MediaSense's Head of Digital, Ryan Kangisser, recommends 10 questions advertisers should ask
Presented at MediaSense's #realtimerev event in London, May 2014
www.media-sense.com
MediaTrust's PerformanceExchange is a real-time CPC bid exchange that connects advertisers to consumers through categorically and contextually relevant ads. It allows advertisers to extend their reach cost-efficiently while a team manages campaigns to meet eCPA goals. Advertisers bid on category-specific traffic and MediaTrust's algorithm optimizes ads for highest conversion probability. Examples of traffic sources include websites, social media, question paths, and search.
Intro to Programmatic Advertising with Matt Prohaska from Prohaska ConsultingStukent Inc.
This document provides an overview of advertising technology and programmatic advertising. It defines programmatic advertising as an automated, technology-driven method of buying, selling, and fulfilling digital ads that replaces traditional manual processes. It then summarizes key components of the programmatic advertising ecosystem like data management platforms (DMPs), supply-side platforms (SSPs), demand-side platforms (DSPs), and real-time bidding (RTB). The document aims to help readers understand the complex plumbing and players involved in modern programmatic advertising.
The document discusses how adAP connects advertisers directly with audiences by providing access to high quality inventory from direct publisher relationships, allowing for enhanced targeting and brand safety. It offers a complete supply solution through real-time bidding (RTB) via Admeld, prioritized auctions, and direct access to adConductor inventory. AdAP's technology integration and direct relationships provide advertisers access to audiences on independent websites not found on other supply platforms.
The very, very simple guide to how programmatic online ad buying works - the technology may be clever and complex - but the principle is not. We explain.
Exact Drive Inc is a digital media planning and management firm that offers real-time online advertising services providing single-point access to large audiences. They protect brands through campaign verification technology ensuring transparent and brand safe media buys. Their real-time buying and optimization platform integrates with various ad inventory sources to solve audience and inventory fragmentation issues. Exact Drive simplifies planning and fulfillment of online advertising through strategic insight and technology that adds value to clients.
This document discusses how programmatic advertising works to connect businesses with their ideal buyers through targeted digital ads. It explains that programmatic advertising matches ads to people based on their profiles and online behaviors to identify potential buyers. This accuracy helps maximize advertising return on investment by showing ads to prospects most likely to purchase. The process occurs in milliseconds as a user visits a website, their data is passed to an ad exchange and DSP to identify a match, a bid is made, and the winning ad is displayed.
Understanding the Ins and Outs of Programmatic for PPCHanapin Marketing
In this presentation, Founder and CEO of MightyHive Pete Kim will join Hanapin Account Manager Bryan Gaynor to tell you all about the importance of implementing programmatic advertising into your PPC strategy. From day-to-day operations to explaining its importance to your CMO, we’ll give you expert insights on the world of programmatic.
Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017Hanapin Marketing
[Fix These 5 Common Excel Issues To Achieve Pro Status]
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups – as PPC thought-leaders, who would we be if we didn’t address them? In this live webinar, Account Analyst Rachael Law will ease your mind with solutions to all the common Excel issues, so that you too can be a pro.
[Excel Your Search Query Reports With These Must-Have Tips]
Search query reports are a fact of life in paid search. No matter how great your keywords are, there will always be queries that, for better or worse, don’t quite match your target. Although it’s a crucial part of account success, the web interfaces leave much to be desired. Choosing queries one by one and setting them as negative or adding them as keywords is inefficient and leaves you with a poor view of the situation. Join Hanapin’s Account Manager Alaina Thompson as she teaches you techniques to not only save time, but get more out of your SQRs in the process.
[Discover More Accurate Projections With Excel Data Tables]
We’ve all been in a situation where we needed to see the results of an equation based on a range of values. Maybe it was “what if we spent X amount or Y amount” or “what are the potential impacts of another ad test?” However, calculating by hand is slow and cumbersome. Thankfully, data tables allow you to quickly compare values and run calculations multiple times. In this live webinar, Senior Account Analyst Jacob Fairclough will teach you how data tables can save you time and sanity when making projections.
MediaTrust's PerformanceExchange is a real-time CPC bid exchange that connects advertisers to consumers through categorically and contextually relevant ads. It allows advertisers to extend their reach cost-efficiently while a team manages campaigns to meet eCPA goals. Advertisers bid on category-specific traffic and MediaTrust's algorithm optimizes ads for highest conversion probability. Examples of traffic sources include websites, social media, question paths, and search.
Intro to Programmatic Advertising with Matt Prohaska from Prohaska ConsultingStukent Inc.
This document provides an overview of advertising technology and programmatic advertising. It defines programmatic advertising as an automated, technology-driven method of buying, selling, and fulfilling digital ads that replaces traditional manual processes. It then summarizes key components of the programmatic advertising ecosystem like data management platforms (DMPs), supply-side platforms (SSPs), demand-side platforms (DSPs), and real-time bidding (RTB). The document aims to help readers understand the complex plumbing and players involved in modern programmatic advertising.
The document discusses how adAP connects advertisers directly with audiences by providing access to high quality inventory from direct publisher relationships, allowing for enhanced targeting and brand safety. It offers a complete supply solution through real-time bidding (RTB) via Admeld, prioritized auctions, and direct access to adConductor inventory. AdAP's technology integration and direct relationships provide advertisers access to audiences on independent websites not found on other supply platforms.
The very, very simple guide to how programmatic online ad buying works - the technology may be clever and complex - but the principle is not. We explain.
Exact Drive Inc is a digital media planning and management firm that offers real-time online advertising services providing single-point access to large audiences. They protect brands through campaign verification technology ensuring transparent and brand safe media buys. Their real-time buying and optimization platform integrates with various ad inventory sources to solve audience and inventory fragmentation issues. Exact Drive simplifies planning and fulfillment of online advertising through strategic insight and technology that adds value to clients.
This document discusses how programmatic advertising works to connect businesses with their ideal buyers through targeted digital ads. It explains that programmatic advertising matches ads to people based on their profiles and online behaviors to identify potential buyers. This accuracy helps maximize advertising return on investment by showing ads to prospects most likely to purchase. The process occurs in milliseconds as a user visits a website, their data is passed to an ad exchange and DSP to identify a match, a bid is made, and the winning ad is displayed.
Understanding the Ins and Outs of Programmatic for PPCHanapin Marketing
In this presentation, Founder and CEO of MightyHive Pete Kim will join Hanapin Account Manager Bryan Gaynor to tell you all about the importance of implementing programmatic advertising into your PPC strategy. From day-to-day operations to explaining its importance to your CMO, we’ll give you expert insights on the world of programmatic.
Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017Hanapin Marketing
[Fix These 5 Common Excel Issues To Achieve Pro Status]
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups – as PPC thought-leaders, who would we be if we didn’t address them? In this live webinar, Account Analyst Rachael Law will ease your mind with solutions to all the common Excel issues, so that you too can be a pro.
[Excel Your Search Query Reports With These Must-Have Tips]
Search query reports are a fact of life in paid search. No matter how great your keywords are, there will always be queries that, for better or worse, don’t quite match your target. Although it’s a crucial part of account success, the web interfaces leave much to be desired. Choosing queries one by one and setting them as negative or adding them as keywords is inefficient and leaves you with a poor view of the situation. Join Hanapin’s Account Manager Alaina Thompson as she teaches you techniques to not only save time, but get more out of your SQRs in the process.
[Discover More Accurate Projections With Excel Data Tables]
We’ve all been in a situation where we needed to see the results of an equation based on a range of values. Maybe it was “what if we spent X amount or Y amount” or “what are the potential impacts of another ad test?” However, calculating by hand is slow and cumbersome. Thankfully, data tables allow you to quickly compare values and run calculations multiple times. In this live webinar, Senior Account Analyst Jacob Fairclough will teach you how data tables can save you time and sanity when making projections.
The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and different technologies, all claiming to have the ultimate solution.
In this presentation, Hanapin Marketing’s Bryan Gaynor and MightyHive’s Myles Younger guide you through the Top 5 FAQs When Considering Programmatic. Whether you are an in-house marketer, or part of an agency team, we will guide you through some of the most common questions you should be asking when considering your programmatic stack.
IGM Creative staff are experts in paid search marketing and PPC management who will build advertising campaigns to direct traffic to a website and turn campaigns into quality leads and sales. Their services include researching keywords, building campaign structures and online marketing strategies. They will track performance using analytics tools, manage bids and ads, and write and test ads to reflect brand personalities for enterprise clients. The overall goal is to increase ROI and online exposure through targeted ads.
PubMatic White Paper: Lessons learned in header biddingIAB Europe
Amidst all the major headwinds in the digital media and advertising world, the subject of header bidding has been persistently at the heart of many industry conversations. To level-set, header bidding is a programmatic advertising tactic implemented by a publisher to attract more bids on its ad inventory, which can drive ad revenue growth significantly.
Programmatic Advertising: How To Join In On the FunHanapin Marketing
This document provides an overview of programmatic advertising, including:
- Defining key terms like programmatic advertising, real-time bidding, and programmatic direct.
- Describing the major players in programmatic advertising like DSPs, SSPs, DMPs, ad exchanges, and trading desks.
- Explaining the basic process of how programmatic advertising works from selecting platforms and vendors, to building strategic plans, implementing campaigns, and optimizing performance.
Digital marketing is the perfect choice for someone who is looking to step up their career in Marketing. Whether you are already working or are a recent graduate, everyone has an
equal opportunity in this field. What you need is a lot of passion and creativity, as marketing itself requires constant innovation and out of the box thinking. Working smart,
keeping yourself updated with latest information, excellent communication skills, are key to success.
Social.com is an advertising management platform that allows users to build and optimize campaigns across Facebook, Twitter, LinkedIn, and Instagram from a single platform. It provides powerful reporting, analytics, and collaboration tools. Major agencies, mobile publishers, gaming companies, and brands use Social.com to manage thousands of clients and drive sales. Social.com offers unique optimization and drafting features as well as different support levels depending on the customer's needs.
Programmatic advertising uses technology platforms to automatically place ads. It is a major trend that can increase sales by 200% at 40% lower cost than traditional advertising methods like AdWords. Many large brands use programmatic advertising, including Flipkart, Amazon, Swiggy, Mercedes-Benz, BMW, Ford, Nissan, Snapdeal, Jeep, Zomato, Kotak, Axis, and HDFC. One company provides programmatic advertising through Google Display & Video 360 and has a performance engine integrated with many ad exchanges and publishers. Special features include targeting competitors' customers, similar interests, approved websites only, and using first- and third-party data.
Affiliate LTV and Other Ways to Effective Publisher Recruitment in EuropePerformanceIN
This document discusses optimizing affiliate recruitment efforts in Europe by understanding affiliate lifetime value (LTV). It begins by reviewing the European online retail landscape and fragmentation across countries and currencies. Calculating affiliate LTV is presented as key, including metrics like revenue, orders, or customers. Matching affiliates to profiles based on country, business type, and LTV is described as important. The document recommends using LTV data to focus recruitment, remove unproductive affiliates, and employ both passive and active techniques. Overall, understanding and leveraging affiliate LTV is posited as critical for increasing affiliate program ROI and performance.
What is Programmatic Advertising? How is it going to affect your business? Find out in this detailed guide to Programmatic Advertising - how to use Programmatic and future trends to look out for.
The document examines global development progress under the Millennium Development Goals (MDGs) and how demographic changes can support future development goals. It finds that while the MDG era saw impressive reductions in poverty and disease, goals were not fully met, with 900 million people still in extreme poverty in 2012. The Sustainable Development Goals (SDGs) aim to build on the MDGs' successes and tackle remaining challenges. The report also analyzes upcoming demographic shifts, such as declining fertility rates, and how countries can take advantage of resulting "demographic dividends" to further progress on goals like poverty reduction. Harnessing these dividends will be key to achieving the SDGs by 2030.
Which Way Now? Justin Gibbons, work.researchMediaSense
In this presentation, Justin Gibbons summarises the key findings from our new research and concluded that as an industry, we value what we measure but we are measuring the wrong stuff; not what drives performance.
Real Time Advertising: Project Sunblock, Ensuring quality and brand protectio...MediaSense
Ensuing quality and brand protection from your advertising, Duncan Trigg, CEO, Project Sunblock
Presented at MediaSense's #realtimerev event in London, May 2014
www.media-sense.com
Real Time Advertising: Waitrose, Real time advertising through the customer l...MediaSense
Real Time Advertising through the customer lifecycle, by Caroline Kinsman, Manager, Online Marketing, Waitrose.
Presented at MediaSense's #realtimerev event in London, May 2014
www.media-sense.com
Real Time Advertising: Event Introduction by MediaSenseMediaSense
Real Time Advertising: Why we are here today. An introduction to the event by MediaSense.
Presented at MediaSense's #realtimerev event in London, May 2014
www.media-sense.com
1) The document discusses the need for transformation in the marketing communications industry in order to maximize value for clients and agencies.
2) It notes issues with the current focus on costs, outputs and metrics in media and calls for a shift to evaluating performance and value.
3) The document suggests agencies should seek less competed areas, manage their own metrics, and view communications through the consumer's lens rather than their own.
Social listening case study of first-time-ever celeb's MV launched by YouTube live streaming in Vietnam. In the report you can find many insightful data of YouTube live streaming & strategic advice learned from listening data.
La evidencia en promoción de salud: Consejo integral en estilo de vida. Juana...fcamarelles
Este documento propone estrategias para la promoción de estilos de vida saludables en la atención primaria. Señala que las enfermedades crónicas son la principal causa de mortalidad y discapacidad, y que las intervenciones de promoción y prevención podrían reducir la carga de morbilidad en un 70%. Propone abordar los principales factores de riesgo como tabaco, alcohol, alimentación, actividad física y bienestar emocional de forma sistemática e integrada en la práctica clínica, us
The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and different technologies, all claiming to have the ultimate solution.
In this presentation, Hanapin Marketing’s Bryan Gaynor and MightyHive’s Myles Younger guide you through the Top 5 FAQs When Considering Programmatic. Whether you are an in-house marketer, or part of an agency team, we will guide you through some of the most common questions you should be asking when considering your programmatic stack.
IGM Creative staff are experts in paid search marketing and PPC management who will build advertising campaigns to direct traffic to a website and turn campaigns into quality leads and sales. Their services include researching keywords, building campaign structures and online marketing strategies. They will track performance using analytics tools, manage bids and ads, and write and test ads to reflect brand personalities for enterprise clients. The overall goal is to increase ROI and online exposure through targeted ads.
PubMatic White Paper: Lessons learned in header biddingIAB Europe
Amidst all the major headwinds in the digital media and advertising world, the subject of header bidding has been persistently at the heart of many industry conversations. To level-set, header bidding is a programmatic advertising tactic implemented by a publisher to attract more bids on its ad inventory, which can drive ad revenue growth significantly.
Programmatic Advertising: How To Join In On the FunHanapin Marketing
This document provides an overview of programmatic advertising, including:
- Defining key terms like programmatic advertising, real-time bidding, and programmatic direct.
- Describing the major players in programmatic advertising like DSPs, SSPs, DMPs, ad exchanges, and trading desks.
- Explaining the basic process of how programmatic advertising works from selecting platforms and vendors, to building strategic plans, implementing campaigns, and optimizing performance.
Digital marketing is the perfect choice for someone who is looking to step up their career in Marketing. Whether you are already working or are a recent graduate, everyone has an
equal opportunity in this field. What you need is a lot of passion and creativity, as marketing itself requires constant innovation and out of the box thinking. Working smart,
keeping yourself updated with latest information, excellent communication skills, are key to success.
Social.com is an advertising management platform that allows users to build and optimize campaigns across Facebook, Twitter, LinkedIn, and Instagram from a single platform. It provides powerful reporting, analytics, and collaboration tools. Major agencies, mobile publishers, gaming companies, and brands use Social.com to manage thousands of clients and drive sales. Social.com offers unique optimization and drafting features as well as different support levels depending on the customer's needs.
Programmatic advertising uses technology platforms to automatically place ads. It is a major trend that can increase sales by 200% at 40% lower cost than traditional advertising methods like AdWords. Many large brands use programmatic advertising, including Flipkart, Amazon, Swiggy, Mercedes-Benz, BMW, Ford, Nissan, Snapdeal, Jeep, Zomato, Kotak, Axis, and HDFC. One company provides programmatic advertising through Google Display & Video 360 and has a performance engine integrated with many ad exchanges and publishers. Special features include targeting competitors' customers, similar interests, approved websites only, and using first- and third-party data.
Affiliate LTV and Other Ways to Effective Publisher Recruitment in EuropePerformanceIN
This document discusses optimizing affiliate recruitment efforts in Europe by understanding affiliate lifetime value (LTV). It begins by reviewing the European online retail landscape and fragmentation across countries and currencies. Calculating affiliate LTV is presented as key, including metrics like revenue, orders, or customers. Matching affiliates to profiles based on country, business type, and LTV is described as important. The document recommends using LTV data to focus recruitment, remove unproductive affiliates, and employ both passive and active techniques. Overall, understanding and leveraging affiliate LTV is posited as critical for increasing affiliate program ROI and performance.
What is Programmatic Advertising? How is it going to affect your business? Find out in this detailed guide to Programmatic Advertising - how to use Programmatic and future trends to look out for.
The document examines global development progress under the Millennium Development Goals (MDGs) and how demographic changes can support future development goals. It finds that while the MDG era saw impressive reductions in poverty and disease, goals were not fully met, with 900 million people still in extreme poverty in 2012. The Sustainable Development Goals (SDGs) aim to build on the MDGs' successes and tackle remaining challenges. The report also analyzes upcoming demographic shifts, such as declining fertility rates, and how countries can take advantage of resulting "demographic dividends" to further progress on goals like poverty reduction. Harnessing these dividends will be key to achieving the SDGs by 2030.
Which Way Now? Justin Gibbons, work.researchMediaSense
In this presentation, Justin Gibbons summarises the key findings from our new research and concluded that as an industry, we value what we measure but we are measuring the wrong stuff; not what drives performance.
Real Time Advertising: Project Sunblock, Ensuring quality and brand protectio...MediaSense
Ensuing quality and brand protection from your advertising, Duncan Trigg, CEO, Project Sunblock
Presented at MediaSense's #realtimerev event in London, May 2014
www.media-sense.com
Real Time Advertising: Waitrose, Real time advertising through the customer l...MediaSense
Real Time Advertising through the customer lifecycle, by Caroline Kinsman, Manager, Online Marketing, Waitrose.
Presented at MediaSense's #realtimerev event in London, May 2014
www.media-sense.com
Real Time Advertising: Event Introduction by MediaSenseMediaSense
Real Time Advertising: Why we are here today. An introduction to the event by MediaSense.
Presented at MediaSense's #realtimerev event in London, May 2014
www.media-sense.com
1) The document discusses the need for transformation in the marketing communications industry in order to maximize value for clients and agencies.
2) It notes issues with the current focus on costs, outputs and metrics in media and calls for a shift to evaluating performance and value.
3) The document suggests agencies should seek less competed areas, manage their own metrics, and view communications through the consumer's lens rather than their own.
Social listening case study of first-time-ever celeb's MV launched by YouTube live streaming in Vietnam. In the report you can find many insightful data of YouTube live streaming & strategic advice learned from listening data.
La evidencia en promoción de salud: Consejo integral en estilo de vida. Juana...fcamarelles
Este documento propone estrategias para la promoción de estilos de vida saludables en la atención primaria. Señala que las enfermedades crónicas son la principal causa de mortalidad y discapacidad, y que las intervenciones de promoción y prevención podrían reducir la carga de morbilidad en un 70%. Propone abordar los principales factores de riesgo como tabaco, alcohol, alimentación, actividad física y bienestar emocional de forma sistemática e integrada en la práctica clínica, us
The autonomic nervous system (ANS) regulates involuntary body functions through two divisions - the sympathetic and parasympathetic systems. The sympathetic system is activated during fight or flight responses and increases heart rate and metabolism. The parasympathetic system acts oppositely to reduce heart rate and increase digestion. Both systems have preganglionic neurons that synapse on postganglionic neurons in autonomic ganglia to innervate organs like the heart, lungs and digestive system. The ANS maintains homeostasis through integrated and opposing control of various organ systems.
Here's the Margao Monthly Quiz I conducted in July 2016 for the Sunday Evening Quiz Club.
Please watch it and give me your feedback.
Harsh Hegde
harsh.hegde@hotmail.com
quickbuzz28@gmail.com
7028926968
This document discusses design-reality gap analysis for assessing and improving troubled e-government projects in Pakistan. It provides background on typical failure rates of e-government projects globally and introduces ITPOSMO, a seven-dimensional framework for analyzing gaps between project designs and realities. These include factors like information, technology, processes, objectives, skills, management, and other issues. The document proposes using design-reality gap analysis and the ITPOSMO framework to evaluate five troubled e-government projects in Pakistan managed by the National Information Technology Board, with the goal of determining improvement actions needed to increase success likelihoods.
MIT: Planet Adtech - Ad Tech Guide for marketers March 2014Brian Crotty
This document provides an overview of various players in the ad technology sector to help marketers navigate the space. It describes ad exchanges, agency trading desks, demand-side platforms, data management platforms, and supply-side platforms. For each sector, it outlines their purpose, major players, business models, benefits, and concerns or questions for marketers to consider before employing their services. The overall goal is to help marketers understand the value proposition and potential issues within each part of the ad tech ecosystem.
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
Should every recruitment business be a digital marketing agency? - #Rechangout White Paper
Download here: https://www.colleaguesoftware.com/resources/white-papers/should-every-recruitment-business-be-a-digital-marketing-agency
The document provides tips for running successful performance display marketing campaigns. It outlines 5 common mistakes to avoid: 1) Not defining clear goals and KPIs, 2) Focusing on placements over understanding customer journeys, 3) Not asking the right questions of data to gain insights, 4) Allowing low quality inventory like bot traffic, and 5) Not optimizing campaigns for mobile users. Following people across devices, prioritizing premium inventory, and gaining insights from smart data analysis are some of the keys to driving maximum performance.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Digital Marketing Consultants (Digitalimc.com)Mohammad Kamran
Digital Marketing Services
Digital or online Marketing plays an important role for the growth of any new company in the today's market. you have to adopt the new marketing techniques to reach the maximum audience in the market.
Dating Advertising: Strategies and Best PracticesDating Ads
In today's digital age, finding love has become more accessible than ever before. With the rise of online dating sites, individuals have the opportunity to connect with potential partners from all around the world. However, with this increase in online dating comes the need for effective dating advertising strategies.
iClick: Maximizing campaign performance and cross‐channel delivery through a...GLG (Gerson Lehrman Group)
Presentation to be given at SES Singapore on 3 December 2014. Session is entitled "Advanced / Analytics - Maximizing campaign performance and cross-channel delivery through analytics." Sounds technical, right? Although the subject can get VERY technical I try to present a practitioner's guide to help marketers understand what, how and why they should be measuring campaign performance across digital media channels (search, display, mobile, video, email). iClick has an amazing platform that delivers these cross-channel marketing campaigns in China and around the world. I highlight a couple of case studies in this presentation.
The document summarizes the capabilities of Spot200 & PerfSpot Agency Media including:
- Reaching over 5 billion impressions and 200 countries monthly through thousands of premium publishers
- Advanced targeting capabilities including behavioral, demographic, and geographic targeting
- Dynamic pricing that optimizes rates based on campaign goals
- Social media marketing options through sites like Facebook and extensive targeting on the PerfSpot social network
- Detailed reporting and optimization of campaigns
Your one stop shop for all things innovative, Laudco provides the ideas, insight and inspiration to help make your business more creative and profitable.
We’ve been around since 2011 and have worked across Asia Pacific bringing Fortune 500 company brands to life!
We love all things digital, print and social. Aligned to your objectives. Whatever the requirement.
Want to advertise with us? Email us at marketing@laudco.com
The document discusses key elements of an effective internet marketing program, including inbound marketing strategies like content marketing, search engine optimization (SEO), social media, email marketing, and analytics. It emphasizes focusing on the customer experience by creating a great website, integrating social media, testing digital ads, turning advertising into an experience, and making products digital. It also stresses measuring results and testing different marketing approaches.
Native advertising and branded content are growing areas for brands. Native advertising refers to paid content that fits within a publisher's editorial design and flow and keeps users engaged on the publisher's domain. Fulfilling the potential of native advertising at scale faces challenges including a fragmented technology environment, integrating native into complex existing tech stacks, developing new skills and roles to produce high-quality native content, and establishing scalable processes that leverage programmatic trading while meeting publishers' needs. Questions remain around how to define native, drive users to stay on-site, develop the right skills, integrate multiple systems, source demand beyond direct sales, and match the capabilities of modern advertising systems.
1. The document discusses how data is used in digital advertising, including understanding audience data, re-targeting consumers, and optimizing campaigns in real-time.
2. It addresses different types of data collected from sources like social media, fitness devices, and browsers, and how this data is used to target ads to the right consumers.
3. Examples are provided of how data is used to measure ad engagement and correlate post-click and post-view consumer actions to optimize advertising efforts.
The Power of Effective Crypto Advertising Strategies.pdfCrypto Advertising
Cryptocurrencies have emerged as a significant force in the digital world, revolutionizing the way we perceive and engage with finance, investments, and technology.
Blackglass provides fully integrated online marketing campaigns including search engine marketing, search engine optimization, social media marketing, email marketing, and affiliate marketing. They focus on localized and targeted campaigns and ongoing analysis and optimization to drive success. Blackglass has experience with female-skewed websites and uses an approach focused on television, telephone, and word-of-mouth marketing to women. Measurement and analysis of campaign performance is crucial.
This document outlines an upcoming webinar on content marketing hosted by GetCraft.com. The webinar will cover topics such as what content marketing is, why brands should invest in it, content opportunities for brands, determining the right story to tell, how much content to create, and measuring effectiveness. It provides an agenda with these topics and encourages participants to ask questions during the webinar. The document also shares examples of how GetCraft has helped brands with large-scale content marketing campaigns.
Today, online display spans across desktop and mobile websites, mobile apps, and video platforms. It has become an integral part of online marketing as a whole, offering advertisers a unique full-funnel view of the consumer that no other form of advertising can boast.
Behavioural retargeting
Programmatic real-time bidding
Mobile display
Video marketing
Supporting case studies
Maximize Your Audiences & Programmatic Display Advertising by Michelle Morgan and Bryan Duffin
Utah Digital Marketing Collective event deck is from Wednesday 5/16/2018 at 50 West Club in downtown SLC. Utah's largest marketing and networking association. See more at: slcsem.org.
Learn more: http://www.slcsem.org/
Presentation #1: How to Maximize Your Audiences for Strategy, Optimization, and Scale by Michelle Morgan
Audiences can be amazingly powerful and it’s your job to leverage them to their fullest potential. But how you do you do it? What are all the possible ways to utilize audiences? How can you set yourself up for long-term success?
Presentation #2: The Ultimate Guide to Programmatic Display Advertising by Bryan Duffin
Programmatic Display Advertising refers to the placement of ads utilizing RTB (real-time bidding) & Artificial Intelligence (AI) to display, social, mobile & video. Find out how this marketing channel is constantly evolving and why it is highly advantageous to incorporate into your organization’s marketing strategy.
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
This study covers the following sections:
- Executive Summary
- What is Content Marketing?
- Benefits of Content Marketing
- Content Marketing Deployment Lifecycle
- Vendor Selection Criteria
- Content Marketing Solutions Landscape
- Content Marketing Maturity Model
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
To obtain this document, visit us at http://www.demandmetric.com/register
Discussion on affiliate marketing affiliate perspectiveVeeraj Vashishtha
This is a PPT that was created to help new interns and new colleagues in the team to get training on digital marketing practices apart from Google and Facebook. Relates to Affiliate marketing, SSP, DSP, RTB, Programmatic buying and alliances.
Similar a Real Time Advertising: MediaSense, 10 questions to ask before you try (20)
Real Time Advertising: Infectious Media, Why real-time advertising is game ch...MediaSense
Why real time advertising is game changing, by Tanzil Bukhari, Google
Presented at MediaSense's #realtimerev event in London, May 2014
www.media-sense.com
Real Time Advertising: Google, How technology and data powers real-time adver...MediaSense
How technology and data powers real-time advertising, by Tim Gentry, The Guardian.
Presented at MediaSense's #realtimerev event in London, May 2014.
www.media-sense.com
Real Time Advertising: The Guardian, The changing face of the programmatic pu...MediaSense
The document discusses how real-time advertising is changing media and outlines some of the key evolutions and challenges with programmatic advertising. It discusses how the Guardian is responding by focusing on attracting valuable progressive audiences across platforms and leveraging their open journalism approach. The future will require understanding audiences rather than platforms and winning through quality research and insight into multiscreen behaviors.
The survey found that:
1) The biggest challenges facing the media industry are the relevance of current metrics, business profitability, pressure on fees, and digital disruption.
2) Respondents believe that measurement techniques are becoming less reliable and that most client/agency contracts are built on irrelevant metrics.
3) There is a need for the industry to move beyond legacy business models and metrics and develop new skills and ways of working focused on outcomes rather than inputs to drive innovation.
Industry survey on international pitching MediaSense
Survey among brand owners, pitch consultants and agencies
The objective was to gauge industry perspectives on the key criteria for media pitches, and to identify key moments during the pitch processes
Findings focussed around:
- Why pitches occur
- Key success factors
- Key moments in the process
- Media buying commitments
Rupert Day discusses how GroupM approaches client and agency relationships. He outlines 4 key questions: 1) What business are we in? 2) How do we structure ourselves? 3) How and what is measured? 4) How do we align reward with performance? For each question, he provides details on GroupM's focus on media investment management, optimizing audience outcomes, when to consolidate vs separate offerings, keeping measurements simple unless objectives are clear, and ensuring rewards drive desired behaviors.
Which Way Now? Dominic Grounsell, Capital OneMediaSense
In this presentation, Dominic Grounsell offered a client viewpoint. He suggested that clients’ requirements from their media agencies had changed massively. He argues convincingly that this is the age of machine marketing, and agencies need to understand and apply the right metrics to a client’s business, such as cost to acquire and net present value by channel and by customer. Reach and frequency are useful to know, but not what drives performance. Dominic wants his agencies to be advisors, welcoming a constructive dialogue with media owners. Agencies need to push clients to take more risks but in an environment that is safe and secure.
Which Way Now? Phil Georgiadis, Walker MediaMediaSense
In this presentation, Phil Georgiadis argues that the industry spends too much time worrying about the next big thing as opposed to fully understanding how to exploit the current big thing. As examples he suggested that Touchpoints surveys encourage the wrong planning behaviours, and digital media’s importance in media planning has been exaggerated. Where change is required however is in the media trading market, which needs to overhaul its habits.
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Katharine Kemp, Associate Professor at the Faculty of Law & Justice at UNSW Sydney, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
9. 7. Are there clear goals and KPIs in place?
(Beyond just CPM improvement)
10. 8. What visibility measures are in place?
Brand safe content / fraud detection
Above the fold / in-view
Competitor ads / multiple ads
Geographic delivery
Demographic delivery
a
a
a
a
a
11. 9. Are there robust SLAs in place?
Agency will seek to prevent Brand ‘x’ from appearing
on websites that are of a pornographic, defamatory,
obscene or illegal nature including without limit,
websites with salacious or extremist content, peer-to-
peer or file sharing sites or their applications,
shareware or spyware sites, sites concerning guns or
firearms, or sites containing content related to illegal
drugs”
12. 9. What reporting will be available?
Integrated campaign reporting across PO&E
Audience analysis
Content analysis
Temporal analysis
Optimal reach / frequency
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Time to conversion?
Viewability analysis?
13.
14. Ryan Kangisser
Head of Digital, MediaSense
E: ryan.kangisser@media-sense.com
T: +44 203 005 6005
M: +44 7813 112 471
media-sense.com
@media_sense
#realtimerev