Startup pitching masterclass

1. SHOW ME, don’t tell me Alex Barrera (@abarrera) Untitled / Tiago Pereira ©

2. HELLO MY NAME IS... http://www.slideshare.net/press42 Alex Barrera (@abarrera)

3. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Demo Day

6. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Demo Day Arrggg**ghffff

7. http://www.slideshare.net/press42 Alex Barrera (@abarrera)

9. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Death by PowerPoint

10. http://www.slideshare.net/press42 Alex Barrera (@abarrera) (Caos)^2 / Williams Canale © 5 - 10 minute pitch 10-20-30 Kawasaki rule

11. 1. Problem 2. Solution 3. Market 4. Competitors 5. Technology 6. Business Model 7. Marketing & sales 8. Team 9. Milestones & projections 10. Call to action Pitch deck http://www.slideshare.net/press42 Alex Barrera (@abarrera)Untitled / April Junio ©

12. http://www.slideshare.net/press42 Alex Barrera (@abarrera) (Caos)^2 / Williams Canale © 1. PROBLEM

13. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Upside Down / Erwan Maitre ©

14. ﹜ USB, microSD, HD A/V Source: http://www.microsoft.com/surface/en-us

16. Source: http://www.apple.com/ipad/

17. Why should I care? http://www.slideshare.net/press42 Alex Barrera (@abarrera)

18. Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html Why How What http://www.slideshare.net/press42 Alex Barrera (@abarrera)

19. http://www.slideshare.net/press42 Alex Barrera (@abarrera) WTF?

20. Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html Why How What http://www.slideshare.net/press42 Alex Barrera (@abarrera)

21. http://www.slideshare.net/press42 Alex Barrera (@abarrera) (Caos)^2 / Williams Canale © 2. SOLUTION

22. Social M2M Big Data SoLoMo Mobile app

29. http://www.slideshare.net/press42 Alex Barrera (@abarrera) (Caos)^2 / Williams Canale © 3. MARKET

30. http://www.slideshare.net/press42 Alex Barrera (@abarrera) 3. MARKET Pie / Richard Keeling ©

31. http://www.slideshare.net/press42 Alex Barrera (@abarrera) 3. MARKET Global market ($500M) Niche market ($5M) Pie / Richard Keeling ©

32. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Pie / Richard Keeling © 3. MARKET Global market ($3B) Niche market ($100M)

33. http://www.slideshare.net/press42 Alex Barrera (@abarrera) (Caos)^2 / Williams Canale © 4. COMPETITORS

34. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Honesty/ Kurt Anno © 4. COMPETITORS

35. http://www.slideshare.net/press42 Alex Barrera (@abarrera) (Caos)^2 / Williams Canale © 5. TECHNOLOGY

36. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Double Trouble / Nicole Dake © 5. TECHNOLOGY

37. http://www.slideshare.net/press42 Alex Barrera (@abarrera) TEDx HTML / Chanditha Abhayaratne © 5. TECHNOLOGY

38. http://www.slideshare.net/press42 Alex Barrera (@abarrera) (Caos)^2 / Williams Canale © 6. BUSINESS MODEL

39. http://www.slideshare.net/press42 Alex Barrera (@abarrera) SHOW ME THE MONEY!

40. Pitch deck: Business plan Premium accounts $12.99/month $120/year http://www.slideshare.net/press42 Alex Barrera (@abarrera)

41. Pitch deck: Business plan Premium accounts $12.99/month $120/year Unlimited tweets Story graphing Multiple account integration http://www.slideshare.net/press42 Alex Barrera (@abarrera)

42. Cost structure 0 45000 90000 135000 180000 Year 1 Year 2 Year 3 Salaries IT/Infraestructure Administrative Travels euros http://www.slideshare.net/press42 Alex Barrera (@abarrera)

43. Net Income Euros -150000,00 -75000,00 0,00 75000,00 150000,00 225000,00 300000,00 Year 1 Year 2 Year 3 Revenue Costs Net Income http://www.slideshare.net/press42 Alex Barrera (@abarrera)

44. http://www.slideshare.net/press42 Alex Barrera (@abarrera) (Caos)^2 / Williams Canale © 7. MARKETING & SALES

45. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Brute force. / Eduardo Diaz ©

46. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Kendo fighter with sword detail / Razvan Chirnoaga ©

47. STRATEGY http://www.slideshare.net/press42 Alex Barrera (@abarrera)

48. Growth metrics 5 months 0 1250 2500 3750 5000 Jan Feb Mar Apr May Registred Users Premium Users Stories Forbes

49. coverage Signing

50. MSFT http://www.slideshare.net/press42 Alex Barrera (@abarrera)

51. http://www.slideshare.net/press42 Alex Barrera (@abarrera) (Caos)^2 / Williams Canale © 8. TEAM

52. http://www.slideshare.net/press42 Alex Barrera (@abarrera) 500px Team / Evgeny Tchebotarev © 8. TEAM

53. Alex Barrera - CEO founder Former founder of X Tech journalist for Y Alex Barrera - CTO founder Former founder of X Tech journalist for Y Alex Barrera - Chief Designer Former founder of X Tech journalist for Y http://www.slideshare.net/press42 Alex Barrera (@abarrera)

54. http://www.slideshare.net/press42 Alex Barrera (@abarrera) (Caos)^2 / Williams Canale © 9. MILESTONES PROJECTIONS

55. Jan - Conceptualisation Feb - Customer discovery Mar - Customer validation Mar - BETA launch May - Sign first enterprise customer Sep - Official launch http://www.slideshare.net/press42 Alex Barrera (@abarrera)

56. Jan - Applied to Wayra Feb - Selected by Wayra Mar - Went to Startup Weekend Mar - BETA launch May - Attended the South Summit Sep - Official launch http://www.slideshare.net/press42 Alex Barrera (@abarrera)

57. http://www.slideshare.net/press42 Alex Barrera (@abarrera) (Caos)^2 / Williams Canale © 10. CALL TO ACTION

58. Pitch deck: Investment €100.000 1 year pre-money: €1M http://www.slideshare.net/press42 Alex Barrera (@abarrera)

59. Pitch deck: Investment Hiring 3 more people Expand the server capacity Expand PR efforts http://www.slideshare.net/press42 Alex Barrera (@abarrera)

60. Pitch deck: Call to action Tools are TOO generic No tools = manual working http://www.slideshare.net/press42 Alex Barrera (@abarrera)

61. Pitch deck: Call to action “Business-to-business ﬁnally becomes “sexy.”: Over the past 6-to-12 months, we’ve started to do more B2B deals” for “vertical solutions” ! Jeff Clavier, SoftTech VC - Dic 2012 http://www.slideshare.net/press42 Alex Barrera (@abarrera)

62. Pitch deck: Call to action Storytelling specific tools are needed You’ve

63. got

64. the

65. final

66. words

67. of

68. our

69. story... http://www.slideshare.net/press42 Alex Barrera (@abarrera)

70. http://www.slideshare.net/press42 Alex Barrera (@abarrera) HelloMr.Story

71. Why do stories work? http://www.slideshare.net/press42 Alex Barrera (@abarrera)

72. Memory recollection Causation effect http://www.slideshare.net/press42 Alex Barrera (@abarrera)

73. Memory recollection Causation effect Mirror neurons Oxytocin http://www.slideshare.net/press42 Alex Barrera (@abarrera)

74. Memory recollection Causation effect Mirror neurons Oxytocin Oxytocin Dopamine http://www.slideshare.net/press42 Alex Barrera (@abarrera)

77. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Beginning Middle End

79. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Protagonist#1

81. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Desire#2

82. http://www.slideshare.net/press42 Alex Barrera (@abarrera) CONFLICT!

83. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Emotions #3

85. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Avoid Silos

86. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Beware of the Tangent

89. 1. Problem 2. Solution 3. Market 4. Competitors 5. Technology 6. Business Model 7. Marketing sales 8. Team 9. Milestones projections 10. Call to action Pitch deck http://www.slideshare.net/press42 Alex Barrera (@abarrera)Untitled / April Junio ©

90. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Protagonist#1

91. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Desire#2

92. http://www.slideshare.net/press42 Alex Barrera (@abarrera) Emotions #3

93. THANK YOU!! Alex Barrera (@abarrera) alex@press42.com http://blog.press42.com http://www.slideshare.net/press42 Alex Barrera (@abarrera)

95. Este es un texto que le sirve al ponente para poder leer lo que quiere contar. Es especialmente útil para que los que lo leamos le ignoremos mientras lo expone en voz alta y nos demuestra que el ponente no ha hecho sus deberes o no controla la materia. Fijaos también en el tipo de letra tan amigable que hemos usado. http://www.slideshare.net/press42 Alex Barrera (@abarrera)

96. Este es un texto que le sirve al ponente para poder leer lo que quiere contar. Es especialmente útil para que los que lo leamos le ignoremos mientras lo expone en voz alta y nos demuestra que el ponente no ha hecho sus deberes o no controla la materia. Fijaos también en el tipo de letra tan amigable que hemos usado. Pixels? http://www.slideshare.net/press42 Alex Barrera (@abarrera)

97. Este es un texto que le sirve al ponente para poder leer lo que quiere contar. Es especialmente útil para que los que lo leamos le ignoremos mientras lo expone en voz alta y nos demuestra que el ponente no ha hecho sus deberes o no controla la materia. Fijaos también en el tipo de letra tan amigable que hemos usado. Watermarks http://www.slideshare.net/press42 Alex Barrera (@abarrera)

98. Este es un texto que le sirve al ponente para poder leer lo que quiere contar. Es especialmente útil para que los que lo leamos le ignoremos mientras lo expone en voz alta y nos demuestra que el ponente no ha hecho sus deberes o no controla la materia. Fijaos también en el tipo de letra tan amigable que hemos usado. Text http://www.slideshare.net/press42 Alex Barrera (@abarrera)

99. Pitch deck: DON’TS 1. Put more than 3 words per slide 2. Put shitty images that pixelate or tiny ones 3. Put graphs without a source 4. Put your contact information on the last slide 5. Put weird color combinations: Stick to white-black 6. Use tiny fonts and leave white space available 7. Live demos 8. If you use a video, time it or have it narrated it 9. Don't relay on the Internet 10. Put tables full of numbers 11. 3D Graphs 12. Fancy transitions 13. Add graphs with no axis titles 14. Use numbers with no units

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Startup pitching masterclass