Quality over quantity, classic SEO conundrum. Whether you like cats or not, this presentation steps you through the tools & methodology to provide value to users and drive engagement.
Google bought a_zoo-smx-to-03-20-13-simmons v3tsa1234
The document discusses Google buying a zoo and future-proofing SEO strategies. It suggests focusing on relevance by understanding user intent rather than keywords, building authority through high-quality content, and driving engagement through clickable pages, satisfying user needs, and inspiring social sharing. The key is delivering relevant content while building trust and user interaction over time.
Andrew Shotland presents some ideas about how Google's concept of E-A-T may apply to local business' SEO programs. He also shows some concepts about how to do multi-location SEO strategy at scale
How to better understand voice search behavior and optimize to make the most out of the voice search opportunity? In this presentation you'll obtain insights, actions and tools.
Where Do Links Come From - and why are you really building them? Sha Menz
The document discusses two questions: 1) Why build links? and 2) Where do links come from? For the first question, it argues that the real reason to build links is to put the right people in your sales funnel, not just for ranking purposes. For the second question, it explains that links ultimately come from site owners' audiences, and that links should be built by getting to know these audiences well and providing value to them, such as by exposing insights, bringing people together offline, challenging them, and lifting others up through examples, rather than just focusing on the site owner.
Why local search should be part of your e-commerce strategyMiShop.local Ltd
David Whatley of MiShop.local outlines:
- Why local search is the bridge between the high-street and your website.
- How brands can leverage their off-line presence to drive e-commerce traffic
- Why local search traffic is different
- What makes a good local store landing page
How to Optimize for a Conversational Search? #RIMC19Aleyda Solís
The document discusses optimizing content for conversational search queries on voice assistants. It recommends identifying questions as conversational queries, optimizing content to directly answer questions in short snippets, and monitoring whether content appears in voice search results like Google's featured snippets and the Assistant.
How to Optimize for Google' Featured Snippets #PubconAnn Smarty
Here's my Pubcon presentation on how to optimize for Google's featured snippets listing tools, tips, and screenshots which will hopefully help you get featured as well as improve your overall content
Google bought a_zoo-smx-to-03-20-13-simmons v3tsa1234
The document discusses Google buying a zoo and future-proofing SEO strategies. It suggests focusing on relevance by understanding user intent rather than keywords, building authority through high-quality content, and driving engagement through clickable pages, satisfying user needs, and inspiring social sharing. The key is delivering relevant content while building trust and user interaction over time.
Andrew Shotland presents some ideas about how Google's concept of E-A-T may apply to local business' SEO programs. He also shows some concepts about how to do multi-location SEO strategy at scale
How to better understand voice search behavior and optimize to make the most out of the voice search opportunity? In this presentation you'll obtain insights, actions and tools.
Where Do Links Come From - and why are you really building them? Sha Menz
The document discusses two questions: 1) Why build links? and 2) Where do links come from? For the first question, it argues that the real reason to build links is to put the right people in your sales funnel, not just for ranking purposes. For the second question, it explains that links ultimately come from site owners' audiences, and that links should be built by getting to know these audiences well and providing value to them, such as by exposing insights, bringing people together offline, challenging them, and lifting others up through examples, rather than just focusing on the site owner.
Why local search should be part of your e-commerce strategyMiShop.local Ltd
David Whatley of MiShop.local outlines:
- Why local search is the bridge between the high-street and your website.
- How brands can leverage their off-line presence to drive e-commerce traffic
- Why local search traffic is different
- What makes a good local store landing page
How to Optimize for a Conversational Search? #RIMC19Aleyda Solís
The document discusses optimizing content for conversational search queries on voice assistants. It recommends identifying questions as conversational queries, optimizing content to directly answer questions in short snippets, and monitoring whether content appears in voice search results like Google's featured snippets and the Assistant.
How to Optimize for Google' Featured Snippets #PubconAnn Smarty
Here's my Pubcon presentation on how to optimize for Google's featured snippets listing tools, tips, and screenshots which will hopefully help you get featured as well as improve your overall content
Convidar os pobres e estropiados - Cap. XIII - ESEFernanda Florian
O documento discute os ensinamentos de Jesus sobre a caridade. Jesus ensinou que a caridade deve ser praticada secretamente, sem ostentação, e que devemos convidar os pobres e necessitados para nossos festins. A caridade não deve esperar retribuição, mas sim ser praticada por amor ao próximo.
Este documento presenta una introducción al lenguaje PL/SQL. Describe las características y elementos principales de PL/SQL como bloques, declaración de variables, zonas de proceso y excepciones. También incluye ejemplos de funciones SQL predefinidas y ejercicios de programación PL/SQL.
Este poema describe un lugar tranquilo y sereno donde la persona puede sentarse con Jesús, recibir su paz y escuchar su voz. Este lugar le permite alejarse de las preocupaciones de la vida, ganar fuerza para superar las tormentas y conflictos, y descansar y vivir recibiendo la bendición que solo Jesús puede dar.
1) O documento descreve como o bafômetro detecta álcool no ar exalado através de uma reação de oxirredução que muda a cor do dispositivo.
2) A reação representada na equação não balanceada envolve iodo, iodato e sulfato e as afirmações sobre os números de oxidação e agentes oxidantes/redutores estão corretas.
3) A equação balanceada para a reação envolvendo dicromato e ácido oxálico tem um total de coeficientes de 21 e o ácido oxálico atua
1) The document discusses how people often wear masks to hide their true selves out of fear of others seeing who they really are. It argues that to find our authentic selves, we must confront our fears and remove these masks.
2) The author attended a Mask Festival in Venice and took many photos of masked participants. They then imagined backstories for each mask based on their appearance and behavior.
3) The author believes peeling back the layers of our masks through introspection can help us discover our inner light and true selves beneath superficial exteriors. They encourage readers to lose their masks and show their authentic selves.
El documento resume la evolución de la economía petrolera en Venezuela desde el siglo XIX hasta la actualidad. Inicialmente, la economía venezolana dependía principalmente de la agricultura y las exportaciones de café y cacao. El petróleo comenzó a exportarse a fines del siglo XIX. A lo largo del siglo XX, los gobiernos favorecieron a las compañías petroleras extranjeras y aumentaron los impuestos. En la actualidad, el petróleo domina la economía y los gobiernos de Chávez y Maduro han continuado
A civilização grega se formou na Península Balcânica a partir do século XX a.C. com a chegada de povos indo-europeus. Os creto-micênicos desenvolveram a base da língua e mitologia gregas. Invasões dórias no século XIV-XII a.C. levaram à diáspora grega e formação das pólis. Atenas e Esparta se tornaram as principais cidades-estados, com modelos políticos diferentes: Atenas evoluiu para a democracia
El documento describe cuatro herramientas web 2.0: Keepvid, que permite descargar videos de sitios como YouTube; RedCap, una solución de software para diseñar bases de datos de investigación; Adobe Connect, un sistema de videoconferencia seguro; y ResearchGate, una red social para investigadores que ofrece acceso a publicaciones y grupos de discusión.
1) El documento describe los elementos clave de un sistema de gestión del talento, incluyendo la evaluación del desempeño, la clasificación de colaboradores, y el desarrollo de planes de acción.
2) Explica herramientas como matrices de talento que clasifican a los empleados según su desempeño y potencial.
3) Resalta la importancia de identificar "estrellas" y desarrollar reemplazos para posiciones clave como objetivos de una gestión proactiva del talento.
Este poema descreve um lugar tranquilo e pacífico onde a pessoa pode se sentar com Jesus, receber Sua paz e ouvi-Lo falar para obter a força e a bênção necessárias para afastar a adversidade da vida.
This document summarizes award recipients from Second Harvest Food Bank of Central Florida's 2017 Partner Agency Awards. It recognizes organizations in several counties for their efforts to feed, lead, strengthen, and serve their communities. Awards include the Feed Award (Mount Olive Seventh Day Adventist Church), Lead Award (One Heart for Women and Children), Strengthen Award (Nazaret Casa de Dios), and Lifetime Achievement Award (Bishop Preston Rolle and Herbert Bouey of Apostolic Church of Jesus). Additional county-specific Hunger Hero Awards are also presented.
Aula 4 estrutura literária - lucas 18. 18-30Ipabr Limesp
1. The document discusses a method for biblical study that includes observing biblical facts, interpreting the text, and applying the text.
2. It then provides a structured analysis of the passage in Luke 18:18-30, breaking it down into sections and analyzing elements like context, structure, and themes.
3. The passage from Luke tells the story of a rich man who asks Jesus what he must do to inherit eternal life and Jesus' response about the difficulties of riches.
A equipe de Meio Ambiente apresentou um documento sobre poluição, efeito estufa e preservação do meio ambiente. O documento lista os membros da equipe e conceitos relacionados ao meio ambiente, além de agradecimentos e referências.
2017 circular 1ª ronda liga nacional cadete v.1Luis Gomez
La Real Federación Española de Karate convoca la primera ronda de la Liga Nacional de Karate Cadete/Junior/Sub-21, que se celebrará el 22 de abril en Bilbao. La liga está concebida para que los competidores de estas categorías puedan competir a nivel nacional sin necesidad de ser seleccionados previamente. Se detallan las categorías, protecciones requeridas, inscripciones, pesaje, arbitraje y premios.
Este documento presenta la Ley General de Títulos Valores de 1971 en Panamá. Establece disposiciones generales sobre títulos valores, incluyendo su definición, aplicabilidad de otras leyes, requisitos de los títulos, emisión, obligaciones de los suscriptores, excepciones, transferencia de derechos y obligaciones, y reivindicación de mercancías representadas. El documento contiene 28 artículos que regulan diferentes aspectos de los títulos valores en Panamá.
El documento describe diferentes operaciones de manipulación de datos en una base de datos, incluyendo actualizar datos en tablas, cambiar la nacionalidad de autores, insertar datos, cambiar el nombre de un libro, y eliminar filas de una tabla de usuarios.
How to Use Search Data to Build Content that Drives Value at ScaleConductor
Grant Simmons, VP of Search Marketing at a large real estate portal, discusses using business and search data to build valuable content at scale. He outlines three types of data - core site data, user generated data, and site/search data. Simmons emphasizes starting with context and leveraging both business data like listings and user search data to tell unique stories aligned with user intent. He provides the example of a "Facets" project that generated long tail content by analyzing listings data. Simmons stresses presenting data visually and keeping content different, valuable, fun, and aligned with the Homes.com brand guidelines.
It Ain’t Over Till The Cat Lady Sings: Content Beyond Kittens & Other Search ...Conductor
The web hasn’t quite moved past dancing dogs and piano playing pets, but your content strategy has to! With quality being a consistent manta of recent Google algorithm updates, and “micro-moments” being big G’s latest battle cry, how can search marketers move beyond traditional content strategies and engage their prospects and customers with content that connects, brands & inspires? Check out this C3 presentation by Grant Simmons, VP of Search Marketing & Consumer Engagement at Homes.com. He covers real world examples of content strategies that connect with consumer triggers and ‘tickle’ prospects into buying behavior and brand consideration. Note: No cats were harmed during the building of this presentation.
Presentation by:
Grant Simmons, VP of Search Marketing & Consumer Engagement, Homes.com
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Convidar os pobres e estropiados - Cap. XIII - ESEFernanda Florian
O documento discute os ensinamentos de Jesus sobre a caridade. Jesus ensinou que a caridade deve ser praticada secretamente, sem ostentação, e que devemos convidar os pobres e necessitados para nossos festins. A caridade não deve esperar retribuição, mas sim ser praticada por amor ao próximo.
Este documento presenta una introducción al lenguaje PL/SQL. Describe las características y elementos principales de PL/SQL como bloques, declaración de variables, zonas de proceso y excepciones. También incluye ejemplos de funciones SQL predefinidas y ejercicios de programación PL/SQL.
Este poema describe un lugar tranquilo y sereno donde la persona puede sentarse con Jesús, recibir su paz y escuchar su voz. Este lugar le permite alejarse de las preocupaciones de la vida, ganar fuerza para superar las tormentas y conflictos, y descansar y vivir recibiendo la bendición que solo Jesús puede dar.
1) O documento descreve como o bafômetro detecta álcool no ar exalado através de uma reação de oxirredução que muda a cor do dispositivo.
2) A reação representada na equação não balanceada envolve iodo, iodato e sulfato e as afirmações sobre os números de oxidação e agentes oxidantes/redutores estão corretas.
3) A equação balanceada para a reação envolvendo dicromato e ácido oxálico tem um total de coeficientes de 21 e o ácido oxálico atua
1) The document discusses how people often wear masks to hide their true selves out of fear of others seeing who they really are. It argues that to find our authentic selves, we must confront our fears and remove these masks.
2) The author attended a Mask Festival in Venice and took many photos of masked participants. They then imagined backstories for each mask based on their appearance and behavior.
3) The author believes peeling back the layers of our masks through introspection can help us discover our inner light and true selves beneath superficial exteriors. They encourage readers to lose their masks and show their authentic selves.
El documento resume la evolución de la economía petrolera en Venezuela desde el siglo XIX hasta la actualidad. Inicialmente, la economía venezolana dependía principalmente de la agricultura y las exportaciones de café y cacao. El petróleo comenzó a exportarse a fines del siglo XIX. A lo largo del siglo XX, los gobiernos favorecieron a las compañías petroleras extranjeras y aumentaron los impuestos. En la actualidad, el petróleo domina la economía y los gobiernos de Chávez y Maduro han continuado
A civilização grega se formou na Península Balcânica a partir do século XX a.C. com a chegada de povos indo-europeus. Os creto-micênicos desenvolveram a base da língua e mitologia gregas. Invasões dórias no século XIV-XII a.C. levaram à diáspora grega e formação das pólis. Atenas e Esparta se tornaram as principais cidades-estados, com modelos políticos diferentes: Atenas evoluiu para a democracia
El documento describe cuatro herramientas web 2.0: Keepvid, que permite descargar videos de sitios como YouTube; RedCap, una solución de software para diseñar bases de datos de investigación; Adobe Connect, un sistema de videoconferencia seguro; y ResearchGate, una red social para investigadores que ofrece acceso a publicaciones y grupos de discusión.
1) El documento describe los elementos clave de un sistema de gestión del talento, incluyendo la evaluación del desempeño, la clasificación de colaboradores, y el desarrollo de planes de acción.
2) Explica herramientas como matrices de talento que clasifican a los empleados según su desempeño y potencial.
3) Resalta la importancia de identificar "estrellas" y desarrollar reemplazos para posiciones clave como objetivos de una gestión proactiva del talento.
Este poema descreve um lugar tranquilo e pacífico onde a pessoa pode se sentar com Jesus, receber Sua paz e ouvi-Lo falar para obter a força e a bênção necessárias para afastar a adversidade da vida.
This document summarizes award recipients from Second Harvest Food Bank of Central Florida's 2017 Partner Agency Awards. It recognizes organizations in several counties for their efforts to feed, lead, strengthen, and serve their communities. Awards include the Feed Award (Mount Olive Seventh Day Adventist Church), Lead Award (One Heart for Women and Children), Strengthen Award (Nazaret Casa de Dios), and Lifetime Achievement Award (Bishop Preston Rolle and Herbert Bouey of Apostolic Church of Jesus). Additional county-specific Hunger Hero Awards are also presented.
Aula 4 estrutura literária - lucas 18. 18-30Ipabr Limesp
1. The document discusses a method for biblical study that includes observing biblical facts, interpreting the text, and applying the text.
2. It then provides a structured analysis of the passage in Luke 18:18-30, breaking it down into sections and analyzing elements like context, structure, and themes.
3. The passage from Luke tells the story of a rich man who asks Jesus what he must do to inherit eternal life and Jesus' response about the difficulties of riches.
A equipe de Meio Ambiente apresentou um documento sobre poluição, efeito estufa e preservação do meio ambiente. O documento lista os membros da equipe e conceitos relacionados ao meio ambiente, além de agradecimentos e referências.
2017 circular 1ª ronda liga nacional cadete v.1Luis Gomez
La Real Federación Española de Karate convoca la primera ronda de la Liga Nacional de Karate Cadete/Junior/Sub-21, que se celebrará el 22 de abril en Bilbao. La liga está concebida para que los competidores de estas categorías puedan competir a nivel nacional sin necesidad de ser seleccionados previamente. Se detallan las categorías, protecciones requeridas, inscripciones, pesaje, arbitraje y premios.
Este documento presenta la Ley General de Títulos Valores de 1971 en Panamá. Establece disposiciones generales sobre títulos valores, incluyendo su definición, aplicabilidad de otras leyes, requisitos de los títulos, emisión, obligaciones de los suscriptores, excepciones, transferencia de derechos y obligaciones, y reivindicación de mercancías representadas. El documento contiene 28 artículos que regulan diferentes aspectos de los títulos valores en Panamá.
El documento describe diferentes operaciones de manipulación de datos en una base de datos, incluyendo actualizar datos en tablas, cambiar la nacionalidad de autores, insertar datos, cambiar el nombre de un libro, y eliminar filas de una tabla de usuarios.
How to Use Search Data to Build Content that Drives Value at ScaleConductor
Grant Simmons, VP of Search Marketing at a large real estate portal, discusses using business and search data to build valuable content at scale. He outlines three types of data - core site data, user generated data, and site/search data. Simmons emphasizes starting with context and leveraging both business data like listings and user search data to tell unique stories aligned with user intent. He provides the example of a "Facets" project that generated long tail content by analyzing listings data. Simmons stresses presenting data visually and keeping content different, valuable, fun, and aligned with the Homes.com brand guidelines.
It Ain’t Over Till The Cat Lady Sings: Content Beyond Kittens & Other Search ...Conductor
The web hasn’t quite moved past dancing dogs and piano playing pets, but your content strategy has to! With quality being a consistent manta of recent Google algorithm updates, and “micro-moments” being big G’s latest battle cry, how can search marketers move beyond traditional content strategies and engage their prospects and customers with content that connects, brands & inspires? Check out this C3 presentation by Grant Simmons, VP of Search Marketing & Consumer Engagement at Homes.com. He covers real world examples of content strategies that connect with consumer triggers and ‘tickle’ prospects into buying behavior and brand consideration. Note: No cats were harmed during the building of this presentation.
Presentation by:
Grant Simmons, VP of Search Marketing & Consumer Engagement, Homes.com
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Agile Search Strategy - Let the Data Decide!Grant Simmons
Grant Simmons, VP of Performance Marketing at Homes.com, presented an agile search strategy framework called "How to Use the Force". The six-step framework (Target, Tactics, Tools, Time, Test, Track) emphasizes letting data guide decisions. Tactics tested included dynamic search ads, microsites, re-targeting emails, display ads, and partnerships. Facebook lead ads and email re-targeting showed the best results. Testing occurred rapidly, and unsuccessful tactics were culled quickly to refine approaches and audiences. The goal was to optimize leads generated per dollar spent.
Using Bing Webmaster Tools to be an SEO Mechanic - SES San Francisco 2013Grant Simmons
Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic
Unless we're referring to the horse whisperers or Mr. Ed, we often defer to the authoritative information of a trusted source as "from the horse's mouth", so our initial diagnosis tools should naturally be from the most trusted of sources, Google & Bing. Their Webmaster Tools offerings are similar in their differences, and both offer valuable insights into page / site / content optimization, without falling victim to "hoof in mouth" syndrome.
C3 2012 Inbound & SEO Strategies for the Best Lead Conversions - John FernandezConductor
This document outlines the inbound marketing and SEO strategies used by IntraLinks to improve lead generation and conversions. It describes how the company fixed issues with its website infrastructure and search engine optimization, which led to improved tracking of leads and a significant increase in qualified leads and pipeline revenue. Key steps included streamlining web forms to collect only essential info, implementing analytics to track form submissions, and creating dashboards and reports to monitor lead handling processes and ensure follow up within 24 hours.
The document discusses optimizing content for voice search and virtual assistants. It begins by noting the growth of voice search and changes in how people search. It emphasizes the need to connect people, places and entities through tools like knowledge graphs. It provides tips for businesses like leveraging frequently asked questions and answering common questions directly on their site to control direct answers from assistants. The document also discusses building a conversational engine using tools like API.AI to integrate with virtual assistants and platforms.
Hell's SEO - EATing your way to search success!Grant Simmons
Recent Google algorithm updates have stressed the importance of both quality and authority as key considerations of search results. Take a walk inside a modern SEO kitchen where we’ll explore the opportunities and risks of the strategic recipes you might be cooking up!
At the end of this session, you’ll be able to:
Get a taste for Google’s Search Quality Rater Guidelines
Dig into EAT – Expertise, Authority & Trust as ranking factors
Serve Google & users a satisfying search experience
Actionable & valuable tips to align your website with Google’s goals.
Creating Behavior-Changing Content by Grant Simmons - #SEJSummit AtlantaSearch Engine Journal
'Tickles' are a search marketer’s secret weapons of influence, helping drive consumers into buying mindsets and inspiring demand where none exists. Through real world examples, Grant explains how to research, create, and promote content that is designed to entertain and educate.
SMX London - From Authorship To Authority - Claiming your identity & Kingier ...Grant Simmons
While "content is king," many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. This comprehensive session delves into the steps to claim your identity; brainstorming sessions between SEO, social and content development teams, content promotion tactics for gaining authority links and more. Both enterprise SEO teams as well as outside consultants will benefit from strategies shared in this session.
The document discusses how establishing an online identity and authority is important for search engine optimization. It encourages connecting known entities to known identities on platforms like Google+ and creating high-quality, credible content. Building one's "digital footprint" through mentions, associations, citations and other interactions on-site and socially can help expand their authority. Properly claiming and connecting an identity allows one to rank higher as an expert and see better search engine results visibility and engagement over time.
This document provides tips on how to analyze competitors to better understand why they may be outranking you in search results. It recommends first examining the search results to understand what types of content are ranking. Tools like SEMRush, SERPstat and Google's AdWords keyword planner can help with this. Second, it suggests auditing competitors by looking at their website code, content, links, social media presence and employees to identify trends that may be contributing to their success. The goal is to gain insights on how to improve your own online marketing efforts.
Marcus Tober 2017 SMX Advanced Seattle - Ranking FactorsSearchmetrics
Download the slides here: www.searchmetrics.com/smx-advanced-2017
Marcus Tober's slides from SMX Advance Seattle: The Periodic Table of Ranking Factors - 2017 Edition
SES SF 2013_Assess Diagnose Fix How to Become a Leading SEO Mechanic_Grant Si...tsa1234
The document discusses how to use Bing Webmaster Tools to assess, diagnose, and fix SEO issues. It provides an overview of the key features of Bing Webmaster Tools, including the SEO analyzer, link explorer, inbound links, and index explorer. It emphasizes that Bing Webmaster Tools offers free, powerful tools directly from Bing to help SEO professionals optimize websites.
SMX Toronto - Google Bought a Zoo - Pandas & Penguins and The Shamu Update!Grant Simmons
Google Bought A Zoo: Surviving Penguins, Pandas & Other SEO Beasts
According to search honcho Amit Singhal, Google is making up to 600 changes to its algorithm per year. Some major, some minor, but all potentially having an impact on whether your site and content is found when people are searching. How do you track these changes? How should you respond? Attend this session to get answers, and learn the best strategies for getting back in Google’s good graces should you get negatively hit.
What? How? Why? Building Query Personas to Power Your Content StrategyGrant Simmons
Forget keywords as singular elements of search, and follow Google & savvy search marketers as they dig deeper into user intent and leverage questions (and answers) as core to their content strategy!
The Evolution of SEO: How to Become a Modern-Day SEO MasterConductor
This document discusses the evolution of SEO and how to succeed as a modern SEO expert. It covers where SEO has been, including basics like titles, descriptions and keywords. It also discusses current priorities like mobile-friendliness and AMP pages. The document outlines where SEO is headed, such as a new mobile-first index and progressive web apps. It concludes with recommendations for SEO best practices, including getting the basics right, planning for future technologies, and using appropriate tools.
Using data to drive content strategy without being creepyMargot Bloomstein
With all the data you have on your target audience, it’s easy to personalize your story on an individual level, just right for the time of day, location, device, where they just came from, their buying habits, their friends’ preferences—and it can be downright creepy, too. Scary examples abound, in modern horror flicks and everyday Facebook tricks. So, how do you keep your story on target, and what content types, frequency and editorial style work, without going too far?
In this session, you’ll see examples from several brands that walk the line and hear how customers reacted when they’ve gone too far. Then, you’ll leave with ideas of how to enrich the customer experience with a positive association of anticipatory service, rather than an invasion of privacy.
Presented at Content Marketing World 2012, Columbus; #CMWorld, September 6, 2012.
Similar a How to Use Search Data to Build Content That Drives Value at Scale (20)
Expert tips for content authority, visibility, and SEO success.
Presentation at Digital Summit Detroit to explain better internal links, scaling internal links and best practices, using a variety of SEO tools including InLinks an entity SEO tool that simplifies, SamaAs schema, and Internal linking.
In this deck I discuss the placement, positioning, value, anchor text, link target, and formatting of internal links in both a single page and the website as a whole.
Building an SEO strategy is not what you'd expect, especially when it's Tom Cruise doing the building! Learn how to build an effective, measurable and accountable SEO strategy that can be leveraged to justify investment and priorities.
Humantics | Optimizing Your Content Strategy in an Entity-Driven WorldGrant Simmons
The document discusses strategies for creating content that both satisfies human readers and is well understood by search engines, referred to as "Humantics". It outlines the CARL framework for context, aim, relationships, and links and provides examples of tools that can be used to analyze content, find entities, connections, and questions to ensure the content will be salient for search engines. The goal is to build content that search engines can fully understand in order to rank well without relying solely on keywords.
The Need For Speed - SEO Tips for a Faster ExperienceGrant Simmons
Presented to an online audience of Public Relations' writers, the presentation leverages a few superheroes to talk tools (Batman) and speed (The Flash) and help explain why faster is better.
The SEO Justice League: 5 Pillars Worthy of a Great SEO StrategyGrant Simmons
This document discusses strategies for developing an effective SEO plan, using characters from the Justice League as metaphors. It outlines five key "pillars" of a strong SEO strategy: leveraging the right tools for auditing, architecture analysis, competitive landscape analysis, and measuring results. Each pillar is represented by a Justice League character - Batman focuses on tools, Aquaman on adapting to Google changes, The Flash on site speed, Cyborg on technical SEO issues, and Wonder Woman on user experience. The document provides guidance on specific tools and tactics to implement for each pillar to deliver value for search engines and users.
The Batman SEO Toolbelt to Vanquish Google’s SERP | Brighton SEO 2018Grant Simmons
Riddle me this. What is the best tool to discover the answers to the questions Google users ask? One tool? Ha.
While one tool may give you some of the answers you want, a step-by-step approach with a variety of select tools will give you the answers you need!
Take a walk through Gotham City’s underworld as we uncover both the process and tools you’ll need to win worthy search visibility and traffic.
Paleo SEO | Understanding Foundational Human Needs to Drive Your Content Stra...Grant Simmons
Starting with Maslow's hierarchy of needs, we'll explore how content strategy & tactics need to align with the foundational aspects of human need expressed in search queries and online behavior.
Follow caveman Ugg as he navigates paleo-challenges to satisfaction, then apply to the core elements of content (uniqueness & value), safety (trust & https), social need (sharing & sharability) ego bait and esteem (authoritative connections & links), and finally the pinnacle of paleo SEO - self-actualization of success... the metrics that matter to become chief of the tribe.
Leverage human needs for content success
Ideate and identify key queries to target
Create content that satisfies users queries
Focus on metrics that matter for reporting
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
Writing the "Right" Content: Highly Searchable, Keyword-Driven and Relevant C...Grant Simmons
The document summarizes Grant Simmons' presentation on writing highly searchable, keyword-driven, and relevant content. The presentation covered understanding user intent and context to create content that satisfies user needs. Simmons emphasized determining the questions users are asking in order to focus content. He also stressed the importance of triggers and factors that influence user purchases in order to inspire users and solve their problems.
Presented to single family property managers to educate & entertain on concepts of persona based marketing, content development and the Renter's Decision Journey (RDJ).
Search, Social, So What? Presentation at Conductor's RoadtoC3 by Grant Simmon...Grant Simmons
Presentation at Road to Conductor C3 in Washington DC.
Covers the why search & social should work together, the benefits, opportunities and returns, noting that content is the bridge between disciplines and the largest win/win of having search & social teams collaborating.
The ABCs of Leveraging Personas for Search Success Defining The Content That ...Grant Simmons
Personas are a tool to help in strategy development, tactical execution and measurement of outcomes. In this presentation at ClickZ New York in March 2015, I go through the what, why and how in developing persona that work to drive better content targeting & search success
SMX London 2014 - SEO Periodic Table of Ranking FactorsGrant Simmons
Presentation I gave at SMX in London with Danny Sullivan and others. Looking at Google ranking ranking factors, what's new, what's trending and what's next
Search Engine UnOptimization - eMarketing Association San Francisco 2014Grant Simmons
Grant Simmons discusses the concept of "unoptimization" as an approach to future-proof search marketing. Unoptimization involves three main considerations: user experience, avoiding over-optimization that could trigger Google algorithm updates, and testing approaches. Simmons provides tips for improving user experience through personalization and segmentation. He also warns against overly optimized linking, content production at scale rather than quality, and recommends testing budgeting and specific testing tools.
SES Chicago - Assess. Diagnose. Fix. - Become an SEO Mechanic November 2013Grant Simmons
The document is a presentation about how to become a leading SEO mechanic. It discusses assessing websites to diagnose SEO issues, then fixing those issues. It recommends always using free tools from Google and Bing to audit websites. Specifically, it suggests using the Google Search results and features like sitelinks to evaluate a brand's online reputation and visibility. Finally, it provides examples of title and meta tag issues that could be fixed.
DMA 2013 Hottest Search Trends & How to Maximize OpportunitiesGrant Simmons
The document discusses emerging trends in search engine optimization (SEO) and social media. It notes that search engines are becoming more personalized and contextual, using factors like location, behavior, platform and conversation to understand search intent. It advises brands to understand their customers' intent, context and questions in order to identify opportunities. It also emphasizes the importance of authoritative content and developing recognized topic experts to build credibility and rank highly in search results and social media. The document encourages brands to identify, grow, engage and empower authorities in order to maximize opportunities from changing search and social media landscapes.
Site Diagnosis for the Skilled Search MechanicGrant Simmons
How can you diagnose major and minor SEO site issues with just the Google SERP and a quick click through?
At SES Chicago 2012, I explained a process we use to give a quick analysis "from the horse's mouth" using the Google Search Results Page and a few search / modified search queries.
With Search Engine Optimization changing (almost) daily, it's good to show clients or internal stakeholders how you appear in user Search Results.
Your Google SERP *can* say a lot about you, your site and your site issues!!
The document discusses principles for running a successful business with flow. It recommends over-delivering on products and services without undercharging customers. It emphasizes focusing on passion, being selective about clients and projects, treating work as art rather than a commodity, and using honest marketing to let products speak for themselves. Following these principles of business flow is said to lead to greater profits and happiness.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
6. N E W Y O R K C I T Y | O C T O B E R 2 8 - 2 9 , 2 0 1 5
C3 2015 BREAKOUT SESSION
IT AIN'T OVER TILL
THE CAT LADY SINGS
CONTENT-BEYOND-KITTENS &
OTHER SEARCH STRATEGIES
VP of Search Marketing
& Consumer Engagement
Grant Simmons
36. #C3NY @simmonet
Yeah it can be kinda boring raw
• But key differentiator
• Cat-alog what you have
• Cat-alog relevant available data
• Align with search intent
• Align with search engine opportunities
Business Data
41. #C3NY @simmonet
• Lists
• Long tail queries
• Interesting facts
What are People Looking For?
Did You Know?
A cat’s tail contains
approximately 10% of
the bones in its body
42. #C3NY @simmonet
• Lists
• Long tail queries
• Interesting facts
What are People Looking For?
Did You Know?
A cat’s tail contains
approximately 10% of
the bones in its body
54. #C3NY @simmonet
• Phase 1
• Basic internal linking
• Limited cities (thin content)
• Phase 2
• Expand value of pages (more data)
• Add user interaction cues
• Phase 3
• Combos
• Based on data
The Long Tail – in Action
79. #C3NY @simmonet
• Buyers understand offer potential
• Sellers understand time to sale
• Pricing considerations
• Inventory availability
A TON of cool info:
• For every city, state, county with data
• We call that…
Homes.com “Scarcity Index”
80. #C3NY @simmonet
• Buyers understand offer potential
• Sellers understand time to sale
• Pricing considerations
• Inventory availability
A TON of cool info:
• For every city, state, county with data
• We call that…
Homes.com “Scarcity Index”
SCALE
81. #C3NY @simmonet
• No need to stop there!
• More analysis can create more insights
• You never know what you can find
• Locations over time
• Attributes against attributes
Hold On Cowboy!