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Social Media
A perspective




Campbell Scott
(CEO)
campbell@igopeople.com
+353 86 8149050
www.flickr.com: weaselmcfee
Eist le fuaim
                              na habhann
                              agus
                              gheobhaidh
                              tú breac

www.flickr.com: weaselmcfee
Why social media?
jonrawlinson
Getting in
                touch with
                businesses
                can be a
                very
                frustrating
                experience!
jonrawlinson
Media is
changing
And
                        shouting at
                        people is
                        less
                        effective


www.flickr.com: brymo
So what is happening?
People are
socialising,
connecting
and
organising
And are
                           seeking and
                           voicing
                           opinion



www.flickr.com: bovinity
Customers
are more
informed
and
demanding
Businesses
                         can listen




www.flickr.com: sfllaw
And
converse
with
consumers
Facts - Ireland
  Facebook - 0.5m (+200%)


  Twitter - 36,000 - (x3 in eight weeks)


  + blogs, Bebo etc.
Case Studies
Promotion

Support

Insight

Reputation
Case studies:
• Vodafone - customer query re. dual SIM
• FBD insurance offer customer a competitive quote
• 3 - customer complaint
• Mondello Park - family offer
• Worldwidecycles
Donegal Ceb   24 Mar 09

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Donegal Ceb 24 Mar 09