It doesn't take that many people to change a company. Colin describes Virgin Media’s Flexible Working journey underpinned by social collaboration systems; from how the business case was developed and sponsored by its Chief People Officer, the benefits realised and the challenges around adoption, through to changing the way people work and its impact on the culture of the organisation.

1. Generating Value Through Social Collaboration
21 October 2014 1
Colin Miles
Director of IT Infrastructure & Enterprise Services

2. Virgin Media – The historical challenge
21 October 2014 2
200+ Perm manned sites
High travel costs (growing)
Email-centric
Heavy voice conferences
Great people

3. It doesn’t take many people to change a
company 21 October 2014 3
BUSINESS CASE & PILOT SOFT LAUNCH MASS LAUNCH
2010
2013
2014
2015
FLEXIBLE WORKING PILOT CONDUCTED TO
PROVE BUSINESS CASE WITH 1,000
EMPLOYEES
2012
PRODUCTION SERVICE
2011
LEADERSHIP EDGE TEAM (6 5,000 EMPLOYEES
PEOPLE) CONDUCT FLEXIBLE
WORKING FEASIBILITY STUDY
COMMUNICATIONS
20,000 EMPLOYEES
RE-LAUNCH
WEBEX SOCIAL END
OF LIFE CHALLENGE

4. Adoption is crucial
October 21, 2014 4

5. Collaboration Tranformation
21 October 2014 5
From this…..
to this…..

6. Collaboration Tranformation
21 October 2014 6
From this…..
to this…..

7. Collaboration Tranformation
21 October 2014 7
…and this…..

8. Vertical & Horizontal Collaboration
8

9. Nature of work is changing
21 October 2014 9
The same rules exist!

10. Benefits
21 October 2014 10
• Reduced T&E costs
• Reduced absenteeism
• Improved engagement
• Flexible working
• Hot desking
• Home working
• Higher productivity
(easier/faster to
collaborate and share
knowledge)
• Faster innovation
(serendipity)
• Silo busting – improved
collaboration across
vertical business units
• Faster people and
information search
• Use of video to extract, share, find
valuable knowledge
• More effective team and management
communications
WebEx
WebEx Social (Tap)
Show ‘n’ Share
Soft Telephone

11. What’s Tap being used for?
21 October 2014 11
Manage Team
Meetings
Raising profile of a team
‘showcase our work’
Publishing stories
from our
customers
Sharing Shouts
People/task
management

12. Yesterdays way of working – Twitter issue
12

13. Todays way of working – Twitter issue
13

14. Statistics are only part of the story
21 October 2014 14
• 80% of WebEx accounts active every month
• Worldwide average is 25%
• 30k meetings per month
• 80k participants per month
• 45 min average duration
• Extensive use of video
• 16,000+ phone calls on
Tap every month
• 14,000 registered users
• 50% active every month (peak)
• 900 communities

15. The Acid Test. What happens when you
attempt to take it away? 21 October 2014 15

16. Lessons Learned
21 October 2014 16
It’s all about: What’s in it for me? Value creation is the point of collaboration,
not the act or tool of collaboration itself
Culture and ethos Social collaboration hasn’t changed our
culture, it’s revealed it. Virgin values are
alive and well
Communications • Tone of voice is everything
• Speak with a human voice
• Information makes people think but
emotion makes them act
• Talk to the right (emotional) brain
It’s the small things that matter • Don’t start with communities, start with
simple collaboration solutions
• Make the user experience as visually
appealing as possible
Adoption matters • On-demand adoption model works
• Time makes more converts than reason
• ‘Conversion’ happens ‘one conversation
at a time’
• Network effects are kicking in now

17. Collaboration Tranformation - Futures
21 October 2014 17

18. Social collaboration in action
21 October 2014 18
Thank you.