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How to study trust online

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Tina Guenther
Tina Guenther

Presentation at annual meeting of German Sociological Association DGS, October 2008. Group 34 "Power and uncertainty in Web 2.0"

EducaciónEmpresarialesTecnología
1 de 17
How to study trust online … example of social networking, reputation, identity Tina Guenther, DGS08 Jena, October 10, 2008
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Conceptualizing trust online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Social Relations, Reputation, Identity ,[object Object],[object Object],[object Object]
4. Preconditions ,[object Object],[object Object]
4. Preconditions ,[object Object],[object Object],[object Object]
4. Preconditions ,[object Object],[object Object],[object Object]
Provider A Provider B User A User B 5. Interorganizational & interpersonal trust online Developer A Developer B Source: Möllering 2006 + supplements General online public
Source: Möllering 2006 + supplements 5. Three levels of trust online [Embeddness into offline world at all three levels] actor Individual/ Interaction level actor structure Organizational level structure … Institutional level
5. “Trust wheel” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Quelle: Möllering 2006
6. Applying the framework ,[object Object],[object Object]
6. Applying the framework ,[object Object],[object Object]
6. Applying the framework ,[object Object],[object Object]
3. Wie man Vertrauen online erforschen kann What uses, what signals of trustworthiness? What constitutes good practice? How do you establish online identity, monitor reputation? How suspend vulnerability, uncertainty? How do you experience the tension of trust? How do people make trust possible through participation in online social life? Source: Möllering 2006 Enacting Experience Leap of faith Reflexivity Routine Reason Example Questions Elements
4. Vertrauen online erforschen? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for your attention! This content is licenced with a CC-BY-NC-SA licence following German Law

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How to study trust online

  • 1. How to study trust online … example of social networking, reputation, identity Tina Guenther, DGS08 Jena, October 10, 2008
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Provider A Provider B User A User B 5. Interorganizational & interpersonal trust online Developer A Developer B Source: Möllering 2006 + supplements General online public
  • 10. Source: Möllering 2006 + supplements 5. Three levels of trust online [Embeddness into offline world at all three levels] actor Individual/ Interaction level actor structure Organizational level structure … Institutional level
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. 3. Wie man Vertrauen online erforschen kann What uses, what signals of trustworthiness? What constitutes good practice? How do you establish online identity, monitor reputation? How suspend vulnerability, uncertainty? How do you experience the tension of trust? How do people make trust possible through participation in online social life? Source: Möllering 2006 Enacting Experience Leap of faith Reflexivity Routine Reason Example Questions Elements
  • 16.
  • 17. Thank you for your attention! This content is licenced with a CC-BY-NC-SA licence following German Law