This report illustrates how the media consumption of Pinoys have changed because of the COVID-19 pandemic. It specifically covers the changes in their access methods to the internet pre vs. during quarantine. It also tackles their platform-specific media consumption (Facebook, Twitter, Instagram, Youtube, TikTok, Snapchat, and Spotify) as well as their interest-specific media consumption (news, learning, social media, movies, and gaming).
PurpleBug Study - Consumer Purchasing Behavior Pre/During/After COVID-19 in t...PurpleBug, Inc.
This report is centered around people’s purchasing behavior, taking into consideration the influence of the still ongoing COVID-19 pandemic. It includes the presentation of the results of an in-house survey done by PurpleBug, delving deeper into Filipino consumers’ purchase behavior and psyche as affected by quarantines and other pandemic restrictions. The report tackles into detail their spending habits, perceptions, and purchase channel preferences.
Insight & Data Compilation on Covid-19 the NEW NORMALl in indonesiaSeno Pramuadji
This document summarizes the impact of COVID-19 on various industries and consumer behavior in Indonesia. It shows that industries like airlines, retail, hospitality, restaurants, and luxury goods have seen estimated losses of tens to hundreds of billions of dollars. It also outlines trends in Indonesia like increased online searches for health products and a rise in purchases of items like thermometers, masks, vitamins, and hand sanitizers. Consumer behaviors have shifted with more time spent at home, increased online shopping and education, and a focus on preventative health measures.
Presentation how consumers use technologyEmine Gul
This document discusses how technology and the internet have impacted consumer behavior. It notes that internet usage has skyrocketed since the 1990s, with nearly 4 billion users today relying on high-speed connections. Consumers now use a variety of digital devices like smartphones, tablets, and wearables to access the internet remotely. Online activities include social media, searches, and purchases. Reviews strongly influence buying decisions. Emerging technologies like artificial intelligence and virtual/augmented reality will continue shaping the digital future and consumer expectations for personalized, immediate experiences.
How consumers use technology and its impact on their lives assignment 2Umeda Yeole
The document discusses how technology and internet usage has evolved over the last 20 years and impacted consumer behavior. Some key points include:
- The number of internet users has grown from around 360 million in 2000 to over 4.66 billion users today, with Asia having the highest percentage of users at 53%.
- Smartphones are now the most common device for accessing the internet, surpassing desktops and laptops. 5G networks will further increase mobile internet speeds.
- Consumers primarily use the internet to search for information, make purchases, and engage on social media. Popular online purchases include electronics, clothing, and books.
Online business and covid 19 benefits & challenges term-paper-ob-group-09MdAsifRaihan
Online Business and COVID-19 Benefits & Challenges
Contributors:
Md. Asif Raihan 801827004
Md. Sabriat Hossain 801827049
Md. Zahidul Alam Bhuiyan 801827055
Kazmee Al Faruk Chowdhury 801827062
Supervised by:
Dr. Muhammad Shahin Miah, CPA
Assistant Professor
Department of International Business
University of Dhaka
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to clothing. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
The document summarizes key trends from the 2015 Internet Trends report by Mary Meeker. It outlines that while global internet and smartphone user growth is still solid, the growth rate is slowing as adoption reaches two-thirds of the population. It also discusses how incremental users will be harder to obtain as adoption depends more on developing markets. Mobile internet and video usage is growing significantly, aided by growth in mobile engagement. Advertising and monetization on mobile platforms remains compelling but growth rates are slowing for leaders. The document also discusses how the re-imagining of enterprise technology continues to change business processes through companies like Slack, Square, Stripe, Domo, and DocuSign.
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
- The document discusses how marketers can responsibly leverage digital channels to respond to the COVID-19 pandemic. It provides examples of companies communicating purpose and reassurance, engaging consumers on mobile, and promoting CSR initiatives. The speaker advocates embracing purpose-led communications, leveraging owned and earned media, and creative innovation to address consumer concerns during uncertain times. InMobi pledges support through ad credits for COVID-19 PSAs and partnering with governments on CSR activities.
PurpleBug Study - Consumer Purchasing Behavior Pre/During/After COVID-19 in t...PurpleBug, Inc.
This report is centered around people’s purchasing behavior, taking into consideration the influence of the still ongoing COVID-19 pandemic. It includes the presentation of the results of an in-house survey done by PurpleBug, delving deeper into Filipino consumers’ purchase behavior and psyche as affected by quarantines and other pandemic restrictions. The report tackles into detail their spending habits, perceptions, and purchase channel preferences.
Insight & Data Compilation on Covid-19 the NEW NORMALl in indonesiaSeno Pramuadji
This document summarizes the impact of COVID-19 on various industries and consumer behavior in Indonesia. It shows that industries like airlines, retail, hospitality, restaurants, and luxury goods have seen estimated losses of tens to hundreds of billions of dollars. It also outlines trends in Indonesia like increased online searches for health products and a rise in purchases of items like thermometers, masks, vitamins, and hand sanitizers. Consumer behaviors have shifted with more time spent at home, increased online shopping and education, and a focus on preventative health measures.
Presentation how consumers use technologyEmine Gul
This document discusses how technology and the internet have impacted consumer behavior. It notes that internet usage has skyrocketed since the 1990s, with nearly 4 billion users today relying on high-speed connections. Consumers now use a variety of digital devices like smartphones, tablets, and wearables to access the internet remotely. Online activities include social media, searches, and purchases. Reviews strongly influence buying decisions. Emerging technologies like artificial intelligence and virtual/augmented reality will continue shaping the digital future and consumer expectations for personalized, immediate experiences.
How consumers use technology and its impact on their lives assignment 2Umeda Yeole
The document discusses how technology and internet usage has evolved over the last 20 years and impacted consumer behavior. Some key points include:
- The number of internet users has grown from around 360 million in 2000 to over 4.66 billion users today, with Asia having the highest percentage of users at 53%.
- Smartphones are now the most common device for accessing the internet, surpassing desktops and laptops. 5G networks will further increase mobile internet speeds.
- Consumers primarily use the internet to search for information, make purchases, and engage on social media. Popular online purchases include electronics, clothing, and books.
Online business and covid 19 benefits & challenges term-paper-ob-group-09MdAsifRaihan
Online Business and COVID-19 Benefits & Challenges
Contributors:
Md. Asif Raihan 801827004
Md. Sabriat Hossain 801827049
Md. Zahidul Alam Bhuiyan 801827055
Kazmee Al Faruk Chowdhury 801827062
Supervised by:
Dr. Muhammad Shahin Miah, CPA
Assistant Professor
Department of International Business
University of Dhaka
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to clothing. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
The document summarizes key trends from the 2015 Internet Trends report by Mary Meeker. It outlines that while global internet and smartphone user growth is still solid, the growth rate is slowing as adoption reaches two-thirds of the population. It also discusses how incremental users will be harder to obtain as adoption depends more on developing markets. Mobile internet and video usage is growing significantly, aided by growth in mobile engagement. Advertising and monetization on mobile platforms remains compelling but growth rates are slowing for leaders. The document also discusses how the re-imagining of enterprise technology continues to change business processes through companies like Slack, Square, Stripe, Domo, and DocuSign.
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
- The document discusses how marketers can responsibly leverage digital channels to respond to the COVID-19 pandemic. It provides examples of companies communicating purpose and reassurance, engaging consumers on mobile, and promoting CSR initiatives. The speaker advocates embracing purpose-led communications, leveraging owned and earned media, and creative innovation to address consumer concerns during uncertain times. InMobi pledges support through ad credits for COVID-19 PSAs and partnering with governments on CSR activities.
This document provides an overview of mobile trends in Vietnam in Q3 2016. It summarizes that Android devices make up the majority of the market in Vietnam. Popular messaging apps include Zalo, Facebook Messenger, and Viber. Video streaming is growing rapidly, with the top content being funny videos and live streams. Mobile games and apps in the technology category are the most popular downloads. Mobile advertising spending is increasing significantly as a percentage of total digital ad spending. Common forms of mobile payment in Vietnam include cash on delivery, QR payments, and mobile banking.
Earlier this year, Episerver carried out consumer research in the UK with over 1000 consumers, to evaluate use of the mobile internet and use of apps.
Consumers were asked if they are using mobile sites, the importance of features and their engagement with mobile apps.
This research gives a useful list of the leading retailers to benchmark your Mcommerce site and apps against:
The transformation of Vietnam between 2005 and 2015 demonstrates the rapidly changing consumer marketing environment. The report highlights the ten Vietnam consumer market trends in 2016, impacting the purchase priorities of consumers in Vietnam
High income households double in 10 years in Vietnam.
Life stages in Vietnam are maturing. Kids are less influential in determining purchase priorities.
The rise of new retail chasing share before profits in Vietnam.
The rise beer clubs, cafes and casual fast service restaurant chains grow in Vietnam.
Health consciousness in Vietnam translates into action and spend.
Conspicuous consumption has always been mobile in Vietnam.
Keeping up with the Nguyen’s with consumer finance in Vietnam.
Self expression immediacy in Vietnam.
Mobile drives internet penetration and habits in Vietnam.
Consumers in Vietnam shift from brand ownership to new experiences.
This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.
Kurniasari, F. and Riyadi, W.T., 2021. Determinants of Indonesian E-Grocery Shopping Behavior After Covid-19 Pandemic Using the Technology Acceptance Model Approach. United International Journal for Research & Technology (UIJRT), 3(1), pp.12-18.
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
This document discusses technology trends and consumer behavior related to technology adoption and online activities. Some key points:
- Internet access and speeds have grown tremendously over the past 20 years, allowing more people to access more content online. Consumers now own an average of 4 digital devices and spend 60 hours per week online.
- Smartphones and mobile devices have enabled new behaviors like second screening, where people use other devices while watching TV. Social media also allows people to discuss shows they are watching.
- Most consumers research purchases online before buying. They use search engines and read reviews. While e-commerce sales are growing, conversion rates remain low due to lack of trust without physical interaction.
- Popular
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
Growth in mobile impressions and campaigns on the InMobi network in 2016 was driven by in-app ads on Android devices. Video advertising spend grew significantly as advertisers recognized the engaging format, and location-based marketing is focusing on tighter targeting. Programmatic advertising remains nascent but is poised for growth in Indonesia.
Tofugear’s Digital Consumer in Asia 2020 report is based on a survey among 6,000 consumers across 12 markets in Asia. Conducted in mid-February, the research was undertaken when many countries in the region had already begun to be affected by the outbreak.
The crisis associated with COVID-19 is changing the e-commerce market. In just a few weeks, we have found ourselves in a completely new reality. For some, the pandemic is a chance for business development and gaining new market segments; for others, it has become a dramatic struggle for survival.
That's why our Codest experts dived into the market, analyzed available data, and prepared our own analysis and tips for all e-commerce companies which are struggling to win the battle with COVID-19. We released the report that is must-read for the whole industry (and not only!). It will help you understand better the current situation on the market and inspire you how to turn a threat into a success.
The document discusses 9 key consumer insights about changing e-commerce behaviors based on a survey conducted by Akamai Technologies. The insights show that consumers now expect instant page loads across all devices and have less patience for slow performance. Mobile users are the most engaged in online shopping but also have the lowest satisfaction rates. Meeting rising consumer expectations for speed on all platforms, especially during peak traffic periods, will be critical for e-commerce companies to drive sales and reduce abandonment.
The document discusses global smartphone and tablet trends from 2012. It notes that by 2011 there were over 6 billion internet subscribers worldwide, equivalent to 87% of the population. Mobile broadband subscriptions grew 10% from 2010 to 2011. The document also discusses the rapid growth of mobile app downloads on iOS and Android platforms between 2010 and 2011.
A report from Moore Corporation - a media agency in Vietnam [http://moore.vn/]. Vietnam Digital Landscape provide a general picture about Vietnam digital marketing activities in 2015. This report with 7 main parts includes data from vietnam market, online cunsomber behavior, mobile trend, social media and Vietnam eComerce.
Ultimate Guide to E-commerce Statistic in SEA and especially Vietnam market.
A must-have pocket but in-depth guideline you should read before entering Vietnam!
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Google internet usage report '15 vietnamNguyen Quan
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to travel. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
The document discusses the growth of O2O (online to offline) commerce in Brazil. It states that O2O fits Brazil's reality as the population is growing younger and demands more quality services. The prerequisites for O2O growth, such as smartphone and mobile broadband penetration, are being met. Popular O2O verticals in Brazil currently include food delivery, ride-hailing, ticketing and beauty services, and the market is growing rapidly, though it is still 2-3 years behind China's level of development. The outlook is that O2O will continue its fast growth in Brazil across many verticals.
Ecommerce and Digital Trends 2016.
- Ecommerce continues to grow WW
- Mobile is growing continously too...
- Omni Channel
- Social Media and Messaging Apps are the store
- Hyper Convenience, Speed and Excellence
- Big Data for relevance and Customized experience
Who is doing well
Myanmar Consumer Preference Study over COVID-19Simon Bailey
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
This document discusses 7 predictions about the future of media:
1. Digital media consumption will continue to grow significantly and surpass traditional media consumption. Younger generations already consume most of their media digitally on mobile devices.
2. Subscription models will continue to be a major revenue driver for digital media companies, as consumers are increasingly willing to pay for digital content and services.
3. Native digital advertising that fits the format and consumption patterns of different digital platforms will thrive. Major tech companies already generate tens of billions annually from digital advertising.
4. The issue of ad blocking will eventually resolve as publishers, platforms, and advertisers improve ad experiences and consumers choose between free content with ads or paid subscriptions without ads.
This document provides an overview of mobile trends in Vietnam in Q3 2016. It summarizes that Android devices make up the majority of the market in Vietnam. Popular messaging apps include Zalo, Facebook Messenger, and Viber. Video streaming is growing rapidly, with the top content being funny videos and live streams. Mobile games and apps in the technology category are the most popular downloads. Mobile advertising spending is increasing significantly as a percentage of total digital ad spending. Common forms of mobile payment in Vietnam include cash on delivery, QR payments, and mobile banking.
Earlier this year, Episerver carried out consumer research in the UK with over 1000 consumers, to evaluate use of the mobile internet and use of apps.
Consumers were asked if they are using mobile sites, the importance of features and their engagement with mobile apps.
This research gives a useful list of the leading retailers to benchmark your Mcommerce site and apps against:
The transformation of Vietnam between 2005 and 2015 demonstrates the rapidly changing consumer marketing environment. The report highlights the ten Vietnam consumer market trends in 2016, impacting the purchase priorities of consumers in Vietnam
High income households double in 10 years in Vietnam.
Life stages in Vietnam are maturing. Kids are less influential in determining purchase priorities.
The rise of new retail chasing share before profits in Vietnam.
The rise beer clubs, cafes and casual fast service restaurant chains grow in Vietnam.
Health consciousness in Vietnam translates into action and spend.
Conspicuous consumption has always been mobile in Vietnam.
Keeping up with the Nguyen’s with consumer finance in Vietnam.
Self expression immediacy in Vietnam.
Mobile drives internet penetration and habits in Vietnam.
Consumers in Vietnam shift from brand ownership to new experiences.
This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.
Kurniasari, F. and Riyadi, W.T., 2021. Determinants of Indonesian E-Grocery Shopping Behavior After Covid-19 Pandemic Using the Technology Acceptance Model Approach. United International Journal for Research & Technology (UIJRT), 3(1), pp.12-18.
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
This document discusses technology trends and consumer behavior related to technology adoption and online activities. Some key points:
- Internet access and speeds have grown tremendously over the past 20 years, allowing more people to access more content online. Consumers now own an average of 4 digital devices and spend 60 hours per week online.
- Smartphones and mobile devices have enabled new behaviors like second screening, where people use other devices while watching TV. Social media also allows people to discuss shows they are watching.
- Most consumers research purchases online before buying. They use search engines and read reviews. While e-commerce sales are growing, conversion rates remain low due to lack of trust without physical interaction.
- Popular
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
Growth in mobile impressions and campaigns on the InMobi network in 2016 was driven by in-app ads on Android devices. Video advertising spend grew significantly as advertisers recognized the engaging format, and location-based marketing is focusing on tighter targeting. Programmatic advertising remains nascent but is poised for growth in Indonesia.
Tofugear’s Digital Consumer in Asia 2020 report is based on a survey among 6,000 consumers across 12 markets in Asia. Conducted in mid-February, the research was undertaken when many countries in the region had already begun to be affected by the outbreak.
The crisis associated with COVID-19 is changing the e-commerce market. In just a few weeks, we have found ourselves in a completely new reality. For some, the pandemic is a chance for business development and gaining new market segments; for others, it has become a dramatic struggle for survival.
That's why our Codest experts dived into the market, analyzed available data, and prepared our own analysis and tips for all e-commerce companies which are struggling to win the battle with COVID-19. We released the report that is must-read for the whole industry (and not only!). It will help you understand better the current situation on the market and inspire you how to turn a threat into a success.
The document discusses 9 key consumer insights about changing e-commerce behaviors based on a survey conducted by Akamai Technologies. The insights show that consumers now expect instant page loads across all devices and have less patience for slow performance. Mobile users are the most engaged in online shopping but also have the lowest satisfaction rates. Meeting rising consumer expectations for speed on all platforms, especially during peak traffic periods, will be critical for e-commerce companies to drive sales and reduce abandonment.
The document discusses global smartphone and tablet trends from 2012. It notes that by 2011 there were over 6 billion internet subscribers worldwide, equivalent to 87% of the population. Mobile broadband subscriptions grew 10% from 2010 to 2011. The document also discusses the rapid growth of mobile app downloads on iOS and Android platforms between 2010 and 2011.
A report from Moore Corporation - a media agency in Vietnam [http://moore.vn/]. Vietnam Digital Landscape provide a general picture about Vietnam digital marketing activities in 2015. This report with 7 main parts includes data from vietnam market, online cunsomber behavior, mobile trend, social media and Vietnam eComerce.
Ultimate Guide to E-commerce Statistic in SEA and especially Vietnam market.
A must-have pocket but in-depth guideline you should read before entering Vietnam!
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Google internet usage report '15 vietnamNguyen Quan
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to travel. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
The document discusses the growth of O2O (online to offline) commerce in Brazil. It states that O2O fits Brazil's reality as the population is growing younger and demands more quality services. The prerequisites for O2O growth, such as smartphone and mobile broadband penetration, are being met. Popular O2O verticals in Brazil currently include food delivery, ride-hailing, ticketing and beauty services, and the market is growing rapidly, though it is still 2-3 years behind China's level of development. The outlook is that O2O will continue its fast growth in Brazil across many verticals.
Ecommerce and Digital Trends 2016.
- Ecommerce continues to grow WW
- Mobile is growing continously too...
- Omni Channel
- Social Media and Messaging Apps are the store
- Hyper Convenience, Speed and Excellence
- Big Data for relevance and Customized experience
Who is doing well
Myanmar Consumer Preference Study over COVID-19Simon Bailey
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
This document discusses 7 predictions about the future of media:
1. Digital media consumption will continue to grow significantly and surpass traditional media consumption. Younger generations already consume most of their media digitally on mobile devices.
2. Subscription models will continue to be a major revenue driver for digital media companies, as consumers are increasingly willing to pay for digital content and services.
3. Native digital advertising that fits the format and consumption patterns of different digital platforms will thrive. Major tech companies already generate tens of billions annually from digital advertising.
4. The issue of ad blocking will eventually resolve as publishers, platforms, and advertisers improve ad experiences and consumers choose between free content with ads or paid subscriptions without ads.
7 predictions about the future of media by BI IntelligencePeter Osicka
This document discusses 7 predictions about the future of media:
1. Digital media consumption will continue to grow significantly and surpass traditional media formats like TV, radio, and print. Younger generations already consume most of their media digitally on mobile devices.
2. Subscription models will continue to thrive for digital content like streaming video and music, even for some traditional print media. Both subscription and advertising revenue models can be successful.
3. Native digital advertising that fits the format of content consumption online will continue to grow in popularity and revenue compared to traditional display ads.
4. The issue of ad blocking will eventually resolve as publishers, platforms, and advertisers improve ad experiences and people choose services they want to support
7 predictions about the future of mediaIshraq Dhaly
1. Digital media consumption, especially on mobile devices, is growing rapidly while traditional media like TV, radio and print are declining. Younger generations are much more likely to consume media digitally and on smartphones.
2. Both subscription and advertising models are working for digital media companies, with many pursuing dual revenue streams. Subscription video and music services are growing quickly.
3. Messaging apps have become very popular and are poised to become a major platform for digital media, with the top 4 having nearly 3 billion users worldwide. Younger demographics are especially heavy users of messaging apps.
1. Digital media consumption, especially on mobile devices, is growing rapidly while traditional media like TV, radio and print are declining. Younger generations are much more likely to consume media digitally and on smartphones.
2. Both subscriptions and digital advertising are thriving revenue models for media companies in the digital space. Streaming video and music subscriptions as well as native digital ads are growing quickly.
3. Messaging apps have become very popular and are poised to become a major media platform, with the top 4 having nearly 3 billion users worldwide. Younger demographics are especially heavy users of messaging apps.
7 predictions about the future of mediaJuan Candela
Mobile is overtaking desktop, social is beating search, on-demand is undercutting TV, messaging apps are challenging email, and everything around us is becoming connected.
The market for video news is changing and consumer demand for video news on all platforms has never been stronger. As the world’s leading video news agency, Associated Press is committed to helping its customers understand and deal with the changes in consumer demand for news.
AP, in partnership with Deloitte released the first in-depth study into video news consumption in a report entitled 'White Smoke: The new era for video news' on April 16, 2013.
The fieldwork was carried out by Gfk in Germany, Spain and the UK using an online study with representative samples of 1,500 respondents per country.
The report looks at consumer demand for video news content and the implications for broadcasters and online publishers. It highlights the increasingly important role that video plays in the online news user experience and provides insights into market behaviour, consumption across platforms, differences in consumption by demographic, attitudes to advertising and finally the role video can play in strengthening loyalty and engagement to a news brand.
This presentation was shared at Digital Media Europe 2013 by Associated Press and Deloitte and summarises some of the key findings of the report.
This document summarizes a study of internet, content, and technology consumption in Kuwait from October 2015. It provides key findings from interviews with 3,020 Kuwaitis, Arabs, and expats aged 15 and older. Some top findings include: internet penetration reached 89% of the population, TV remains the most popular media but online streaming is growing, social media penetration is 96% and time spent on social platforms averages 51 minutes daily, and smartphone ownership reached 93% with 23% making online purchases on their devices. The report analyzes trends in these and other areas like gaming, e-commerce, and website/app usage.
Forbes Jim Think Big Presentation Final 3 6 07 OpaSergey Galyonkin
The document discusses opportunities for growth in digital media and online advertising. It notes that technology advances have led to an "entwined" media environment where consumers access information online on demand. While media consumption is shifting online, advertising spending has not shifted as quickly, representing an opportunity for digital media. The document then outlines strategies Forbes.com is taking to capitalize on these trends, like expanding its video offerings, improving targeting of advertisements, and growing internationally.
The Fifth Wave COVID-19 Market Survey summarizes consumption behavior changes during Taiwan's nationwide Level 3 COVID-19 alert from May 21-26, 2021. Key findings include: 1) TV remains the major information source but LINE app official accounts' influence increased 15%; 2) At-home activities like watching TV, cooking, and working increased while unnecessary spending decreased, especially for those aged 40-59; 3) 80% prepared protective goods with medical alcohol purchases doubling; and 4) Visits to physical channels plummeted with supermarkets and convenience stores most impacted.
Ogilvy social lab 18 mar - making communication choices covid19 - enSebnem Ozdemir
The document provides recommendations for media strategy during the COVID-19 pandemic. It notes changing consumer behaviors like increased time spent online and streaming services as sports are cancelled. Examples of brands like KFC pulling ads that could now be seen as insensitive are given. The recommendations section suggests taking a flexible media planning approach across multiple countries and considering the impact on business performance, brand perception, and potential opportunities.
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POVHavas
This report examines changes in media consumption and behaviors in the UK since the emergence of COVID-19 based on a survey of 1,478 respondents. Key findings include:
- Younger generations are more anxious about the situation and have seen more disruption to work, while older generations feel more informed
- Consumption of most media channels has increased, especially live TV, video streaming, and social media, while outdoor advertising and cinema have decreased
- Younger people are consuming more media across all channels to seek information, comfort, and escapism
- Social platforms like Facebook, WhatsApp, and Instagram have seen major increases in usage
- Gaming platforms are seeing huge rises in usage as people entertain themselves at home
Using proven science to understand consumer media behavior is something Nielsen is unrivaled at doing. This is especially true when we look at shifting behaviors beyond the here and now.
APRIL 2013: Google/Ipsos Data Breakdown - BoomersAARP
This document summarizes research conducted by Google/Ipsos MediaCT in March 2013 on internet usage among baby boomers. Some key findings include:
1) The internet is an everyday part of boomers' lives and is their top source for gathering information, with time spent online equal to time spent watching TV.
2) Most boomers watch online videos on YouTube and one-third spend more time watching online videos than TV.
3) Social networking sites like Facebook are used daily by most boomers, with over half following groups or organizations.
4) Search is a major driver of both online and offline actions for boomers, with 91% having taken action as a result of search.
The document summarizes key findings from a survey of 1,020 seniors aged 67+ about their online behaviors and decision making processes. Some of the main findings include:
- The internet is a major source for gathering information, with seniors spending as much time online weekly as watching TV. YouTube is the most popular video site.
- Search engines are the top online activity, and often prompt further action like online searches or visits to retailers. Traditional media and family also drive search activity.
- Social networks like Facebook are daily activities for most, and are used to follow groups, watch videos, and support causes.
The document discusses how today's consumers are more connected than ever before due to the proliferation of digital devices and platforms. Consumers now have more choice in how and when they access content. Device ownership has reached critical mass, with the average American household owning 4 digital devices, including HDTVs, computers, and smartphones. This connected lifestyle is driving changes in how consumers engage with media and interact with brands.
The document provides an overview of trends in digital media consumption among US consumers in 2013-2014. It finds that consumers are more connected than ever, owning on average 4 digital devices, and spending over 60 hours per week consuming media across multiple screens. This has led to the rise of second screen usage and social media integration with live content. Younger demographics and Hispanics are particularly active adopters of new digital technologies like smartphones.
Similar a PurpleBug Study - How the Pandemic has Changed Pinoy Media Consumption (20)
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...Kaxil Naik
Navigating today's data landscape isn't just about managing workflows; it's about strategically propelling your business forward. Apache Airflow has stood out as the benchmark in this arena, driving data orchestration forward since its early days. As we dive into the complexities of our current data-rich environment, where the sheer volume of information and its timely, accurate processing are crucial for AI and ML applications, the role of Airflow has never been more critical.
In my journey as the Senior Engineering Director and a pivotal member of Apache Airflow's Project Management Committee (PMC), I've witnessed Airflow transform data handling, making agility and insight the norm in an ever-evolving digital space. At Astronomer, our collaboration with leading AI & ML teams worldwide has not only tested but also proven Airflow's mettle in delivering data reliably and efficiently—data that now powers not just insights but core business functions.
This session is a deep dive into the essence of Airflow's success. We'll trace its evolution from a budding project to the backbone of data orchestration it is today, constantly adapting to meet the next wave of data challenges, including those brought on by Generative AI. It's this forward-thinking adaptability that keeps Airflow at the forefront of innovation, ready for whatever comes next.
The ever-growing demands of AI and ML applications have ushered in an era where sophisticated data management isn't a luxury—it's a necessity. Airflow's innate flexibility and scalability are what makes it indispensable in managing the intricate workflows of today, especially those involving Large Language Models (LLMs).
This talk isn't just a rundown of Airflow's features; it's about harnessing these capabilities to turn your data workflows into a strategic asset. Together, we'll explore how Airflow remains at the cutting edge of data orchestration, ensuring your organization is not just keeping pace but setting the pace in a data-driven future.
Session in https://budapestdata.hu/2024/04/kaxil-naik-astronomer-io/ | https://dataml24.sessionize.com/session/667627
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
Build applications with generative AI on Google CloudMárton Kodok
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"sameer shah
Embark on a captivating financial journey with 'Financial Odyssey,' our hackathon project. Delve deep into the past performance of two companies as we employ an array of financial statement analysis techniques. From ratio analysis to trend analysis, uncover insights crucial for informed decision-making in the dynamic world of finance."
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
PurpleBug Study - How the Pandemic has Changed Pinoy Media Consumption
1.
2. I’m Online!
How the pandemic has changed media
consumption in the Philippines
A study by
Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
3. TABLE OF CONTENTS
DEMOGRAPHICS OF RESPONDENTS
INTERNET USAGE
MEDIA AND INTERNET CONSUMPTION
CONTENT CONSUMPTION DURING QUARANTINE
Consumption of News and Updates
Learning Consumption
Social Media Consumption
Movies / Series / Show Consumption
Gaming / E-Sports Consumption
Other Quaran-things to Kill Boredom
EXTERNAL REFERENCES
4. “A significant proportion of the world's population is currently under some form
of lockdown, to curtail the spread of COVID-19. As a result of these lockdowns,
we're consuming unprecedented levels of media to keep us entertained whilst
staying safe indoors.”
— Jones, 2020 (Visual Capitalist)
5. RESPONDENT DEMOGRAPHICS
Metro
Manila
41.05%
Luzon
41.05%
Visayas
10.70%
Mindanao
7.19%
1. Quezon City 55
2. Caloocan 39
3. Manila 32
4. Cavite 29
5. Rizal 27
6. Bulacan 25
7. Cebu 21
8. Laguna 20
9. Pampanga 18
10. Batangas 16
Top 10 Cities/Provinces
with Most Respondents
Location of Consumer Respondents
151
290
99
30
Generation Z
(23 and below)
Millennial
(24 to 39)
Generation X
(40 to 55)
Baby Boomers
(56 to 74)
Age
Generation
Age Generation of Respondents
Female
82.28%
Male
17.72%
Gender of
Consumer
Respondents
570 responses were
gathered via an online
survey from August 6
to 22, 2021.
Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
100
159
201
8 66 36
Student Employed Unemployed Retired Self-employed Freelance
Occupational Status of Respondents
318
133
76 43
Not working Working remotely Working non-
remote
Both remote and
non-remote
Work Arrangement of Respondents
6. Internet Devices Used by Consumer Respondents
Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
350
150
50
20
Only 1
At least 2
At least 3
All 4
No.
of
Internet
Devices
Used
77
168
546
89
Desktop Laptop Smartphone Tablet
Internet Devices Used
350 out of 570 respondents access the internet through just 1 device; for most people, they prefer using smartphone.
7. Consumers’ Access Methods to Connect to the Internet
Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
440 out of 570 respondents only have 1 mode of accessing the internet; for most people, they prefer using mobile data.
86
206
420
DSL Fiber internet Mobile data
Internet connection modes
440
118
12
Only 1 mode
2 modes
3 modes
No.
of
Used
Internet
Access
Methods
1
1
2
2
25
34
123
382
Movies
Online shopping
Online classroom platform
Games
Searching something online
News and current events
Emails
Social media
First Thing to Check on the Internet
According to Jones (2020), people,
regardless of generation, are relying
more on their devices to be
informed and get distracted during
this pandemic. This creates a huge
opportunity for companies to
engage with their audience.
8. MEDIA AND INTERNET CONSUMPTION:
PRE- vs. DURING QUARANTINE
Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
62
215
148
61
84
42
140 138
101
149
Less than an hour 1 to 3 hours 4 to 6 hours 6 to 8 hours More than 8 hours
No. of Hours
Before Quarantine During Quarantine
Internet Hourly Consumption Pre- vs. During Quarantine Facebook Hourly Consumption Pre- vs. During Quarantine
1
125
257
118
33 36
1 83
213
154
60 59
Not using
platform
Less than an
hour
1 to 3 hours 4 to 6 hours 6 to 8 hours More than 8
hours
No. of Hours
Before Quarantine During Quarantine
Twitter Hourly Consumption Pre- vs. During Quarantine
163
302
73 19 7 6
170
259
84 35 10 12
Not using platform
Less than an hour 1 to 3 hours 4 to 6 hours 6 to 8 hoursMore than 8 hours
No. of Hours
Before Quarantine During Quarantine
Instagram Hourly Consumption Pre- vs. During Quarantine
94
297
122 38 11 8
100
246
132
55 22 15
Not using platform
Less than an hour 1 to 3 hours 4 to 6 hours 6 to 8 hours More than 8 hours
No. of Hours
Before Quarantine During Quarantine
9. MEDIA AND INTERNET CONSUMPTION:
PRE- vs. DURING QUARANTINE
Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
YouTube Hourly Consumption Pre- vs. During Quarantine TikTok Hourly Consumption Pre- vs. During Quarantine
Snapchat Hourly Consumption Pre- vs. During Quarantine Spotify Hourly Consumption Pre- vs. During Quarantine
8
153
238
115
31 25
14
109
209
138
59 41
Not using platform
Less than an hour 1 to 3 hours 4 to 6 hours 6 to 8 hoursMore than 8 hours
No. of Hours
Before Quarantine During Quarantine
181
269
69 34
13 4
185
251
81 30 14 9
Not using platform
Less than an hour 1 to 3 hours 4 to 6 hours 6 to 8 hours More than 8 hours
No. of Hours
Before Quarantine During Quarantine
209
298
42 14 4 3
224
280
40 17 6 3
Not using
platform
Less than an
hour
1 to 3 hours 4 to 6 hours 6 to 8 hours More than 8
hours
No. of Hours
Before Quarantine During Quarantine
181
261
74 34 9 11
191
239
67 42 17 14
Not using platform
Less than an hour 1 to 3 hours 4 to 6 hours 6 to 8 hours More than 8 hours
No. of Hours
Before Quarantine During Quarantine
10. MEDIA AND INTERNET CONSUMPTION:
PRE- vs. DURING QUARANTINE
Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
iTunes Hourly Consumption Pre- vs. During Quarantine Netflix Hourly Consumption Pre- vs. During Quarantine
246
274
29 10 4 7
262 255
29 15 3 6
Not using platform
Less than an hour 1 to 3 hours 4 to 6 hours 6 to 8 hours More than 8 hours
No. of Hours
Before Quarantine During Quarantine
180
196
107
51 23 13
179 186
73 63 39 30
Not using platform
Less than an hour 1 to 3 hours 4 to 6 hours 6 to 8 hours More than 8 hours
No. of Hours
Before Quarantine During Quarantine
11. Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
94
126
160
204
239
251
331
501
Sports news
Tech news
Business and finance news
Celebrity/Showbiz/Influencer…
Political news
Non-COVID current events
Entertainment news
COVID-19 updates
1
3
7
12
31
163
353
Google news
Blog posts
Printed publications
Word-of-mouth
News websites
Broadcast
Social media
Primary Source of News Types of News Consumed During Quarantine
• Social media is becoming a news hub nowadays as it has become people's primary news source.
• Based on Global Web Index’s findings, 68% of global consumers across markets, income groups, gender,
and generation heavily consume news related to coronavirus.
NEWS AND UPDATES CONSUMPTION
12. 50
127
113
143 137
1 2 3 4 5
NEWS AND UPDATES CONSUMPTION
Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
Trustworthiness of News Source: News Channel (TV) Trustworthiness of News Source: Radio Stations
Statistical evidence suggests that Age, Occupational Status, and Internet Consumption during quarantine are factors in
determining netizen’s trust for Government Agency Websites as a news source for COVID-19 information.
Trustworthiness of News Source: Government Agency Websites
Statistical evidence suggests that Age, Occupational Status, and Internet Consumption during
quarantine are factors in determining netizen’s trust for Local News Websites as a news source for
COVID-19 information.
Trustworthiness of News Source: Local News Websites
Statistical evidence suggests that Age might be a factor in determining netizen’s
trust for TV News Channels as a news source for COVID-19 information.
58
129 124
137
122
1 2 3 4 5
Statistical evidence suggests that Age and Internet Consumption during quarantine are factors in
determining netizen’s trust for Radio Stations as a news source for COVID-19 information.
66
143
120
130
111
1 2 3 4 5
46
129
115
149
131
1 2 3 4 5
13. NEWS AND UPDATES CONSUMPTION
Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
Trustworthiness of News Source: International News Websites Trustworthiness of News Source: Scientific Articles
Statistical evidence suggests that Current Work Arrangement might be a factor in determining netizen’s
trust for Social Media News as a news source for COVID-19 information.
Trustworthiness of News Source: News Shared in Social Media
Statistical evidence suggests that Current Work Arrangement and Internet Consumption during
quarantine might be factors in determining netizen’s trust for Blog Posts as a news source for
COVID-19 information.
Trustworthiness of News Source: Blog Posts
Statistical evidence suggests that Internet Consumption during quarantine might be a factor in
determining netizen’s trust for International News Websites as a news source for COVID-19 information.
Statistical evidence suggests that Internet Consumption during quarantine might be a factor in
determining netizen’s trust for Scientific Articles as a news source for COVID-19 information.
45
132
121
145
127
1 2 3 4 5
93
124 133 124
96
1 2 3 4 5
141
165 156
86
22
1 2 3 4 5
186 176
140
58
10
1 2 3 4 5
14. NEWS AND UPDATES CONSUMPTION
Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
Trustworthiness of News Source: Word-of-Mouth
None of the tested independent variables are factors that would determine netizens’
trust for Word-of-Mouth as a news source for COVID-19 information.
219
154
114
60
23
1 2 3 4 5
15. LEARNING CONSUMPTION
Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
15
67
67
98
122
136
155
164
165
168
200
368
Others
Web Development
Film & Videography
Dance
Writing
Photography
Arts & Crafts
Language
Productivity
Music
Profession-related
Cooking & Baking
Learning Topics
13
130
184
189
243
399
Others
Blog articles
MOOCs
Books and/or magazines
Webinars/Online workshops
YouTube
Go-To Learning Platforms
Yes
90.70%
No
9.30%
Around 91% out of 570
respondents are consuming
learning content during this
quarantine.
Among the explanatory variables
tested, none of them seem to be
predictors that would determine
netizens’ desire to consume
learning content.
For people who are consuming learning content during quarantine,
YouTube is their go-to platform, with most of them searching for
topics related to Cooking and Baking.
16. SOCIAL MEDIA CONSUMPTION
Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
5
45
152
157
178
184
221
263
272
330
444
Others
Producing/Live streaming audio-visual content
Sharing images produced by others
Posting my (self-produced) images/videos…
Sharing myopinions more
Reading more posts about celebrities and/or…
Looking at and sharing memes
Reading and sharingarticles/opinions of…
Watching vlogs of influencers and/or other…
Watching more videos/livestream videos of…
Reading and sharingnews stories
Social Media Activities During Quarantine
43
56
244
181
46
Strongly disagree Disagree Neutral Agree Strongly agree
Store Preference: Physical Store vs. Online
17. SOCIAL MEDIA CONSUMPTION
Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
Yes
82.6
3%
No
17.37
%
1. Personal care / Toiletries 83
2. Grocery Food Items 66
3. Healthcare &
Pharmaceutical products
59
4. Ready-to-Eat / Takeout
Food
54
5. Protective Essentials
against COVID-19
52
Top 5 Product Categories
Consumers Desire to Purchase
After Seeing Ad
=
Age and Occupational Status seem to be significant predictors that would determine
netizens’ desire to purchase product/brand after seeing an ad on social media.
82.63% out of 570 netizens said
that they’ve developed a desire
to purchase a product/brand
after they saw an advertisement
on social media.
1. Beauty and Cosmetics 64
2. Grocery Food Items 61
3. Personal Care / Toiletries 53
4. Protective Essentials against
COVID-19
40
5. Ready-to-Eat / Takeout
Food
34
Top 5 Product Categories Consumers
Desire to Purchase After Seeing an
Influencer Talk About or Advertise
Product/Brand
Occupational Status seems to be a significant predictor that would determine netizens’
desire to purchase product/brand after seeing/watching an influencer talk or advertise
about it.
75.79% out of 570 netizens said
that they’ve developed a desire
to purchase a product/brand
after they saw/watched an
influencer talked about or
advertised the product/brand.
Yes
75.7
9%
No
24.2
1%
18. MOVIES / SERIES / SHOW CONSUMPTION
Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
32
59
148
202
233
321
DVDs/CDs
Non-subscription websites
Offline downloads
Subscription streaming…
TV
YouTube
Go-to Platforms When Watching Shows
According to Jones (April 2020), consumers are
more inclined to invest in subscription services when
it comes to their show consumption. Contradicting
her claim, since we are in the Philippine setting,
Filipinos tend to go to YouTube to check out shows
they want to watch, mainly movies whether local
and international.
8
107
134
142
209
217
265
370
Others
Cartoons
Anime
Local TV series
Foreign series
Documentaries
K-Drama
Movies (local &…
Types of Shows Watched During Quarantine
78.95%
16.84%
4.21%
Yes
Same
consumption
Never
watched
Around 79% of 570 netizens have been
watching more shows during this quarantine.
Statistical evidence suggests that Age and
Internet Consumption during quarantine might
be factors in determining netizens’ show
consumption.
19. GAMING / E-SPORTS CONSUMPTION
Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
21 55
219
Consoles PC / Desktop / Laptop Mobile
Go-to Platforms When Playing Games
40.70%
27.72%
31.58%
Yes
Same consumption
Never played
Statistical evidence suggests that Age, Current Work Arrangement, and
Internet Consumption during quarantine might be factors in determining
netizens’ gaming/e-sports consumption.
Since live sports programming was on a pause since the outbreak, Nielsen's
Managing Director of Sports Jon Stainer stated that video gaming and e-
sports helped consumers get distracted of what's happening in the real world.
Around 41% of 570 netizens have been
playing more games/e-sports during this
quarantine.
Statistical evidence suggests that Age, Gender, Occupational Status,
Current Work Arrangement, and Internet Consumption during quarantine
might be factors in determining netizens’ gameplay video consumption.
Streamlabs data (as stated by Hall of World Economic Forum, May 2020)
shows that Facebook Gaming, YouTube Gaming and Twitch have experienced
surge in growth during the quarantine.
Around 39% of 570 netizens have been
watching more gameplay videos and
livestreams during this quarantine.
38.95%
23.16%
37.89%
Yes
Same consumption
Never watched
182 171
57 7
Facebook YouTube Livestreaming
sites/apps
Others
Go-to Platforms When Watching Gameplay Videos and Livestreams
20. OTHER QUARAN-THINGS TO KILL BOREDOM
Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
13
104
116
116
154
157
235
436
Other activities that require the internet
Creating digital content
Listening to podcasts
Staying off / Activities that do not require
internet
Reading online comics and webtoons
Consuming workout videos/apps
Reading books and/or e-books
Music streaming/listening
"People are consuming a
wide variety of
entertaining content
online during the
outbreak.“
Based on Global Web
Index's data as visualized
by Visual Capitalist (April
2020), music listening
was the second among
quarantine internet
activities people usually
do during this pandemic
(about 58% of consumers
do this). Searching for
COVID-19 updates was on
the top of the list.
21. EXTERNAL REFERENCES
Copyright 2021 – PurpleBug, Inc. All rights reserved. Strictly Confidential.
3, 2, 1 Go! Video Gaming is at an All-Time High During COVID-19. Retrieved October 22, 2020 from https://ww
w.nielsen.com/us/en/insights/article/2020/3-2-1-go-video-gaming-is-at-an-all-time-high-during-
covid-19/.
Gilsenan, K. (July 2020). Closely connected: social media’s role during COVID-19. Retrieved October 19, 2020 from
https://blog.globalwebindex.com/trends/social-media-covid-19/.
GWI Coronavirus Research (April 2020). Series 4: Media Consumption and Sport. Retrieved October 14, 2020 from
https://www.globalwebindex.com/hubfs/1.%20Coronavirus%20Research%20PDFs/GWI%20coronavir
us%2 0findings%20April%202020%20-%20Media%20Consumption%20(Release%204).pdf.
Hall, S. (May 2020). How COVID-19 is taking gaming and esports to the next level. Retrieved October 22, 2020
from https://www.weforum.org/agenda/2020/05/covid-19-taking-gaming-and-esports-next-level/
Jones, K. (April 2020). How COVID-19 Has Impacted Media Consumption, by Generation. Retrieved October 14,
2020 from https://www.visualcapitalist.com/media-consumption-covid-19/.
Koeze, E. & Popper, N. (April 2020). The Virus Changed the Way We Internet. Retrieved October 14, 2020 from
https: //www. nytimes.com/interactive/2020/04/07/technology/coronavirus-internet-use.html
Media Consumption in the Age of COVID-19. Retrieved October 14, 2020 from
https://www.jpmorgan.com/insights/ research/media-consumption.
Trifonova, V. (August 2020). How the outbreak has changed the way we use social media. Retrieved October 19,
2020 from https://blog.globalwebindex.com/chart-of-the-week/social-media-amid-the-outbreak/.
22. MARKETING +
TECHNOLOGY
We combine the creative and strategic world of marketing with
the advanced and analytical world of technology.
Who we are
28. We’ll help you maximize your
digital potential!
www.purplebug.net
Unit 801 Antel Corporate Center
Valero Street, Salcedo Village, Makati City
Metro Manila, Philippines
(+632) 8256 6714; (+632) 8551 0986
inquiries@purplebugmail.net