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Social Media: Marcas en medios digitales - UPC
1.
Social Media Marcas en
medios digitales Roberto Carlos Alvarez @temponauta
2.
3.
4.
4 etapas para
construir y posicionar una marca en medios digitales.
5.
+ Investigar + Planificar +
Medir + Implementar
6.
+ Investigar
7.
¿Qué sabemos de
la Marca?
8.
+ Qué se
dice de mi marca (En buscadores, redes sociales, blogs, noticias, foros, etc.). + Qué hace mi competencia + En qué redes sociales está mi target + Cómo me buscan en internet. + Datos Cuantitativos y Cualitativos. + Descubrir insights.
9.
10.
11.
12.
13.
14.
+ Planificar
15.
+ Investigar
16.
17.
18.
19.
+ Medir
20.
21.
22.
23.
+ Implementar
24.
25.
26.
27.
¿Qué no debemos
hacer?
28.
29.
30.
31.
32.
Social Media Marcas en
medios digitales Roberto Carlos Alvarez @temponauta