Más contenido relacionado Similar a Buzzer @ SMS10 Frankfurt (20) Más de Willem Sodderland (18) Buzzer @ SMS10 Frankfurt24. www.buzzer.biz
Buzzer©2009-confidential
How to ‘help’ WoM.
Give people a reason
to talk about you (more).
Buzzable Product (build buzz into it)
Deep Product Experience (quality WoM)
Great Buzzers (more incentive to share)
Conversation Starters (buzz occasions)
Matchmaking (relevant opinions)
Storytelling (more to share)
Off – Online Flow (the story continues)
BuzzTools
25. www.buzzer.biz
Buzzer©2009-confidential
Show me the money.
In 2008, Buzzer launched OMO Small & Mighty, a new detergent, for Unilever.
Mindshare Insights conducted in-depth research on the results of the
Campaign. 4 groups were compared: control groups that were exposed to
advertising and sampling, the Buzzers and the people they buzzed.
100.0
212.5
375.0
512.5
0.0
100.0
200.0
300.0
400.0
500.0
600.0
Advertised Sampled Buzzed Buzzers
BuyingIntention(indexed)
People buzzed have 175% higher buying
intention than sampled consumers“The reach of buzzing is huge”
5000 1.000.000