Isla es una pequeña localidad situada en Cantabria, España. Se encuentra en la costa cantábrica y tiene una población de alrededor de 100 habitantes. La economía local se basa principalmente en la pesca y el turismo.
There is a territory that exists in the borderlines between you and your customers. It’s a place where opportunity lives, if only you know where to look….
Building Outstanding Customer RelationshipsAmy Cross
Next best action marketing is a tactic that has been around for a while, but few marketers have been able to fully take part in this powerful marketing strategy – especially in financial services, where customer data is abundant but hard to act on for marketing use. It’s a concept that the whole organization needs to align on because it impacts the entire customer experience. With next best action marketing, each customer becomes a “segment of one” versus a “segment of many,” improving marketing action precision and relevancy.
To implement next best action marketing, you need to have the right technology in place. It should be able to give you a complete understanding of each and every customer, and also be able to decide on – and recommend – the right actions to take, at the right time, based on the complete and actionable view of each individual customer.
James Taylor, CEO of Decision Management Solutions, and Steven Noels, CTO and Co-Founder of NGDATA, delve into next best action marketing, how you can use it to empower the customer experience, and the right technologies to get you there.
Key takeaways include:
Key concepts of next best action marketing
The importance of understanding your customers in an omni-channel environment
How to get your organization aligned around the strategy
How to get on the road to success with the right technology in place
There is a territory that exists in the borderlines between you and your customers. It’s a place where opportunity lives, if only you know where to look….
Building Outstanding Customer RelationshipsAmy Cross
Next best action marketing is a tactic that has been around for a while, but few marketers have been able to fully take part in this powerful marketing strategy – especially in financial services, where customer data is abundant but hard to act on for marketing use. It’s a concept that the whole organization needs to align on because it impacts the entire customer experience. With next best action marketing, each customer becomes a “segment of one” versus a “segment of many,” improving marketing action precision and relevancy.
To implement next best action marketing, you need to have the right technology in place. It should be able to give you a complete understanding of each and every customer, and also be able to decide on – and recommend – the right actions to take, at the right time, based on the complete and actionable view of each individual customer.
James Taylor, CEO of Decision Management Solutions, and Steven Noels, CTO and Co-Founder of NGDATA, delve into next best action marketing, how you can use it to empower the customer experience, and the right technologies to get you there.
Key takeaways include:
Key concepts of next best action marketing
The importance of understanding your customers in an omni-channel environment
How to get your organization aligned around the strategy
How to get on the road to success with the right technology in place
Obra plástica de la exposición de esculturas exentas “Es-cultura. Espacio construido de reflexión”, en la que me planteo la interrelación entre escultura y cultura y el hecho de que la escultura, como yo la creo, sea un espacio construido de reflexión. Ver los documentos: vídeo de presentación, texto de catálogo, fichas técnicas y títulos en inglés, alemán y español en:
Consultar página web: http://luisjferreira.es/
Fichas técnicas de las obras de la exposición de esculturas exentas “Es-cultura. Espacio construido de reflexión”, en la que me planteo la interrelación entre escultura y cultura y el hecho de que la escultura, como yo la creo, sea un espacio construido de reflexión. Ver los documentos: vídeo de presentación, texto de catálogo, imágenes de las obras y títulos en inglés, alemán y español en:
Consultar página web: http://luisjferreira.es/