Presented at "Unboxing the Archive: How Tate is transforming access to our artistic heritage", Tate Britain, Clore Auditorium, Monday 23 November 2015, 9.30 – 17.30 http://www.tate.org.uk/whats-on/tate-britain/conference/unboxing-archive-how-tate-transforming-access-our-artistic-heritage

1. Archives and Access
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John Stack
Head of Digital, Tate
Digital Director, Science Museum Group

10. http://www.tate.org.uk/about/our-work/digital/digital-metrics/website-audience-segmentation
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11. features.
Figure: Activities respondents engaged with during their visit to the online collection (N=673)
http://www.tate.org.uk/context-comment/blogs/understanding-peoples-motivations-and-usage-online-collection

12. http://www.tate.org.uk/context-comment/blogs/understanding-peoples-motivations-and-usage-online-collection
The word most commonly used to describe motivation to visit the online collection is research.
However, this term includes a very wide range of activities, as it is used to describe activities

13. Item title and date
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur ulla
mcorper vehicula nibh ut lacinia. Maecenas hendrerit mollis mi. Proin
malesuada egestas sem, ut laoreet metus malesuada id. Suspendisse
tortor libero, tincidunt et adipiscing ut, semper eget nisl. Duis ullamcorper
risus ac dolor ornare feugiat.
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"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur ulla
mcorper vehicula nibh ut lacinia. Maecenas hendrerit mollis mi. Proin
malesuada egestas sem, ut laoreet metus malesuada id. Suspendisse tortor
libero, tincidunt et adipiscing ut, semper eget."
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"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur ulla
mcorper vehicula nibh ut lacinia. Maecenas hendrerit molli mi. Proin
malesuada egestas sem, ut laoreet metus malesuada id. Suspendisse tortor
libero, tincidunt et adipiscing ut, semper eget."
- Posted by User name on Date and Time. Flag comment or Recommend
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur ulla
mcorper vehicula nibh ut lacinia. Maecenas hendrerit molli mi. Proin
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