This document provides recommendations to improve various aspects of a website called Winc. It suggests focusing marketing messages to drive key actions, clearly explaining the website's value, and including call to action buttons in each section. It also recommends strengthening social proof elements, eliminating potential objections, using progress meters on forms, and fixing issues like important content being placed below the website fold. The overall goal is to guide users through the experience, drive conversion, and build credibility.
11. A potential killer of
conversion
Not clear why this information is asked. It’s better to
substitute it with a question if the person is of legal age
for drinking
12. Important content below
the fold
Very often users don’t scroll far down the page to see
this content. We recommend to place this copy on the
first screen
13. No Progress Meter On
Checkout
Low-Completion, High-Abandonment. Showing “step 1,
step 2, step 3” would easily solve this issue
14. The most important CTA
button is below the fold
We recommend to fix this layout issue
15. Lack of credibility items
Add security and credibility stickers to add confidence
to this last step
