1. Conventions of Real Media Products: Ancillary 1: Digipacks

2. Typical Conventions of a Digipack Includes images of the artist/band, close-ups, shots from concerts, instruments, etc. A clear and continued background colour, usually kept simple. Band/ artist name and album title, making the brand easily identified. Can be included along the spine and on main cover. List of songs included, or if for a DVD scene selection. Symbols or objects that could be associated with the artists Brand Image.

3. Analysis of Real Examples

4. Analysis of Own Product