BlogWell Seattle Case Study: The Clorox Company, presented by Greg Piche

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In his BlogWell presentation, The Clorox Company's Social Network Architect, Greg Piche, shares how they are empowering their community of consumers to develop ideas and build buzz around upcoming launches.

Empleo Tecnología Empresariales

Co-Creating with consumers Social media meets product development Greg Piche – Innovation Sourcing Lead

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Co-Creation Definition ,[object Object],[object Object],End-users designing products they love

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Our Co-Creation Approach (Collab. Consumption) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Co-Creation Social Architecture Value of owned property X Innovation Launch X X X

Co-Creation in Practice (Recruiting from owned)

Why we like it – Cool Results/Engaged Consumers

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