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How to study trust online
1. How to study trust online … example of social networking, reputation, identity Tina Guenther, DGS08 Jena, October 10, 2008
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9. Provider A Provider B User A User B 5. Interorganizational & interpersonal trust online Developer A Developer B Source: Möllering 2006 + supplements General online public
10. Source: Möllering 2006 + supplements 5. Three levels of trust online [Embeddness into offline world at all three levels] actor Individual/ Interaction level actor structure Organizational level structure … Institutional level
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15. 3. Wie man Vertrauen online erforschen kann What uses, what signals of trustworthiness? What constitutes good practice? How do you establish online identity, monitor reputation? How suspend vulnerability, uncertainty? How do you experience the tension of trust? How do people make trust possible through participation in online social life? Source: Möllering 2006 Enacting Experience Leap of faith Reflexivity Routine Reason Example Questions Elements
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17. Thank you for your attention! This content is licenced with a CC-BY-NC-SA licence following German Law