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Gabriel Florez
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Mercadotecnia
1.
CONCEPTOS BASICOS DE MERCADOTECNIA AUTOR:
Philip Kotler
2.
DEFINICION DE MERCADOTECNIA SE DEFINE
MERCADOTECNIA COMO UN PROCESO SOCIAL Y DESTINADO A SATISFACER NECESIDADES HUMANAS
3.
PASOS DEL
PROCESO DE MERCADOTECNIA 1. MEDICION Y PRONOSTICO DE LA DEMANDA 2. SEGMENTACION DEL MERCADO 3. SELECCIÓN DE UN MERCADO 4. POSICIONAMIENTO EN EL MERCADO
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