The document discusses elastic data warehousing using Snowflake's cloud-based data warehouse as a service. Traditional data warehousing and NoSQL solutions are costly and complex to manage. Snowflake provides a fully managed elastic cloud data warehouse that can scale instantly. It allows consolidating all data in one place and enables fast analytics on diverse data sources at massive scale, without the infrastructure complexity or management overhead of other solutions. Customers have realized significantly faster analytics, lower costs, and the ability to easily add new workloads compared to their previous data platforms.

1. 1© 2017 Snowflake Computing Inc. All Rights Reserved.
Y O U R D A T A , N O L I M I T S
KENT GRAZIANO
Senior Technical Evangelist
Elastic Data Warehousing:
Getting Your Data Fast

2. 2© 2017 Snowflake Computing Inc. All Rights Reserved.
Today’s realities
Web SaaS Excel
Social CRM & ERP
apps
Web SaaS
Hadoop &
noSQL
Datamarts
Barriers to insight
Analytics hindered by slow,
incomplete access to data
Costly, complex
infrastructure
Significant resources consumed to
build and maintain data platforms
Data challenges
Silos of diverse data from diverse
sources, growing rapidly

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Limitations of current solutions
Data warehousing
Costly:
• upfront capital costs, overprovisioning, …
Complex:
• partitioning, indexes, replication, …
Inflexible:
• forklift migrations, fixed schema, …
noSQL platforms
Complex:
• new skills & tools
Slow:
• poor performance on analytics at scale
Incomplete:
• patchwork of tools, incomplete SQL, limited security, …

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Expensive storage
Cloud provides a new approach
On-premises Cloud
Limited resources
High upfront costs
Low-cost, infinite storage
Elastic, unlimited resources
Pay for only what you use

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Our Vision: Reinvent the Data Warehouse
Data Warehouse
Performance & Enterprise
Capabilities
Big Data
Flexibility &Scalability
Data warehousing
for everyone
Cloud
Elasticity & Agility

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Making use of a cloud solution
Diverse data in one
system
One place for data
Rapid insights at any
scale
Fast analytics
No infrastructure, knobs,
or tuning
Zero management
Pay for only what
you use
A fraction of the
cost

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Enabled by Unique Technology
Data warehouse as a service
Automate and eliminate
infrastructure & database
management burden
Database engine built for
diverse data
Relational database that natively
stores and optimizes structured +
semi-structured data
New architecture for data
warehousing
Independently & elastically scale
storage, compute, & concurrency

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Multi-dimensional Elasticity
Delivering Faster Analytics
at any Scale
Elastic scaling for storage
Low-cost cloud storage, fully replicated and
resilient
Elastic scaling for compute
Virtual warehouses scale up & down on the
fly to support workload needs
Elastic scaling for concurrency
Scale concurrency using independent
virtual warehouses
8
Loading / ETL
Marketing
Finance
Sales
Test / Dev
Operations

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Results

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Integrating with Snowflake
Relational Database Support
• ANSI standard SQL
• Advanced analytic functions
Data Loading
• Load with standard ETL Tools
Query Access
• Web UI
• Standard BI tools
• ODBC
• JDBC
• Advanced Analytics
Internal Data External Data
DataSources

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Enabled by Unique Technology
Datamart & data silo consolidation
Consolidate legacy datamarts to eliminate silos and support new projects
Integrated data analytics
Directly load structured + semi-structured data into Snowflake for reporting
& analytics
Exploratory & ad hoc analytics
Direct access to data for SQL analysts to explore data, identify correlations, build
& test models

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Delivering compelling results
Simpler data pipeline
Replace noSQL database with Snowflake
for storing & transforming JSON event data
Faster analytics
Replace on-premises data warehouse with
Snowflake for analytics workload
Significantly lower cost
Improved performance while adding new
workloads--at a fraction of the cost
noSQL data base:
8 hours to prepare data
Snowflake:
1.5 minutes
Data warehouse
appliance: 20+ hours
Snowflake:
45 minutes
Data warehouse
appliance:
$5M + to expand
Snowflake:
added 2 new workloads for $50K

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Accelerating analytics
Scenario
• Specialty insurer for small & medium business
who relies on business and operational
performance analytics
Pain Points
• Poor performance in legacy BI environment
• Prohibitive cost ($500K) to expand current
environment
Solution
• Deployed Snowflake to support reporting and
dashboards, while still using existing tools and
reports
Snowflake Value
• 120x faster — from 20+ hours to 45 minutes
• Pay-per-use as they grow
• Easy deployment + no maintenance
Profiles
Ratings
Losses
45 minutes

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Conclusion?
Elastic Data Warehousing is:
A Reality!
Scalable
Flexible
Secure
Stable
Lower TCO
Snowflake has Developed:
An all-new elastic data warehouse designed
for the cloud
• Data warehouse as a service (no knobs!)
• Delivers compelling performance
• Hands diverse data from multiple sources
• Without the cost and complexity of traditional
solutions

15. Contact Information
KENT GRAZIANO
Snowflake Computing
kent.graziano@snowflake.net
@KentGraziano,
@SnowflakeDB
http://snowflake.net/resources
Thank You!

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YOUR DATA, NO LIMITS
Thank You!