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WELCOME
1
Roshni Thampi
2019-21-044
Kerala Agricultural University
Dr. Allan Thomas
Professor & Chairman
Kerala Agricultural University
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
2
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
3
Privatisation of agricultural extension in
India: Problems and prospects
Chairman:
Dr.AllanThomas
Members:
Dr. B. Seema
Dr. Jayalekshmy G
Dr. Aswathy Vijayan
Dr. Brigit Joseph
Dr. Usha C. Thomas ROSHNI THAMPI
2019-21-044
Department of Ag. Extension
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
4
Contents
• Public extension system
• Privatization of agricultural extension
• Approaches
• Prospects
• Challenges
• Case studies
• Success stories
• Conclusion
5
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
Public Extension System in India
• Second largest extension system in the world
• Objective : rural community development
• Offer a one-size-fits-all to all category farmers
6
6
(Nandi and Nedumaran, 2019)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
7
(Singh et al., 2013)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
7
Role of Public Extension
(Saravanan and Resmy, 2000)
Public
Extension
Technology
transfer
Food grain
production
Environment
al issues
INM and
IPDM
HRD
Advisory
services
Coordinating
efforts
8
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
8
Weak points of Public extension system
9
(Shekara, 2001)
Public
extension
system
Extn.
worker :
Farmers
ratio Ineffective
General
Women
involvement
Supply
driven
Incomplete
Conflicts
Poor
motivation
Insufficient
contact
Cost,
funds &
resources
Organization
9
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
Need for privatisation
Declining trend in government expenditure
Advancement in technology
Commercial agriculture
Dependency of farmers
Contract farming
Need to earn more from smaller holdings
Farmers need information
Loss of credibility in existing extension
10
(Adejo et al., 2012)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
10
Privatisation
Transferring
ownership from
public sector to
private sector
Reducing the role of
government or
increasing the role of
private sector
11
(Saravanan and Gowda , 1999)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
11
Process of funding and
delivering the extension
services by private
individual or organization
Privatisation of Agricultural Extension
Service (PAES)
(Sarvanan and Shivalinge, 1980)
Farmers are
expected to
pay a fee
12
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
12
Privatization emphasizes three aspects
Extension
personnel
Service fee
Supplementary
action
13
(Ferroni and Zhou, 2011)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
13
Genesis of Private Extension
• Inability of the Public Extension to reach all
the farmers, all the time, regarding all
problems
• Services which are not fully covered by Public
Extension are covered by Private Extension
(Shekara, 2001)
14
14
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
Types
• Private ACABCs
• Input dealers/ processors / traders
• Public private partnerships (PPP)
• Contract farming schemes
• Social entrepreneurs
• Cooperatives
• Agricultural Consultancies
• Agribusiness Initiatives
• NGOs
• Financial institutions
• Media, mobile applications and internet services
15
(Satapathy and Mangaraj, 2001)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
15
Assumptions
Demand-Driven Service
Voice of farmers
Cost effective
Efficient and quality service
Complement public extension
Accountable extn. personnel
Staff professionalism
Committed clients
(Saravanan, 2001)
16
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
16
Role of Private Extension
Profit maximization
Timely inputs supply
Market information and market intelligence
Processing and marketing
Credit facilities
Infrastructure facilities
17
(Saravanan and Resmy, 2000)
17
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
Stake holders in Private Extension
(Shekara, 2001)
18
Stake
holders
Agricultural
Consultants
Progressive
Farmers
Farmer’s
organization
NGOs
Input
Dealers
Agri-business
Companies
Newspaper
Agricultural
Magazines
Private
Television
Channels
Private
Sector
Banks
18
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
Major stakeholders in private
extension service in India
(Prasad, 2001)
19
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
19
Privatization approaches
Share cropping system
Extension contract system
Village extension contract system
Contract farming
Public extension through private delivery
Service for vouchers
Partnership and more responsibility
Agricultural consultancy
Farmers groups and co-operatives
Gradual withdrawal of public extension system
20
(Ferroni and Zhou, 2017)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
20
Services/initiatives offered by private
extension system in India
Cost sharing
Contract farming schemes
Paid extension service for high value crops/favoured regions
Value addition of produces
Problem solving consultancy services
Privatized service centres
Human Resource Development through need based trainings
Information support through media organizations
21
(Kaur et al., 2014)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
21
Prospects of Privatized Agricultural
Extension Service Delivery
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
22
• Public extension is not enough
• Private extension cannot
substitute public extension
• Private and public extension can
be complementary
• Private extension have to play a
more active role
23
(Sulaiman et al., 2005)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
23
1. Formation of Viable Farmers’
organization
• Address farm problems
• Economic benefit
• Consultation fees
• Funds of the cooperative
24
(Adejo et al., 2012)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
24
2. Extension Service Provided by Agro-
input Companies
• Quality agro-inputs
• Extension service delivery
• Mutual benefits
• Government intervention
25
(Adejo et al., 2012)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
25
3. Public-Private Partnership
• Less burden to government
• More relevant to farmers
• Complete withdrawal of public
extension is not compatible
26
(Sulaiman et al., 2005)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
26
4. Individual Consultancy
• Agricultural
graduates/diploma
holders
• Self employment
• No capital / less capital
27
(Sulaiman et al., 2005)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
27
5. NGOs in Agriculture
• Small, marginal and landless
farmers
• Credit, inputs, market
information and production
information
28
(Adejo et al., 2012)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
28
6. Making Extension Service Demand
Driven
• Involvement of farmers
• Public extension - general
• Private extension - commodity oriented,
effective and appropriate
29
(Uddin and Qijie, 2013) Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
29
7. Increase Investment and Cost
Minimization
• Foreign and domestic investment
• Create competition
• Improved quality
• Less corruption
• Relief from fund deficit
• Economic growth
30
(Sulaiman et al., 2005)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
30
8. Use of ICTs
• Access to information
• Reduction of call cost for the farmers
31
(Uddin and Qijie, 2013)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
31
9. Easy and quick extension service
delivery
• Overcome the personnel shortage
• Adequate vehicle support
• Quick response to farmers’ problems
32
(Uddin and Qijie, 2013)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
32
Case studies
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
33
Attitude of Farmers towards the Agricultural Extension
System of State Department of Agriculture
(Pandey et al., 2020)
34
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
34
Attitude of vegetable growers of hilly
areas towards public extension services
(Rawal and Ansari, 2020)
35
Postively corelated
Age, education, income
level, farming experience,
mass media exposure,
information-seeking
behaviour
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
35
Crop Farmers' Willingness to Pay for
Agricultural Extension Services
(Uddin et al., 2014)
36
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
36
Contd …
(Uddin et al., 2014)
37
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
37
Attitude of vegetable growers towards
privatisation of agriculture extension
67%
20%
13%
Attitude
Favourable Most favourable Least favourable
(Ram et al., 2010)
38
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
38
Attitude of farmers towards privatization of
agricultural extension services
• Socio economic status
• Education
• Family type
• Land holding
• Extension contact
Category Attitude score Frequency Percentage
Less
favourable
28- 46 21 10.50
Favourable 47- 65 115 57.50
More
favourable
66- 84 64 32.00
(Kaur et al., 2014)
Positive and significant
relationship with attitude
39
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
39
Association between Independent Variables and
Attitude of Farmers towards Privatization
(Naidu and Bose, 2016)
40
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
40
Service preference of farmers and
extension personnel
(Hanchinal, 2001)
61.67
53.33 52.92 52.92
63.33
61.67
66.67
70
0
10
20
30
40
50
60
70
80
Seed production Cultivation of fruits Cultivation of
vegetables
Cultivation of flowers
Farmers
Extension
personnel
Service preferences
41
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
41
Attitude of scientists
(Gowda and Saravanan, 2000)
27%
50%
23%
Less favourable Favourable Most favourable
42
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
42
Effectiveness of private-sector
extension in India
Changes in yield levels
(Sulaiman et al., 2005)
43
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
43
Success stories
44
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
MAHINDRA SUBHLABH SERVICES
PRIVATE LIMITED
One-stop farm solutions centres - Mahindra Krishi Vihar
(MKV)
Objective- Integrated yeild and profit solutions
– Selling quality farm inputs
– Renting out farm equipment
– Offering farm advice
– Arranging credit
– Buying produce
45
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
45
BASIX
• BASIX is the brand name of a group of financial services
and technical assistance companies
• Promotion of sustainable livelihoods
• 17 states
• Direct increase in productivity / output
• Alternate market channels or value addition possibilities
46
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
46
Fasal – Climate Smart Precision
Agriculture Solutions
47
• Founded In -2018
• Objective- To increase and improve the quality
of per acre yield
• Provides real-time alerts based on farm, crop,
and weather conditions
47
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
Ninjacart
• Founded In -2015
• Headquarters - Bengaluru, Karnataka Product
• Objective - To provide more income to
farmers and less price to retailers by creating
an efficient supply chain
48
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
48
Contract farming schemes
(Ferroni and Zhou, 2011)
49
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
49
Support a farmer
• Consultancy services by farmers
• Palakkad, Kerala
• Credibility
• Rent out implements,
ponds, animal sheds,
cultivable land etc.
50
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
50
Challenges in Operating Private
Agricultural Extension Service
51
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
1. Organizational Structure
Prescribed forms of policies and
institutional framework to support and
coordinate private sector activities
52
(Kumar and Nain, 2014)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
52
2. Agricultural Extension Policy
Proper policy guidelines
53
(Adejo et al., 2012)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
53
3. Larger area under subsistence
farming
• Complex, diverse and risk proneness
• Farmers are not resourceful to pay
• Private extension agencies unable to help
54
(Adejo et al., 2012)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
54
4. Need for Location Specific
Technologies
Assess and refine technologies in collaboration
with research and farming community
55
(Adejo et al., 2012)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
55
5. Women dominated rural work
force
• Approaches to work with farmwomen
• Need particular attention
• Gender dimension needs to be internalized
56
(Uddin and Qijie, 2013)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
56
6. Competition among Private extension
systems leading to contradictory messages
• Without considering farmers needs
• Confusing contradictory messages
• Too many options in future
• Farmers training courses to increase technical and
managerial skills
57
(Kumar and Nain, 2014)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
57
7. Socio-economic condition of
farmers
• Unwilling to adopt private extension support
• Private company targets mainly medium and large
farmers
• Small farmers not suitable
58
(Uddin and Qijie, 2013) Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
58
8. Poor communication facilities and
remote areas
• Interested to works where communication facilities
are good.
• May not be interested to work in remote areas
59
(Uddin and Qijie, 2013)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
59
9. Profit motive with less caring the
environmental sustainability
• To sell their products rather than providing
services
• Sell hazardous chemicals without considering
environmental sustainability
60
(Kumar and Nain, 2014)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
60
10. Politics and Corruption
• Corruption takes place under the power shade of politics
• People become compelled to give money
• Discourages the private investor to invest money for
development projects
61
(Kumar and Nain, 2014)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
61
11. Credibility and competency of
the extension workers
• Public extension - irrelevant, incomplete and
irregular messages
• Farmers lost trust on public extension agents’
competency
62
(Kumar and Nain, 2014)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
62
12. Impact of Climate Change
• Flood, cyclone, drought, salinity, acid rain etc.
• Heavy damage of agricultural crops and make the
result of extension service delivery invisible
63
(Adejo et al., 2012)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
63
13. Bureaucratic Complexity
• Bureaucrats would not be happy to welcome
privatization of extension service
• Government fears to lose popularity and votes
64
(Adejo et al., 2012)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
64
Constraints to privatization as
perceived by the clients
• High charges and exploitation
• Focus on Progressive farmers
• Focus on highly remunerative crops
• Focus on favourable areas
• Substandard technology
• Hamper the free flow of information
• Displacement of small and marginal farmers
• Farmers will not get motivated
(Kumar and Nain, 2014)
65
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
65
Consequences of privatisation of
extension service
Social distance
Social conflict
Higher gap between have & haven’t
Side lining of marginal farmers
Selectiveness of technologies for adoption
Commercialization
Committed farmers
(Satapathy and Mangaraj, 2001)
66
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
66
Cautions on privatization
• Proper legislation
• Certification and grading of technical consultants
• Proper regulatory mechanism
• Marginalization of small farmers
• ‘More pay - more receive ‘ philosophy.
• Unhealthy competition
• ‘Profit motto’
67
(Uddin and Qijie, 2013)
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
67
Conclusion
Minimize government expenditure
More efficient and higher quality
services
Challenges to deliver services smoothly
Increase coverage of extension service
Justice to our farmers
Requires great caution
68
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
68
Private extension is not a substitute for public
extension, but should play a complementary
role so that farmers get required support at the
right time and in the right form
(Pandey et al., 2020)
Thank you...
Roshni Thampi and Dr Allan Thomas, Kerala
Agricultural University 2022
69

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PVT in Agrl CS-2 Roshini and Allan 2022.pptx

  • 1. WELCOME 1 Roshni Thampi 2019-21-044 Kerala Agricultural University Dr. Allan Thomas Professor & Chairman Kerala Agricultural University Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022
  • 2. Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 2
  • 3. Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 3
  • 4. Privatisation of agricultural extension in India: Problems and prospects Chairman: Dr.AllanThomas Members: Dr. B. Seema Dr. Jayalekshmy G Dr. Aswathy Vijayan Dr. Brigit Joseph Dr. Usha C. Thomas ROSHNI THAMPI 2019-21-044 Department of Ag. Extension Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 4
  • 5. Contents • Public extension system • Privatization of agricultural extension • Approaches • Prospects • Challenges • Case studies • Success stories • Conclusion 5 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022
  • 6. Public Extension System in India • Second largest extension system in the world • Objective : rural community development • Offer a one-size-fits-all to all category farmers 6 6 (Nandi and Nedumaran, 2019) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022
  • 7. 7 (Singh et al., 2013) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 7
  • 8. Role of Public Extension (Saravanan and Resmy, 2000) Public Extension Technology transfer Food grain production Environment al issues INM and IPDM HRD Advisory services Coordinating efforts 8 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 8
  • 9. Weak points of Public extension system 9 (Shekara, 2001) Public extension system Extn. worker : Farmers ratio Ineffective General Women involvement Supply driven Incomplete Conflicts Poor motivation Insufficient contact Cost, funds & resources Organization 9 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022
  • 10. Need for privatisation Declining trend in government expenditure Advancement in technology Commercial agriculture Dependency of farmers Contract farming Need to earn more from smaller holdings Farmers need information Loss of credibility in existing extension 10 (Adejo et al., 2012) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 10
  • 11. Privatisation Transferring ownership from public sector to private sector Reducing the role of government or increasing the role of private sector 11 (Saravanan and Gowda , 1999) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 11
  • 12. Process of funding and delivering the extension services by private individual or organization Privatisation of Agricultural Extension Service (PAES) (Sarvanan and Shivalinge, 1980) Farmers are expected to pay a fee 12 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 12
  • 13. Privatization emphasizes three aspects Extension personnel Service fee Supplementary action 13 (Ferroni and Zhou, 2011) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 13
  • 14. Genesis of Private Extension • Inability of the Public Extension to reach all the farmers, all the time, regarding all problems • Services which are not fully covered by Public Extension are covered by Private Extension (Shekara, 2001) 14 14 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022
  • 15. Types • Private ACABCs • Input dealers/ processors / traders • Public private partnerships (PPP) • Contract farming schemes • Social entrepreneurs • Cooperatives • Agricultural Consultancies • Agribusiness Initiatives • NGOs • Financial institutions • Media, mobile applications and internet services 15 (Satapathy and Mangaraj, 2001) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 15
  • 16. Assumptions Demand-Driven Service Voice of farmers Cost effective Efficient and quality service Complement public extension Accountable extn. personnel Staff professionalism Committed clients (Saravanan, 2001) 16 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 16
  • 17. Role of Private Extension Profit maximization Timely inputs supply Market information and market intelligence Processing and marketing Credit facilities Infrastructure facilities 17 (Saravanan and Resmy, 2000) 17 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022
  • 18. Stake holders in Private Extension (Shekara, 2001) 18 Stake holders Agricultural Consultants Progressive Farmers Farmer’s organization NGOs Input Dealers Agri-business Companies Newspaper Agricultural Magazines Private Television Channels Private Sector Banks 18 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022
  • 19. Major stakeholders in private extension service in India (Prasad, 2001) 19 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 19
  • 20. Privatization approaches Share cropping system Extension contract system Village extension contract system Contract farming Public extension through private delivery Service for vouchers Partnership and more responsibility Agricultural consultancy Farmers groups and co-operatives Gradual withdrawal of public extension system 20 (Ferroni and Zhou, 2017) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 20
  • 21. Services/initiatives offered by private extension system in India Cost sharing Contract farming schemes Paid extension service for high value crops/favoured regions Value addition of produces Problem solving consultancy services Privatized service centres Human Resource Development through need based trainings Information support through media organizations 21 (Kaur et al., 2014) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 21
  • 22. Prospects of Privatized Agricultural Extension Service Delivery Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 22
  • 23. • Public extension is not enough • Private extension cannot substitute public extension • Private and public extension can be complementary • Private extension have to play a more active role 23 (Sulaiman et al., 2005) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 23
  • 24. 1. Formation of Viable Farmers’ organization • Address farm problems • Economic benefit • Consultation fees • Funds of the cooperative 24 (Adejo et al., 2012) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 24
  • 25. 2. Extension Service Provided by Agro- input Companies • Quality agro-inputs • Extension service delivery • Mutual benefits • Government intervention 25 (Adejo et al., 2012) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 25
  • 26. 3. Public-Private Partnership • Less burden to government • More relevant to farmers • Complete withdrawal of public extension is not compatible 26 (Sulaiman et al., 2005) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 26
  • 27. 4. Individual Consultancy • Agricultural graduates/diploma holders • Self employment • No capital / less capital 27 (Sulaiman et al., 2005) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 27
  • 28. 5. NGOs in Agriculture • Small, marginal and landless farmers • Credit, inputs, market information and production information 28 (Adejo et al., 2012) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 28
  • 29. 6. Making Extension Service Demand Driven • Involvement of farmers • Public extension - general • Private extension - commodity oriented, effective and appropriate 29 (Uddin and Qijie, 2013) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 29
  • 30. 7. Increase Investment and Cost Minimization • Foreign and domestic investment • Create competition • Improved quality • Less corruption • Relief from fund deficit • Economic growth 30 (Sulaiman et al., 2005) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 30
  • 31. 8. Use of ICTs • Access to information • Reduction of call cost for the farmers 31 (Uddin and Qijie, 2013) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 31
  • 32. 9. Easy and quick extension service delivery • Overcome the personnel shortage • Adequate vehicle support • Quick response to farmers’ problems 32 (Uddin and Qijie, 2013) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 32
  • 33. Case studies Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 33
  • 34. Attitude of Farmers towards the Agricultural Extension System of State Department of Agriculture (Pandey et al., 2020) 34 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 34
  • 35. Attitude of vegetable growers of hilly areas towards public extension services (Rawal and Ansari, 2020) 35 Postively corelated Age, education, income level, farming experience, mass media exposure, information-seeking behaviour Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 35
  • 36. Crop Farmers' Willingness to Pay for Agricultural Extension Services (Uddin et al., 2014) 36 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 36
  • 37. Contd … (Uddin et al., 2014) 37 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 37
  • 38. Attitude of vegetable growers towards privatisation of agriculture extension 67% 20% 13% Attitude Favourable Most favourable Least favourable (Ram et al., 2010) 38 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 38
  • 39. Attitude of farmers towards privatization of agricultural extension services • Socio economic status • Education • Family type • Land holding • Extension contact Category Attitude score Frequency Percentage Less favourable 28- 46 21 10.50 Favourable 47- 65 115 57.50 More favourable 66- 84 64 32.00 (Kaur et al., 2014) Positive and significant relationship with attitude 39 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 39
  • 40. Association between Independent Variables and Attitude of Farmers towards Privatization (Naidu and Bose, 2016) 40 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 40
  • 41. Service preference of farmers and extension personnel (Hanchinal, 2001) 61.67 53.33 52.92 52.92 63.33 61.67 66.67 70 0 10 20 30 40 50 60 70 80 Seed production Cultivation of fruits Cultivation of vegetables Cultivation of flowers Farmers Extension personnel Service preferences 41 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 41
  • 42. Attitude of scientists (Gowda and Saravanan, 2000) 27% 50% 23% Less favourable Favourable Most favourable 42 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 42
  • 43. Effectiveness of private-sector extension in India Changes in yield levels (Sulaiman et al., 2005) 43 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 43
  • 44. Success stories 44 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022
  • 45. MAHINDRA SUBHLABH SERVICES PRIVATE LIMITED One-stop farm solutions centres - Mahindra Krishi Vihar (MKV) Objective- Integrated yeild and profit solutions – Selling quality farm inputs – Renting out farm equipment – Offering farm advice – Arranging credit – Buying produce 45 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 45
  • 46. BASIX • BASIX is the brand name of a group of financial services and technical assistance companies • Promotion of sustainable livelihoods • 17 states • Direct increase in productivity / output • Alternate market channels or value addition possibilities 46 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 46
  • 47. Fasal – Climate Smart Precision Agriculture Solutions 47 • Founded In -2018 • Objective- To increase and improve the quality of per acre yield • Provides real-time alerts based on farm, crop, and weather conditions 47 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022
  • 48. Ninjacart • Founded In -2015 • Headquarters - Bengaluru, Karnataka Product • Objective - To provide more income to farmers and less price to retailers by creating an efficient supply chain 48 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 48
  • 49. Contract farming schemes (Ferroni and Zhou, 2011) 49 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 49
  • 50. Support a farmer • Consultancy services by farmers • Palakkad, Kerala • Credibility • Rent out implements, ponds, animal sheds, cultivable land etc. 50 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 50
  • 51. Challenges in Operating Private Agricultural Extension Service 51 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022
  • 52. 1. Organizational Structure Prescribed forms of policies and institutional framework to support and coordinate private sector activities 52 (Kumar and Nain, 2014) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 52
  • 53. 2. Agricultural Extension Policy Proper policy guidelines 53 (Adejo et al., 2012) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 53
  • 54. 3. Larger area under subsistence farming • Complex, diverse and risk proneness • Farmers are not resourceful to pay • Private extension agencies unable to help 54 (Adejo et al., 2012) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 54
  • 55. 4. Need for Location Specific Technologies Assess and refine technologies in collaboration with research and farming community 55 (Adejo et al., 2012) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 55
  • 56. 5. Women dominated rural work force • Approaches to work with farmwomen • Need particular attention • Gender dimension needs to be internalized 56 (Uddin and Qijie, 2013) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 56
  • 57. 6. Competition among Private extension systems leading to contradictory messages • Without considering farmers needs • Confusing contradictory messages • Too many options in future • Farmers training courses to increase technical and managerial skills 57 (Kumar and Nain, 2014) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 57
  • 58. 7. Socio-economic condition of farmers • Unwilling to adopt private extension support • Private company targets mainly medium and large farmers • Small farmers not suitable 58 (Uddin and Qijie, 2013) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 58
  • 59. 8. Poor communication facilities and remote areas • Interested to works where communication facilities are good. • May not be interested to work in remote areas 59 (Uddin and Qijie, 2013) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 59
  • 60. 9. Profit motive with less caring the environmental sustainability • To sell their products rather than providing services • Sell hazardous chemicals without considering environmental sustainability 60 (Kumar and Nain, 2014) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 60
  • 61. 10. Politics and Corruption • Corruption takes place under the power shade of politics • People become compelled to give money • Discourages the private investor to invest money for development projects 61 (Kumar and Nain, 2014) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 61
  • 62. 11. Credibility and competency of the extension workers • Public extension - irrelevant, incomplete and irregular messages • Farmers lost trust on public extension agents’ competency 62 (Kumar and Nain, 2014) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 62
  • 63. 12. Impact of Climate Change • Flood, cyclone, drought, salinity, acid rain etc. • Heavy damage of agricultural crops and make the result of extension service delivery invisible 63 (Adejo et al., 2012) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 63
  • 64. 13. Bureaucratic Complexity • Bureaucrats would not be happy to welcome privatization of extension service • Government fears to lose popularity and votes 64 (Adejo et al., 2012) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 64
  • 65. Constraints to privatization as perceived by the clients • High charges and exploitation • Focus on Progressive farmers • Focus on highly remunerative crops • Focus on favourable areas • Substandard technology • Hamper the free flow of information • Displacement of small and marginal farmers • Farmers will not get motivated (Kumar and Nain, 2014) 65 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 65
  • 66. Consequences of privatisation of extension service Social distance Social conflict Higher gap between have & haven’t Side lining of marginal farmers Selectiveness of technologies for adoption Commercialization Committed farmers (Satapathy and Mangaraj, 2001) 66 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 66
  • 67. Cautions on privatization • Proper legislation • Certification and grading of technical consultants • Proper regulatory mechanism • Marginalization of small farmers • ‘More pay - more receive ‘ philosophy. • Unhealthy competition • ‘Profit motto’ 67 (Uddin and Qijie, 2013) Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 67
  • 68. Conclusion Minimize government expenditure More efficient and higher quality services Challenges to deliver services smoothly Increase coverage of extension service Justice to our farmers Requires great caution 68 Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 68
  • 69. Private extension is not a substitute for public extension, but should play a complementary role so that farmers get required support at the right time and in the right form (Pandey et al., 2020) Thank you... Roshni Thampi and Dr Allan Thomas, Kerala Agricultural University 2022 69