This document summarizes the key concepts of Blue Ocean Strategy (BOS) based on a book by W. Chan Kim and Renée Mauborgne. It provides an overview of BOS, including its definition as creating new market space without competition by raising and creating new factors. It discusses the six principles of BOS and tools like the strategy canvas. Two case studies are presented: the classical orchestra industry, where BOS helped Andre Rieu succeed, and Nintendo Wii, which used BOS to target non-gamers and become profitable with new demand. The document concludes by comparing traditional vs. innovative tutorials to illustrate how BOS allows businesses to avoid competition.