impressions, share of voice, unique visitors, ad servers, click through rate, roadblocks, rich media, dayparting, cost per mille (CPM), cost per click (CPC), run of site, uniform resource locator (URL), ad sizes, pixels, and targeting. It provides examples of the ISTHMUS's standard ad sizes and benchmarks for CPM and click through rates. Targeting ads to specific content can yield higher CPMs than run of site campaigns.
Customer Success in the Ad Tech Industry
Customer success has revolutionized businesses in every industry, but what does customer success look like for the Ad-Tech industry? Join Ganesh Subramanian (Client Strategy, Gainsight) and Greg McLaughlin (Sr. Director of Business Operaitons , Appnexus) for this 60 minute webinar discussing:
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The document discusses advertising banners on the CarSoup automotive website. It provides an overview of banner ad formats and placements available, and argues that banner ads are an effective way for dealers to build brand awareness among potential car buyers researching vehicles online. Regular banner ad campaigns are presented as important for dealers to achieve "top of mind awareness" and get their "unfair share of the marketplace".
Selling Advertising The Agency Perspective
Agencies follow an annual budgeting and planning cycle to determine clients' advertising spending. They develop strategic plans, conduct research, and create budgets months in advance of placing ads. Agencies are motivated to acquire and retain lucrative accounts that spend heavily on television. They seek strategic partners rather than just fulfilling orders. When budgets are reduced mid-year, agencies prioritize keeping desired programs and elements before cutting other insertions. Long-term success requires demonstrating client-oriented benefits of annual programs rather than short-term vendor goals.
Creative Advertising at it's best.
Advertising plays an important role in promoting products and services. Throughout US history, advertising has adapted to changing business needs, media technologies, and culture. Today, Americans are exposed to hundreds of advertisements daily across various media like newspapers, television, and the internet. To be effective, advertisements must grab attention and promote believability in order to succeed in today's cluttered advertising landscape.
Selling Advertising 2013
This document summarizes key points from a lecture on selling advertising. It discusses the differences between traditional and digital advertising, how the online advertising market has grown significantly in recent decades, and the major advertising formats including search, display, mobile and video. It also covers targeting techniques, pricing models like cost per click and cost per acquisition, common ad sizes, and ethical issues around advertising.
Media Research Impact on Media Buying and Selling
New video platforms like mobile video, ATM video, and streaming video are in need of standardized media research metrics to support ad sales. Most current research tools are not suitable as "currency" - the metrics used for negotiation and guarantees - for these new platforms due to differences in media definitions, metrics, geography, and quality. Advertisers and sales forces are accustomed to traditional TV metrics like reach and frequency that do not directly apply to new digital video formats, creating challenges for evaluating value and negotiating deals. New metrics and processes are needed to facilitate effective buying and selling of ads on emerging video platforms.
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This document discusses ethical issues related to advertising, public relations, marketing, and media communications. It raises questions about depictions of women, minorities, and race in advertising over time. It also addresses issues such as targeting children, privacy violations, manipulation, excessive intrusion, uncritical acceptance, and cynical uses of public relations. The document advocates for communicators to establish principles and oaths to never engage in unethical practices.
The Five Rules Of Closing A Sale
The document outlines five rules for closing a sale:
1. You cannot sell anything to someone, but you can help them talk themselves into buying by helping them make a decision.
2. It is not about you, it is about the prospect and what they want to discuss.
3. Assume the sale by believing you offer the best solution and that you are talking to buyers, not just shoppers.
4. Close on minor points - if you agree on details, the major purchase will follow.
5. Take "no" to mean "not yet" - if you assume the sale, "no" just means you missed something and need to ask more questions.
Selling concept ppd
The document discusses the characteristics of a selling concept, which focuses on selling products to meet the seller's needs rather than the customer's needs. It educates and attracts customers. Examples of selling-oriented companies provided include insurance, online shopping, and door-to-door selling. Amway is discussed as a direct selling company that has expanded to over 100 countries and employs over 3 million people across five product categories. Advantages include increased sales volume and market opportunities, while disadvantages are the time needed to train employees and the reliance on sellers for sales volume.
The Marketing Practice: 2015 Overview
The Marketing Practice had its most successful year in 13 years, increasing revenue from £6.7M to £8.5M. Through integrated marketing programs, the agency drove extraordinary revenue for clients like Microsoft, increasing Lumia's business market share from 12% to 26%, and Atos, generating €284 in sales for every €1 invested. The agency also strengthened its operations, achieving an "Outstanding" rating in a best companies survey and raising £22,000 for charity.
8 Sales Closing Techniques
Today buyers are more cautious than ever before when it comes to making decisions. This means that you’ll need a variety of closing techniques at your disposal if you’re going to smash your sales targets.
The great news is that one or a combination of these 8 best Closing Techniques can be used in any sales situation to help you turn every prospect into a buying customer.
Personal selling Technics and Examples- Advertising- Business- Samsung Compan...
This document discusses Samsung's personal selling techniques. It defines personal selling as involving an individual salesperson selling a product or service directly to a client. It outlines a five-stage personal selling process of prospecting, making first contact, presentation, objection handling, and closing the sale. Additionally, it notes factors that influence personal selling success like the number of salespeople, how they are organized, and how they are selected. The document also lists advantages such as directly interacting with buyers and demonstrating products, and disadvantages like high costs and limited reach compared to other promotional tools.
The Role of Technology in the Creative Agency
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: The Role Of Technology In The Modern Creative Agency - Given by Fred Gerantabee, @GROOVEYORKCITY - Grey Group, SVP/Director of Creative Technology
60 PPTS-ADVANCED SELLING SKILLS-BY INDRANIL BHADURI
The document provides tips and strategies for improving sales skills, including using positive language to build rapport with customers, remembering names, developing creative sales pitches, and using visual aids in presentations. It also discusses the Patterson Principle of Selling, a four-step sales process involving identifying customer problems, proposing solutions, demonstrating value, and closing the sale.
Creative Message Strategies
The document discusses message strategy and the creative process for print and broadcast advertising. It outlines three basic steps to developing a message strategy: 1) determining communication objectives, 2) finding customer insights, and 3) selecting a selling strategy. Common selling strategies mentioned include benefit, feature, value-pricing, unique selling proposition, and emotional appeals. The creative process involves exploration, gaining insights, execution, and evaluation. A typical creative brief format asks who the audience is, where the brand and competitors stand with that audience, and where the brand wants to be positioned.
Selling Skills For New Med Reps
The document provides guidance on developing selling skills for pharmaceutical sales representatives. It outlines the selling procedure in 6 steps: 1) prospecting, 2) pre-call planning, 3) the call, 4) response handling, 5) closing, and 6) post-call analysis. Key aspects covered include identifying customer needs, presenting product benefits to satisfy needs, dealing with potential objections, and getting commitments. The overall approach is to gradually develop prescription potential with doctors through repeated calls over the long term.
Destacado (20)
Advertising and society (selling ideas with a heart)
Advertising and society (selling ideas with a heart)
Personal selling Technics and Examples- Advertising- Business- Samsung Compan...
Personal selling Technics and Examples- Advertising- Business- Samsung Compan...
60 PPTS-ADVANCED SELLING SKILLS-BY INDRANIL BHADURI
60 PPTS-ADVANCED SELLING SKILLS-BY INDRANIL BHADURI
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2. Key aspects covered include defining problems and solutions, creating minimum viable products, focusing on acquisition and retention metrics, understanding different investor types and fundraising stages, and avoiding common startup mistakes.
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VC from the inside - a techie's perspective - Adrian Colyer
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Go to-market strategy for B2B SaaS companies
Get in touch: guillaume@lajavaness.com
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Agile Gurugram 2016 | Conference | Start up Marketing: The One Page Agile Pla...
The document discusses various marketing concepts and strategies. It begins by defining different types of marketing activities like advertising, promotion, publicity, and public relations. It then contrasts the marketing priorities of large companies versus startups. The rest of the document outlines a three-phase marketing journey framework and provides details about creating a one-page marketing plan for each phase. It also discusses topics like targeting the right market, crafting compelling messages and offers, lead generation, nurturing leads, sales conversion, customer experience, lifetime value, and generating referrals.
Marketing Chessboard: Past, Present and Future of Advertising
If you don’t understand the marketing chessboard your ad agency may be in checkmate. The marketing chessboard has been drawn up by clients and advertising agencies have watched it happen.
The strategic side is where the real dollars are and where the real growth will be in the future. One good indication of this is that clients spend more money with consultants than with agencies on a revenue-to-revenue comparison. In addition, this high ground revenue stream is growing 30% - 40% each year. Is there any doubt where the future is?
If you're looking for help on understanding the challenges this presents in growing your marketing firm please contact us.
www.sandersconsulting.com
The Redcurrant India Company Profile
The Redcurrant India is a marketing process outsourcing company based in Indore, India that was founded 3 years ago by industry veterans to provide affordable and effective marketing solutions for small and medium enterprises. It offers services like call centers, digital marketing, CRM and marketing automation, and talent acquisition. The company has a small team of experienced professionals and aims to deliver high-quality, customized solutions while maintaining high ethical standards and low costs for its clients in India's tier 2 cities.
Time & Cost Benefits of Robotics in Processing Amazon Deductions & Chargebacks
Amazon spins deductions and chargebacks back at suppliers at an enormous rate and volume. The problem gets complicated as they have the ability to do that at the level of line items of invoice and PO. This combination of rate and volume puts a tremendous amount of pressure on departments to resolve them.
In this presentation, you will learn why robotics is a friend and co-worker that takes away all the pressure of time and cost from the department and lets the department go about their operations smoothly and timely.
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9 to 5 Studios provides coworking spaces that enable people and businesses to work flexibly. Their venture will offer a platform for corporate employees to work in a good, safe and productive environment. They aim to prevent issues like management clashes and customer dissatisfaction by providing well-designed workspaces with separate areas for different functions. The team conducted interviews of 33 customers, of which 4-5 wanted a solution for problems with current facilities while the rest were satisfied.
15 Reasons You Should Be Using Digital Marketing Automation
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Marketing is now an Art and a Science. But mastering the science of marketing is becoming a necessity for the modern marketer, and businesses want to disrupt rather than get disrupted.
Either innovate or die! This handy is the definitive answer on how you should be using digital marketing automation for a quantum jump in profits...
E Banking
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Startup Europe & TWIST event: Ecosystem scale up
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Dmma measurement workshop josh adler - may 2010
The document summarizes key insights from a measurement workshop presented by Josh Adler. Some of the main points include:
1. Audience measurement which looks at metrics like reach and demographics is different than measuring advertising effectiveness and should not be compared to web analytics.
2. Targeting will become more important to drive major brand spend online and increase CPMs as targeting requires ad platforms and measurement to be more integrated.
3. The metrics and tools will continue to evolve but we should stick to basic metrics for now while the challenges of things like cookies are addressed.
4. The digital measurement industry is still immature and sellers and buyers need to deal with limitations and find innovative solutions rather than blaming
Dmma measurement workshop josh adler - may 2010
The document summarizes key insights from a measurement workshop presented by Josh Adler. Some of the main points are:
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2. Targeting will become more important to drive major brand spend online and increase CPMs as targeting requires ad platforms and measurement to be more integrated.
3. The metrics and tools will continue to evolve but we should stick to basic metrics for now while the challenges of new technologies are addressed.
4. The digital measurement industry is still immature so providers, buyers and sellers need to work together through organizations like DMMA to establish standards
Measuring the Impact of Digital Marketing
Digital marketing requires measuring impact beyond just impressions and reach. Marketers need to understand how digital touchpoints improve the customer experience, increase engagement, and ultimately drive business results. Effective measurement looks at how interactions influence brand opinion, purchase intent, and other expressions of customer value. It is important to analyze audience motivations and content in order to optimize the experience across all digital channels in a consistent way. Simply counting fans or clicks is not enough - marketers must understand the quality of connections in order to improve performance.
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Should every recruitment business be a digital marketing agency? - #Rechangout White Paper
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Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Pillar-Based Marketing Master Class - Ryan Brock
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
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The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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https://instblast.com/instagram/free-instagram-views
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandEvaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessÚltimo (20)
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Basic Management Concepts., “Management is the art of getting things done thr...
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How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
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Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Mastering SEO for Google in the AI Era - Dennis Yu
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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Evaluating the Effectiveness of Women-Focused Marketing
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Practical Progress from a Theory by Steven Kingpdf
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Selling to Media Agencies (for ad-tech startups)
- 1. Selling to Media Agencies for ad-tech start-ups (...and why it’s a little like the hip- hop industry.) © Chris Bourke 2015
- 2. Getting the Trial Part (i)
- 3. What do Media Agencies do? PLAN: Communications planning & Strategy BUY/SELL: Trading MEASURE: Econometrics
- 4. What Media Agencies really do... Extract maximum profit from all revenue, including yours, passing through their hands.
- 5. Rappers need Representation... (...and so do you.) Artists Labels Fans AdTech Agency Brands Going Direct is tempting, but expensive. Going Direct is tempting, but expensive.
- 6. The Big Four Agency Groups WPP Publicis Omnicom Interpublic Agency (OpCo) Mindshare Starcom OMD Initiative “ Mediacom Zenith PHD UM London “ MEC - MGM - Trading Desk Xaxis AOD Accuen Cadreon Trading Arm Group M Vivaki Opera Magna (...focus all sales efforts on these.)
- 7. Layer Cake of Profit Extraction ● Agency … 15% ● Trading … 5-10% ● Tech … 20-30% ● Barter...15% !
- 8. What Makes Agency People Tick... Late Gen-Y 20’s > FAME Early Gen-Y 30’s > MONEY Gen-X 40’s > POWER
- 9. Your Campaign Strategy 1. Narrative 2. Collateral 3. Economics 4. People - DIY or Outsource?
- 10. Targeting: Agency & People 1. Trial targets 2. Renewal Targets 3. Trading targets 4. Programmatic/Data targets
- 11. Agency Roles & Primary Targets Media Planner Account Director Group Account Director Agency trading director Group trading director Head of Programmatic/Supply Partnerships ( ...focus all sales efforts on these.)
- 12. Your Prospect List - Gratis Linkedin Twitter Press Releases The ‘net leaks everything to help you develop targeting strategy - emails, roles, restructures, strategy, commercial goals, new clients & more (...you don’t need to buy a prospect list.)
- 13. The Pre-Pitch Sharpen your writing skills Email first; phone last resort; never social Email & the 1,2,3 scarcity elevator
- 14. The Pitch Your demo is the pitch Control audience size 15 min max (5) Slides max (3) slides good (0) slides best
- 15. The Trial Zero friction Over deliver No (1) rule: Make agency the star
- 17. Biz Dev is like CIA spy training “Reason to meet, reason to connect with you, reason to connect again”
- 18. Networking Strategy Helps... 1. Before people are willing to invest in you they must like & trust you. 2. Regular, value-added contact is critical. 3. You’ll need a plan & system for initiating and maintaining your high-value connections.
- 19. Biz Dev Steps 1. Segment based on Renewal Probability 2. Analyse your targets 3. Apply Fame, Money, Power principle
- 20. Politigrams ● Organograms reflect how company wants to run ● Politigrams reflect how they really run and tell you where buying power resides
- 21. Temperament vs. Ambition Matrix Introvert Extrovert Ambitious Lazy Matrix for Ryan Leslie, Mindshare Account Director aged 30...target with invitation to speak on your panel. Invite his bosses to your very own symposion.
- 22. Programmatic Biz Dev 1. Automate as much as possible 2. Create scripts for 1,2,3 tactic 3. Create visual politigrams 4. Create funnel that scripts work through 5. Sales Videos as virtual sales reps
- 23. Reflections 1. Trading with people is social & cultural not just economic 2. Manage up and down the stakeholder chain 3. Integrate your sales & marketing efforts