Gurmit Singh, MD - Yahoo India shares his views about the Online & Mobile Trends in India and around the World. Also a part of the presentation shows the transformation & evolution of Yahoo.
This session was part of MENT (Media & Entertainment Network by TiE Mumbai). MENT is an initiative, by TiE Mumbai, towards enabling and empowering entrepreneurs in the media & entertainment industry across Mumbai & Pune. It aims to provide a platform for entrepreneurs, founders and CXOs in the industry to interact with peers, solve common founder challenges and facilitate curated networking.
10. Time Spent by Category in Asia
Games 25%
Utilities &
Productivity 17%
Messaging &
Social 13%
Shopping & Lifestyle
19%
Personalization 6%
Music, Media &
Entertainment 10%
News & Magazines 2%
Health & Fitness 2%
Other 7%
Source: Flurry Analytics; All Devices, Asia, April 2015; % of Users Time Spent in App
11. 63%
Apps
37%
Browsers
TIME SPENT IN ONLINE RETAIL DISTRIBUTION
52
%
66
%
MOBILE DESKTOP
Time Spent in US Online Retail is Shifting to Mobile Apps
Source: comScore, Internet Retailer
12. Source: Flurry Analytics; 78,000 Sample, % of Daily Asia Shopping Session by Hour from March 2015
PRIME TIME
%OFDAILYSESSIONS
HOUR OF DAY
Shoppers in India break for meals and activity peaks after dinner
18. Yahoo 2015 Confidential & Proprietary. 18
Average of 7 apps
per device
700,000 apps
220,000 developers
1.8 billion devices
Flurry at a glance
19. Flurry User Acquisition Analytics
Cut all your mobile data such as retention, session length,
age, and gender by channels and campaigns
Track user acquisition efforts and measure the impact of
specific campaigns or channels
FLURRY ANALYTICS + EXPLORER
20. Flurry Pulse
Partners often require
developers to integrate their
SDK.
Integrating and maintaining
SDKs is time consuming and
risky.
Developer Dilemma Pulse Solution
Flurry SDK seamlessly sends
data to partners without
integrating their SDK.
Launch Partner