The document summarizes a seminar on mobile media trends. It finds that 33% of mobile users in the UK browse, use apps or download content. Mobile media usage is growing 17% year-over-year. Younger users are more likely to engage with social networking, music and video on mobile, while older users prefer information and news apps. The top 6 mobile devices represent 15% of users, with long tail of over 600 devices total. Mobile internet and app usage is booming, led by news, social media and local information apps. 46% of mobile owners receive SMS ads, and mobile banner ads are growing beyond mobile sectors.