This document discusses emerging markets and performance marketing strategies. It provides statistics on advertising spending and media usage in Russia and the United Arab Emirates. The presentation agenda indicates there will be a discussion of emerging market strategy focused on Turkey, including stats on Turkey. The document aims to help define where performance marketing is heading and how to build an emerging market strategy.
Socialize: Monetizing Social Media - Matt EsslingerMediabistro
Using multivariate techniques, social media campaigns can be optimized to increase ROI. Automated tools allow for the creation of targeted audiences at scale and simultaneous A/B testing of ad components across many combinations to find the highest performing variations. Multivariate testing of text, images, locations, interests, ages and gender can produce 3-7x lifts in performance. Retargeting strategies use Facebook ads to follow users across the web who previously visited a site.
This document provides an overview of Deutsche EuroShop, a German company that invests solely in shopping centers. It owns 19 shopping centers across Germany, Poland, Austria and Hungary totaling approximately 905,000 square meters of lettable space. Deutsche EuroShop aims for long-term growth and stable increases in portfolio value through a "buy and hold" strategy focused on acquisitions and expansions. Key performance metrics like revenue, earnings, occupancy rates and net asset value have increased in recent years. The company targets a dividend yield of over 4% through stable dividend payouts.
Canada continues to lead the world in online engagement, with visitors spending an average 45 hours per month online, representing a fertile ground for digital marketers and advertisers.
IR and Social Media in the Nordics_sculptor_irAnnica Strahner
Presentation of Sculptor IR's and Box IR's extensive mapping of Nordic companies use of new media for Investor Relations, held at the Finnish IR-association's (FIRS) Annual Meeting in May 2010 by Annica Strahner, Sculptor IR
Hotel Website Marketing Online social media opportunities for the hospitality...Mark Congiusta
Can Twitter, LinkedIn, Facebook, Blogs and other social media websites sell hotels online? Well of course they can. And do. A presentation on social media in the tourism industry made to hotel and hospitality professionals in Dublin Ireland in June 2009.
This document discusses comScore, a company that measures digital audiences globally and locally. It provides the following key details:
- ComScore has over 900 employees, 1700+ clients worldwide, and measures digital audiences in over 170 countries.
- ComScore leverages data from a 2 million person global panel to provide analytics on online and offline behaviors across many digital categories.
- Latin America is experiencing significant growth in online audiences, with some countries like Brazil and Mexico growing over 10% year-over-year.
- Chile has an online audience of 7.3 million people, with average internet usage lower than regional leaders like Argentina, Brazil, and Peru. The age distribution of internet users in Chile
The Facebook Application Market, by Tim OreillyDave McClure
Tim O'Reilly presents his perspectives & an in-depth report on the State of the Facebook Application Market, from his presentation at the Graphing Social Patterns conference on 10/08/07.
Socialize: Monetizing Social Media - Matt EsslingerMediabistro
Using multivariate techniques, social media campaigns can be optimized to increase ROI. Automated tools allow for the creation of targeted audiences at scale and simultaneous A/B testing of ad components across many combinations to find the highest performing variations. Multivariate testing of text, images, locations, interests, ages and gender can produce 3-7x lifts in performance. Retargeting strategies use Facebook ads to follow users across the web who previously visited a site.
This document provides an overview of Deutsche EuroShop, a German company that invests solely in shopping centers. It owns 19 shopping centers across Germany, Poland, Austria and Hungary totaling approximately 905,000 square meters of lettable space. Deutsche EuroShop aims for long-term growth and stable increases in portfolio value through a "buy and hold" strategy focused on acquisitions and expansions. Key performance metrics like revenue, earnings, occupancy rates and net asset value have increased in recent years. The company targets a dividend yield of over 4% through stable dividend payouts.
Canada continues to lead the world in online engagement, with visitors spending an average 45 hours per month online, representing a fertile ground for digital marketers and advertisers.
IR and Social Media in the Nordics_sculptor_irAnnica Strahner
Presentation of Sculptor IR's and Box IR's extensive mapping of Nordic companies use of new media for Investor Relations, held at the Finnish IR-association's (FIRS) Annual Meeting in May 2010 by Annica Strahner, Sculptor IR
Hotel Website Marketing Online social media opportunities for the hospitality...Mark Congiusta
Can Twitter, LinkedIn, Facebook, Blogs and other social media websites sell hotels online? Well of course they can. And do. A presentation on social media in the tourism industry made to hotel and hospitality professionals in Dublin Ireland in June 2009.
This document discusses comScore, a company that measures digital audiences globally and locally. It provides the following key details:
- ComScore has over 900 employees, 1700+ clients worldwide, and measures digital audiences in over 170 countries.
- ComScore leverages data from a 2 million person global panel to provide analytics on online and offline behaviors across many digital categories.
- Latin America is experiencing significant growth in online audiences, with some countries like Brazil and Mexico growing over 10% year-over-year.
- Chile has an online audience of 7.3 million people, with average internet usage lower than regional leaders like Argentina, Brazil, and Peru. The age distribution of internet users in Chile
The Facebook Application Market, by Tim OreillyDave McClure
Tim O'Reilly presents his perspectives & an in-depth report on the State of the Facebook Application Market, from his presentation at the Graphing Social Patterns conference on 10/08/07.
The document discusses the economic environment facing entrepreneurs in 2010. It summarizes that the Icelandic volcanic eruption disrupted European air travel costing airlines billions. The Greek debt crisis raised concerns about contagion to other Eurozone nations. Unemployment peaked in the EU and US in 2009 but has since declined slightly. Interest rates remained low helping improve business and consumer sentiment in the EU and US. Online advertising spending has overtaken traditional media as internet access and usage increased globally. While some internet companies failed in the late 1990s/early 2000s, others like online retailers have since thrived. Stock market indices and internet company shares rebounded from early 2009 lows reflecting a recovery.
This document provides an overview of Deutsche EuroShop AG, a German real estate investment company that invests solely in shopping centers. Some key points:
- Deutsche EuroShop owns interests in 20 shopping centers located in Germany, Poland, Austria, and Hungary, with a total lettable space of approximately 960,000 square meters.
- The company focuses on long-term growth and stable increases in portfolio value through a "buy and hold" strategy. It aims to extend its portfolio by 10% annually through acquisitions and expansions.
- Deutsche EuroShop presents information on its centers' locations, investments, lettable space, tenants, and other details. It also provides financial highlights and targets maintaining
- New passenger car registrations in the EU were down 8.7% in May 2012 compared to May 2011, the eighth consecutive monthly decline. For the first five months of 2012, registrations were down 7.7% compared to the same period in 2011.
- Most major EU markets saw contractions in May registrations, ranging from 4.8% in Germany to 16.2% in France. Only the UK saw growth at 7.9%. From January to May, Germany was stable at +0.3% while the UK grew 2.6%, but other major markets declined, led by France at -17.2% and Italy at -18.9%.
- Among automakers, the V
- New passenger car registrations in the EU declined sharply by 16.3% in December 2012, continuing a downward trend over the past 15 months.
- Over the full year 2012, new car demand reached its lowest level since 1995, with an 8.2% contraction.
- Most major EU markets recorded double-digit declines in December registrations, ranging from -14.6% in France to -23% in Spain. Only the UK saw growth at 3.7%.
comScore is a global leader in measuring the digital world with over 1,600 clients worldwide. The document discusses comScore's global coverage through measurement in over 170 countries and local presence in over 30 locations across 21 countries. It also summarizes key findings about the growth of the online audience in Brazil and Latin America, including that the Brazilian online population grew 20% from 2009 to 2010 and now totals over 40 million users who spend on average 24 hours per month online.
Analysis of 150 Websites Using Facebook LoginNeolane, Inc.
Neolane analyzed a sample of 150 leading websites using Facebook Login to see how they implemented it. We looked at what data was being requested as well as the volume of people using Facebook Logins. This presentation summarizes the results of our analysis.
Analyse de 150 pages avec Facebook Login (ex Facebook Connect)Mickael Bentz
The document analyzes 150 websites that use Facebook Login buttons. It finds that form filling and simple login are the most common uses of Facebook Login. Media websites are the most frequent users of Facebook Login. The analysis also examines the types of user information requested, monthly active users per site, and other details about how Facebook Login is implemented on different types of websites.
comScore is a global leader in measuring the digital world with over 1,600 clients worldwide. They have a global presence with measurement in over 170 countries and local presence in over 30 locations across 21 countries. The Brazilian online audience continues to grow, with the total number of internet users in Brazil reaching 40 million in December 2010, a 20% increase from December 2009. The average Brazilian internet user spends 24.3 hours online per month, higher than the global average of 22.4 hours. The Brazilian online population skews young, with 63% of users between the ages of 15-35.
This document discusses strategic options for companies operating in mature and declining markets. In mature markets, companies can focus on maintaining differentiation through quality, service, and customer satisfaction. Low-cost strategies and niche positioning are also discussed. Options to grow the market include line extensions, expanded distribution, and developing new customer segments. For declining markets, the strategic options covered are divesting, harvesting, maintaining, niche strategies, and becoming a profitable survivor.
Nestle has faced challenges sustaining growth in mature markets. Under CEO Peter Brabeck, Nestle implemented strategies to strengthen innovation and focus on nutrition. Brabeck launched efficiency programs to reduce costs and fund R&D/marketing. Nestle also strengthened innovation through R&D investments, product renovations, and improved communication between R&D and other departments. Both acquisitions and ventures supported R&D, and divestitures helped optimize Nestle's portfolio for sustainable organic growth.
The document discusses marketing challenges and strategies for emerging markets like China, India, and countries in Eastern Europe. It notes that infrastructure and market segmentation are less developed than in Western countries. While income levels may be lower, consumers still demand quality and performance. Products developed specifically for local markets tend to have higher success. Pricing must balance affordability with premium positioning. Distribution beyond urban centers faces challenges of distance and infrastructure. Promotion uses mass media effectively and educational campaigns are important to build understanding in rural areas. Overall, emerging markets offer huge potential but require adapting to different market conditions than developed countries.
Strategic marketing - Emerging Market & Global VS LocalMarine Escande
Global brands can no longer rely on a one-size-fits-all approach in emerging markets and must tailor their strategies to specific city clusters. Each emerging market has unique consumer preferences and behaviors that require adapting products, distribution, and marketing on localized levels. Companies need insights into customer needs in different clusters to develop winning products and seize growth opportunities presented by diverse emerging markets like China, India, and Brazil.
This document discusses strategies for mature and declining markets. It explains that mature markets can still provide opportunities through differentiation, cost leadership, or pursuing additional growth. Declining markets require evaluating demand trends, exit barriers, and competitive intensity to determine the best strategy of harvesting, maintaining, niche, or profitable survival. Overall success relies on sustaining customer loyalty and value through quality, service, cost management, or stimulating further volume growth.
This document provides an overview of advertising opportunities on the Russian search engine Yandex to promote tourism to Finland. It discusses the large size and growth potential of the Russian internet market. It then summarizes Yandex's dominance in the Russian search market and its various products beyond search that could be leveraged. Several facts about tourism trends in Russia are highlighted, such as peak seasons and most popular destinations. The document concludes by outlining Yandex's pay-per-click advertising platform Yandex.Direct and how advertisers can effectively target users searching for tourism-related terms.
RenRen (RENN) IPO & Company Analysis
Indepth report on the RenRen China Internet Social Network company & its IPO.
TABLE OF CONTENTS
Foreword 3
Executive Summary 4
IPO Details 5
Renren User Base & Internet Demographics in China 5
Financials 8
Sources of Revenue 10
Plans for Proceeds from IPO 11
Early Investors 11
Risk Factors 12
Management 13
Current Competition in China 14
Comparison to Facebook 22
Recent IPO Analysis 23
Investment Strategy for Renren 26
Interactive advertising trends. How it will affect Baltic marketsAll Digital Group
The document summarizes key trends in interactive and mobile advertising. It notes that internet advertising is growing rapidly and is on pace to overtake magazines and radio as a share of global ad spending by 2010. It also discusses the rise of mobile internet and how search giant Google is becoming a dominant player in various areas of online advertising. Social media and user-generated content are driving major changes in how information spreads online through platforms like blogs, social networks, and video sharing.
The document summarizes the current state and trends in the Scandinavian mobile app market. It finds that while Symbian currently dominates the region, Android and iOS downloads are growing rapidly and will likely surpass Symbian by 2015. It recommends targeting iOS, Android and Symbian platforms for app development in Scandinavia and waiting on platforms like Blackberry, Windows Phone 7 and Samsung Bada due to smaller market shares. Revenue and downloads from mobile apps are also forecasted to increase 10-fold by 2015 worldwide.
1) The iPhone is driving significantly higher usage of mobile internet and data services. iPhone users in Germany use on average 30 times more data than other T-Mobile customers.
2) Surveys show that iPhone users engage in internet browsing, emailing, messaging, and music/video consumption significantly more than with other mobile phones due to the iPhone's simplicity and touch interface.
3) T-Mobile networks, particularly in Germany and the Netherlands, have delivered the fastest average 3G download speeds for iPhone users worldwide according to a Wired.com survey. This has benefited T-Mobile with gaining more data-focused and profitable customers.
This document provides an analysis of the Polish media market in early 2012. It includes summaries of television viewing levels, revenues and expenditures for different media platforms. Overall, television consumption in January-February 2012 was slightly lower than the previous two years. However, revenues were up 3% over the same period in 2011, driven by growth in cinema and radio. The share of the largest TV channels continues to decline as thematic channels gain popularity. Internet advertising is growing the fastest but television remains the primary platform. The outlook calls for stagnation in the second half of 2012 after increases due to Euro 2012 in the spring.
This 3-paragraph summary provides an overview of the 8-year history of the IUE conference based on the document:
The IUE conference has been held annually since 2005 in southeast Michigan, growing from 7 sessions and 9 speakers in its first year to over 30 sessions and 52 speakers in 2010. Over the 8 years, the conference has focused on topics like user experience design, information architecture, mobile and social media. Notable recurring speakers include Peter Morville, Jason Withrow, and Chris Farnum presenting case studies from companies like ProQuest. While the conference has brought in talent from outside the region, it also aims to develop local user experience professionals and support the regional economic development of southeast Michigan. The largest challenge faced
Procontent.Ru: Andrew Bud (mBlox, MEF) presentation at VAS V ConferenceProcontent.Ru Magazine
The document discusses the mobile value-added services (VAS) industry in Europe and the Middle East and Africa region. It notes that while the mobile content industry has grown significantly, revenue from some categories like ringtones have declined in recent years. However, the penetration of 3G networks and smartphones is increasing in Europe and these developments are poised to drive new growth in the mobile VAS market through applications and mobile social networking.
The document discusses the economic environment facing entrepreneurs in 2010. It summarizes that the Icelandic volcanic eruption disrupted European air travel costing airlines billions. The Greek debt crisis raised concerns about contagion to other Eurozone nations. Unemployment peaked in the EU and US in 2009 but has since declined slightly. Interest rates remained low helping improve business and consumer sentiment in the EU and US. Online advertising spending has overtaken traditional media as internet access and usage increased globally. While some internet companies failed in the late 1990s/early 2000s, others like online retailers have since thrived. Stock market indices and internet company shares rebounded from early 2009 lows reflecting a recovery.
This document provides an overview of Deutsche EuroShop AG, a German real estate investment company that invests solely in shopping centers. Some key points:
- Deutsche EuroShop owns interests in 20 shopping centers located in Germany, Poland, Austria, and Hungary, with a total lettable space of approximately 960,000 square meters.
- The company focuses on long-term growth and stable increases in portfolio value through a "buy and hold" strategy. It aims to extend its portfolio by 10% annually through acquisitions and expansions.
- Deutsche EuroShop presents information on its centers' locations, investments, lettable space, tenants, and other details. It also provides financial highlights and targets maintaining
- New passenger car registrations in the EU were down 8.7% in May 2012 compared to May 2011, the eighth consecutive monthly decline. For the first five months of 2012, registrations were down 7.7% compared to the same period in 2011.
- Most major EU markets saw contractions in May registrations, ranging from 4.8% in Germany to 16.2% in France. Only the UK saw growth at 7.9%. From January to May, Germany was stable at +0.3% while the UK grew 2.6%, but other major markets declined, led by France at -17.2% and Italy at -18.9%.
- Among automakers, the V
- New passenger car registrations in the EU declined sharply by 16.3% in December 2012, continuing a downward trend over the past 15 months.
- Over the full year 2012, new car demand reached its lowest level since 1995, with an 8.2% contraction.
- Most major EU markets recorded double-digit declines in December registrations, ranging from -14.6% in France to -23% in Spain. Only the UK saw growth at 3.7%.
comScore is a global leader in measuring the digital world with over 1,600 clients worldwide. The document discusses comScore's global coverage through measurement in over 170 countries and local presence in over 30 locations across 21 countries. It also summarizes key findings about the growth of the online audience in Brazil and Latin America, including that the Brazilian online population grew 20% from 2009 to 2010 and now totals over 40 million users who spend on average 24 hours per month online.
Analysis of 150 Websites Using Facebook LoginNeolane, Inc.
Neolane analyzed a sample of 150 leading websites using Facebook Login to see how they implemented it. We looked at what data was being requested as well as the volume of people using Facebook Logins. This presentation summarizes the results of our analysis.
Analyse de 150 pages avec Facebook Login (ex Facebook Connect)Mickael Bentz
The document analyzes 150 websites that use Facebook Login buttons. It finds that form filling and simple login are the most common uses of Facebook Login. Media websites are the most frequent users of Facebook Login. The analysis also examines the types of user information requested, monthly active users per site, and other details about how Facebook Login is implemented on different types of websites.
comScore is a global leader in measuring the digital world with over 1,600 clients worldwide. They have a global presence with measurement in over 170 countries and local presence in over 30 locations across 21 countries. The Brazilian online audience continues to grow, with the total number of internet users in Brazil reaching 40 million in December 2010, a 20% increase from December 2009. The average Brazilian internet user spends 24.3 hours online per month, higher than the global average of 22.4 hours. The Brazilian online population skews young, with 63% of users between the ages of 15-35.
This document discusses strategic options for companies operating in mature and declining markets. In mature markets, companies can focus on maintaining differentiation through quality, service, and customer satisfaction. Low-cost strategies and niche positioning are also discussed. Options to grow the market include line extensions, expanded distribution, and developing new customer segments. For declining markets, the strategic options covered are divesting, harvesting, maintaining, niche strategies, and becoming a profitable survivor.
Nestle has faced challenges sustaining growth in mature markets. Under CEO Peter Brabeck, Nestle implemented strategies to strengthen innovation and focus on nutrition. Brabeck launched efficiency programs to reduce costs and fund R&D/marketing. Nestle also strengthened innovation through R&D investments, product renovations, and improved communication between R&D and other departments. Both acquisitions and ventures supported R&D, and divestitures helped optimize Nestle's portfolio for sustainable organic growth.
The document discusses marketing challenges and strategies for emerging markets like China, India, and countries in Eastern Europe. It notes that infrastructure and market segmentation are less developed than in Western countries. While income levels may be lower, consumers still demand quality and performance. Products developed specifically for local markets tend to have higher success. Pricing must balance affordability with premium positioning. Distribution beyond urban centers faces challenges of distance and infrastructure. Promotion uses mass media effectively and educational campaigns are important to build understanding in rural areas. Overall, emerging markets offer huge potential but require adapting to different market conditions than developed countries.
Strategic marketing - Emerging Market & Global VS LocalMarine Escande
Global brands can no longer rely on a one-size-fits-all approach in emerging markets and must tailor their strategies to specific city clusters. Each emerging market has unique consumer preferences and behaviors that require adapting products, distribution, and marketing on localized levels. Companies need insights into customer needs in different clusters to develop winning products and seize growth opportunities presented by diverse emerging markets like China, India, and Brazil.
This document discusses strategies for mature and declining markets. It explains that mature markets can still provide opportunities through differentiation, cost leadership, or pursuing additional growth. Declining markets require evaluating demand trends, exit barriers, and competitive intensity to determine the best strategy of harvesting, maintaining, niche, or profitable survival. Overall success relies on sustaining customer loyalty and value through quality, service, cost management, or stimulating further volume growth.
This document provides an overview of advertising opportunities on the Russian search engine Yandex to promote tourism to Finland. It discusses the large size and growth potential of the Russian internet market. It then summarizes Yandex's dominance in the Russian search market and its various products beyond search that could be leveraged. Several facts about tourism trends in Russia are highlighted, such as peak seasons and most popular destinations. The document concludes by outlining Yandex's pay-per-click advertising platform Yandex.Direct and how advertisers can effectively target users searching for tourism-related terms.
RenRen (RENN) IPO & Company Analysis
Indepth report on the RenRen China Internet Social Network company & its IPO.
TABLE OF CONTENTS
Foreword 3
Executive Summary 4
IPO Details 5
Renren User Base & Internet Demographics in China 5
Financials 8
Sources of Revenue 10
Plans for Proceeds from IPO 11
Early Investors 11
Risk Factors 12
Management 13
Current Competition in China 14
Comparison to Facebook 22
Recent IPO Analysis 23
Investment Strategy for Renren 26
Interactive advertising trends. How it will affect Baltic marketsAll Digital Group
The document summarizes key trends in interactive and mobile advertising. It notes that internet advertising is growing rapidly and is on pace to overtake magazines and radio as a share of global ad spending by 2010. It also discusses the rise of mobile internet and how search giant Google is becoming a dominant player in various areas of online advertising. Social media and user-generated content are driving major changes in how information spreads online through platforms like blogs, social networks, and video sharing.
The document summarizes the current state and trends in the Scandinavian mobile app market. It finds that while Symbian currently dominates the region, Android and iOS downloads are growing rapidly and will likely surpass Symbian by 2015. It recommends targeting iOS, Android and Symbian platforms for app development in Scandinavia and waiting on platforms like Blackberry, Windows Phone 7 and Samsung Bada due to smaller market shares. Revenue and downloads from mobile apps are also forecasted to increase 10-fold by 2015 worldwide.
1) The iPhone is driving significantly higher usage of mobile internet and data services. iPhone users in Germany use on average 30 times more data than other T-Mobile customers.
2) Surveys show that iPhone users engage in internet browsing, emailing, messaging, and music/video consumption significantly more than with other mobile phones due to the iPhone's simplicity and touch interface.
3) T-Mobile networks, particularly in Germany and the Netherlands, have delivered the fastest average 3G download speeds for iPhone users worldwide according to a Wired.com survey. This has benefited T-Mobile with gaining more data-focused and profitable customers.
This document provides an analysis of the Polish media market in early 2012. It includes summaries of television viewing levels, revenues and expenditures for different media platforms. Overall, television consumption in January-February 2012 was slightly lower than the previous two years. However, revenues were up 3% over the same period in 2011, driven by growth in cinema and radio. The share of the largest TV channels continues to decline as thematic channels gain popularity. Internet advertising is growing the fastest but television remains the primary platform. The outlook calls for stagnation in the second half of 2012 after increases due to Euro 2012 in the spring.
This 3-paragraph summary provides an overview of the 8-year history of the IUE conference based on the document:
The IUE conference has been held annually since 2005 in southeast Michigan, growing from 7 sessions and 9 speakers in its first year to over 30 sessions and 52 speakers in 2010. Over the 8 years, the conference has focused on topics like user experience design, information architecture, mobile and social media. Notable recurring speakers include Peter Morville, Jason Withrow, and Chris Farnum presenting case studies from companies like ProQuest. While the conference has brought in talent from outside the region, it also aims to develop local user experience professionals and support the regional economic development of southeast Michigan. The largest challenge faced
Procontent.Ru: Andrew Bud (mBlox, MEF) presentation at VAS V ConferenceProcontent.Ru Magazine
The document discusses the mobile value-added services (VAS) industry in Europe and the Middle East and Africa region. It notes that while the mobile content industry has grown significantly, revenue from some categories like ringtones have declined in recent years. However, the penetration of 3G networks and smartphones is increasing in Europe and these developments are poised to drive new growth in the mobile VAS market through applications and mobile social networking.
The document summarizes SKF Group's first quarter 2010 results. Key points include strong operating profit and margin compared to the previous year. Production levels and demand outlook increased during the quarter, though sales were negatively impacted by price and mix factors. The company inaugurated two new factories in India and adjusted manufacturing capacity in Sweden. Guidance for Q2 2010 indicated further sales growth compared to Q1 2010 across regions and divisions.
Major online marketplaces in Indonesia include Multiply, Tokopedia, and Dinomarket, which provide platforms for merchants to sell a wide variety of products to customers. Multiply has over 2 million active members, 35,000 merchants across 17 categories, and processes over 50,000 new products and RP 1.6 billion in transactions per month. These marketplaces handle payments and fulfillment to provide a seamless shopping experience for customers.
MTG operates pay-TV channels and platforms across Eastern Europe. In 2012, MTG aimed to protect growth in basic pay-TV, take advantage of satellite potential in Russia and Ukraine, develop premium offerings, and participate in online video. MTG saw continued growth opportunities in pay-TV across the region due to increasing penetration, the lead of satellite distribution, and developing premium markets like Russia. MTG operated platforms in the Baltics, Ukraine, and Russia, and saw subscriber growth across platforms through 2012.
Yandex is a leading Russian internet company that provides search and other online services. It has 65% market share of internet searches in Russia. The presentation discusses Yandex's business model and strategy, its leadership position in Russia and expansion to other markets like Ukraine, key financial details, and the large growth opportunity in the Russian internet market. It encourages companies to work with Yandex to access the Russian market and provides contact information for Yandex's international business development team.
OpenID Foundation Retail Advisory Committee WebinarMatterport
Presentation on the use of third party authentication from AOL, Google, Facebook, MySpace, Microsoft, and Yahoo to increase registration rates, improve login success rates, build richer user profiles, project a website's brand via activity streams, and enable federated single signon (SSO) across partner websites.
Global Entertainment and Media practiceUmair Mohsin
This document summarizes the key findings of PricewaterhouseCoopers' Global Entertainment & Media Outlook for 2009-2013. It finds that the entertainment and media industry will see a compound annual growth rate of 2.7% from 2009-2013 to reach $1.6 trillion globally by 2013. It notes that the migration to digital platforms will accelerate and there will be no hiding from this digital transformation. Recovery will be fragmented across different regions and sectors as the slow economy gives way to faster digital adoption. Entertainment and media spending is expected to outpace global GDP growth as it rebounds.
This document discusses the launch of Media Drive 2.0, an updated mobile app that allows users to access media content. It provides statistics on Media Drive's user demographics, which show the majority of users are between 25-34 years old. The document also outlines new features for the updated app, such as integrated social media sharing and a more personalized experience delivered through recommendation algorithms. Market research data is presented showing growth in Media Drive's user base and time spent on the app since its original launch.
This document summarizes the China PC market outlook for 2010 from a research report published in May 2010 by IDC. Some key points:
- PC shipments in China are expected to reach 2 billion units by 2010, signifying the arrival of the digital era in China. Notebook PC shipments are forecasted to reach 51% of the total China PC market in 2010.
- The Chinese economy is expected to continue strong growth in 2010, with GDP growth projected between 9.5-11%. However, rising commodity prices may lead to higher inflation.
- Within the IT industry, the consumer market is expected to continue driving growth, while the enterprise market remains steady. The notebook and mobile computing segments are seen
The document summarizes TIM's acquisition of AES Atimus. Key points:
1) TIM is acquiring AES Atimus for R$1.6 billion, gaining 5,500 km of fiber optic network assets primarily in Sao Paulo and Rio de Janeiro.
2) Closing is expected in Q4 2011 with integration to be completed by Q1 2012.
3) The acquisition is expected to create shareholder value through OPEX/CAPEX savings of R$250 million in 2012 and R$1 billion over 3 years, accelerating mobile revenue growth, and expanding TIM's fixed line business.
Datalicious is a data analytics agency that was founded in 2007. It has a strong history with Omniture web analytics and is now a 360 data agency with specialists in data collection, analysis, insights, and campaign execution. Datalicious works across many industries to turn client data into actionable insights and smart, data-driven marketing campaigns through services like media attribution modeling, targeted direct marketing, and testing and optimization.
The document summarizes key trends from an interactive advertising conference in Riga, including the growth of internet advertising and how it will affect Baltic markets. It discusses topics like how the internet is becoming the main advertising platform, surpassing traditional media; the rise of mobile internet and how it is driving more targeted ads; and challenges for advertisers in using new metrics and targeting models to engage consumers in a participatory media environment.
The document provides an analysis of media investments and advertising in Poland from 2008-2012. Some key points:
- Television remains the dominant medium, though internet advertising is growing rapidly.
- Major players in the television market saw shifts in market share, with Aflofarm rising to the top spot over Unilever.
- Top advertising sectors included food, pharmaceuticals, and telecoms.
- Television viewing remains high in Poland due to 70% of the population living outside major cities.
- Thematic channels increased their share, taking viewers from mainstream channels during winter months.
- Advertising inventory (seconds sold) increased over 20% in 2011 for the market as a whole.
- Print advertising rose
Similar a Where next for Performance Marketing? Creating an Emerging Market Strategy (20)
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This document provides guidance on using audience data and insights to grow engagement and monetize a Facebook page. It recommends understanding the audience, creating audience clusters and insights, prioritizing content topics, identifying influencers, tracking engagement metrics, and iterating the strategy based on data analysis. The goal is to test different content, advertising, and topics to engage the target audience and maximize weekly user engagement over time.
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton auexpo Conference
This document provides tips for site owners on understanding and preparing for Google algorithm updates. It recommends: 1) Understanding the SEO landscape by following Mozcast, Moz, and other analytics tools; 2) Being notified of updates; 3) Identifying and monitoring competitors; 4) Analyzing data to understand why changes occurred; 5) Preparing resources to address issues; and 6) Keeping detailed records to facilitate analysis. The tips focus on monitoring updates, identifying their impact, and using data to guide SEO strategy.
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...auexpo Conference
Performance marketing plays a significant role throughout the entire online purchase journey, from initial product research to the final click. A study of 2,500 online shoppers across 8 European countries found that performance marketing channels are more likely to be used for initial research than for direct purchases. However, performance marketing still drives many purchase decisions and on mobile devices is becoming central to the shopping process, with mobile beating PC for browsing in most locations outside the home or office. The research demonstrates that performance marketing provides opportunities throughout all stages of the online purchase funnel.
The document discusses influence, networks, and influence marketing. It describes influence as the ability to change another's opinion or behavior, and defines key influencers as individuals who are influential in their networks. It advocates understanding networks and finding influential cohorts to maximize outcomes for brands. It provides examples of using content and relationships to build links and shares for insurance companies in the boating industry. The presentation focuses on using networks and influencers for digital marketing.
The Consumerisation of E-commerce - Thomas Joosten. Zanoxauexpo Conference
The document discusses the growth of e-commerce and mobile commerce in Europe, noting that zanox has over 4,200 advertisers, processes over 5 billion transactions per year, and reaches over 50% of European online users. It also highlights trends toward omni-channel shopping experiences and the increasing importance of mobile devices and applications in the consumer purchase journey. Several case studies are presented that demonstrate innovative ways companies have integrated online and offline marketing to measure attribution across channels.
CRO: It's All Psychological - Ivan Imhoff. House of Kaizenauexpo Conference
This document discusses conversion optimization and how human perception and cognition affect it. It contains the following key points:
1. Conversion optimization aims to get website visitors to complete a specific action by optimizing the user experience and page design. Factors like attention, perception, and risk perception influence user behavior.
2. Experts and novices approach problems differently - experts see underlying principles while novices focus on surface features. Properly framing and sequencing content is important to direct user attention and manage risk perception.
3. Well-designed pages tell a story to position the user and guide them through the purchase funnel. Value, benefits, and addressing concerns should come before product details to influence the user's decision-
"Everyone is Special": Personalisation in Conversion Tactics - David Gowansauexpo Conference
The document outlines 10 techniques for personalizing websites to improve conversion rates. It discusses personalizing the experience based on factors like a user's interests, past purchases, location and motivations. Specific techniques include customizing content and cross-sell offers for individual users, using soft vs hard sales approaches for new vs returning visitors, tailoring pages to search terms, showing similar customers, pre-selecting common choices, displaying prices in local currency and notifying international users about shipping policies. The goal of personalization is to present each user with the optimally tailored experience to convert them by understanding their needs and context. Case studies and examples from an online retailer are provided.
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...auexpo Conference
This document provides an overview of how to build a successful email marketing campaign. It discusses topics like creative design, sending strategy, frequency, mobile optimization, subject lines, targeting, retargeting, and optimization. Case studies are presented on campaigns for Tesco Kitchens, Matalan, and Drink Aware that analyze metrics like open rates, click-through rates, and conversions to optimize performance. The key lessons are around testing different elements, considering mobile, analyzing all metrics, segmenting lists based on behavior, and tailoring strategies for different audiences.
The past, present and potential of display advertising - Peter Gowrie-Smithauexpo Conference
This document discusses the past, present, and future of display advertising. It outlines how display advertising has grown from a $33 billion industry in 2012 to becoming the dominant form of online advertising, surpassing search. New formats like native advertising, video, and mobile have driven growth. Retargeting and programmatic buying have increased through real-time bidding exchanges. Data collection and targeted advertising are fueling the industry. While challenges around privacy and regulation remain, opportunities in mobile, outdoor digital screens, and innovative ad formats are positioning display to become a $200 billion industry within the next decade.
The document provides 10 insights into the complex UK marketing environment:
1) The UK market is both sophisticated and complex, with over 50% of advertisers using 7 or more channels.
2) Consumers are influenced by many factors like race, religion, culture, language, politics, nationality, and socioeconomic status, making the consumer landscape highly complex.
3) The marketing landscape is also complex, highly competitive, and features competing silos between different media brands.
Etihad Airways partnered with LBi to develop a global distribution and partnership strategy. The objectives were to drive brand impact, expand Etihad's global network, and push its premium products. LBi helped with its global network of local offices and experience in affiliate marketing. Key aspects of the blended strategy included planning cross-channel initiatives, building trust through relationships, and integrating different channels. This approach led to increased investment from Etihad, revenue growth of 35% for affiliates year-over-year, and a positive return on investment for Etihad.
Engaging Facebook through EDGErank, Content and Killer Appsauexpo Conference
This document discusses a case study of the Guardian's Facebook social readers program launched in 2011. It allowed users to read, watch, and listen to Guardian content directly in Facebook. It was an experimental way for people to consume Guardian content opt-in through social media. The program generated a lot of discussion and helped increase Facebook referrals, but the prominence of social reading declined and the Guardian later added agreement buttons instead of the original right/wrong ratings.
This document discusses ways to turbo-charge SEO for a travel site called Tripomatic. It identifies several problems such as lacking visibility in search results, duplicate meta data, a complex site architecture with many deep internal links, and a poor backlink profile. The author provides recommendations on how to fix these issues, including streamlining site navigation, removing duplicate content, building relevant backlinks through guest posts and local business partnerships, and bringing back the blog. The overall goal is to gain a realistic understanding of SEO opportunities and technical problems, and then analyze the backlink profile to build useful new links.
The document discusses testing the influence of premium bloggers on consumer purchases compared to click-path data. It suggests running an experiment to track purchases by users who view a blogger's content versus clicks to better understand the bloggers' influence beyond direct clicks and last-click models. Understanding this broader influence could help optimize affiliate marketing campaigns.
This document discusses how using big data can help optimize the affiliate marketing channel. It notes that big data involves aggregating and sorting large amounts of data into actionable insights. The document then examines data from the Affiliate Window platform to provide insights like attributing sales to multiple touchpoints, not just the last click, and finding that affiliates drive 25% more sales than the last click model awards. It also analyzes how different affiliate types and more established affiliates contribute more to sales and customer lifetime value over time compared to other channels. The future of big data is seen as enabling true multi-channel marketing by understanding all consumer touchpoints and ensuring a consistent customer journey across channels.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
From Natural Language to Structured Solr Queries using LLMsSease
This talk draws on experimentation to enable AI applications with Solr. One important use case is to use AI for better accessibility and discoverability of the data: while User eXperience techniques, lexical search improvements, and data harmonization can take organizations to a good level of accessibility, a structural (or “cognitive” gap) remains between the data user needs and the data producer constraints.
That is where AI – and most importantly, Natural Language Processing and Large Language Model techniques – could make a difference. This natural language, conversational engine could facilitate access and usage of the data leveraging the semantics of any data source.
The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
The key concept is to enable users to express their search queries in natural language, which the LLM then enriches, interprets, and translates into structured queries based on the Solr index’s metadata.
This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
The LLM acts as an intermediary agent, offering a transparent experience to users automatically and potentially uncovering relevant documents that conventional search methods might overlook. The presentation will include the results of this experimental work, lessons learned, best practices, and the scope of future work that should improve the approach and make it production-ready.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
ScyllaDB is making a major architecture shift. We’re moving from vNode replication to tablets – fragments of tables that are distributed independently, enabling dynamic data distribution and extreme elasticity. In this keynote, ScyllaDB co-founder and CTO Avi Kivity explains the reason for this shift, provides a look at the implementation and roadmap, and shares how this shift benefits ScyllaDB users.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
In our second session, we shall learn all about the main features and fundamentals of UiPath Studio that enable us to use the building blocks for any automation project.
📕 Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
💻 Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
Control Flow in Studio
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Where next for Performance Marketing? Creating an Emerging Market Strategy
1. Where next for Performance Marketing?
Creating an Emerging Market Strategy
2. Dominik Johnson
Executive Manager Global Performance Alliance for
on twitter @dominik_johnson
Yunus Güvenen
Managing Partner for Performance Media
Group
on twitter @yunusguvenen
8. Stats on Emerging Markets
Russia
Population Structure 54% female & 46% male
Population 139.390.205
Advertising in Russia Media Split
Total Ad Spending (bn USD) Online Ad Spending (mil. USD)
11.1 1,097 *
TV/Print/Outdoor/Radio
90%
10.0 *
8.7 * 886 *
7.7 736
708
6.4 598
+ 55 % vs.
2008
* estimated
2009 2010 2011 2012
Source: ZenithOptimedia, Mar 2010
2008
* estimated
2009 2010 2011 2012
Source: ZenithOptimedia, Mar 2010
10%
Media Split 2010 ( mil. USD )
Online
10 %
TV Print Outdoor Online Radio
4,252 1,184 1,058 736 327
9. yandex.ru Search engines
2008 2009 2010 2011 2012
mail.ru Email & messaging
010 * estimated Source: ZenithOptimedia, Mar 2010
odnoklassniki.ru Social networks
youtube.com Online video
Stats on Emerging%Markets
10
rambler.ru Web portals
UV = Unique Visitors Sourc
Print Outdoor Online Radio
Russia
1,184 1,058 736 327
Cinema 94
Rising Categories Risin
Jan 2009 vs. Jul 2010 * last 12 m
Search Query Growth
2005–2010 Category Growth Keywor
UV %
Travel 153 %
1908 %
6.0 mil. Sports 103 %
1.0 mil. Food & drink 93 %
1.0 mil.
Local 84 %
9.8 mil.
9.0 mil.
100 Beauty & personal care 84 %
2005 Jun 2010
d Planner* Aggregated Google Search queries Source: Google
* Search query growth per category
Source: Google * Selected
es
Search: Social:
Yandex 56% (2011)
Growth Category
VK.com 75 mil. (2011)
Google 31% (2011) Odnoklassniki 70 mil. (2011)
>5000 % Naomi Watts – british actress
Mail.ru 8% (2011) Facebook 7-9 mil (2011)
200 % Avatar – movie
11. Stats on Emerging Markets
United Arab Emirates
Population Structure 69% female & 31% male
Population 4.975.593
Media Split
Advertising in the United Arab Emirates
Total Ad Spending (bn USD) Online Ad Spending (mil. USD) TV/Print/Outdoor/Radio
98%
2.1 2.1 * 2.1 * 62 *
1.9 1.9
49 *
38
12
19
+ 417 %
vs.
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012 2%
* estimated Source: ZenithOptimedia, Mar 2010; Value Partners, 2010 * estimated Source: ZenithOptimedia, Mar 2010; Value Partners, 2010
Online
Media Split 2010 ( mil. USD )
2%
Newspapers Outdoor Magazines Radio TV 79
12. 2008 2009 2010 2011 2012 facebook.com Social networks
010 * estimated Source: ZenithOptimedia, Mar 2010; Value Partners, 2010 live.com Search engines
msn.com Web portals
2%
Stats on Emerging Markets blogspot.com Blogging services
UV = Unique Visitors Sour
utdoor
67 United Arab Emirates Magazines
238
Radio
147
TV 79
Online 38
Cinema 21
Rising Categories Risin
Jan 2009 vs. Jul 2010 * last 12
Search Query Growth
2005–2010 Category Growth Keywo
UV % Sports 92 % fifa
1080 %
2.9 mil. Travel 81 % facebo
2.9 mil. Beauty & personal care 76 % hotspo
2.0 mil. Food & drink 76 % gamez
1.3 mil.
100 Local 63 % bookin
1.2 mil.
2005 Jun 2010
d Planner* Aggregated Google Search queries Source: Google * Search query growth per category
Source: Google * Selected
hes
Search: Social:
Google 80% (2011) Facebook (2011)
Growth Category
Yahoo 10% (2011) Linkedin (2011)
500 % Football association
MSN 9% (2011)
300 % Social networks
17. Stats on Emerging Markets
China
Population Structure 51,5% female & 48,5% male
Population 1.330.141.295
Advertising in China
Media Split
Total Ad Spending (bn USD) Online Ad Spending (bn USD) TV/Print/Outdoor/Radio
81%
30.7 * 9.5 *
26.1 *
22.8
20.3 6.3 *
18.9
2.7
3.3
4.3
+ 252 %
vs.
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012 19%
* estimated Source: ZenithOptimedia, Mar 2010 * estimated Source: ZenithOptimedia, Mar 2010
Online
Media Split 2010 ( mil. USD )
19 %
TV Newspapers Online Outdoor Radio 1,136
18. baidu.com Search engines
2008 2009 2010 2011 2012
qq.com Email & messaging
2010 * estimated Source: ZenithOptimedia, Mar 2010
sina.com.cn Web portals
taobao.com Classifieds
Stats 19 % Emerging Markets
on 163.com Web portals
UV = Unique Visitors Sou
pers
China Online
4,252
Outdoor
2,982
Radio 1,136
Magazines 446
Cinema 42
Rising Categories Risi
Jan 2009 vs. Jul 2010 * last 12
Search Query Growth
2005–2010 Category Growth Keyw
UV %
Sports 59 % xixi
170 mil. 350 % Real estate 44 %
140 mil. Home & garden 40 % 7k7k
110 mil.
Local 36 % 4399
87 mil.
81 mil.
100 Science 33 % dnf
2005 Jun 2010
Ad Planner* Aggregated Google Search queries Source: Google
* Search query growth per category
Source: Google * Select
hes
Search: Social:
Baidu 77% (2011)
Growth Category renren 160 mil. (Feb. 2011)
Google 18% (2011)
>5000 % XiXi – gaming site
WeiBo 250 mil. (2011)
Sogou 3% (2011)
>5000 % Seer – web game for children
300 % Qi K Qi K – flash games
20. Turkey
Population Structure 50% female & 50% male
Population 77.804.122
Advertising in Turkey
Media Split
Total Ad Spending (bn USD) Online Ad Spending (mil. USD) TV/Print/Outdoor/Radio
87%
2.7 * 243 *
2.5 2.4 *
2.2 204 *
2.0 173
vs.
132
73
+ 233 %
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012 13%
* estimated Source: ZenithOptimedia, Mar 2010 * estimated Source: ZenithOptimedia, Mar 2010
Online
Media Split 2010 ( mil. USD )
8%
TV Newspapers Online Outdoor 150
21. facebook.com Social networks
2008 2009 2010 2011 2012
live.com Search engines
2010 * estimated Source: ZenithOptimedia, Mar 2010 msn.com Web portals
mynet.com Web portals
Turkey 8%
izlesene.com Photo & video sharing
UV = Unique Visitors Sou
Newspapers Online Outdoor 150
556 173 Radio 66
Rising Categories Risin
Magazines 53
Cinema 27
Jan 2009 vs. Jul 2010 * last 12
Search Query Growth
2005–2010 Category Growth Keywo
UV % Beauty & personal care 159 % faceb
1900 % Travel 94 % çeviri
6.0 mil.
11.0 mil. Online communities 89 % memu
6.1 mil. Real estate 53 % radyo
5.1 mil.
100 Telecommunications 27 % araba
4.6 mil.
2005 Jun 2010
Ad Planner* Aggregated Google Search queries Source: Google * Search query growth per category
Source: Google * Select
hes
Search: Social:
Google 98% (2011)
Growth Category
Facebook 30.3 mil. (2011)
Bing 1% (2011) Twitter 4 mil. (2011)
250 % Social networks
Yahoo 1% (2011)
200 % Translation
22. Emerging Market Strategy (Turkey)
Why everybody about Turkey?
- GDP per Capita: Growing at 7% per year (8.3% in Q3 2011)
- Population / Demographics: 77,8 Million / Median Age is 27
- E-Commerce Users: Grew 2.5 times to 22Million in the last 2 years
- E-Commerce Growth: Over 100% in 2011, reaching $15M
23. Emerging Market Strategy (Turkey)
Why everybody about Turkey?
- E-Commerce Audience: 70% of online users are younger than 34 years
of age
- Credit Card Penetration: 60% (compared to an EU average of less than 50%)
- Strong Logistics: Ship any product in 24 hours if the customer is within
600km from the company warehouse.
24. Emerging Market Strategy (Turkey)
Why everybody about Turkey?
- 2nd Fastest growing digital market in 2010 (30%)
- 6th Fastest growing digital market in 2011 (25%)
- Mobile represents 1.8% share of Digital Ad Market
- Online Communities: Turkey is Facebook’s 5thlargest user base
(number 1 for Friendfeed and number 8 for Twitter).
- Investments: Kleiner Perkins, Naspers, Ebay, Amazon, Intel Capital and
others doing large deals in Turkey; Gittigidiyor at $275M, Markafoni at $220M
28. Emerging Market Strategy (Turkey)
- Estimated Number of E-Commerce Sites in Turkey: 25.000
- Major Players (Local and International) – Markafoni Group, Otto Group, Rocket Internet,
Dogan Online Group etc…
- Pre-dominantly Retail/E-Commerce
- Travel sector has begun with Turkish Airlines leading the way, other competitors have confirmed
to start their affiliate program by September 2012.
- Telco, Finance, Insurance is substantially small at the moment – soon to be implemented “digital
signature” law may change everything.
- Strong opportunity for e-commerce players, many foreign groups have setup successful
businesses already.
Advertisers Eco-System
29. Emerging Market Strategy (Turkey)
- (GelirOrtaklari) is the first and leading affiliate network in Turkey
- Zanox has opened its Istanbul office in 2011
- TradeDoubler Cooperation
- Few smaller networks also exist
- Many Sales Houses but few AdNetworks
Network Eco-System
30. Emerging Market Strategy (Turkey)
- A REAL opportunity for Affiliate Publishers
- Coupon Sites: less than 5 players
- Cashback Sites: less than 5 players
- Comparison Sites: 3 sizeable players
- Product Review Sites: none
- Email DB / Co-Reg.: less than 5 players
- Meta-searches: no localized player
- Product Review Videos: none
Publisher Eco-System
31. Emerging Market Strategy (Turkey)
Founded in 2008
42 Employees
Endeavor Company, backed by several international investors.
4 Major Business Lines
Plan ROI Agency:
Specialized in digital media planning/buying and advanced search engine marketing
GelirOrtaklari:
Turkey’s leading affiliate network, with over 100 advertisers and 6000 publishers
Retarget+:
Turkey’s leading personliased remarketing platform
Adinomi:
Building Turkey’s first audience network