Tice Burke, Manager of Strategic Partnerships from Trulia.com, presented these slides on March 9th, 2010 at the Spring 2010 SMC SalesCamp

1. Reaching Consumers Online “ The Fastest Growing Real Estate Website.” Tice Burke Manager, Strategic Partnerships [email_address]

3. Consumers are online. – Make sure you are too!

5. What sites are consumers using?

6. What about local sites?

8. Consumers want transparency and control

9. Online use drives qualified prospects • Home buyers spend more time making their own decisions, now that they have access to so much information. • Consumers are in the driver’s seat. They will contact builders, brokers and agents when they are ready. • Targeting and behavioral data for advertisers, means easier, faster, better ROI, because ads can be specifically targeted AND tracked. Greater Web Usage Means:

10. Curb appeal…How do you look online?

11. Trulia Blogs & Voices - Connect with consumers!

12. Trulia Voices – Online Q&A

14. Other ways to engage – Trulia PRO (for agents)

15. Other ways to engage – Banner Advertising Your Ad Here and/or…

17. Measure, Measure, Measure Test, Test, Test If it can’t be measured, don’t do it. Measurement is key to online engagement