What is Social Media? How does Social Media Work? As a busy entrepreneur or executive, how can I leverage Social Media?
All your questions (and more) are answered here for you...
Social Media Defined For Entrepreneurs And ExecutivesJaymunda, Inc.
What is Social Media? How does Social Media Work? As a busy entrepreneur or executive, how can I leverage Social Media?
All your questions (and more) are answered here for you...
This document defines social media and discusses its importance. Some key points made:
1. Social media allows for open conversations between individuals including customers, donors, employees and more. It is organic and complex.
2. Examples of social media platforms are given like social networks, blogs, video/photo sharing and more. Word of mouth is becoming more influential than traditional marketing.
3. Companies can effectively engage in social media by influencing conversations, delivering great customer service, and being transparent. The 10 keys to success in social media are also outlined.
Social Media 101, tailored to Thomas Jefferson School of LawNatalie Andrews
The document provides an overview of social media and how organizations can leverage it. It discusses:
1) Social media defined and the various tools available, including social networks, blogs, microblogging, video/photo sharing, and more.
2) Keys to success with social media including experimenting personally first, finding your audience, avoiding puffery and evasion, admitting mistakes, and more.
3) Case studies of how some organizations have successfully used social media.
The summary captures the main topics and essential information discussed in the document around defining social media, keys to success, and including an example case study.
This document provides an overview of social media, defining it as online conversations that include customers, employees, investors, critics, fans and competitors. It notes that social media conversations are organic, complex and speak in a human voice rather than being controlled or having a single message. The document then discusses how social media is influencing people's opinions and decisions and outlines how people are increasingly using social media tools like social networks, blogs, microblogging and photo/video sharing. It concludes by addressing some common myths about social media and noting that effective social media use requires experimenting, listening, being transparent and contributing meaningfully.
This document provides an introduction to social media. It defines social media as online conversations that are uncontrolled and speak in a human voice. The power is shifting from corporations to individuals as word of mouth becomes the future of marketing. The document discusses using social media for research, strategic planning, implementation and evaluation. It provides 10 keys to social media success including experimenting personally, being authentic, monitoring conversations, and gaining organizational buy-in. Finally, it outlines specific social media tools like social networks, blogs, video sharing and their features.
Introduction to social media - Shahnawaz KarimShahnawaz Karim
Introduction to social media. This PPT gives you all the information that you need to know about social media as well as how to implement the campaigns.
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
Social Media Defined For Entrepreneurs And ExecutivesJaymunda, Inc.
What is Social Media? How does Social Media Work? As a busy entrepreneur or executive, how can I leverage Social Media?
All your questions (and more) are answered here for you...
This document defines social media and discusses its importance. Some key points made:
1. Social media allows for open conversations between individuals including customers, donors, employees and more. It is organic and complex.
2. Examples of social media platforms are given like social networks, blogs, video/photo sharing and more. Word of mouth is becoming more influential than traditional marketing.
3. Companies can effectively engage in social media by influencing conversations, delivering great customer service, and being transparent. The 10 keys to success in social media are also outlined.
Social Media 101, tailored to Thomas Jefferson School of LawNatalie Andrews
The document provides an overview of social media and how organizations can leverage it. It discusses:
1) Social media defined and the various tools available, including social networks, blogs, microblogging, video/photo sharing, and more.
2) Keys to success with social media including experimenting personally first, finding your audience, avoiding puffery and evasion, admitting mistakes, and more.
3) Case studies of how some organizations have successfully used social media.
The summary captures the main topics and essential information discussed in the document around defining social media, keys to success, and including an example case study.
This document provides an overview of social media, defining it as online conversations that include customers, employees, investors, critics, fans and competitors. It notes that social media conversations are organic, complex and speak in a human voice rather than being controlled or having a single message. The document then discusses how social media is influencing people's opinions and decisions and outlines how people are increasingly using social media tools like social networks, blogs, microblogging and photo/video sharing. It concludes by addressing some common myths about social media and noting that effective social media use requires experimenting, listening, being transparent and contributing meaningfully.
This document provides an introduction to social media. It defines social media as online conversations that are uncontrolled and speak in a human voice. The power is shifting from corporations to individuals as word of mouth becomes the future of marketing. The document discusses using social media for research, strategic planning, implementation and evaluation. It provides 10 keys to social media success including experimenting personally, being authentic, monitoring conversations, and gaining organizational buy-in. Finally, it outlines specific social media tools like social networks, blogs, video sharing and their features.
Introduction to social media - Shahnawaz KarimShahnawaz Karim
Introduction to social media. This PPT gives you all the information that you need to know about social media as well as how to implement the campaigns.
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
The document provides guidance on utilizing social media for small businesses, outlining five key steps: identifying the target audience; understanding which social media channels align with the audience; developing and sharing content tailored to the audience's needs and buyer's journey; utilizing paid advertising on channels like Facebook to promote content; and analyzing analytics to understand what content and strategies are most effective. Following these five steps can help small businesses better connect with customers and promote their brand through social media marketing.
Presentation to PRSA Entreprener SIG - developed on questions asked.
The backstory is I had developed a presentation for PRSA but scrapped it based on the questions the members asked pre event. PPT Links:
http://geekmommy.net/- GeekMommy,
http://www.jnjbtw.com/ - JNJ BTW
http://www.iambossy.com/ - i am bossy
http://www.dcgoodwill.org/ - Goodwill of Greater Washington
http://frozenpeafund.com/ - Frozen Pea Fund
http://redcouch.typepad.com/ - Shel Israel
http://www.problogger.net/ - Darren Rowse
http://www.gapingvoid.com/ - gapingvoid
http://twitter.zappos.com/ - Zappos/Twitter
http://twitter.com/DonnaTocci - Donna Tocci
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
Social media is a fundamental shift in how people communicate online through conversations. It allows individuals and communities, rather than just corporations, to influence brands. Companies can effectively engage in social media by focusing on customer service and influencing online conversations.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
How to Build Your Brand with Content and Social Media by Susan Gunelius of Ke...KeySplash Creative, Inc.
Branding, social media, and content marketing presentation by Susan Gunelius, President & CEO of KeySplash Creative, Inc. (www.keysplashcreative.com) and author of 10 marketing-related books, and delivered at the January 16, 2013 Quarterly Meeting of Florida Main Street (a part of the Florida Department of State Division of Historical Resources).
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Social media allows for organic conversations between organizations and various stakeholders. It is important for organizations to participate in these conversations transparently and honestly while following best practices like experimenting, listening, sharing useful content, and accepting criticism. The power is shifting from organizations to individuals online, so social media influences word-of-mouth more than traditional marketing.
This document discusses the decline of traditional media and the rise of new forms of digital and social media. It notes that viewership and readership of traditional media are declining as fewer journalists work in newsrooms. It also discusses how journalists now use social media platforms like Twitter to find sources and story ideas and disseminate their work. The document outlines the explosion in social media platforms and their increasing usage. It defines social media and discusses how brands can leverage social media through paid, owned, and earned media strategies like social media relations, social media releases to drive search, online newsrooms, and blogger outreach.
This document discusses using social media for building relationships between companies and stakeholders. It outlines a 3 step social media strategy of listening and learning, planning, and engaging. Examples are provided of how different companies have implemented aspects of this strategy, such as monitoring conversations, developing policies, identifying influencers to partner with, and measuring results. The importance of transparency, disclosure of relationships, and adhering to FTC guidelines when working with bloggers is also covered.
This document discusses strategies for managing brands on social media platforms. It begins by looking at how social media usage and the types of platforms people engage with have evolved over time. Younger generations now favor mobile-first platforms like Instagram, Snapchat and WhatsApp that allow more creative self-expression. The document then examines how to create engaging content tailored for different platforms, targeting specific demographics through visual strategies, video and user-generated content. It also explores using social advertising and influencer marketing to promote content virally. Finally, it provides tips on crisis communications, monitoring sentiment and responding quickly to issues on social media.
Are you a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a small business owner to begin increasing revenues using social media.
The document discusses the importance of social media strategy for businesses. It outlines the major social media platforms and how consumers are using them. It argues that companies must participate in online conversations to maintain control of their brand messaging. The case study of Dell is presented, showing how developing an online community presence improved perceptions of the brand from 50% negative to only 20% negative. Key actions for a social media strategy include engaging with users, developing transparency and trust, combining multiple tools, and measuring success through metrics like traffic and engagement.
The Basics: Marketing on the Social Webjackiepeters
The document discusses strategic principles for successful marketing on social media. It emphasizes listening to conversations, participating authentically, initiating discussions, making content easy to share, and allowing the brand to facilitate user interactions. Five pillars are outlined: listening and observing discussions; encouraging people and participation; starting conversations and inviting participation; providing social sharing tools for content; and enabling the brand to connect communities. Transparency, authenticity, and truly understanding each social platform are crucial. The document also provides an overview of a marketing firm that helps connect brands to communities through various online and offline strategies and services.
The document discusses social media strategy basics for executives, explaining that social media is simply a form of communication and should focus on engagement, relationships, and conversations rather than quick tactics or ads. It outlines why social media is important for influencing discussions, building awareness, and improving customer service compared to traditional media. The document also notes some strategic "no's" such as not doing social media half-heartedly, relying too heavily on tactics over strategy, trusting social media "gurus," paying bloggers, and being inauthentic.
CGA 2008: Innovative Marketing Kate PietrelliKRP538
This document discusses the evolving social media landscape and how marketers can use social media marketing. It notes that popular social media activities now include social networking, video sharing, photo sharing, blogging, podcasting, and more. Social media marketing involves participating in dialogues on social networks rather than forcing advertisements. The document provides examples of how companies like Zappos, EA, and BlendTec have successfully used tactics like blogging, vlogging, and videos on YouTube and Twitter to increase their brand awareness and engage with customers.
Wisconsin Association of Health Underwriters.pptRed Shoes PR
1) The document discusses how social media has shifted power to individuals and communities, and outlines various social media platforms like Facebook, Twitter, and LinkedIn that companies can use to engage customers, generate leads, and drive traffic to their website.
2) It emphasizes providing valuable, relevant content online through blogging and thought leadership to establish expertise and build trust with prospects.
3) The presentation provides tips on social media etiquette, listening to customers, accepting criticism, and using social platforms as a way to further conversations rather than just broadcast messages.
This document provides an overview of social media and how organizations can leverage it. It begins by defining social media as online conversations that are organic, complex and speak in a human voice. It then discusses various social media tools like social networks, blogs, microblogging, video/photo sharing and more. Finally, it outlines 10 keys to success in social media, including experimenting personally first, being authentic, contributing meaningfully and accepting criticism. The overall message is that social media is about putting the public back in public relations by focusing on important audiences and influencers.
This document provides an overview of social media and keys to success in using social media. It defines social media as online conversations that are organic and allow individuals to influence brands. It discusses major social media tools like Facebook, blogs, microblogging and video sharing. It also outlines myths about social media and provides three takeaway messages about the influence of peer discussions, participating in conversations transparently and honestly.
The document provides guidance on utilizing social media for small businesses, outlining five key steps: identifying the target audience; understanding which social media channels align with the audience; developing and sharing content tailored to the audience's needs and buyer's journey; utilizing paid advertising on channels like Facebook to promote content; and analyzing analytics to understand what content and strategies are most effective. Following these five steps can help small businesses better connect with customers and promote their brand through social media marketing.
Presentation to PRSA Entreprener SIG - developed on questions asked.
The backstory is I had developed a presentation for PRSA but scrapped it based on the questions the members asked pre event. PPT Links:
http://geekmommy.net/- GeekMommy,
http://www.jnjbtw.com/ - JNJ BTW
http://www.iambossy.com/ - i am bossy
http://www.dcgoodwill.org/ - Goodwill of Greater Washington
http://frozenpeafund.com/ - Frozen Pea Fund
http://redcouch.typepad.com/ - Shel Israel
http://www.problogger.net/ - Darren Rowse
http://www.gapingvoid.com/ - gapingvoid
http://twitter.zappos.com/ - Zappos/Twitter
http://twitter.com/DonnaTocci - Donna Tocci
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
Social media is a fundamental shift in how people communicate online through conversations. It allows individuals and communities, rather than just corporations, to influence brands. Companies can effectively engage in social media by focusing on customer service and influencing online conversations.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
How to Build Your Brand with Content and Social Media by Susan Gunelius of Ke...KeySplash Creative, Inc.
Branding, social media, and content marketing presentation by Susan Gunelius, President & CEO of KeySplash Creative, Inc. (www.keysplashcreative.com) and author of 10 marketing-related books, and delivered at the January 16, 2013 Quarterly Meeting of Florida Main Street (a part of the Florida Department of State Division of Historical Resources).
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Social media allows for organic conversations between organizations and various stakeholders. It is important for organizations to participate in these conversations transparently and honestly while following best practices like experimenting, listening, sharing useful content, and accepting criticism. The power is shifting from organizations to individuals online, so social media influences word-of-mouth more than traditional marketing.
This document discusses the decline of traditional media and the rise of new forms of digital and social media. It notes that viewership and readership of traditional media are declining as fewer journalists work in newsrooms. It also discusses how journalists now use social media platforms like Twitter to find sources and story ideas and disseminate their work. The document outlines the explosion in social media platforms and their increasing usage. It defines social media and discusses how brands can leverage social media through paid, owned, and earned media strategies like social media relations, social media releases to drive search, online newsrooms, and blogger outreach.
This document discusses using social media for building relationships between companies and stakeholders. It outlines a 3 step social media strategy of listening and learning, planning, and engaging. Examples are provided of how different companies have implemented aspects of this strategy, such as monitoring conversations, developing policies, identifying influencers to partner with, and measuring results. The importance of transparency, disclosure of relationships, and adhering to FTC guidelines when working with bloggers is also covered.
This document discusses strategies for managing brands on social media platforms. It begins by looking at how social media usage and the types of platforms people engage with have evolved over time. Younger generations now favor mobile-first platforms like Instagram, Snapchat and WhatsApp that allow more creative self-expression. The document then examines how to create engaging content tailored for different platforms, targeting specific demographics through visual strategies, video and user-generated content. It also explores using social advertising and influencer marketing to promote content virally. Finally, it provides tips on crisis communications, monitoring sentiment and responding quickly to issues on social media.
Are you a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a small business owner to begin increasing revenues using social media.
The document discusses the importance of social media strategy for businesses. It outlines the major social media platforms and how consumers are using them. It argues that companies must participate in online conversations to maintain control of their brand messaging. The case study of Dell is presented, showing how developing an online community presence improved perceptions of the brand from 50% negative to only 20% negative. Key actions for a social media strategy include engaging with users, developing transparency and trust, combining multiple tools, and measuring success through metrics like traffic and engagement.
The Basics: Marketing on the Social Webjackiepeters
The document discusses strategic principles for successful marketing on social media. It emphasizes listening to conversations, participating authentically, initiating discussions, making content easy to share, and allowing the brand to facilitate user interactions. Five pillars are outlined: listening and observing discussions; encouraging people and participation; starting conversations and inviting participation; providing social sharing tools for content; and enabling the brand to connect communities. Transparency, authenticity, and truly understanding each social platform are crucial. The document also provides an overview of a marketing firm that helps connect brands to communities through various online and offline strategies and services.
The document discusses social media strategy basics for executives, explaining that social media is simply a form of communication and should focus on engagement, relationships, and conversations rather than quick tactics or ads. It outlines why social media is important for influencing discussions, building awareness, and improving customer service compared to traditional media. The document also notes some strategic "no's" such as not doing social media half-heartedly, relying too heavily on tactics over strategy, trusting social media "gurus," paying bloggers, and being inauthentic.
CGA 2008: Innovative Marketing Kate PietrelliKRP538
This document discusses the evolving social media landscape and how marketers can use social media marketing. It notes that popular social media activities now include social networking, video sharing, photo sharing, blogging, podcasting, and more. Social media marketing involves participating in dialogues on social networks rather than forcing advertisements. The document provides examples of how companies like Zappos, EA, and BlendTec have successfully used tactics like blogging, vlogging, and videos on YouTube and Twitter to increase their brand awareness and engage with customers.
Wisconsin Association of Health Underwriters.pptRed Shoes PR
1) The document discusses how social media has shifted power to individuals and communities, and outlines various social media platforms like Facebook, Twitter, and LinkedIn that companies can use to engage customers, generate leads, and drive traffic to their website.
2) It emphasizes providing valuable, relevant content online through blogging and thought leadership to establish expertise and build trust with prospects.
3) The presentation provides tips on social media etiquette, listening to customers, accepting criticism, and using social platforms as a way to further conversations rather than just broadcast messages.
This document provides an overview of social media and how organizations can leverage it. It begins by defining social media as online conversations that are organic, complex and speak in a human voice. It then discusses various social media tools like social networks, blogs, microblogging, video/photo sharing and more. Finally, it outlines 10 keys to success in social media, including experimenting personally first, being authentic, contributing meaningfully and accepting criticism. The overall message is that social media is about putting the public back in public relations by focusing on important audiences and influencers.
This document provides an overview of social media and keys to success in using social media. It defines social media as online conversations that are organic and allow individuals to influence brands. It discusses major social media tools like Facebook, blogs, microblogging and video sharing. It also outlines myths about social media and provides three takeaway messages about the influence of peer discussions, participating in conversations transparently and honestly.
The document provides information about Andrew Chow, a social media consultant. It includes details about Chow's background, qualifications, areas of expertise, and professional affiliations. It also lists the various social media platforms and accounts that Chow maintains. The last part of the document outlines Chow's talk on mastering social media content and connection, and engaging communities to develop brand advocates. It discusses topics like social media branding, conversational marketing, and social customer service.
The document provides biographical information about Andrew Chow, the founder of several companies. It outlines his education background and certifications in areas like NLP and life coaching. It then describes his areas of expertise, including PR strategy, social media strategy, brand management and personal branding. The document lists his professional affiliations and social media profiles. It provides an overview of his approach to social media, emphasizing content, conversation and communities. Finally, it shares some of his views on differentiating the new internet and embracing social media.
Social media are communication tools that facilitate highly accessible interactions. They allow organizations to listen to conversations between customers, fans, employees and more. While conversations on social media are organic and complex, social networks can be practical for tasks like market research, promotion, customer support and more. The keys to success include being authentic, contributing useful content, sharing, acting normally and embracing criticism as opportunities.
This document provides information about Andrew Chow, a social media consultant. It includes details about his background such as the companies he founded, his education, awards received, areas of expertise, and professional affiliations. It also lists his social media profiles on platforms such as Facebook, LinkedIn, Twitter, Flickr, YouTube, Slideshare, and Podomatic. The document states that Andrew Chow has been featured in over 270 interviews and media features in the past 7 years from both local and international media.
Social Media 101- WFFA 2011 Conference breakout sessionDrew Keller
This document provides an overview of social media tools and best practices for organizations. It discusses using Twitter, YouTube, and other platforms to engage customers, share content, and build your brand. Key recommendations include establishing a presence where your audience is, encouraging discussion, experimenting with different content strategies, and being transparent. The goal is to have a conversational, helpful approach rather than just pushing information.
The document provides an overview of social media marketing basics. It defines social media, discusses various social media platforms like blogs, Facebook, Twitter, YouTube and LinkedIn. It provides best practices for using each platform, including creating engaging content and interacting with followers. Case studies demonstrate how brands have successfully used social media for marketing and PR.
A primer on Social Media & how to build a social media plan. References: Groundswell (book by Forrester Analysts), Social Media Metrics, Trust Agents, ClueTrain Manifesto etc
This document provides an overview of social media basics for businesses. It defines social media, discusses various social media platforms like blogs, Facebook, Twitter, YouTube and LinkedIn. It provides best practices and guidelines for using each platform, including creating profiles, posting engaging content and strategies for success. Real-world case studies of how businesses have effectively used social media are also presented.
The document discusses the benefits of using social media for businesses, including engaging customers, learning about audiences, establishing a brand, and providing customer service. It notes that while social media can help businesses, it requires resources like staff time, technology, and money. The document promotes a social media management company called Social Mirror that can help businesses create strategies and content to grow their brand and business through practical and measurable social media use.
The document outlines 10 steps for developing a social media strategy: 1) understand your business, 2) define involvement strategy and goals, 3) understand customer platforms, 4) develop a social media policy, 5) choose channels and content strategy, 6) publish initial content, 7) use current network, 8) use multiple platforms, 9) monitor and measure, 10) recognize it as a long-term effort. It provides guidance on listening to customers, developing profiles, measuring ROI, and using platforms like Facebook, LinkedIn, and Twitter for marketing and networking.
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
IBM presentation: Twitter for business - Microblogging goes to work by Delphine Remy-Boutant, WW Social Media Marketing Manager IBM SWG - Digital Media Barcelona event 16th September
This document provides an overview of social media and keys to success in social media. It defines social media as online conversations and discusses how social media has changed how brands are defined. It outlines 10 keys to success in social media, including experimenting personally, creating a plan, listening to conversations, being transparent, sharing content, being personal, contributing meaningfully and measuring results. It provides examples from companies like Zappos, NASA, H&R Block, Chevrolet and Belkin.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Social Media 101 - Power Prospecting for the New Age ProfessionalPowered by Search
Discover how to use Social Media platforms such as Blogging, Twitter, Facebook, and Youtube to help you generate more leads, engage with your community, and monitor your brand's online reputation. This talk was delivered at the North York Civic Centre on behalf of Enteprise Toronto, a City of Toronto initiative.
The document discusses how PR must evolve to keep up with changes in the media environment and information gathering processes. Social media has changed the way PR is practiced by complementing traditional tactics like media databases with digital tools like social media profiles, video, and online engagement. The rise of blogs, forums, and user-generated content means audiences interact and participate online more. PR professionals must use tools like Twitter, Facebook, and YouTube to listen to conversations and engage with customers, media and influencers in online communities. They must adapt the traditional PR formula of listen, engage, and create advocacy for the new media landscape.
Similar a Social Media Defined For Entrepreneurs and Executives (20)
If you’re looking to establish your online presence with LinkedIn to build relationships, generate exposure and attract new business - it’s not the kind of project where you show up, build your profile, find a few people, and call it good. If it were, you and your competition would be raking in the cash because of your LinkedIn exposure!
Here are 29 ‘Basics’ that you want to make sure you’re mastering as you utilize LinkedIn’s rapidly growing, and increasingly powerful platform and distribution channel. Good Luck!
How to Use LinkedIn for Exposure and Lead GenerationStephen Jones
If you’re “on LinkedIn”, but not using it to educate your target audience, build your community or mine it for leads – then you’re wasting the most powerful social platform a business person could ever ask for!
If you’ve been to workshops and webinars that show you how to setup your profile – and you’re past that point – then download and use this powerful presentation to grow your exposure and leads using LinkedIn. You will get a “walk-thru” showing you how Stephen’s team at LinkedInsite.com generates social exposure and generates leads for his clients using LinkedIn.
How to Generate 30 Leads in 30 Days Using LinkedInStephen Jones
This document outlines a strategy for generating 30 leads in 30 days using LinkedIn. It discusses having a thorough LinkedIn profile and optimized default settings. The strategy involves promoting educational content to groups weekly, sending 50 invitations monthly, posting engaging polls, managing an active group, and regularly updating status. It emphasizes having a systematized monthly process, assigning roles, and being consistent. It notes that without professional online presence, quality content, or follow up, the strategy could fail to generate leads.
Facebook's EdgeRank: How to Make Sure You're in the News FeedStephen Jones
The Facebook News Feed has become one of the most effective digital marketing tools for brands, both big and small. Understanding how the News Feed works is essential to ensuring your brand’s content is seen by the right people.
Use this checklist to develop your LinkedIn profile and take advantage of its value. There are even more advanced ways to work the LinkedIn network, but this checklist will get you well on your way to becoming a power user.
59 Proven Ways to Electrify Your Offer and Make More SalesStephen Jones
The document discusses 59 proven ways to improve offers and increase sales through direct marketing. Some top offers mentioned include free trials, money-back guarantees, free gifts, limited-time offers, and sweepstakes. The offers aim to reduce risk, add urgency, reward customers, and get people to take action. Testing different offer variations is recommended to find what works best for each business and product.
The document summarizes 5 challenging profit killers for luxury condo property management according to a research study. It discusses the negative impacts of the mortgage crisis including foreclosures, job losses, and volatility in markets. It also addresses rising insurance rates and property taxes due to factors like natural disasters. The document provides details and statistics on each profit killer challenge.
Veterans Credentials - POWERFUL US Military Quotes & ImagesStephen Jones
Welcome to a POWERFUL slideshow that captures some of the best US military quotes - both past and present, along with recent images from the War in Iraq.
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2. SOCIAL MEDIA DEFINED
Social media is a
conversation online.
Look who’s talking:
o your customers
o your employees
o your investors
o your critics
o your fans
o your competition....
o anyone who has internet
access and an opinion.
3. SOCIAL MEDIA DEFINED
The conversation is not:
controlled
o
organized
o
“on message”
o
The conversation is:
o organic
o complex
o speaks in a human voice
Social media is not a
strategy or a tactic –
it’s simply a channel.
4. SOCIAL MEDIA DEFINED
Social Networks
o
News & Bookmarking
o
Blogs
o
Microblogging
o
Video Sharing
o
Photo Sharing
o
Message boards
o
Wikis
o
Virtual Reality
o
Social Gaming
o
Related:
o
Podcasts
o
Real Simple Syndication (RSS)
o
Social Media Press Release
o
5. SOCIAL MEDIA DEFINED
The power to define and control a brand
is shifting from corporations and institutions
to individuals and communities.
6. SOCIAL MEDIA DEFINED
o 91% say consumer reviews are the #1 aid to buying
decisions - JC Williams Group
o 87% trust a friend’s recommendation over critic’s
review - Marketing Sherpa
o 3 times more likely to trust peer opinions over
advertising for purchasing decisions - Jupiter Research
o 1 word-of-mouth conversation has impact of
200 TV ads - BuzzAgent
* Slide courtesy of Digital Influence Group
7. SOCIAL MEDIA DEFINED
Social media sites are the fastest-growing category on the
web, doubling their traffic over the last year.
o 73% of active online users have read a blog
o 45% have started their own blog
o 39% subscribe to an RSS feed
o 57% have joined a social network
o 55% have uploaded photos
o 83% have watched video clips
Universal McCann’s Comparative Study on Social Media Trends,
April 2008. 17,000 respondents from 29 countries, *using internet
at least every other day
8. SOCIAL MEDIA DEFINED
Learn what people are saying about you
o
Create buzz for events & campaigns
o
Increase brand exposure
o
Identify and recruit influencers to spread your message
o
Find new opportunities and customers
o
Support your products and services
o
Improve your search engine visibility
o
Gain competitive intelligence
o
Get your message out fast
o
Retain clients by establishing a personal relationship
o
Be an industry leader – not a follower
o
9. SOCIAL MEDIA DEFINED
Reach Engagement & Influence
o Website visits / views o Sentiment of
reviews/comments
o volume of
reviews/comments o Brand affinity
o Incoming links o Commenter
authority/influence
o Time spent
Action & Insight
o Favourites / Friends / Fans
o Sales inquiries
o Viral forwards
o New business
o Number of downloads
o Customer Satisfaction /
loyalty
o Marketing efficiency
Source: The Digital Influence Group, Measuring the Influence of Social Media
10. SOCIAL MEDIA DEFINED
WHAT DOES THIS MEAN FOR YOU?
Build an actionable game
plan for your Social
Media Marketing
o Who are your Best Buyers?
o How can you educate
them?
o What’s their reason to
engage with you?
Go where your buyers are
o Start and build Groups
o Give buyers ways to
interact and engage with
you
o Provide a channel to
communicate with them
12. KEYS TO SUCCESS
o Experiment personally
before professionally
o Try a variety of social
media tools
o Be yourself, make some
friends, and share
13. KEYS TO SUCCESS
o Spend time upfront
planning how you will
use social media
o Think POST:
People
o
Objectives
o
Strategy
o
Technology
o
14. KEYS TO SUCCESS
o Find where your
audience is participating
and indentify the
influencers
o Read industry blogs
(including comments)
o Google your company
name & your competition
o Find tools that can help
you listen
15. KEYS TO SUCCESS
o Avoid puffery
(people will ignore it)
o Avoid evasion and lying
(people won’t ignore it)
o Companies have watched
their biggest screw-up's
rise to the top 10 of a
Google search
o Admit your mistakes
right away
16. KEYS TO SUCCESS
o Don’t be afraid to share.
Corporations, like people,
need to share information
to get the value out of
social media
o Make your content easy
to share
o Incorporate tools that
promote sharing:
o Share This, RSS feeds,
Email a friend
17. KEYS TO SUCCESS
o Don't shout. Don't
broadcast. Don’t brag.
o Speak like yourself – not
a corporate marketing
shill or press secretary
o Personify your brand –
give people something
they can relate to.
19. KEYS TO SUCCESS
o Think like a contributor,
not a marketer
o Consider what is relevant
to the community before
contributing
o Don’t promote your
product on every post
o Win friends by promoting
other people’s content if
it interests you
20. KEYS TO SUCCESS
o Don’t try to delete or
remove criticism (it will
just make it worse)
o Listen to your detractors
o Admit your shortcomings
o Work openly towards an
explanation and
legitimate solution
21. KEYS TO SUCCESS
o Don’t wait until you
have a campaign to
launch - start planning
and listening now
o Build relationships so
they’re ready when you
need them
22. KEYS TO SUCCESS
o You need buy in from
everyone in the
organization
o Convince your CEO that
social media is relevant to
your organization
o Get your communications
team together, discuss
the options, then divide
and conquer
23. SOCIAL MEDIA DEFINED
WHAT DOES THIS MEAN FOR YOU?
Build your Social Media
presence NOW (your
competition is too)
o Get involved in Linked-In
groups
o Create a following with a
Facebook Business Page
o Develop your Twitter
following
Reset your market’s
‘buying criteria’ with
education
o Send regular info articles
o Be a viral resource
25. THE TOOLS
Social Networks
o
News & Bookmarking
o
Blogs
o
Microblogging
o
Video Sharing
o
Photo Sharing
o
Message boards
o
Wikis
o
Virtual Reality
o
Social Gaming
o
Related:
o
Podcasts
o
Real Simple Syndication (RSS)
o
Social Media Press Release
o
26. THE TOOLS
o People and organizations
connect and interact
with friends, colleagues
and fans.
o Facebook and MySpace
pages provide a micro
site for your business
within the social
framework.
27. THE TOOLS
o create online profiles
o share photos, video, and
audio, links
o send private message and
instant message
o learn more about people and
organizations
o join groups and gain fans
28. THE TOOLS
Do Don’t
o create a page to promote your o create a page and fail to
brand maintain it
o point your fans to your o try a hard sell approach
company blog or contest
o censor comments
o encourage a discussion and
participate frequently o spam your fans/friends with
frequent private messages –
o explore targeted advertising you’ll drive them away
opportunities
o post false information
29. THE TOOLS
o A blog is a website with
regular entries of
commentary or news
o Blogs serve to establish
your company as
transparent, relevant,
active, and expert
30. THE TOOLS
o engage in dialogue with your
customers
o improve your search engine
visibility
o promote product launches
and events
o gain expert status by
providing useful tips
31. THE TOOLS
Do Don’t
o post on a regular schedule o write press releases – be real
about why something is
exciting
o encourage conversation by
asking questions
o let complaints go unanswered
o respond to customers'
questions and concerns o make users register to
comment – they won’t bother
o use a few bloggers from your
company for more viewpoints o delete fair but critical
comments
o post product reviews from
customers or industry experts
32. THE TOOLS
o Microblogs are blogs
limited to a sentence or
two (about 140
characters)
o People use microblogging
to follow their friends
o Companies use it to
market their product or
services by giving them
a voice/identity.
33. THE TOOLS
o promote contests
o share timely information
o spread useful links
o personify your brand
o build credibility and influence
o follow competitors
34. THE TOOLS
Do’s Don'ts
o sound like someone who just o sound like a press release
happens to work at your
company o spam with constant links to
your company website, either
o put a friendly face on your in tweets or private messages
product
o pose and answer questions
o announce sales, deals, news,
updates, and build buzz for
big releases or events
35. THE TOOLS
o Video sharing sites let
you upload videos and
share them with people.
o They’re a perfect
repository for video
blogs, taped seminars,
witty Power Points,
commercials, how-to’s
and a behind-the-scene
look at your organization.
36. THE TOOLS
o helps you gain exposure and
direct traffic back to your
website
o sparks interest without a
hard-sell
o videos can be low-fi and
cheap to produce -
immediacy and content is more
important than quality.
o videos can be a place to
showcase your leadership in
a field, and spread customer
testimonials
37. THE TOOLS
Do Don’t
o be informative, useful, or o just upload infomercials
entertaining
o be afraid to experiment until
o create a summary and find a formula that works.
detailed description
o pull down other people’s
o post video replies to others videos showcasing your
product for copyright
infringement
o allow commenting and
participate in the conversation
o make your video longer than it
needs to be – keep it concise
o save bandwidth costs on your
and entertaining
website by hosting videos on
YouTube
38. THE TOOLS
o An Internet forum, or
message board, is a
bulletin board system in
the form of a discussion
site
o conversation takes place
between registered
members who post
topics (threads) and
make public comments
(posts) on those threads
39. THE TOOLS
Do Don’t
o keep the message board active o build it and expect people to
by regularly participating in start participating without
the conversation encouragement and seeding
o collect minimal information o forget to moderate -
during registration spammers and trolls will drive
users away
o keep focus and attract users by
clearly identifying your o censor or allow militant
community purpose and moderators to take too much
target audience control over the conversation.
You want to encourage open
discussion, not stifle it.
o promote popular discussions
throughout your website
40. SOCIAL MEDIA DEFINED
6 Steps to Social Media Marketing Success
1. Follow a proven
successful game plan
o Trial and error on your own
o Utilize a proven plan
2. Determine the strategy
best for your business
o Understand your buyers
o Establish your time vs. the
investment
3. Set up your profiles and
group pages
o Optimize your bio
o Strategically create groups
of interest to your buyers
41. SOCIAL MEDIA DEFINED
6 Steps to Social Media Marketing Success
4. Reset the ‘buying
criteria’ with education
o Systematize your info
o Provide regular content
that’s resourceful
5. Engage in conversation
o Provide ‘viral’ info that
encourages conversation
o Allow an open platform
6. Monitor and measure
o Have systems in place to
track results
o Only utilize practices that
are profitable in revenue
42. GET STARTED NOW
For Busy Entrepreneurs, Executives & Sales Professionals
Get started NOW
to begin capitalizing
on Social Media Marketing
GROWTH STRATEGIES has 5 Customized
Programs to help BUSY Professionals
43. SOCIAL MEDIA DEFINED
A Due Diligence Cost ROI
AVERAGE COST AND TIME ANALYSIS
o Troubleshooting an Ongoing and Successful
Social Media Marketing Strategy:
TIME: 8 hours / INVESTMENT: $800.00
o Creating, Optimizing and Updating Multiple
Profile Pages, Groups and Bios:
TIME: 5 hours / INVESTMENT: $500.00
o Researching and Creating Monthly Resourceful
Educational Articles:
TIME: 7 hours / INVESTMENT: $700.00
continued >
44. SOCIAL MEDIA DEFINED
A Due Diligence Cost ROI
AVERAGE COST AND TIME ANALYSIS
o Strategizing, Creating, Engaging In and Writing
Communications via Discussion Board Posts,
Wall Posts, Feedback Responses, etc.:
TIME: 6 hours / INVESTMENT: $600.00
o Managing Multiple Strategic Group Interactions
and Discussions:
TIME: 6 hours / INVESTMENT: $600.00
o TOTAL TIME: 32 hours / TOTAL
INVESTMENT: $3,200.00
45. SOCIAL MEDIA DEFINED
A Due Diligence Cost ROI
AVERAGE COST AND TIME ANALYSIS
o TOTAL TIME: 32 hours / TOTAL
INVESTMENT: $3,200.00
o As an Entrepreneur or Executive, if
your worth PER HOUR is $100.00 or
GREATER, contact Growth Strategies
to have this done for you for $295.
o ACT NOW to exponentially EXPAND
your exposure, build a GROWING
loyal following and INCREASE your
sales revenue.
46. GET STARTED NOW
For Busy Entrepreneurs, Executives & Sales Professionals
3 Multi-Site Programs
1. Social Media Marketer
+ exposure/presence
2. Social Media Pro
+ exposure/presence
+ strategic interactivity
3. Social Media Business
EXPERT
+ exposure/presence
+ strategic interactivity
+ market dominance
47. GET STARTED NOW
For Busy Entrepreneurs, Executives & Sales Professionals
2 Site-Specific Programs
1. Linked-In Marketing
+ Strategic Group Exposure
+ Loyal Following
+ Educational Branding
+ Professional Connections
2. Facebook Marketing
+ Business Exposure
+ Viral Campaigning
+ Network Development
+ Intimate Association
48. GET STARTED NOW
For Busy Entrepreneurs, Executives & Sales Professionals
Build your exposure…
Develop your following…
Educate your network…
Spread your message before your
competition gains MORE market share...
Contact Growth Strategies NOW!
www.GrowthStrategies.us
Info@GrowthStrategies.us
800.261.5034 · 770.601.0949