This document summarizes a webinar on whether new collaborative tools and strategies can revolutionize the way we work. The webinar features a moderator and panelists discussing topics like prioritizing vendor variables, principles of collaboration, and how collaboration can benefit both employees and customers. The goal is to help leaders develop strategies for building collaborative organizations.

2. Social Media Today presents:
Can New Collaborative Tools & Strategies
Revolutionize the Way We Work?
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3. How to Participate
• Submit your questions in the GotoWebinar presentation
window
• Follow along and share your thoughts on Twitter at
#SMTlive

4. About the Moderator
Robin Fray Carey founded Social Media Today LLC, a media
company which brings together many of the world’s best
thinkers about business and policy topics, in 2007. Prior to that,
she ran her own media consulting company for 16 years, and
worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis.
She leads a team that curates web-based content about social
media and other topics, speaks frequently about social media
and business, and is an advisor to Pivot and Social Week, and to
the Society for New Communications Research. She also is a
member of the International Rescue Committee’s Board of
Overseers and is on the Charlottesville, Virginia local board of
the IRC. Follow her: @robincarey

5. About the Panel

17. Vendor variables
1. Ease of use and intuitiveness
2. Price
3. People
4. Maintenance and upgrades
5. Features
6. Technology & security
7. Vertical expertise
8. Customization and integration

18. Legend Everything we Most of what we Some of what we Break out the
need need (2pts) need alcohol!
(3 pts) (1pt) (0 pts)
Prioritized by Variable Vendor 1 Vendor 2 Vendor 3 Vendor 4
importance
8 Ease of use/intuitive 8x3=24 8x2=16 X X
7 Price 7x2=14 7x3=21 X X
6 Features 6x3=18 6x0=0 X X
5 Tech/security 5x1=5 5x1=5 X X
4 Customization & 4x1=4 4x2=8 X X
Integration
3 People 3x2=6 3x3=9 X X
2 Support & 2x2=4 2x1=2 X X
maintenance
1 Vertical expertise 1x0=0 2x2=4 X X
Total 75 63 X X
Better choice

19. 12 principles of collaboration
1. Individual benefit is just as important as the overall corporate benefit (if not more
important)
2. Strategy before technology
3. Listen to the voice of the employee
4. Learn to get out of the way
5. Lead by example
6. Integrate into the flow of work
7. Create a supportive environment
8. Measure what matters
9. Persistence
10. Adapt and evolve
11. Employee collaboration also benefits the customer
12. Collaboration can make the world a better place

24. Thank you & questions
Jacob Morgan
Jacob@ChessMediaGroup.com
Company: ChessMediaGroup.com
Twitter: @JacobM
Blog: SocialBusinessAdvisor.com
Book: TheCollaborativeOrganization.com
“…Jacob's book guides leaders on how to develop strategies
to build this type of a 'Collaborative Organization.‘
Vivek Kundra, Former Chief Information Officer of the United
States of America
“…Jacob’s book is a valuable strategic guide to help leaders
deploy emerging collaboration technologies and strategies to
"get there.“
-- Jonathan Becher, CMO, SAP

25. Thanks for Joining Us
• This webinar will be available on-demand at
www.SocialMediaToday.com. Stop by to
learn more and share your comments.
• Connect with our panelists on Social Media
Today using the search function:

26. Join us July 24th for…
Social Media and Investor Relations Collide
Register here: http://socialmediatoday.com/investor-relations