1. Joe Spencer
Spencer e-Strategies
SEO Services

2. SEO Partnership Proposal – Joe SpencerMarch 20, 2014 2
Who is Joe Spencer?
More Information: http://whoisjoespencer.com

3. SEO Partnership Proposal – Joe SpencerMarch 20, 2014 3
Professional Background
• SEO Experience
• 2000 - 2014
• Start-Up Experience
• 2000 - 2014
• e-Business Management Experience
• 2000 - 2005
• Workshop Instructing Experience
• 1995 - 2014
• Graphic Design Experience
• 1990 - 2000
More Information: http://www.joespencer.com

4. SEO Partnership Proposal – Joe SpencerMarch 20, 2014 4
Services Offered
Custom Search Marketing Services are Offered to Support Client’s
Specific Business Requirements because Every Website is Unique.
• SEO Audits
• Keyword Optimization
• Content Optimization
• Technical Optimization
• Link Building Management
• Keyword Ranking Reports
• Google Penalty Removal
• SEO Workshops
• Reputation Management
• Google Adwords Campaigns
• Social Media Campaigns

5. SEO Audits Involves a Thorough Review of the Entire Website to Find
Areas Which Can Be Improve.
• Content Review
• Keywords
• Meta Tags
• Page Content
• Technical SEO
• Link Building
• Social Signals
• Check for Possible Google Penalties
SEO Partnership Proposal – Joe SpencerMarch 20, 2014 5
SEO Audits

6. SEO Partnership Proposal – Joe SpencerMarch 20, 2014 6
Keyword Optimization
Keyword Optimization is the Process of Reviewing and Finding
Keywords for Targeting for the Overall SEO Strategy.
• Review Current Targeted Keywords
• Review Competitor Targeted Keywords
• Find Related Keywords Using Keyword Research Tools
• Review New Keyword List
• Estimated Traffic
• SEO Competition
• Create New Lists of Keywords
• Targeted Keyword List
• Long-Tail Keyword List

7. SEO Partnership Proposal – Joe SpencerMarch 20, 2014 7
Content Optimization
Content Optimization is the Process of Optimization Current Text
Content and/or Creating New Text Content Using the Targeted and
Long-Tail Keywords List.
• Optimize Meta Tags
- Page Titles & Meta Description Tags
• Optimize Page Content
- Heading & Content Tags

8. SEO Partnership Proposal – Joe SpencerMarch 20, 2014 8
Technical Optimization
Technical Optimization Involves a Thorough Review of the Website to
Find Areas Which Can Be Improve.
• HTML Code
• JavaScript Code
• URL Structure
• HTTP Headers
• Robots.txt File
• XML Sitemap
More Information:
http://www.slideshare.net/spencerjoe/konferenz-seozurichv2

9. Weekly or Monthly Reporting on Targeted Keyword Positions.
• Keyword Ranking Positions in Search Engines
• Tracking of Visitors from Search Engines
SEO Partnership Proposal – Joe SpencerMarch 20, 2014 9
Keyword Ranking Reports

10. Link Building Management Involves Publishing Links to the Website
and Reviewing Existing Backlinks for Quality.
• Monthly Article Publishing
• Monthly Social Signals
• Link Partnerships
• Backlink Audits (Monthly or Quarterly)
• Collect Current Backlinks
• Review Current Backlinks
• Submit Disavow Request for Removing “Bad” Links
More Information:
http://www.slideshare.net/spencerjoe/link-building-management
SEO Partnership Proposal – Joe SpencerMarch 20, 2014 10
Link Building Management

11. Google Penalty are Negative Impacts from Changes to Their Search
Ranking Algorithm.
• Review Website for Possible Penalty
• Backlink Audit
• Collect Current Backlinks
• Review Current Backlinks
• Submit Disavow Request for
Removing “Bad” Links
SEO Partnership Proposal – Joe SpencerMarch 20, 2014 11
Google Penalty Removal

12. SEO Partnership Proposal – Joe SpencerMarch 20, 2014 12
SEO Workshops
Customized SEO Workshops are Available Covering the Following ||
SEO Services.
• Keyword Optimization
• Content Optimization
• Technical Optimization
• Link Building Management
• Google Penalty Removal
• Reputation Management
• Social Media Campaigns

13. SEO Partnership Proposal – Joe SpencerMarch 20, 2014 13
Reputation Management
Reputation Management Involves Reducing the SEO Ranking of Articles
or Web Pages Mentioning Any Negative Information about the Website.
• Review Bad Articles
• Google Article Publishing
• Social Signals for Good Articles
• Requesting Bad Articles
to Be Removed from Websites

14. SEO Partnership Proposal – Joe SpencerMarch 20, 2014 14
Google Adwords Campaigns
Management of Google Adwords Campaigns
• Keyword Selection
• Ad Creation
• Campaign Setup
• Campaign Management
• Campaign Reporting

15. SEO Partnership Proposal – Joe SpencerMarch 20, 2014 15
Social Media Campaigns
Customized Social Network Management.
• Creation of Social Profiles
• Optimization of Social Profiles
• Content Publishing/Sharing Management

16. SEO Partnership Proposal – Joe SpencerMarch 20, 2014 16
Spencer e-Strategies
Joe Spencer
SEO Consultant
Spencer e-Strategies
Phone: +41-(0)78-696-0202
Fax: +41-(0)43-430-2185
Email: joe@spencerestrategies.com
Skype: spencer-estrategies
Website: http://www.spencerestrategies.com
LinkedIn: http://www.linkedin.com/in/joespencer
Xing: http://www.xing.com/profile/Joe_Spencer