By now, we know Word of Mouth Marketing is powerful stuff, and that we need to have it in our marketing plans-- but how do we prove it in ROI? According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. In addition, a recent WOMMA and AMA study shows that 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing. Content will include: -Why marketers should care about Word of Mouth Marketing -How to be Successful with Word of Mouth Marketing -How to measure WOM to win over your sales team