My talk from the Criterion Social Media Marketing Strategy Conference in Sydney 12-13 April 2011

1. Gov 2.0 from the inside outsupercharging the public sector with social media Patrick McCormick Manager Digital Engagement Department of Justice Victoria 12 April 2011 Social Media Marketing Strategy Sydney Unless indicated otherwise, content in this presentation is licensed:

2. Gov 2.0 from the inside outsupercharging the public sector with social media we are here now tinkering with new tools rebooting the business case public purpose at Justice

3. 1. we are here now

4. Australiansprefer the web for news (AGIMO: Australia in the Digital Economy, 2009)

5. and are spending more time online according to comScore’s State of the Internet 2010 18.8 hours per month online on average 36.3% used Apple iTunes 42.6% used online banking services 81.6% used social networks

6. exponential growth of social media

7. Justice portfolio employs over 21,000 staff police and prosecution courts, prisons and corrections services tribunals and agencies protecting citizen rights emergency services racing and gaming policy legal advice to government and includes about 90,000 volunteers across Country Fire Authority Lifesaving Victoria Victoria State Emergency Services Office of the Public Advocate

8. public sector social media approach

9. Department of Justice social media policy http://www.youtube.com/watch?v=8iQLkt5CG8I&feature=youtu.be

10. Banksy

11. citizen expectations are changing 3 types of expectations - Charlie Leadbeater I need – essential services government must provide I want – discretionary services responding to demand I can – option to self select, participate, co-produce why now? Internet 1.0 – low or no cost production and distribution netizens 1.0 – surplus computing and doing capacity web 2.0 - new tools, behaviours, expectations

16. make PSI more accessible and usable

17. make government more consultative, participatory, transparent

19. context and purpose of public sector public sector public policy public goods public services

20. need to go back to first principles public purpose public sector public policy public goods public services

21. Gov 2.0is not abouttechnology public purpose trust

22. but Gov 2.0is powered bytechnology citizens technology internet government PSI

23. Gov 2.0 begins withpublic purposeand ends with trust technology citizens public purpose trust internet PSI government

24. the public sector needs to change a new approach share (not cede) power, when and where appropriate maintain authority in old and new models government as a platform, providing a citizen ‘API’ key challenges culture of experimentation and collaboration open access to public sector data and information voice of authenticity, uncertainty and contestability

25. 2. tinkering with the tools

26. emerging policy platform Victoria parliamentary inquiry into PSI VPS innovation action plan Government response on PSI government 2.0 action plan Commonwealth Gov 2.0 Taskforce report APSC online engagement guidelines declaration of open government

27. supporting a culture of collaboration internally

28. conversations, questions, problem solving

29. workingtogether across boundaries

30. seeking and voting onideas openly

31. video socialises importantinformation

32. encouraging our content creatives

33. 3. rebooting the business case

34. co-production with or without us “information wants to be free” - Stewart Brand at first Hackers' Conference 1984

35. the wisdom of 100 million phone calls

36. evidence based policies and targeted servicespeople are talking in new ways, in new places Alcohol & Street ViolenceSocial Media Analysis Month on Month Trend April 2010

37. what are costs and gaps of traditional methods Violent CBD brawl Street violence talk spawned by Williams’ death

38. focus on outcomes over processes ‘the cathedral and the bazaar’ – Eric Raymond new tools demand less structured approach business cases need iterative, adaptive methodologies to respond to unexpected challenges, benefits

39. follow rules of disruptive innovation think big start small fail fast

41. start big

42. fail slowlyValberg Lárusson, Flickr

44. eliminate technical and bureaucratic barriers

46. 5 principles for adoption focus on low-level pain, not high-level possibilities go for incremental gains, not overnight success don't bother nailing down requirements no progress without political juice make sure something happens when nothing happens Scott Ryser RRW: http://www.readwriteweb.com/enterprise/2010/11/5-principles-for-enterprise-adoption.php

47. CFA, Black Saturday, Flickr 4. public purpose at Justice

48. establishing trusted, authentic presence on new platforms

49. listening for citizen pain points

50. exceeding expectations by following up

51. building trust through open an exchange

52. seeking citizen input, educating interactively

53. Victoria Police serve intervention order on FB

54. sharing information toreduce costs, build trust and confirm public safety objectives

55. fostering sharedresponsibility through citizen engagement andcontent creation

56. maintaining community engagement to bolster emergency response Yarra Valley, Black Saturday, Flickr

57. sharing emergency information in timely, convenient way extends frontline response to community

58. going where people are to build trust and improve access to information 9,300 fans x average of 150 friends =1,209,000 people

59. because peoplewant to help and government is well placed to facilitate

60. mobile apps enable citizens to help themselves and their neighbors

61. geospatial data and location awareness put powerful tools in the hands of citizens

62. community based crowd-sourcing

63. Gov 2.0 from the inside outsupercharging the public sector with social media we are here now tinkering with new tools rebooting the business case public purpose at Justice

64. Thanks! Questions? Patrick McCormick pat.mccormick@justice.vic.gov.au @ solutist follow Justice on Twitter @ justice_vic

65. re-using this presentation? the fine print… Parts of this presentation not under copyright or licensed to others (as indicated) have been made available under the Creative Commons Licence 3.0 Put simply, this means: you are free to share, copy and distribute this work you can remix and adapt this work Under the following conditions you must attribute the work to the author: Patrick McCormick(pat.mccormick@justice.vic.gov.au or paddy@post.harvard.edu) you must share alike – so if you alter or build upon this work you have to keep these same conditions Unless stated otherwise, the information in this presentation is the personal view of the author and does not represent official policy or position of his employer