Supongamos que hay dos peque�os pa�ses insulares Avaricia, que est�.pdf
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El documento describe dos islas hipotéticas, Avaricia y Altruismo. Avaricia está poblada por personas egoístas, mientras que Altruismo está poblada por personas generosas y cooperativas. Los problemas de compromiso serán evitados en gran medida en Altruismo pero prevalecerán en Avaricia debido a las diferencias en las normas sociales de sus habitantes.
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Soru 1
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rnek Olay: Nike Dijital Stratejisi.
Nike, veri analitii, sosyal katlm ve hikaye anlatm gibi temel dijital stratejileri benimseyerek
pazarlama stratejisini dntrd.
Sorun: -
Dnyann en byk spor markalarndan biri olan Nike, grnrlk veya dikkat ekmek iin mcadele
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elde ettiini fark ediyordu. Nike rnleri iin en byk pazar, Nike'a dier tm gruplardan %20 daha fazla
harcama yapan 15-25 ya aras genlerden oluuyor. Ancak bu Y Kua mterileri, byk, yukardan aaya
medyaya dikkat etmiyorlard ve srekli ayn eski eyi deil, srekli deiim ve yenilik sunan bir marka
aryorlard. Nike, bu dijital kitleye ulamak iin yeni bir yaklama ihtiyac olduunu fark etti.
zm: -
Dijital ada pazarlamann bir monolog deil, bir sohbet olduunu anlayan Nike, 2010 ile 2012 yllar
arasnda TV ve basl reklam harcamalarn %40 orannda azaltt ancak 2012'de toplam pazarlama
btesini 2,4 milyar dolara kard.Nike bir kombinasyon kullanmay seti Bu yeni, dijital bilgili kitleye
ulamak iin teknolojik yenilikler, veri analitii ve sosyal medya etkileimi.
MIT ve Apple gibi prestijli kurulularla ilikili mhendisler ve bilim adamlar, heyecan verici yeni
teknolojiler oluturmak ve pazar igrlerini incelemek iin ie alnd. En byk baarlarndan biri, 2010
ylnda kullanclarn egzersiz rejimlerini izlemelerine, bunlar web'e yklemelerine, ilerlemelerini
izlemelerine ve baarlarn sosyal olarak paylamalarna olanak tanyan bir cihaz olan Nike+'n
yaratlmasyd. rn yelpazesi, Nike Fuel Band' ierecek ekilde byd.
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oluturmak ve marka ile mterileri arasnda anlaml ilikiler kurmak iin kulland inanlmaz miktarda
veri oluturdu. Nike, bu verilerle ve hayranlar tarafndan oluturulan konumalarla daha yakn bir
balant kurabilmek iin sosyal medya pazarlama ekibini kendi bnyesine tad.
Nike ayrca bir dizi baka en iyi dijital uygulamay da benimsedi:
Hikaye anlatmna gl bir odaklanma: Nike reklamcl, rnleri hakknda tek bir temel 'byk mesaj'
vermekten ilham, zlemler ve zorluklarn stesinden gelmek hakknda konumaya geti. rnein, Nike'n
"Sana Koardm" reklam (temelde komik bir ksa film), uzun mesafeli bir iftin birbirlerini grmek
iin lke apnda koarak yeniden balant kurmasnn hikayesini gsterir.
Otantik bir marka olmak: Hikaye anlatma yaklam, zgnlk ve bir topluluk duygusu yaratr. Nike
ayrca, her sporun alt kltrlerini anlamaya ve onlarla iliki kurmaya alr ve onlarla aina olduklar
dilde konuur.
Mterileri kendi artlarna gre anlamak ve onlarla iletiim kurmak: Nike, 2012 Dnya Kupas iin
futbol sper yldzlar Wayne Rooney ve Cristiano Ronaldo'nun yer ald byk bteli 'Gelecei Yaz'
reklamn oluturduunda, reklam TV yerine Facebook'ta yaynlad. Bir toplulua tohum atan ve onu
teaser'larla hazrlayan reklam, ilk hafta 8 milyon kez grntlendi ve viral oldu.
Dikkat ekici ve paylalabilir olmak: Nike, Gney Afrika'nn Johannesburg kentine, sr.
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Soru-Vaka almas:
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Tekel Oynamak: Microsoft
Bill Gates'in irketi Microsoft ve halen PC iletim sistemi pazarna hakim olan en ok tercih edilen
Windows bilgisayar iletim sistemleri ile birlikte elde ettii baar, her zaman BT endstrisindeki
genleri takip etmeye tevik eden mkemmel bir rnek olmutur. Ancak ticari baar ve grnte artc
teknoloji yenilii, Microsoft ve kurucu orta Bill Gates ile ilgili etik sorunlarn rasyonelletirilmesi
ve tolere edilmesi iin ok gl nedenler olmamaldr. irketin ilk iletim sistemi olan MS-DOS'tan
(prototipi, arkadana sistemin daha sonraki kullanm hakknda bilgi verilmeden Gate'in arkadandan
getirilen) beri irket, baz i uygulamalarnn ve baz kararlar ahlaki kurallar inedii iin eletirilir ve
sektrde adaletsizlik yaratr. rnein, ilk Windows'un piyasaya srlmesinden sonra
.
sistemi, birok Macintosh (bir Apple kiisel bilgisayar) kullancs, Microsoft'un benzer alr menler,
simgeler ve fare kullanm asndan Apple'n ardndan benzer bir iletim sistemi gelitirerek Apple'n ve
Apple'n grnmn ve verdii hissi "aldndan" ikayet etti. Benzer kurbanlar arasnda nl tarayc
gelitiricisi Netscape ve Java dili gelitiricisi Sun Microsystems da yer alyor.
1981 ylnda Bill Gates, arkada tarafndan yazlm bir iletim sistemini 60.000 dolara satn ald. Ama
arkadana haber vermeden IBM'e satt. Bundan sonra IBM, onu MS-DOS olarak lisanslad.
Anlama karl hale gelse de Gates, etik deerleri deerlendirildiinde baarsz oldu. O zamanlar
Microsoft, kendisi ve arkadana aitti, bu nedenle, uygulamadan nce herhangi biri tarafndan alnan
herhangi bir karar, her ikisi tarafndan da iyi kabul edilmelidir. Gates bunu dnmedi ve arkadana
toplantdan haber vermeden o iletim sistemini IBM'e teklif etti.
.
1984 ylnda Apple, bilgisayarlar iin, kullanclarn fare ile ekrandaki simgeleri semesine ve menleri
aa ekmesine yardmc olan gelimi grafiklere sahip yeni bir iletim sistemi balatt. Bu iletim sistemi,
grevi gerekletirmek iin bilgisayarlara komutlar vermek iin karakterleri kullanan MS-DOS'tan
daha iyi performans gsterdi, ancak imdi komutlar simgeler seilerek verilebilir. Daha sonra
1987'de Microsoft, Apple'n gelimi grafik fikrini kopyalayan ve Windows adn veren IBM
makineli yeni bir iletim sistemi kard. Etik adan, Microsoft'un tamamen telif hakkyla korunan
Apple letim Sistemi konseptini kopyalamas asndan bu tamamen yanlt.
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1990'da Netscape, a pazarnda Microsoft iin yeni bir rakip olarak ortaya kt ve Aralk 1994'te
Navigator adl yeni bir gelimi web taraycs piyasaya srd. nsanlar letim Sisteminin nemini
hissetmeye baladlar ve gzlerinde tarayc baskn hale geldi. Netscape satlar Microsoft iin bir tehdit
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Internet Explorer adl web taraycsn tantt. Internet Explorer ayrca ilk olarak Spyglass Inc.
tarafndan Microsoft'a lisanslanmtr. Bakan alayc aklamalarda bulundu
.
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of capital required, as shown by the following table (in units of millions of dollars): The total
amount of capital available for these investments is $100 million. Investment opportunities 1 and
2 are mutually exclusive, and so are 3 and 4 . Furthermore, neither 3 nor 4 can be undertaken
unless one of the first two opportunities is undertaken. There are no such restrictions on
investment opportunities 5 and 6 . The objective is to select the combination of capital
investments that will maximize the total estimated long-run profit (net present value)..
Soru 11 Bir iletmenin tatmin etmesi gereken en �nemli payda grupla.pdf
Soru 11
Bir iletmenin tatmin etmesi gereken en nemli payda gruplarndan biri ________'dr.
Birini se:
A. mteriler
B. alanlar
C. yatrmclar
D. bankalar
Soru 12
Bir irketin kltr, alanlarnn neyin etik davran oluturduuna ilikin kavramlarn desteklemeye veya
zayflatmaya hizmet edebilir.
Birini se:
A. Doru
B. YANLI
Soru 13
________'da, bir st, bir asttan cinsel iyilikler almas zerine terfi veya zam gibi bir menfaatin
verilmesini art koar.
Birini se:
A. Profesyonel tavr
B. karlksz
C. quid pro quo
D. gn yakala
Soru 14
l alt izginin ksm ________.
Birini se:
A. sreler, karlar ve insanlar
B. kr, insanlar ve gezegen
C. sreler, kar ve hakimiyet
D. kar, sreler ve gezegen
Soru 15
________, etik bir ikilemin var olduunu fark edememenin sonucu olabilir veya eitli zihinsel
savunma mekanizmalarndan kaynaklanabilir.
Birini se:
A. sahtekrlk
B. Sulu davran
C. sorumsuzluk
D. ahlaki krlk.
Solo elige la respuesta correcta. No es necesario explicar �Cu�l d.pdf
Solo elige la respuesta correcta. No es necesario explicar
Cul de las siguientes afirmaciones sobre la globalizacin segn Tom Friedman es cierta?
R-La tercera y actual fase de globalizacin comenz alrededor del ao 2000 y el mundo se redujo de
tamao mediano a pequeo.
B-Globalization 1.0, que comenz cuando Coln descubri Amrica allan el camino para un
comercio internacional sostenido. Durante este perodo, el principal agente de la globalizacin fue
el Estado-nacin que se globalizaba por el imperio, los recursos o el poder.
C-Globalization 2..0, que dur desde 1492 hasta el siglo XIX, vio tecnologas de transporte,
proyectos coloniales y conocimientos geogrficos que "redujeron el mundo" en trminos de
alcance geogrfico.
La D-Globalizacin 2.0, que comenz en el 2000, "fue encabezada por empresas que se
globalizaban por mercados, mano de obra y recursos". Las actividades relacionadas con esta fase
rompieron an ms las barreras de las fronteras internacionales, el comercio y las conexiones
interculturales.
2-
Sven, un gerente, haba sido ascendido cuatro veces en su empresa en Suecia cuando lo enviaron
a trabajar a la India. Al igual que en su casa lo primero que hizo fue comprar una moto para ir al
trabajo todos los das. No poda entender por qu sus empleados se sentan avergonzados y
ofendidos por sus acciones.
Cul de las dimensiones culturales de Erin Meyer est en juego aqu?
A-Confiando
B-Decidir
C-Organizar
D-lder
Comunicacin electrnica
3-
Durante una visita en febrero a la tienda de Ikea en Miami, el presidente estadounidense de la
compaa, Lars Petersson, comenz a hablar basura.
Comenz cuando un trabajador all le cont a Petersson sobre la dificultad que tena para arrastrar la
basura de la tienda a travs del almacn hasta los contenedores de basura. Petersson sugiri que un
montacargas podra ahorrar mucho tiempo y esfuerzo, pero ningn montacargas estaba libre en el
almacn. As que Petersson fue y encontr uno. El empleado volvi a negarse: no saba cmo conducir
un montacargas. As que Petersson se encarg rpidamente de capacitar al trabajador en el manejo
de maquinaria pesada.
Result ser una pregunta sper detallada, dice Petersson. Y en Ikea, este es el tipo de resolucin de
problemas banales que recae en los altos ejecutivos de la empresa. S, hasta el jefe de la empresa
estadounidense tiene que pensar en cmo sacar la basura. La jerarqua no es una gran cosa sueca,
explica Petersson. Su ttulo, gerente de pas, carece de tanta presuncin que confunde a los
estadounidenses. Solo un puado de ejecutivos tiene tarjetas de presentacin. Todos se llaman por
su nombre de pila y se sientan uno al lado del otro en los escritorios de Ikea, naturalmente, en un
plano de planta abierto en la "oficina de servicio" de la compaa en los EE. UU. (Ikeaspeak para
la sede central) en Conshohocken, Pensilvania. un ego que necesita ser acariciado, Ikea no es el
lugar de trabajo para ti.
Con base en este pasaje y lo que sabemos sobre los EE. UU., qu se puede decir sobre la
diferencia entre Sue.
SORU 1 Deerlerle ilgili hangi ifade yanltr Deerler, bir k�lt�rd.pdf
SORU 1
Deerlerle ilgili hangi ifade yanltr?
Deerler, bir kltrdeki kiiler tarafndan kabul edilen sosyal ilkeler, hedefler veya standartlardr.
Deerler, aile yeleri, retmenler ve dini liderlerle kurulan temaslar yoluyla renilir.
Deerler, televizyonda grlenlerden veya gazetelerde okunanlardan etkilenecektir.
eitli kltrlerdeki insanlar temelde benzer deerlere sahiptir.
1 puan
SORU 2
Semantik ile ilgili hangi ifade yanltr?
ngilizce dilinde kelimelerin birden ok veya elikili anlam olabilir.
Semantik, kelimelerin anlamnn incelenmesidir.
Kelimelerin anlamlarndaki farkllklar genellikle eviride kaybolur.
ngilizce dilindeki tm kelimelerin dier dillerde karl vardr.
1 puan
SORU 3
Hangi ifade zayf belirsizlikten kanmay vurgular?
Bir grubun hakikati dierlerine empoze edilmemelidir.
Bilimsel rakipler kiisel arkada olamazlar.
Vatanda protestosu bastrlmaldr.
Genlere ynelik olumsuz tutumlar dile getirilmektedir.
1 puan
SORU 4
Belirsizlik azaltma teorisi ile ilgili aadaki ifadelerden hangisi yanltr?
Belirsizlii azaltma teorisi, kendi davranmz hakknda proaktif tahminlerin yaratlmasn ierir.
Belirsizlii azaltma teorisi, inanlarmz ve tutumlarmz hakknda geriye dnk aklamalarn yaratlmasn
ierir.
Belirsizlii artrmak ve ngrlebilirlii azaltmak, yabanc bir kltrden biriyle iliki kurarken kaygy
azaltacaktr.
Etkileim ve gzlem, dier insanlar hakkndaki belirsizlii azaltabilir.
1 puan
SORU 5
Toplumda kadna ynelik tutumlarla ilgili aadaki ifadelerden hangisi yanltr?
Kenya'da kadnlar erkeklere tabi olarak grlyor.
Temel slami kltrlerde kadnlarn yalnzca dier kadnlarla almasna izin verilir.
ABD makro kltrnde, kadnlar ailelerine bakmak iin almay veya evde kalmay seebilirler.
Fransa'daki kadnlar, in'deki kadnlara kyasla st ynetim pozisyonlarnn daha byk bir yzdesine
sahip.
1 puan
SORU 6
tutumlar ile ilgili hangi ifade yanltr?
ABD'nin ie kar tutumu Avrupa'dakinden daha rahat.
Amerika Birleik Devletleri'nde sk alma alklanr ve genellikle dllendirilir.
Japonlarn almaya ynelik tutumu ok grup odakldr.
Amerika Birleik Devletleri'nde ie kar tutum, erken yalardan itibaren kklemitir.
1 puan
SORU 7
Bir toplumdaki ou insan tarafndan neyin doru veya yanl olarak alglandn iletmek iin oluturulan
ynergeler,
kolektivizm.
alg.
etik standartlar.
anlamsal farkllklar.
1 puan
SORU 8
Dini etkilerle ilgili aadaki ifadelerden hangisi yanltr?
Amerika Birleik Devletleri'nin hibir zaman resmi bir devlet kilisesi olmad.
Mslmanlarla ticaret yapmak iin en uygun zaman Ramazan aydr.
Zaire halkyla i yaparken, normalde kullandnz sat ve pazarlama tekniklerini deitirmek akllca
olabilir.
Hindularla bir i yemei yerken sr eti servis etmekten kanmak en iyisidir.
1 puan
SORU 9
Etik ile ilgili aadaki ifadelerden hangisi dorudur?
Arka kap balantlar Amerika Birleik Devletleri'nde yaygndr.
"Denmi bir kart, inlilere oynanan bir karttr."
etii tm dnyada evrensel deildir.
Mzakereler srasnda bir mteriyi yat gezisine karmak uygundur.
1 puan
SORU 10
General Motor'un Nova otomobili u ekilde spanyolcaya evrildi:
"canlanmak."
"Hzl araba."
"gitm.
So I am trying to format a login page for C# using an access databas.pdf
So I am trying to format a login page for C# using an access database.
This is the Login page:
The username text box is named; usernameTextBox; the password is; passwordTextBox; and the
email is; emailTextBox
Here is the code I have done;
Here is the access database. The file is named loginBase; and the table is named LoginInfo;
Login Usemame Email Password Login Cancel
Loginlnfo X ID Username email Password - Click to Add..
Presentación simple corporativa degradado en violeta blanco.pdf
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Students choose nursing as a career because of different values. A .pdf
Students choose nursing as a career because of different values. A desire to help others? A
desire for a steady income? A love for technology and science? Flexibility to work anywhere at
anytime? Siblings or parents are nurses?
Part 1: What value (s) lead you to choose nursing as a career? If more than one value, rank them
in order of importance
Part 2: Do you think that there are certain values that are incompatible with professional nursing
and should be grounds for rejecting candidates for professional nursing?
Part 3: As nurses, we care for patients from different cultures, ethnicities, or religions. Providing
culturally competent care is vital to develop a trusting nurse-patient relationship.
Cultural competence in nursing implies the ability of health care workers to give the best care to
patients while demonstrating cultural awareness for their beliefs, race, and values. It entails
having knowledge of patients cultural diversity and treating them with this in mind. Cultural
competence prepares nurses to empathize, relate more to patients, and attend more deeply to their
needs.
For Part 3, pick either a culture, religion or ethnicity and provide at least 4 details (may have
more) you feel is important to providing culturally competent care. Examples of details may
include, dietary restrictions/fasting periods, language spoken, rituals, time for prayer during the
day, holy days, place of worship, type of dress/clothing, eye contact/hand gestures, home or
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String Assignment Java 1115Write a program that plays a word game .pdf
String Assignment Java 1115
Write a program that plays a word game with the users. The program should ask the user to enter
the following:
1. First Name 2. Last Name 3. Age 4. The name of a city 5. The name of a college 6. A
profession 7. A type of animal 8. A pets name
All the input much be more than one character long, except for the age which has to be a value
greater than 0 If there are any errors in the input then make sure to let the user know that there is
an error and what it is. Do not execute the rest of the program if there are errors in the input.
After getting the data, determine the first Initial of the First Name and the First Initial of the Last
Name. Put these initials together to form a one String. For example, if the first name is John and
the last name is Smith then the new String should have the value JS.
NOTE: A string can not be assigned data with the datatype char.
To convert a character to a string, use the toString() method in the Character class. For example,
if you have following variables: String s; char c = l; s = c; is INVALID because you can not
assign a variable of type char to a variable type String instead code : s = Character.toString(c);
//this is VALID
After the user has entered this data, and you have determined the initials, the program should
display the following story, inserting the users input into the appropriate locations:
WELCOME INTIALS There once was a person named FIRST NAME LAST NAME wo lived
in CITY. At the age of AGE, INITIALS, went to college at COLLEGE. INITIALS graduated
and went to work as a PROFESSION. Then, INITIALS adopted a(n) ANIMAL named
PETNAME. They both lived happily ever after.
NOTE: Upload your java program and your test cases.
You should have at least 3 test cases: 1. one test where the age input is invalid 2. one test where
one of the strings was only input as 1 character 3. one test where it is correct NOTE: Please make
sure to include your name in the name of the files..
Stephanie knows that a correlation between the number of bars and th.pdf
Stephanie knows that a correlation between the number of bars and the number of churches in
her city does not, in itself, mean that more bars will lead to a higher number of churches. Which
of the following would NOT be a lurking variable in the above scenario? a.) Stephanie's
proximity to the center of the city b.) Population density c.) City demographics d.) The number
of letters in the street name.
STATS CHEN 2600 Sample respondants Population unclear; could be ci.pdf
STATS CHEN 2600 Sample: respondants Population: unclear; could be citizens on twitter, non
republicans etc Population of interest:percentage of people who approve of ObamaCare appeal
Useful?: Not really useful; voluntary response More people?: no; not enough spread of data;
should do a random sample Just her district: no spread of data isn't randomized What would you
do to help?:.
Statistical Review of Effective Technology Utilization Impacts on de.pdf
Statistical Review of Effective Technology Utilization Impacts on destructive Innovation and
Incremental Growth with Reference to National Development and Security
Review the above topic under the following subheadings
1.0 Introduction/Background Information distinguishing destructive Innovation from Incremental
Growth Approach to Nation Building
2.0 Evaluation Parameters of Developmental Status of Nations and their security Implications
2.1 Statistical Assessment of Impacts of Science and Technology on Global and National
Development
2.2 Statistical Assessment of Impacts of Science and Technology on Global and National
Security
2 3 Prospect of Indigenous Technology in National Development and Security Improvement
3.0 Effects of Neglected/Surpressed Technologies in Nation Building
4.0 Integrated Improvement of National Development and Security through Effective
Technology Utilization
5.0 Conclusion
References.
Statistics in Python What hypotheticals have been discussed in th.pdf
Statistics in Python:
What hypotheticals have been discussed in this class so far?
What hypotheticals have been discussed in this class so far?
what hypotheticals have been discussed in statistics in python so far? The answer to a division
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Station 1 - Task 1 Draw Draw the phylogeny of the following plants .pdf
Station 1 - Task 1 Draw Draw the phylogeny of the following plants: Ulva (green algae); Chara
(Charaphyte green algae); Sphagnum (moss); Marchantia (liverwort); Anthoceros (hornwort);
and Lycopodium (a vascular plant)
Indicate phylogenetic uncertainty by drawing a polytomy.
Mark where the following traits evolved (or were lost): stomata; alternation of heteromorphic
generations; sporopollinen; xylem; elators (or pseudoelators).
Start up NameEdible Cutlery Problem Since the industrial revolut.pdf
Start up Name:
Edible Cutlery Problem: Since the industrial revolution in 1760, the world has been plagued by
global pollution. Humans began to adapt to the polluted environment around them. It has caused
several illnesses and significant environmental harm throughout the years. Plastics are the most
utilized material in both manufacturing and commercial usage. Currently, it's challenging to find
anything other than plastic that isn't supplied with meals. It eventually became the most frequent
material associated with food products. By the end, cutlery goods made of plastic were being
thrown away either in the sea or on land, which had created a significantly increased level of
environmental pollution.
Target Customers:
Males & Females from 20~30 old. Mostly College Students. Customers who visit bakeries or
coffee shops more than twice each week
Solution
:
We will provide edible cutlery that may be consumed after a meal at any time of the day. It will
be primarily made of sugar and other nutrients that will not interfere with the taste of the other
meals. The product may be available to various types of individuals through restaurants or home
delivery. This will result in a reduction in the consumption of plastic items, which will help save
the environment.
required PESTAL ANALYSIS.
Starbucks est� abriendo una ubicaci�n en China cada 15 horas y acaba.pdf
Starbucks est abriendo una ubicacin en China cada 15 horas y acaba de abrir su ubicacin ms
grande del mundo en Shanghi. Qu mtodo de expansin internacional est utilizando Starbucks?
Opcin multiple
exportador
subcontratacin mundial
empresas subsidiarias
importador
empresas conjuntas.
Specific types of forensic accounting investigations include fraud d.pdf
Specific types of forensic accounting investigations include fraud detection, fraud examination,
and fraud deterrence. Pick a company/industry and then research techniques of fraud detection
and fraud deterrence. Prepare a memo summarizing your research..
Southwest Airlines in 2020 case study main management question(dilem.pdf
Southwest Airlines faced a management dilemma in 2020 that required analysis and a decision on alternatives. The options were evaluated based on criteria to determine the recommended alternative, which would then be implemented through an action plan.
Soul Soup es una organizaci�n sin fines de lucro que lleva comidas c.pdf
Soul Soup es una organizacin sin fines de lucro que lleva comidas calientes a adultos mayores y
hace mandados para sus clientes; el tablero de Soul Soup se llama
Opcin multiple
Junta Directiva.
consejo de tica.
tablero estratgico.
comit de supervisin diario.
Junta de Regentes..
Sosyal medya, HAR� aadakilerin t�m�n� i�erir tweetler. e-kitap.pdf
Sosyal medya, HAR aadakilerin tmn ierir:
tweet'ler.
e-kitaplar.
instagramlar.
metinler.
e-postalar.
Lana, dier kolejlerdeki lise arkadalaryla, New Mexico'da yaayan kuzenleriyle ve kampste tant
yeni insanlarla balant kurmasna yardmc olduu iin Facebook'u kullanmay sevdiini sylyor. Lana'nn
Facebook'u kullanma nedeni,
difzyona izin verir.
yaknsama gelitirir.
kolayca maniple edilir.
anlk hz sunar.
rezonans salar. A.
tweet'ler. B.
e-kitaplar. C.
instagramlar. D.
metinler. e.
e-postalar.
Lana, dier kolejlerdeki lise arkadalaryla, New Mexico'da yaayan kuzenleriyle ve kampste tant
yeni insanlarla balant kurmasna yardmc olduu iin Facebook'u kullanmay sevdiini sylyor. Lana'nn
Facebook'u kullanma nedeni, A.
difzyona izin verir. B.
yaknsama gelitirir. C.
kolayca maniple edilir. D.
anlk hz sunar. e.
rezonans salar..
Soru 1 Aadaki vaka incelemesini okuyun ve sonraki sorular cevaplay.pdf
Soru 1
Aadaki vaka incelemesini okuyun ve sonraki sorular cevaplayn.
rnek Olay: Nike Dijital Stratejisi.
Nike, veri analitii, sosyal katlm ve hikaye anlatm gibi temel dijital stratejileri benimseyerek
pazarlama stratejisini dntrd.
Sorun: -
Dnyann en byk spor markalarndan biri olan Nike, grnrlk veya dikkat ekmek iin mcadele
etmiyordu. Ancak marka, geleneksel, byk bteli reklamclk stratejisinin zaman iinde daha az getiri
elde ettiini fark ediyordu. Nike rnleri iin en byk pazar, Nike'a dier tm gruplardan %20 daha fazla
harcama yapan 15-25 ya aras genlerden oluuyor. Ancak bu Y Kua mterileri, byk, yukardan aaya
medyaya dikkat etmiyorlard ve srekli ayn eski eyi deil, srekli deiim ve yenilik sunan bir marka
aryorlard. Nike, bu dijital kitleye ulamak iin yeni bir yaklama ihtiyac olduunu fark etti.
zm: -
Dijital ada pazarlamann bir monolog deil, bir sohbet olduunu anlayan Nike, 2010 ile 2012 yllar
arasnda TV ve basl reklam harcamalarn %40 orannda azaltt ancak 2012'de toplam pazarlama
btesini 2,4 milyar dolara kard.Nike bir kombinasyon kullanmay seti Bu yeni, dijital bilgili kitleye
ulamak iin teknolojik yenilikler, veri analitii ve sosyal medya etkileimi.
MIT ve Apple gibi prestijli kurulularla ilikili mhendisler ve bilim adamlar, heyecan verici yeni
teknolojiler oluturmak ve pazar igrlerini incelemek iin ie alnd. En byk baarlarndan biri, 2010
ylnda kullanclarn egzersiz rejimlerini izlemelerine, bunlar web'e yklemelerine, ilerlemelerini
izlemelerine ve baarlarn sosyal olarak paylamalarna olanak tanyan bir cihaz olan Nike+'n
yaratlmasyd. rn yelpazesi, Nike Fuel Band' ierecek ekilde byd.
Bu yeni topluluk, Nike'n davranlar izlemek, Nike hayranlar iin evrimii topluluklar ve alanlar
oluturmak ve marka ile mterileri arasnda anlaml ilikiler kurmak iin kulland inanlmaz miktarda
veri oluturdu. Nike, bu verilerle ve hayranlar tarafndan oluturulan konumalarla daha yakn bir
balant kurabilmek iin sosyal medya pazarlama ekibini kendi bnyesine tad.
Nike ayrca bir dizi baka en iyi dijital uygulamay da benimsedi:
Hikaye anlatmna gl bir odaklanma: Nike reklamcl, rnleri hakknda tek bir temel 'byk mesaj'
vermekten ilham, zlemler ve zorluklarn stesinden gelmek hakknda konumaya geti. rnein, Nike'n
"Sana Koardm" reklam (temelde komik bir ksa film), uzun mesafeli bir iftin birbirlerini grmek
iin lke apnda koarak yeniden balant kurmasnn hikayesini gsterir.
Otantik bir marka olmak: Hikaye anlatma yaklam, zgnlk ve bir topluluk duygusu yaratr. Nike
ayrca, her sporun alt kltrlerini anlamaya ve onlarla iliki kurmaya alr ve onlarla aina olduklar
dilde konuur.
Mterileri kendi artlarna gre anlamak ve onlarla iletiim kurmak: Nike, 2012 Dnya Kupas iin
futbol sper yldzlar Wayne Rooney ve Cristiano Ronaldo'nun yer ald byk bteli 'Gelecei Yaz'
reklamn oluturduunda, reklam TV yerine Facebook'ta yaynlad. Bir toplulua tohum atan ve onu
teaser'larla hazrlayan reklam, ilk hafta 8 milyon kez grntlendi ve viral oldu.
Dikkat ekici ve paylalabilir olmak: Nike, Gney Afrika'nn Johannesburg kentine, sr.
Soru-Vaka �almas Aadaki vaka �almasn dikkatlice okuyun ve END ksm.pdf
Soru-Vaka almas:
Aadaki vaka almasn dikkatlice okuyun ve END ksmnda verilen sorular cevaplayn.
.
Tekel Oynamak: Microsoft
Bill Gates'in irketi Microsoft ve halen PC iletim sistemi pazarna hakim olan en ok tercih edilen
Windows bilgisayar iletim sistemleri ile birlikte elde ettii baar, her zaman BT endstrisindeki
genleri takip etmeye tevik eden mkemmel bir rnek olmutur. Ancak ticari baar ve grnte artc
teknoloji yenilii, Microsoft ve kurucu orta Bill Gates ile ilgili etik sorunlarn rasyonelletirilmesi
ve tolere edilmesi iin ok gl nedenler olmamaldr. irketin ilk iletim sistemi olan MS-DOS'tan
(prototipi, arkadana sistemin daha sonraki kullanm hakknda bilgi verilmeden Gate'in arkadandan
getirilen) beri irket, baz i uygulamalarnn ve baz kararlar ahlaki kurallar inedii iin eletirilir ve
sektrde adaletsizlik yaratr. rnein, ilk Windows'un piyasaya srlmesinden sonra
.
sistemi, birok Macintosh (bir Apple kiisel bilgisayar) kullancs, Microsoft'un benzer alr menler,
simgeler ve fare kullanm asndan Apple'n ardndan benzer bir iletim sistemi gelitirerek Apple'n ve
Apple'n grnmn ve verdii hissi "aldndan" ikayet etti. Benzer kurbanlar arasnda nl tarayc
gelitiricisi Netscape ve Java dili gelitiricisi Sun Microsystems da yer alyor.
1981 ylnda Bill Gates, arkada tarafndan yazlm bir iletim sistemini 60.000 dolara satn ald. Ama
arkadana haber vermeden IBM'e satt. Bundan sonra IBM, onu MS-DOS olarak lisanslad.
Anlama karl hale gelse de Gates, etik deerleri deerlendirildiinde baarsz oldu. O zamanlar
Microsoft, kendisi ve arkadana aitti, bu nedenle, uygulamadan nce herhangi biri tarafndan alnan
herhangi bir karar, her ikisi tarafndan da iyi kabul edilmelidir. Gates bunu dnmedi ve arkadana
toplantdan haber vermeden o iletim sistemini IBM'e teklif etti.
.
1984 ylnda Apple, bilgisayarlar iin, kullanclarn fare ile ekrandaki simgeleri semesine ve menleri
aa ekmesine yardmc olan gelimi grafiklere sahip yeni bir iletim sistemi balatt. Bu iletim sistemi,
grevi gerekletirmek iin bilgisayarlara komutlar vermek iin karakterleri kullanan MS-DOS'tan
daha iyi performans gsterdi, ancak imdi komutlar simgeler seilerek verilebilir. Daha sonra
1987'de Microsoft, Apple'n gelimi grafik fikrini kopyalayan ve Windows adn veren IBM
makineli yeni bir iletim sistemi kard. Etik adan, Microsoft'un tamamen telif hakkyla korunan
Apple letim Sistemi konseptini kopyalamas asndan bu tamamen yanlt.
.
1990'da Netscape, a pazarnda Microsoft iin yeni bir rakip olarak ortaya kt ve Aralk 1994'te
Navigator adl yeni bir gelimi web taraycs piyasaya srd. nsanlar letim Sisteminin nemini
hissetmeye baladlar ve gzlerinde tarayc baskn hale geldi. Netscape satlar Microsoft iin bir tehdit
oluturarak artt. Ayn cevaba Microsoft, Netscape'in web taraycsnn tm zelliklerini kopyalayarak
Internet Explorer adl web taraycsn tantt. Internet Explorer ayrca ilk olarak Spyglass Inc.
tarafndan Microsoft'a lisanslanmtr. Bakan alayc aklamalarda bulundu
.
Microsoft'a, bu irketin gelitirdiiniz ve onlara lisansladnz yazlm kendisinin.
Solve by Branch search. 12.1-4. The board of directors of General Wh.pdf
Solve by Branch search. 12.1-4. The board of directors of General Wheels Co. is considering six
large capital investments. Each investment can be made only once. These investments differ in
the estimated long-run profit (net present value) that they will generate as well as in the amount
of capital required, as shown by the following table (in units of millions of dollars): The total
amount of capital available for these investments is $100 million. Investment opportunities 1 and
2 are mutually exclusive, and so are 3 and 4 . Furthermore, neither 3 nor 4 can be undertaken
unless one of the first two opportunities is undertaken. There are no such restrictions on
investment opportunities 5 and 6 . The objective is to select the combination of capital
investments that will maximize the total estimated long-run profit (net present value)..
Soru 11 Bir iletmenin tatmin etmesi gereken en �nemli payda grupla.pdf
Soru 11
Bir iletmenin tatmin etmesi gereken en nemli payda gruplarndan biri ________'dr.
Birini se:
A. mteriler
B. alanlar
C. yatrmclar
D. bankalar
Soru 12
Bir irketin kltr, alanlarnn neyin etik davran oluturduuna ilikin kavramlarn desteklemeye veya
zayflatmaya hizmet edebilir.
Birini se:
A. Doru
B. YANLI
Soru 13
________'da, bir st, bir asttan cinsel iyilikler almas zerine terfi veya zam gibi bir menfaatin
verilmesini art koar.
Birini se:
A. Profesyonel tavr
B. karlksz
C. quid pro quo
D. gn yakala
Soru 14
l alt izginin ksm ________.
Birini se:
A. sreler, karlar ve insanlar
B. kr, insanlar ve gezegen
C. sreler, kar ve hakimiyet
D. kar, sreler ve gezegen
Soru 15
________, etik bir ikilemin var olduunu fark edememenin sonucu olabilir veya eitli zihinsel
savunma mekanizmalarndan kaynaklanabilir.
Birini se:
A. sahtekrlk
B. Sulu davran
C. sorumsuzluk
D. ahlaki krlk.
Solo elige la respuesta correcta. No es necesario explicar �Cu�l d.pdf
Solo elige la respuesta correcta. No es necesario explicar
Cul de las siguientes afirmaciones sobre la globalizacin segn Tom Friedman es cierta?
R-La tercera y actual fase de globalizacin comenz alrededor del ao 2000 y el mundo se redujo de
tamao mediano a pequeo.
B-Globalization 1.0, que comenz cuando Coln descubri Amrica allan el camino para un
comercio internacional sostenido. Durante este perodo, el principal agente de la globalizacin fue
el Estado-nacin que se globalizaba por el imperio, los recursos o el poder.
C-Globalization 2..0, que dur desde 1492 hasta el siglo XIX, vio tecnologas de transporte,
proyectos coloniales y conocimientos geogrficos que "redujeron el mundo" en trminos de
alcance geogrfico.
La D-Globalizacin 2.0, que comenz en el 2000, "fue encabezada por empresas que se
globalizaban por mercados, mano de obra y recursos". Las actividades relacionadas con esta fase
rompieron an ms las barreras de las fronteras internacionales, el comercio y las conexiones
interculturales.
2-
Sven, un gerente, haba sido ascendido cuatro veces en su empresa en Suecia cuando lo enviaron
a trabajar a la India. Al igual que en su casa lo primero que hizo fue comprar una moto para ir al
trabajo todos los das. No poda entender por qu sus empleados se sentan avergonzados y
ofendidos por sus acciones.
Cul de las dimensiones culturales de Erin Meyer est en juego aqu?
A-Confiando
B-Decidir
C-Organizar
D-lder
Comunicacin electrnica
3-
Durante una visita en febrero a la tienda de Ikea en Miami, el presidente estadounidense de la
compaa, Lars Petersson, comenz a hablar basura.
Comenz cuando un trabajador all le cont a Petersson sobre la dificultad que tena para arrastrar la
basura de la tienda a travs del almacn hasta los contenedores de basura. Petersson sugiri que un
montacargas podra ahorrar mucho tiempo y esfuerzo, pero ningn montacargas estaba libre en el
almacn. As que Petersson fue y encontr uno. El empleado volvi a negarse: no saba cmo conducir
un montacargas. As que Petersson se encarg rpidamente de capacitar al trabajador en el manejo
de maquinaria pesada.
Result ser una pregunta sper detallada, dice Petersson. Y en Ikea, este es el tipo de resolucin de
problemas banales que recae en los altos ejecutivos de la empresa. S, hasta el jefe de la empresa
estadounidense tiene que pensar en cmo sacar la basura. La jerarqua no es una gran cosa sueca,
explica Petersson. Su ttulo, gerente de pas, carece de tanta presuncin que confunde a los
estadounidenses. Solo un puado de ejecutivos tiene tarjetas de presentacin. Todos se llaman por
su nombre de pila y se sientan uno al lado del otro en los escritorios de Ikea, naturalmente, en un
plano de planta abierto en la "oficina de servicio" de la compaa en los EE. UU. (Ikeaspeak para
la sede central) en Conshohocken, Pensilvania. un ego que necesita ser acariciado, Ikea no es el
lugar de trabajo para ti.
Con base en este pasaje y lo que sabemos sobre los EE. UU., qu se puede decir sobre la
diferencia entre Sue.
SORU 1 Deerlerle ilgili hangi ifade yanltr Deerler, bir k�lt�rd.pdf
SORU 1
Deerlerle ilgili hangi ifade yanltr?
Deerler, bir kltrdeki kiiler tarafndan kabul edilen sosyal ilkeler, hedefler veya standartlardr.
Deerler, aile yeleri, retmenler ve dini liderlerle kurulan temaslar yoluyla renilir.
Deerler, televizyonda grlenlerden veya gazetelerde okunanlardan etkilenecektir.
eitli kltrlerdeki insanlar temelde benzer deerlere sahiptir.
1 puan
SORU 2
Semantik ile ilgili hangi ifade yanltr?
ngilizce dilinde kelimelerin birden ok veya elikili anlam olabilir.
Semantik, kelimelerin anlamnn incelenmesidir.
Kelimelerin anlamlarndaki farkllklar genellikle eviride kaybolur.
ngilizce dilindeki tm kelimelerin dier dillerde karl vardr.
1 puan
SORU 3
Hangi ifade zayf belirsizlikten kanmay vurgular?
Bir grubun hakikati dierlerine empoze edilmemelidir.
Bilimsel rakipler kiisel arkada olamazlar.
Vatanda protestosu bastrlmaldr.
Genlere ynelik olumsuz tutumlar dile getirilmektedir.
1 puan
SORU 4
Belirsizlik azaltma teorisi ile ilgili aadaki ifadelerden hangisi yanltr?
Belirsizlii azaltma teorisi, kendi davranmz hakknda proaktif tahminlerin yaratlmasn ierir.
Belirsizlii azaltma teorisi, inanlarmz ve tutumlarmz hakknda geriye dnk aklamalarn yaratlmasn
ierir.
Belirsizlii artrmak ve ngrlebilirlii azaltmak, yabanc bir kltrden biriyle iliki kurarken kaygy
azaltacaktr.
Etkileim ve gzlem, dier insanlar hakkndaki belirsizlii azaltabilir.
1 puan
SORU 5
Toplumda kadna ynelik tutumlarla ilgili aadaki ifadelerden hangisi yanltr?
Kenya'da kadnlar erkeklere tabi olarak grlyor.
Temel slami kltrlerde kadnlarn yalnzca dier kadnlarla almasna izin verilir.
ABD makro kltrnde, kadnlar ailelerine bakmak iin almay veya evde kalmay seebilirler.
Fransa'daki kadnlar, in'deki kadnlara kyasla st ynetim pozisyonlarnn daha byk bir yzdesine
sahip.
1 puan
SORU 6
tutumlar ile ilgili hangi ifade yanltr?
ABD'nin ie kar tutumu Avrupa'dakinden daha rahat.
Amerika Birleik Devletleri'nde sk alma alklanr ve genellikle dllendirilir.
Japonlarn almaya ynelik tutumu ok grup odakldr.
Amerika Birleik Devletleri'nde ie kar tutum, erken yalardan itibaren kklemitir.
1 puan
SORU 7
Bir toplumdaki ou insan tarafndan neyin doru veya yanl olarak alglandn iletmek iin oluturulan
ynergeler,
kolektivizm.
alg.
etik standartlar.
anlamsal farkllklar.
1 puan
SORU 8
Dini etkilerle ilgili aadaki ifadelerden hangisi yanltr?
Amerika Birleik Devletleri'nin hibir zaman resmi bir devlet kilisesi olmad.
Mslmanlarla ticaret yapmak iin en uygun zaman Ramazan aydr.
Zaire halkyla i yaparken, normalde kullandnz sat ve pazarlama tekniklerini deitirmek akllca
olabilir.
Hindularla bir i yemei yerken sr eti servis etmekten kanmak en iyisidir.
1 puan
SORU 9
Etik ile ilgili aadaki ifadelerden hangisi dorudur?
Arka kap balantlar Amerika Birleik Devletleri'nde yaygndr.
"Denmi bir kart, inlilere oynanan bir karttr."
etii tm dnyada evrensel deildir.
Mzakereler srasnda bir mteriyi yat gezisine karmak uygundur.
1 puan
SORU 10
General Motor'un Nova otomobili u ekilde spanyolcaya evrildi:
"canlanmak."
"Hzl araba."
"gitm.
So I am trying to format a login page for C# using an access databas.pdf
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The username text box is named; usernameTextBox; the password is; passwordTextBox; and the
email is; emailTextBox
Here is the code I have done;
Here is the access database. The file is named loginBase; and the table is named LoginInfo;
Login Usemame Email Password Login Cancel
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