The Science of Twitter: State of the Twittersphere Meets Sales 2.0HubSpot
How do you measure the ROI of tweeting? This is a question many marketers are struggling to answer in order to prove social media is worth their efforts. HubSpot's Dan Zarrella and Chad Levitt provide some actionable tips about improving your sales cycle using Twitter.
The document provides tips for getting more followers and retweets on Twitter. It discusses setting up a profile with a bio, photo, and link. It recommends following relevant users to gain followers, maintaining a good following-to-follower ratio, tweeting regularly but not too frequently, using positive language, and asking for retweets directly. Tweets with longer words, nouns, punctuation and novelty are more likely to be retweeted, while self-reference and emotions are less likely. Timing tweets for later in the day can also increase retweets.
Learn why retweets matter. What makes a tweet retweetable and how can how you can get more retweets. Presented by Dan Zarrella, a social media and viral marketing scientist who writes extensively about the science of viral marketing, memetics and social media. Dan currently works as a product owner at HubSpot and recently authored The Social Media Marketing Book.
This presentation helps you to get a start on twitter and be a relevant user. This does not cover the technical aspects of twitter. Just the basics. Enjoy tweeting.
ASTD TechKnowledge - Twitter for Learning ProfessionalsDavid Kelly
The document provides information about using Twitter for learning and development purposes. It begins with an introduction to ASTD Long Island's first webinar on Twitter. It then defines Twitter as a social media platform that allows users to post short messages called tweets that can be read by their followers. The document discusses how to set up a Twitter account and defines some common Twitter terminology like feed, follow, avatar, and using the @ symbol to mention other users. It also explores the power of Twitter for sharing information and having conversations as well as some statistics on the types of content typically found on Twitter.
This document provides 5 tips for identifying reliable websites:
1) Reliable websites stick to the main topic and have clear aims.
2) Check if information is consistent across multiple websites to determine if it is true.
3) Search engines gather information quickly but don't evaluate reliability, so users must determine what's true.
4) Blogs contain opinions rather than facts and should be avoided for research.
5) Wikipedia can be edited by anyone so information may not always be reliable.
This document provides tips for using Twitter effectively:
1. Keep tweets short at 100 characters or less for readability and increased chances of retweets.
2. Include numbers, photos, videos, and links to grab attention and increase engagement.
3. Use hashtags to engage more users but don't overload tweets, and research hashtags before using them.
4. Specifically ask for retweets, promote your Twitter on other sites, check active times, and focus on trending topics to gain more exposure and followers.
The Science of Twitter: State of the Twittersphere Meets Sales 2.0HubSpot
How do you measure the ROI of tweeting? This is a question many marketers are struggling to answer in order to prove social media is worth their efforts. HubSpot's Dan Zarrella and Chad Levitt provide some actionable tips about improving your sales cycle using Twitter.
The document provides tips for getting more followers and retweets on Twitter. It discusses setting up a profile with a bio, photo, and link. It recommends following relevant users to gain followers, maintaining a good following-to-follower ratio, tweeting regularly but not too frequently, using positive language, and asking for retweets directly. Tweets with longer words, nouns, punctuation and novelty are more likely to be retweeted, while self-reference and emotions are less likely. Timing tweets for later in the day can also increase retweets.
Learn why retweets matter. What makes a tweet retweetable and how can how you can get more retweets. Presented by Dan Zarrella, a social media and viral marketing scientist who writes extensively about the science of viral marketing, memetics and social media. Dan currently works as a product owner at HubSpot and recently authored The Social Media Marketing Book.
This presentation helps you to get a start on twitter and be a relevant user. This does not cover the technical aspects of twitter. Just the basics. Enjoy tweeting.
ASTD TechKnowledge - Twitter for Learning ProfessionalsDavid Kelly
The document provides information about using Twitter for learning and development purposes. It begins with an introduction to ASTD Long Island's first webinar on Twitter. It then defines Twitter as a social media platform that allows users to post short messages called tweets that can be read by their followers. The document discusses how to set up a Twitter account and defines some common Twitter terminology like feed, follow, avatar, and using the @ symbol to mention other users. It also explores the power of Twitter for sharing information and having conversations as well as some statistics on the types of content typically found on Twitter.
This document provides 5 tips for identifying reliable websites:
1) Reliable websites stick to the main topic and have clear aims.
2) Check if information is consistent across multiple websites to determine if it is true.
3) Search engines gather information quickly but don't evaluate reliability, so users must determine what's true.
4) Blogs contain opinions rather than facts and should be avoided for research.
5) Wikipedia can be edited by anyone so information may not always be reliable.
This document provides tips for using Twitter effectively:
1. Keep tweets short at 100 characters or less for readability and increased chances of retweets.
2. Include numbers, photos, videos, and links to grab attention and increase engagement.
3. Use hashtags to engage more users but don't overload tweets, and research hashtags before using them.
4. Specifically ask for retweets, promote your Twitter on other sites, check active times, and focus on trending topics to gain more exposure and followers.
This document outlines a 3 week plan to launch a webinar. It details specific tasks for each day, including defining the target audience, creating content for social media, building the webinar content and funnel, and driving traffic. The goal is to develop a proprietary system to teach others and sell it during a webinar. The document emphasizes getting into the right state of mind and focusing on serving the target audience.
Fourteen Things Bloggers and Broadcasters can Learn from Each OtherMatt Baume
Fourteen best-practices that can be shared between new-fangled bloggers and old-fangled broadcasters. These are lessons that I've picked up over the years as I've moved back and forth between the worlds of online and offline news.
The document provides tips for building relationships using Twitter, such as following people, acting like a person by interacting at least once daily through posting, retweeting or replying, setting up alerts and lists, using searches and hashtags, and utilizing a dashboard application to engage more effectively. The author is James Howe, a social media consultant who recommends reading his blog post and contacting him directly for more information on using Twitter to build relationships.
This document provides tips and rules for effective use of Twitter for business purposes. It outlines best practices like including a profile picture and description, engaging with followers by asking questions, and using hashtags sparingly. The document also introduces several tools for scheduling, analyzing, and managing tweets and follower engagement, such as Hootsuite, TweetDeck, and TweetReach. The overall message is that businesses should focus on creating valuable content and interactions over follower counts to build an engaged audience on Twitter.
Back by popular demand, Hannah will present you with "The Rule of 5", all based on things that are free or inexpensive could be fun and very informative.
The Rule of 5...for your website: 5 things you can do WITHOUT building a whole new site (like, update the photography, upgrade your email sign-up process, actually USE your analytics)
The Rule of 5...for social: 5 free measurement tools, 5 best practices, 5 no-no's
The Rule of 5...for the rest of your digital media: 5 ways to measure ROi, 5 tips for better creative
This session will end with a countdown!
5 Must Haves in your digital strategy
4 Things you should NEVER do
3 Tactics
2 Planning tips
1 Big idea
This document provides guidance on using Twitter to promote events. It recommends integrating Twitter into event marketing by adding Twitter information to announcements and reminders. It suggests content and engagement tactics like generating buzz before an event by getting speakers and partners involved, sharing related news and photos, and giving away tickets. During the event, it recommends providing live updates, responding to tweets, visualizing tweets, and engaging participants. After the event, it suggests continuing the conversation, sending thanks, sharing photos with #FF, and creating a timeline with Storify.
Finding a Learning Partner in the Testing Community (Agile Testing Days 2018)Lisi Hocke
Talk given at Agile Testing Days 2018 together with Toyer Mamoojee as part of our workshop: "Finding a Learning Partner in the Testing Community"
Abstract:
Main statement: Multiply your knowledge by finding your ‘testing buddy’ anywhere in the world.
The product development and testing world has never experienced such a boom as it has in recent years. Tons of concepts are thrown at you in the digital world via tweets, blog posts, podcasts, and more. Inspiration can be found everywhere you look. But would these insights work in your professional environment as well? Pair up and learn by sharing actual experiences!
Accomplishing something major in your industry or company has always been at the top of your list, but you struggle to find the motivation and drive to do so? Collaborate and inspire each other to achieve your ultimate goals!
Pairing up was one of the best experiences we had, so we want to spread the word and encourage you to give it a try. The conference doesn’t have to end on the day you leave - it’s where the fun begins and relationships grow!
Join our interactive learning partner workshop and discover how people from different continents, countries, companies, and cultures can work together to achieve one common goal. The answer to gaining the desired knowledge might be sitting with a peer in another part of the world - so break down the barriers of distance, share your ideas and experiences, and find your personal testing buddy!
Finding a Learning Partner in the Testing CommunityLisi Hocke
Talk given at European Testing Conference 2018 together with Toyer Mamoojee: "Finding a Learning Partner in the Testing Community"
Abstract:
Main statement: Multiply your knowledge by finding your ‘testing buddy’ anywhere in the world.
The product development and testing world has never experienced such a boom as it has in recent years. Tons of concepts are thrown at you in the digital world via tweets, blog posts, podcasts, and more. Inspiration can be found everywhere you look. But would these insights work in your professional environment as well? Pair up and learn by sharing actual experiences!
Accomplishing something major in your industry or company has always been at the top of your list, but you struggle to find the motivation and drive to do so? Collaborate and inspire each other to achieve your ultimate goals!
Come with us on our journey on how we found each other and what we have learned so far. Pairing up was one of the best experiences we had, so we want to spread the word and encourage you to give it a try. The conference doesn’t have to end on the day you leave - it’s where the fun begins and relationships grow!
Discover how people from different continents, countries, companies, and cultures can work together to achieve one common goal. The answer to gaining the desired knowledge might be sitting with a peer in another part of the world - so break down the barriers of distance, share your ideas and experiences, and find your personal testing buddy!
This document provides details about a summer event called Summer Mash including social media promotion and engagement metrics, experiences offered such as virtual reality and art installations, talent like comedians and musicians, and miscellaneous activities like food and temporary tattoos. Social media, especially pictures and videos, were most effective at promoting the event. Attendees enjoyed interactive experiences that blended art, technology, and games to reflect unique personalities and create a collaborative experience.
The document discusses strategies for writing clickable headlines and engaging social media content. It emphasizes using mystery, questions, and promises to entice readers. Specific techniques recommended include asking questions the reader doesn't know the answer to, using lists and guides to establish expertise, and stimulating discussion with bold claims or questions. Proper titles are described as important promises of the content to follow.
10 ways to grow organic reach, engagement and audience growth on FacebookLiz Weston
Additional resources, videos and links can be found at: http://tiny.cc/HBW-February-2015
Additional content relating to this presentation will be shared via our newsletter - sign up for free updates at: http://westoncomms.com/free-updates/
Growing organic reach, engagement and audience growth on Facebook is an ongoing and for many, feels like an increasingly uphill challenge with few rewards.
In this presentation Liz Weston shares her Facebook knowledge and experience with 10 ways in which business owners, marketeers and anyone with an interest in social media can help their business succeed online. Whilst the content here refers to #Facebook - it really does apply to all platforms, so have a go at applying it wherever you can.
Liz Weston is the Founder of Weston Communications. You'll find us at www.westoncomms.com - growing online communities for businesses and brands who want to engage with their customer audiences.
Location: Cambridge, United Kingdom
Date: February 2015.
#Facebook #Social #SocialMedia #Communications
This document provides tips for growing followers on Twitter. It begins with an introduction to the power of Twitter and how 140 characters of text can spread news globally very quickly, as was seen when Osama bin Laden's death was first reported on Twitter. It then lists 7 tips for using Twitter effectively, such as using hashtags strategically, tweeting about others rather than just yourself, pre-scheduling tweets to save time, creating a professional Twitter profile, keeping tweets under 100 characters for increased sharing, engaging with others by retweeting and favoriting in addition to just following, and tweeting no more than twice per day. The document concludes by offering the services of the author's social media company to help clients enhance their Twitter presence
Leveraging Social Media for Audience Development.pptDesiree Forsyth
The document discusses strategies for using social media, particularly Facebook, to build an audience and drive engagement. It recommends putting valuable content or incentives "behind the gate" to encourage people to like your page. It also suggests forming partnerships with popular advertisers, using engaging photos rather than just cover shots, and getting your audience to share content by rewarding them. The document provides examples of apps and tools to help with social media integration and analytics.
Pamela Pavliscak - The science of happy designinUse
This document discusses elements of happiness and technology that can co-exist. It summarizes research from 8000 people across 300 websites rating happiness after use. Key findings include that happiness leads to better ratings, likelihood to return, and positive recommendations. Happiness is described as having elements of ease, trust, creativity, connection, and meaning. A framework of pleasure plus purpose is presented as a way to create happiness through technology design. The document advocates for positive design using the elements of happiness.
The document discusses best practices for blogging based on science. It provides tips on topics like content, timing of posts, grammar, and social media sharing. The key takeaways are that engaging content like videos and positive messages perform best; posts should be unique, avoid jargon, and have a human voice; and consistency in frequency is important for building an audience. Knowing your readers and testing strategies is also advised.
The science of_blogging_webinar_slides_from_hub_spotRED Brand Media
The document discusses best practices for blogging based on science. It provides tips on topics like content, timing of posts, grammar, and social media sharing. The key takeaways are that engaging content like videos and positive messages perform best; posts should be unique, avoid jargon, and published consistently, especially at the start of the week for views and links. Knowing your target audience and testing different approaches is important to maximize the return on investment of blogging.
The document provides tips for using Twitter effectively as a business or individual. It recommends tweeting genuinely and from the heart, connecting with existing followers rather than focusing on numbers. It also suggests using Twitter to ask questions of your network, comment on and share others' tweets to build community, and follow interesting people in your industry. The key is sharing common interests so others will want to share your tweets with their followers.
This document outlines a 3 week plan to launch a webinar. It details specific tasks for each day, including defining the target audience, creating content for social media, building the webinar content and funnel, and driving traffic. The goal is to develop a proprietary system to teach others and sell it during a webinar. The document emphasizes getting into the right state of mind and focusing on serving the target audience.
Fourteen Things Bloggers and Broadcasters can Learn from Each OtherMatt Baume
Fourteen best-practices that can be shared between new-fangled bloggers and old-fangled broadcasters. These are lessons that I've picked up over the years as I've moved back and forth between the worlds of online and offline news.
The document provides tips for building relationships using Twitter, such as following people, acting like a person by interacting at least once daily through posting, retweeting or replying, setting up alerts and lists, using searches and hashtags, and utilizing a dashboard application to engage more effectively. The author is James Howe, a social media consultant who recommends reading his blog post and contacting him directly for more information on using Twitter to build relationships.
This document provides tips and rules for effective use of Twitter for business purposes. It outlines best practices like including a profile picture and description, engaging with followers by asking questions, and using hashtags sparingly. The document also introduces several tools for scheduling, analyzing, and managing tweets and follower engagement, such as Hootsuite, TweetDeck, and TweetReach. The overall message is that businesses should focus on creating valuable content and interactions over follower counts to build an engaged audience on Twitter.
Back by popular demand, Hannah will present you with "The Rule of 5", all based on things that are free or inexpensive could be fun and very informative.
The Rule of 5...for your website: 5 things you can do WITHOUT building a whole new site (like, update the photography, upgrade your email sign-up process, actually USE your analytics)
The Rule of 5...for social: 5 free measurement tools, 5 best practices, 5 no-no's
The Rule of 5...for the rest of your digital media: 5 ways to measure ROi, 5 tips for better creative
This session will end with a countdown!
5 Must Haves in your digital strategy
4 Things you should NEVER do
3 Tactics
2 Planning tips
1 Big idea
This document provides guidance on using Twitter to promote events. It recommends integrating Twitter into event marketing by adding Twitter information to announcements and reminders. It suggests content and engagement tactics like generating buzz before an event by getting speakers and partners involved, sharing related news and photos, and giving away tickets. During the event, it recommends providing live updates, responding to tweets, visualizing tweets, and engaging participants. After the event, it suggests continuing the conversation, sending thanks, sharing photos with #FF, and creating a timeline with Storify.
Finding a Learning Partner in the Testing Community (Agile Testing Days 2018)Lisi Hocke
Talk given at Agile Testing Days 2018 together with Toyer Mamoojee as part of our workshop: "Finding a Learning Partner in the Testing Community"
Abstract:
Main statement: Multiply your knowledge by finding your ‘testing buddy’ anywhere in the world.
The product development and testing world has never experienced such a boom as it has in recent years. Tons of concepts are thrown at you in the digital world via tweets, blog posts, podcasts, and more. Inspiration can be found everywhere you look. But would these insights work in your professional environment as well? Pair up and learn by sharing actual experiences!
Accomplishing something major in your industry or company has always been at the top of your list, but you struggle to find the motivation and drive to do so? Collaborate and inspire each other to achieve your ultimate goals!
Pairing up was one of the best experiences we had, so we want to spread the word and encourage you to give it a try. The conference doesn’t have to end on the day you leave - it’s where the fun begins and relationships grow!
Join our interactive learning partner workshop and discover how people from different continents, countries, companies, and cultures can work together to achieve one common goal. The answer to gaining the desired knowledge might be sitting with a peer in another part of the world - so break down the barriers of distance, share your ideas and experiences, and find your personal testing buddy!
Finding a Learning Partner in the Testing CommunityLisi Hocke
Talk given at European Testing Conference 2018 together with Toyer Mamoojee: "Finding a Learning Partner in the Testing Community"
Abstract:
Main statement: Multiply your knowledge by finding your ‘testing buddy’ anywhere in the world.
The product development and testing world has never experienced such a boom as it has in recent years. Tons of concepts are thrown at you in the digital world via tweets, blog posts, podcasts, and more. Inspiration can be found everywhere you look. But would these insights work in your professional environment as well? Pair up and learn by sharing actual experiences!
Accomplishing something major in your industry or company has always been at the top of your list, but you struggle to find the motivation and drive to do so? Collaborate and inspire each other to achieve your ultimate goals!
Come with us on our journey on how we found each other and what we have learned so far. Pairing up was one of the best experiences we had, so we want to spread the word and encourage you to give it a try. The conference doesn’t have to end on the day you leave - it’s where the fun begins and relationships grow!
Discover how people from different continents, countries, companies, and cultures can work together to achieve one common goal. The answer to gaining the desired knowledge might be sitting with a peer in another part of the world - so break down the barriers of distance, share your ideas and experiences, and find your personal testing buddy!
This document provides details about a summer event called Summer Mash including social media promotion and engagement metrics, experiences offered such as virtual reality and art installations, talent like comedians and musicians, and miscellaneous activities like food and temporary tattoos. Social media, especially pictures and videos, were most effective at promoting the event. Attendees enjoyed interactive experiences that blended art, technology, and games to reflect unique personalities and create a collaborative experience.
The document discusses strategies for writing clickable headlines and engaging social media content. It emphasizes using mystery, questions, and promises to entice readers. Specific techniques recommended include asking questions the reader doesn't know the answer to, using lists and guides to establish expertise, and stimulating discussion with bold claims or questions. Proper titles are described as important promises of the content to follow.
10 ways to grow organic reach, engagement and audience growth on FacebookLiz Weston
Additional resources, videos and links can be found at: http://tiny.cc/HBW-February-2015
Additional content relating to this presentation will be shared via our newsletter - sign up for free updates at: http://westoncomms.com/free-updates/
Growing organic reach, engagement and audience growth on Facebook is an ongoing and for many, feels like an increasingly uphill challenge with few rewards.
In this presentation Liz Weston shares her Facebook knowledge and experience with 10 ways in which business owners, marketeers and anyone with an interest in social media can help their business succeed online. Whilst the content here refers to #Facebook - it really does apply to all platforms, so have a go at applying it wherever you can.
Liz Weston is the Founder of Weston Communications. You'll find us at www.westoncomms.com - growing online communities for businesses and brands who want to engage with their customer audiences.
Location: Cambridge, United Kingdom
Date: February 2015.
#Facebook #Social #SocialMedia #Communications
This document provides tips for growing followers on Twitter. It begins with an introduction to the power of Twitter and how 140 characters of text can spread news globally very quickly, as was seen when Osama bin Laden's death was first reported on Twitter. It then lists 7 tips for using Twitter effectively, such as using hashtags strategically, tweeting about others rather than just yourself, pre-scheduling tweets to save time, creating a professional Twitter profile, keeping tweets under 100 characters for increased sharing, engaging with others by retweeting and favoriting in addition to just following, and tweeting no more than twice per day. The document concludes by offering the services of the author's social media company to help clients enhance their Twitter presence
Leveraging Social Media for Audience Development.pptDesiree Forsyth
The document discusses strategies for using social media, particularly Facebook, to build an audience and drive engagement. It recommends putting valuable content or incentives "behind the gate" to encourage people to like your page. It also suggests forming partnerships with popular advertisers, using engaging photos rather than just cover shots, and getting your audience to share content by rewarding them. The document provides examples of apps and tools to help with social media integration and analytics.
Pamela Pavliscak - The science of happy designinUse
This document discusses elements of happiness and technology that can co-exist. It summarizes research from 8000 people across 300 websites rating happiness after use. Key findings include that happiness leads to better ratings, likelihood to return, and positive recommendations. Happiness is described as having elements of ease, trust, creativity, connection, and meaning. A framework of pleasure plus purpose is presented as a way to create happiness through technology design. The document advocates for positive design using the elements of happiness.
The document discusses best practices for blogging based on science. It provides tips on topics like content, timing of posts, grammar, and social media sharing. The key takeaways are that engaging content like videos and positive messages perform best; posts should be unique, avoid jargon, and have a human voice; and consistency in frequency is important for building an audience. Knowing your readers and testing strategies is also advised.
The science of_blogging_webinar_slides_from_hub_spotRED Brand Media
The document discusses best practices for blogging based on science. It provides tips on topics like content, timing of posts, grammar, and social media sharing. The key takeaways are that engaging content like videos and positive messages perform best; posts should be unique, avoid jargon, and published consistently, especially at the start of the week for views and links. Knowing your target audience and testing different approaches is important to maximize the return on investment of blogging.
The document provides tips for using Twitter effectively as a business or individual. It recommends tweeting genuinely and from the heart, connecting with existing followers rather than focusing on numbers. It also suggests using Twitter to ask questions of your network, comment on and share others' tweets to build community, and follow interesting people in your industry. The key is sharing common interests so others will want to share your tweets with their followers.
The document provides tips for using Twitter to get more followers and retweets. It recommends filling out your profile information, telling people why they should follow you, sharing interesting links rather than relying only on conversation, experimenting with tweet timing, word choice, and call-to-actions to engage people and increase engagement. The overall message is that using specific Twitter strategies can help grow your reach and influence on the platform.
The document reports on data from the social media site HashTracking.com about tweets related to the hashtag #CHSOCM over the past 24 hours. It lists the top 10 users by number of impressions and tweets. It then provides a transcript of tweets from a weekly church and social media chat discussing how social media could be used wisely during church services.
The document discusses using Twitter to role-play Shakespeare's Hamlet in a classroom. It describes how the teacher had students create Twitter accounts for characters and tweet in character as they read the play. The teacher found that Twitter helped engage students and allowed them to more deeply experience the play from different character's perspectives. It provides tips for setting up the role-play on Twitter, such as creating character lists and using Twitter for discussions but not formal grading.
Social media is best understood as online media that allows for participation, openness, conversation, community and connectedness. Twitter is a free microblogging service that allows users to send and read short text-based posts known as tweets, which are limited to 140 characters. The document provides guidance on using Twitter for colleges and businesses, including how to sign up, the anatomy of a tweet, search functions, and developing a social media strategy.
The Science of Creating Must-Click Content on TwitterBuffer
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
This document discusses using Twitter to role-play Shakespeare's Hamlet in the classroom. It begins with an overview and introduction to Twitter, explaining how to sign up and the basics of using the platform. It then outlines an experiment to role-play Hamlet in real-time through student-created character accounts. The document discusses potential discoveries from this project, such as seeing Twitter as a leveler, and implications for student engagement. It concludes by offering suggestions for setting up the role-play and additional applications of Twitter in the classroom.
Content promotion to win and retain audiences by @staceycav at #learninboundStacey MacNaught
The document appears to be a series of tweets by Stacey MacNaught discussing content promotion strategies. Some of the key points discussed include tiering targets for content promotion, getting commitments from influencers before production, using on-page SEO techniques like optimizing titles, retargeting audiences, and focusing on retention through repeated interactions to turn casual viewers into loyal fans. The overall message seems to be about treating content like a product and investing as much or more in promotion as in production.
This document provides an overview of Twitter, including its history and growth, how it works, tips for using it effectively, and how businesses are utilizing it. Some key points:
- Twitter has experienced explosive growth since its founding in 2006, growing over 1,300% in one year due to its simplicity and ability to spread information in real time.
- It allows users to post short updates and follow others to see their updates in a newsfeed. Various hashtags and retweets help spread topics and content.
- While initially just for personal updates, many businesses, celebrities, journalists, and other public figures have also embraced Twitter as a way to engage with audiences.
- For businesses, Twitter can
Twitter for academics, researchers, and lifelong learnersSam Taylor
This document provides an overview of how to use Twitter for academics, researchers, and lifelong learners. It discusses Twitter's functions like following others, sharing content, communicating, and bookmarking. It also provides guidance on creating an account, starting a personal learning network by following relevant organizations and colleagues, how to communicate through tweets and retweets, using hashtags, and important considerations around privacy and netiquette. The goal is for attendees to leave with a better understanding of Twitter and how to improve their digital literacy skills.
September 6, 2011 Church Social Media TweetchatMeredith Gould
I'm most comfortable as a conversationalist and creator. I enjoy engaging in discussions and
sharing content I've created.
drothamel: T1: I'm most comfortable as a creator and conversationalist. I like making stuff and talking to
people.
chsocm: T1 Where are you least comfy?
penelopepiscopl: T1: Least comfy as a collector. I don't have time or energy to just collect without
engaging.
mgoins: T1 Least comfortable as an inactive - I like to be engaged in some way.
mirgray: T1 Least comfortable as a collector. I don't have the time or energy
Twitter is a social media platform that allows users to share short messages called tweets. It can be used for both professional and personal purposes, including networking, research, teaching, learning and staying connected with friends and family. Key aspects of Twitter include tweets (individual posts), retweets, hashtags to group topics, and following other users to see their tweets. The document provides examples of how Twitter can be used educationally, such as for classroom discussions and sharing information with students.
Raccontare Twitter per il Non Profit in 75 minuti, il mio intervento all'edizione 2013 del Festival del Fundraising.
La prima parte descrive il livello base della gestione in 11 passi, dalla creazione dell'account all'uso degli hashtag.
La seconda parte esamina altri 5 passi per una gestione più evoluta, dalle Liste agli Analytics.
Al termine alcuni casi interessanti in cui Twitter è stato il determinante per la diffusione di campagne di fundraising.
Da ultimo due libri interessanti per le Non Profit che intendono utilizzare il Web per accompagnare e sostenere la propria attività.
1. The document discusses the rise of Twitter as a microblogging platform and how it gained popularity in 2008.
2. It describes how the author and their friend initially got on Twitter after attending conferences where it was used to enhance discussions in real-time.
3. The document then covers potential benefits of Twitter for informal learning, social networking, and engaging discussions, but also notes it could be "too good" due to its addictive nature and how it may discourage deep work or focus.
This document summarizes a Twitter chat about using blogs and social media in church and ministry contexts. Participants discussed how they include blogs in their social media strategies, techniques for building community around blogs, the appropriate length of blog posts, and ways that blogs can engage both church members and outsiders. They also debated whether sermons can or should be directly translated to blog posts.
This document contains advice from several business owners and marketers on how to grow a Twitter following and use Twitter effectively for business purposes. It provides tips on finding and engaging with relevant accounts, sharing useful content, and interacting with followers. The document also includes statistics on various Twitter profiles and references sources of additional information on using Twitter.
The ups and downs of Twitter. Did you know that 60% of new Twitter users quit using this social platform within the first week! That's because once you set-up your account, people ask Now What? Twitter for Business will show you how to connect and start creating meaningful business and personal benefits right away! You'll learn secrets to building influence on Twitter and ways to build an audience that wants to connect to you. Get on the road to social media influence and business success!
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania que incluye restricciones a las importaciones de acero, madera y mercancías, así como la prohibición de nuevas inversiones en el sector energético ruso y la exportación de ciertas tecnologías de alta precisión. Las sanciones buscan aumentar la presión económica sobre Rusia para que ponga fin a su agresión militar contra Ucrania.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
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Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
This document summarizes diversity data from HubSpot in 2016. It shows the breakdown of employees by gender, age, ethnicity, and management level across different departments. While diversity is still lacking, especially in technical roles and leadership, progress was made in 2016 with increases in female representation and hiring of underrepresented ethnic groups. Continued efforts are needed to create a more inclusive workforce.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
The document discusses the importance of connecting with buyers in an inbound way and how to execute the connect stage of the inbound sales methodology. It recommends defining buyer personas, outreach sequences for each persona, and personalized outreach content. It provides examples of developing buyer personas, sequences, and content for different lead sources like inbound leads and common connections. The document also provides examples of scripts for connect calls with different lead types and how to get buyer buy-in for longer exploratory conversations.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
The document discusses key insights about mobile email usage and optimization. It shows that mobile email opens have grown 600% from 2011-2016, with over 70% of emails now being opened on mobile devices. When emails look bad on mobile, over 80% of users will still read them. The document provides tips for optimizing elements like preview text, links, text sizes, touch targets, and layouts for mobile. It also discusses different mobile email design approaches and resources for templates.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map