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19732508martin

Este documento describe un problema, justifica la necesidad de abordarlo y establece objetivos generales y específicos para hacerlo, concluyendo la propuesta.

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Census Bureau data shows that householders are households headed by adults aged 75 and older has grown from 6% in 1960 to 10% this year. And in just 12 years, the share of households headed by 30-44-year-olds plummeted from a peak of 34% in 1990 to just 26% in 2012. The Census Bureau attributes these changes to the aging of the Baby Boomers (born between 1946 and 1964), who control 70% of US disposable income. Indeed, the percentage of households headed by adults aged 45-64 represents a plurality among age demographics, at 39%. Milwaukee's demographics have shifted as well. The average age of Milwaukee householders in 2013 is up from 2004. Now 55% of Milwaukee adults are age 45 plus, up from 49 % in 2004. Average HHI has also grown 21% over the past 10 years by more than $10K. If you are still targeting the 18-49 demographic, you may want to adjust your target to include more 45+ adults, where more buying power is.

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