1. Public Sepeaking
Determine Your Purpose and Subject
By :
Sri Harningce
Lecturer:
Sutria Rahayu, S.Pd
Sekolah Tinggi Keguruan Dan Ilmu Pendidikan
YDB
Lubuk Alung
2013

2. Chapter
2
Determine Your Purpose
and Subject

3. purpose
To etertain
To inform
To persuade

4. cece
To entertain
to elicit a plasuareable response, or to
amuse
to inform
to persuade
to add knowledge or understanding of
the listener
•To convince
•To reinforce
•To actuate

5. Selecting A Subject
1. Is the subject suited to my purpose ?
2. Is the subject interesting to me ?
3. Am i qualified to speak on this subject ?
4. Will my audiance find this subject intaresting ?
5. Will my audiance find this subject useful ?
6. Is my subject sufficiently restricted ?

10. CHAPTER
3
Audience Analysis

11. Will My Audience Find This Subject
Interisting
Salesperson who doesn’t the product will
soon be out of a job, the comedienne who
doesn’t evoke laughter will fall flat on her
face, and the politician who doesn’t get votes
will not get elected.
Therefore when developing your
speech, you must always consider your
purpose in terms of audience response.

12. An example :
As a salesperson you might be able to invite
your customer to buy the product that you have
offered.
you have to know about your custemer
purpose, daily needs, so you have to consider your
speech.
As the politician you might be able to invite
the people to choic you in political stage.
The ways of you invite them is very
influenced of your speech.

13. Will My Audience Find This Subject Useful
People willingly pay attention if they will gain
something from doing so. You pay attention to the
directions for filing out your income tax because you have
something to gain if you do something to lost if you don’t.
If for some reason members of your audience need to
know the information you will be giving them in your
speech, tell them the do. To show an audience how to react
to an accident in the home and then explain to them only
at the conclusion of your speech that the majority of
accidents occur in the home.
Whenever possible, give your listener a reason for
listening, and do it during the introduction to you speech.

14. the second reason that people pay attention
is to satisfy an interest. Less effort is required to
pay attention to what is interisting than to what is
useful. Consider your own experience.
An example :
The football lovers want to discuss about
football because they interest about it. They
don’t think it useful or not, but they want to do
that because the really like of football.
The people who interest about music when
they get information about their idol concern in
their place. They want to see it and discuss with
their friends about their experience because it
interest to them.

15. What Is My Audience’s Knowledge Of
My Subject ?
Considering what your listeners already know
about your subject is an important part of
audience analysis.
If your audience has litte or no knowledge of
your subject, you must explain unfamiliar
terminology and concepts to them.
Your educated guess as to the audience’s
knowledge of your subject should be an
important consideration in terms of your choice
of subject and purpose for each speech you
make.

16. What Demographic Characterristics
Should I Consider About My Audien?
• The word demography is derived from the greek word
demos, meaning “people.” The demographic
consideration of your audience has to do with their
vital statistics : age,education, beliefs, special
interests, and so on. These characteristics can often
help you in determining how to handle your subject.
For example, as a rule, young people tend to be more
physically active than older people, more inclined to
engage in sports rather than watch them.
Consequently, when talking about a particular
sport, you might treat it as participation sport for a
younger audience and as a spectator sport for an older
group.

17. The education level of your audience could be
importhant to you for a number of reason. One
of these has to do with the relationship between
education and voabulary. You must speak to your
audience in familiar words that they can instantly
understand.
Another consideration is that a well educated
audience will be more aware of vital issues and
current event than a less educated one will. Any
of these demographic characteristic might be
important to as you prepare your speech. The
success of your speech is always determined in
terms of audience response.

18. Is My Audience’s Attitude Favorable
Indiffernt, Or Opposed ?
 A Favorable audience
Perhaps the geatest advantage to dealing
with a favorable audience is that they are
usually both suportive and attentive. Your
goal when comunicating to them is to
rainforce their positive attitude. If they enjoy
humor, they more effectively you entertaint
them with your humor, they more successful
you wll be.

19.  An indifferent audience
When an audience is different, your job is
to stimulate their interest.this can best be
done by explaining the usefulness of the
subject to them, by gaining their attention
with a frest imaginative approach, or by
conbination of both. Take this action as soon
as possible in your introduction.

20.  An opposed audience
The hardest audience to deal with is one that incudes many
whu disagree with your point of view of your subject. If you
find that this is the case and you have choicein the
matter, you might consider choosing another topic. If you
have no alternative, however, or are enthusiastic about
your subject, consentrate on presenting your material so
that you provide information that will make your audience
less opposed toward your subject than they were when you
started. Be aware that there is little change in viewpoint
among those who listen to things with which they strongly
disagree. For example, Bety decided to deliver a speech on
ne of her favorite subjects,opera. In talking to her
clasmates, she found that many in her audience were
didn’t like her topic.