You won’t know if your online marketing efforts are successful unless you measure them. Compiling data by hand into spreadsheets or switching back and forth between platforms to try to get a complete picture of your online presence is not always a good use of your time. When you’re ready to step up your game, you’ll want to graduate to a cross-platform analytic tools to monitor everything in one place.
STOP wasting time measuring your social media stats.
START spending more time on strategy to grow your online presence.
These cross-platform analytic tools can help. They will monitor how you’re doing on Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+, Google Analytics, MailChimp, and more. Some will even create reports for you.
There are three types of cross-platform analytic tools:
scheduling tools that include analytics built-in,
advanced analytic tools to help you dig a little deeper, and
KPI dashboards to help you monitor progress toward your goals.
Scheduling tools with built-in analytics can be a great option to provide everything you need in one place. You won’t have to switch back and forth between pages when you’re deciding what to post. These tools are a great way to help you put what you’ve learned from analytics into practice. Before you fill up your queue, glance at your analytics to see what’s been popular (or not so popular) and adjust your messages or links you post accordingly.
Advanced tools may not offer an all-in-one scheduling and analytic package, but they can provide a more in-depth analysis and additional features to help you dig a little deeper.
KPI (key performance indicator) dashboards offer even more advanced reporting because they can pull information from other sources like email, ads, webinars, CRMs, and more. These tools give you the ability to measure how your online marketing efforts are helping you reach tangible goals. Even though these are advanced tools, many of them have affordable price points for nonprofits and small businesses.
Let’s dig in and find a tool for you!
2. Have you been jumping from one
platform to another to get a complete
picture of your online presence?
Do you spend hours compiling
reports?
Are you using spreadsheets to track
your stats?