How do you motivate and incentivize professionals in your partner software program? Through gamification with your best advocates! Help your best advocates help you by giving them the tools and resources they need to spread your message.
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cintrifuge - Gamification for Partners of a Software Pioneer
1. Cintrifuge – The Cincom MS Partner
Advocate Hub
http://cincomsystems.influitive.com/corporate
August 05, 2013
2. 2
Start paying attention to advocacy today
“…their top priority is to
enhance customer loyalty
and encourage satisfied
customers to advocate their
brands.1”
1. IBM Global CMO Study, 2011
3. 3
In short:
The “Cintrifuge” is our new platform
where we want to recognize our best
MS Partners for all of their support.
What is Cintrifuge?
4. 4
It is our new VIP Program for Cincom MS Partner Advocates which
offers our partners the opportunity to increase their personal social
media presence and achieve recognition as thought leaders within the
community.
We achieve this by identifying industry and product specific discussions
on the internet and pointing our members to those conversations, blogs,
forums, articles, etc.
The members are then free to participate in challenges we set.
Members can collect points by completing such challenges.
We will make sure that throughout the duration of their membership
they will receive little gestures or tokens of appreciation.
What is Cintrifuge?
15. 15
What’s in it for Cincom?
• Increase the amount of peer-to-peer reviews
• Build an advocate community
• Get feedback, testimonials
• Improve the sales pipeline with references
• Increase conversations on the web
• Increase lead generation with referrals
This advocate program is not compulsory. Candidates are not automatically
entered, they actively have to agree to this.
16. 16
Why Cintrifuge for MS Partners?
We’re helping develop better customer experience by:
• Showing them
‒ we are interested in their opinion
‒ they have access to exclusive information
• Getting them to
‒ talk to a prospect
‒ speak at an event
‒ give us feedback
• Building a stronger relationship with them
17. 17
What’s in it for partners?
• Increasing their personal social media presence
• Becoming a thought leader in their area of expertise
• Becoming part of an exclusive and valued Cincom and
Microsoft user group
• Status amongst peers
• Exclusive recognition from our company
18. 18
Recognition
The more challenges you complete the more points and badges
you receive.
Points:
• each completed challenge awards points
• the more points the better you rank on the leaderboard
• the higher up on the leaderboard you are the more respect you have within the
community
Badges:
• doing several challenges of the same type awards badges
• The more badges you earn the higher you go in the ranks.
Levels:
1. Fan
2. Advocate
3. Evangelist
4. Rockstar
Rewards & Perks:
We recognize advocate’s support on an ad hoc basis through perks like special dinners or 1-
to-1’s at events, free books, event tickets etc. as well as through a reward catalogue.
19. 19
10 ways to love our advocates back
1. Guest blogging opportunities
2. Media interviews
3. Invitations to executive retreats
4. Invitations to industry conferences
5. Special status at user conferences
6. Participation in product sprints
7. Job recommendations
8. Social media love
9. Introductions & connections
10. Linked-in skills & recommendations
20. 20
What challenges can be created?
We can create almost any challenge you want.
Examples are:
‒ tweet about a certain topic or event
‒ answer a discussion in a forum
‒ provide a quote for a blog or article
‒ become a speaker at a webinar or event
‒ talk to a prospect
‒ become part of a case study
‒ answer some questions/provide feedback
‒ become a beta tester
‒ write a product review
21. 21
Who is a good candidate?
Good candidates are partners who have already:
‒ participated in a case study
‒ co-presented during a webinar
‒ have done a reference
‒ gave you a referral
‒ raved about Cincom or MS Dynamics on Twitter and
Facebook
‒ expressed satisfaction during an event
‒ offered a testimonial
‒ NPS promoter
22. 22
One last thought …
“A 12% increase in brand
advocacy, on average,
generates a 2x increase
in revenue growth”
“The Ultimate Question:
Driving Good Profits and True Growth,”
Fred F. Reichheld, Harvard Business Press, 2006
