Presentation from Storyworld 2013. Includes the work of Robert Pratten, Jan Libby, Yomi Ayeni & Evan Jones

1. Participatory Storytelling – Creating Raving Fans
Jan Libby
Yomi Ayeni
Evan Jones
Moderator: Robert Pratten

2. Conducttr brings your story to life

3. Incit
BUY THIS BOOK!
Consumers as advocates

4. Careers can be built from raving fans

5. Raving fans don’t behave?

6. Your 1 Million Facebook fans?

7. RECOMMEND US

8. A desire to get closer, to dive deeper
Attribution: http://www.flickr.com/photos/28208534@N07/2873123033/

9. Human needs
• Significance (special, important, unique)
• Certainty (comfort & control)
• Variety (surprise)
• Connection (love)
• Growth (learning, mastery)
• Contribution (giving back)

10. Storyworld
Comfort Comfort
Growth Growth
Learning Learning
Surprise Surprise
Fan Fan
Community
Significance
Contribution
Sell this to create raving fans

11. A fan-servicing business?
• A new sales funnel
– $8 book/movie
– $32 annual subscription
– $100 online role-play (mixed reality immersive
experience)
– $240 convention pass
– $500 LARP

12. Participatory framework
FEEL
Companion Actor
Moral dilemmas, Role-play,
meaningful choices provide building blocks
Outsider Observer
Reflection, consideration Exploring, discovering
THINK
DO
What will the audience do? How will they be engaged?

13. Participation can be the reward