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2010 CEO CENSUS – Middle East




                  Middle East



        Profile and Mobility Trends
  of the Senior Executives in Middle East




                        May 2010




Stanton Chase International                            Page |2
2010 CEO CENSUS – Middle East




Foreword

On the break of the new era, characterized by many as “the new normal”, while having
“survived” through the turmoil of the 2009 deep recession, the Senior Executives in the
Middle East begin to develop the balances and requirements that will allow them to
further advance their career within this volatile environment.

Though last year was mostly the “year of survival”, this year seems to head towards
“development”. The issues and priorities questioned during 2009 and the values that
seemed to become weaker in view of the depression are now put into scrutiny and urge
senior executives to decide on the next steps in their career. Even from last year, top
executives were beginning to regard Middle East, and mainly the GCC region, as a
market for long term business development, as opposed to the rather more opportunistic
short-term plans of the past. As such, they had started questioning quality in general and
C-level decision making, raising issues of personal and career development, shortage in
leadership talent as well as retention of talent in the current GCC environment.

Given the fact that, despite the strong blow and the challenges, the regional economies
emerged as “winners” - compared to other parts of the world - and still proceed with the
regional long-term development plans, the senior executives seem to feel safe enough to
start exploring professional opportunities, often expressing a dissatisfaction regarding the
managerial decisions and overall culture that emerged through the 2009’s survival policy.
As a consequence, development of technical skills as well as of the personal business
network, along with the need for professional advise and mentoring gain in importance,
in order to allow the executives on one hand to make the next step and, on the other hand,
to face the increasing competition from the still unstable economies around the world.

Another point that prevails from the above is the need of the companies as employers to
prove their ability to develop an environment that lives up to the expectations of today’s
senior executives, supporting their personal and professional growth, while increasing
their retention rates. Regardless of whether the executives are ex-patriats or nationals (as

Stanton Chase International                                                    Page |3
2010 CEO CENSUS – Middle East

the last percentage tends to increase, given the on-going nationalization programs of the
Middle Eastern countries), the complexity of their requirements, combined with the
complexity of what is required by them, shows the way to a era of new leadership that
should not be underestimated. Even though there is a false perception that talent is “in
abundance” due to the recession, the truth is that, despite the increased competition,
competent senior human talent is always scarce to find, and it will keep being even more
difficult. Retention, as well as careful succession planning, is to become among the top
priorities of the companies that, besides promoting their brand to the clients, would need
to promote their brand to the executive / employee market as well.



Stanton Chase – Middle East conducted this CEO Census in order to compile the profile
of Senior Executives in the Middle Eastern region today, analyze the trends in this
challenging market, and comprehend the opportunities and threats in their career
development.

Using a 24-item questionnaire, Stanton Chase attempts to answer questions such as: how
long have the top executives remained in their current position, and how long do they
plan to still stay? How interested are they in exploring new career opportunities? Which
are the most important factors when deciding to leave the current employer and join a
new one? Which factors lead to further career development? Which markets are regarded
as most promising, when considering relocation? What are the sectors offering most
career opportunities, mainly in the GCC region?

We would like to thank the 638 top executives from the Middle Eastern market (mainly
from the GCC, but also the Levant and North-East Africa) who responded. It is the
second year Stanton Chase – Middle East has run this comprehensive survey, with the
aim to depict preliminary long-term trends and characteristics over time, starting with the
comparison from last year’s results. These tendencies will be much more clearly outlined
in the future, based on the following years’ respective surveys. This series of surveys
demonstrate Stanton Chase’s commitment to understanding business leaders’ views
shaping the Senior Executives’ career in the region – and sharing this knowledge with the
world at large.



Dr Panos Manolopoulos
Vice Chairman Regions
Managing Partner UAE
Stanton Chase International

May 2010




Stanton Chase International                                                   Page |4
2010 CEO CENSUS – Middle East




Table of Contents 



Demographics of the respondents.................................................................................... 6

CEOs perception regarding business growth opportunities in the GCC region ........ 8

Market Sectors with most career opportunities ............................................................ 9

Shortage of leadership talent in the market? .............................................................. 10

What do organizations seek from their CEOs/Executive Leaders in the GCC
region? ............................................................................................................................. 12

Retention: Years in current position ............................................................................ 13

Interested in investigating new career opportunities? ............................................... 15

Which are the critical factors for a CEO to leave the current employer?
Which would be the important factors for a decision to join a new employer? ....... 15

Main factors for a successful career development ...................................................... 18

Relocation / Going back home? .................................................................................... 20

Executive Summary ....................................................................................................... 21

About Stanton Chase International ............................................................................. 23
        




Stanton Chase International                                                                                          Page |5
2010 CEO CENSUS – Middle East

Demographics of the respondents

The respondents represent all major business sectors and all types of enterprises,
including small and medium to very large ones. Thus, for example, companies with
fewer than 100 employees to more than 400 people are represented, with turnover from a
few million USD to over 4 billion USD and annual Senior Executive cash compensations
(excluding the allowances) from 150,000 USD to over 350,000 USD. As such, the
results obtained really reveal the implicit trends of the market, taking into consideration
various parameters and unique characteristics.

Additionally, most of the Senior Executives are expatriates, originating mainly from
Lebanon, UK, USA, India and Canada, while the GCC nationals are also represented in
the survey, though not to a large extent.

As expected, the age of the majority of respondents ranges from 35 to 55. More
specifically, 47.89% of the respondents are 36 - 45 years old and 30% are 46 - 55 years
old. An interesting 12.68% are younger (25-35 years old), while a small minority (9.4%)
is over 56.

Men dominate with a 92% participation in the survey, while women Senior Executives
account for only 8% of the answers.



                                  Ge nd e r & A g e D e ta ils


   100.00%
    90.00%
    80.00%
    70.00%
                                                                                   25-35 Yrs Old
    60.00%
                                                                                   36-45 Yrs Old
    50.00%
                                                                                   46-55 Yrs Old
    40.00%
                                                                                   56-65 Yrs Old
    30.00%
    20.00%
    10.00%
     0.00%
                         Male                              Female




The majority of the senior executives (70%) are married with children, 15.5% are married
and only a small percentage (12.7%) is single. This indicates that the GCC region
(mostly represented in this survey) is overall considered a good environment for families,


Stanton Chase International                                                          Page |6
2010 CEO CENSUS – Middle East

and many senior executives do not hesitate bringing in their family after a short period of
adjustment.



                                      Fa mily Sta tus



                                                        12.7%
                                                                   1.9%

                                                                          15.5%




       70.0%
                                                                       Single
                                                                       Single with children
                                                                       Married
                                                                       Married with children




The above results clearly indicate some initial characteristics of the Senior Executive
market in the region, mostly dominated by young (in some cases, even, very young) men
in the top positions. Taking into consideration that the majority of the senior executives /
respondents are expatriates, this can be easily explained, since usually it is younger
people that are mostly interested and willing to relocate.

However, this characteristic often acts as a double-edge sword, since on the one hand the
market gains from the energy and innovative spirit brought by younger professionals, on
the other hand though, it risks losing – and often does lose - on maturity and quality, as
many of the senior executives do not have the talent and background that would be
demanded in a more developed economy. This, though, could also be interpreted as an
additional sign of the well-known “war for talent”, the effects of which are gradually
detected in most markets – especially the emerging ones.




Stanton Chase International                                                      Page |7
2010 CEO CENSUS – Middle East

CEOs perception regarding business growth opportunities in the GCC region

In 2010, the senior executives appear to be moderately more conservative regarding their
perception on the business growth opportunities of the region, with the optimistic ones
decreasing from about 50% to a bit less than 40%, although the very optimistic ones
remained at the same levels as in 2009. It is true that the 2009 survey was conducted at
the very beginning of the crisis in the Middle East, when results had just started being
visible and, still, many executives did not believe that the market would be so much
affected by the world recession.

Admittedly, the markets in the Middle East did not prove to be immune to the
international turmoil; on the other hand, when compared to other developed or emerging
economies, the GCC seems to be a safer harbor for business. To start with, state
authorities are still dedicated to the original vision of turning the area into an economic
hub between West and Asia Pacific, and the results of the efforts during 2009 have
proven this dedication. Although the strategy to be followed during the recession was a
bit ambiguous in the beginning of 2009, the rest of the year moved on in an increasing
determination to support each market, proceed as much as possible with the plans already
set/announced, and take – again, as much as possible – decisive actions to face the
shortcomings of the previous status quo. Of course, the difficulty in securing liquidity
through financial institutions and economy’s dependence on the other economies still
pose a threat. However, Middle East, whether we focus on the whole area, on the GCC
region or only on the UAE, comprises of smaller economies, interdependent but with
different exposure to the international economic crisis. This offers a leverage to business
opportunities, enhancing – as it seems – a more optimistic rather than a pessimistic
perception among the senior executives.


             H o w o p timis tic a re y o u re g a rd ing the b us ine s s g ro wth in the c o untry /re g io n y o u a re
                                           o p e ra ting in, o v e r the ne xt two y e a rs ?



                                                                                  35.0%
       Very Optimistic
                                                                                    36.60%


                                                                                          39.8%
            Optimistic
                                                                                                          50.50%
                                                                                                                              2010
                                                                                                                              2009
                                                        19.0%
  Somewhat optimistic
                                             11.90%


                                   6.2%
        Not optimistic
                           1.00%


                     0.00%           10.00%          20.00%          30.00%          40.00%          50.00%          60.00%




Stanton Chase International                                                                                            Page |8
2010 CEO CENSUS – Middle East


Market Sectors with most career opportunities

Oil, Gas & Natural Resources appears to be the market sector offering the best career
opportunities in the region, gaining significantly in importance over 2009, possibly
within a turn to the industry that is more stable in the specific geographic area. Banking
& Financial Services is the second most important sector, despite the small decrease in
importance as compared to 2009, which shows that united intergovernmental efforts at
international level, large amounts of subsidies, the unquestionable dominance of the
financial institutions over any economic growth and, above all, the more conservative
approach that most Middle Easter financial institutions have followed guarantee that the
sector will soon overcome the current threats. IT & Telecom, Consumer & Retail,
Healthcare & Pharma and the Industrial sector are perceived as the next ones most
promising, while, as expected, Real Estate & Construction has dropped significantly, and
services like Media & Advertising, as well as Logistics & Transport are also less
attractive.



                 In yo ur o p inio n, which ma rke t se cto rs o ffe r b e tte r ca re e r o p p o rtunitie s fo r to p e xe cutive s in the co untry
                                                                   yo u a re o p e ra ting in?




           60.00%

           50.00%

           40.00%

           30.00%

           20.00%

           10.00%

            0.00%
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Stanton Chase International                                                                                                           Page |9
2010 CEO CENSUS – Middle East

Shortage of leadership talent in the market?

Similarly to 2009, the large majority of 67.7% states that Middle East economies are
definitely facing a shortage in leadership talent, while an additional 30.1% believes that
there is indeed some level of leadership talent shortage. Only 2.2% do not indentify this
deficiency in the market.

                      D o y o u think the M id d le E a s t is fa c ing a s ho rta g e o f le a d e rs hip
                                                          ta le nt?

           80.00%

           70.00%

           60.00%

           50.00%
                                                                                                               2009
           40.00%
                                                                                                               2010
           30.00%

           20.00%

           10.00%

            0.00%
                              Definitely                    Somewhat                        Not at all




This result is interestingly coupled with the fact that a large 43.8% (similar and slightly
increased percentage as per 2009) believes that the Middle East – and the GCC more
specifically – does not offer competitive conditions to attract and retain executive level
talent. Considering the unquestionably competitive advantages of these markets
regarding the salary level and, in most cases, the safe, comfortable life style, this negative
perception of the senior executives is most probably due to the lack of stable strategy and
culture within the companies, and the short comings of the overall processes in the
market that often prevent careful and long term planning. It should be stressed though
that positive steps are taken towards this direction, and the leadership of the countries
especially in the GCC place significant emphasis on these topics.

                           D o y o u b e lie v e the c o untry y o u a re o p e ra ting in is o ffe ring
                          c o mp e titiv e c o nd itio ns to a ttra c t a nd re ta in Exe c utiv e Le v e l
                                  T a le nt, a s c o mp a re d to o the r c o v e te d ma rk e ts ?

             70.00%

             60.00%

             50.00%

             40.00%                                                                                           2009
             30.00%                                                                                           2010

             20.00%

             10.00%

              0.00%
                                           Yes                                        No



Stanton Chase International                                                                                     P a g e | 10
2010 CEO CENSUS – Middle East


During 2009, a lot of discussion was made regarding the decrease in the remuneration
levels of the senior executives, which, until recently was perceived as the main advantage
attracting senior human talent from abroad. It is true that due to the increased supply in
senior human talent in the GCC from all over the world, along with the decrease in the
number of opportunities as the economies slowed down, the remuneration packages did
not increase exponentially as they used to. On the contrary, they remained at more
“normal” levels, accommodating the needs of the two sides (the companies and the
executives), plus the cost of living which, despite the decrease in the accommodation
prices, is still high as compared to other parts of the world.

Although this seemed to temporarily give an “advantage” over the companies regarding
their negotiation ability, dissatisfaction from top executives seems to be the biggest and
most significant threat the GCC and the Middle Eastern economies will be facing in the
near future. Thus, retaining talent in the region demands for additional initiatives and
opportunities offered, signifying the beginning of a new era of leadership and
management, as retaining talent is not based on payroll. According on numerous
comments from the respondents, strong company ethics and values, cohesion in the
company’s strategy and management, team spirit and team work, emphasis on quality and
growth opportunities within the same company seem to be points which companies need
to reinforce in order to retain their senior talent. The development of a long-term culture
is required. Whether the current re-definition of balances will lead to that, remains to be
seen.




Stanton Chase International                                                  P a g e | 11
2010 CEO CENSUS – Middle East

What do organizations seek from their CEOs/Executive Leaders in the GCC
region?

As expected, the Ability to Lead and Advocate Change is perceived to be by far the most
important talent sought from the senior executives in the region, showing significant
increase as per last year’s results. This is followed by the ability to offer Innovative
Solutions and Delivery as well as Strong Personal Values and Principles which also
showed a noteworthy increase compared to 2009. This last point should be stressed, as it
represents the need of the companies and the executives to go back to the basics, holding
strongly on personal values, as, in a volatile environment, business ethics become
extremely important in balancing the uncertainly of the markets.

Of course, other abilities like Multicultural communication leadership (which though
ranking first in 2009 dropped in importance by more than 20%), Knowledge of the
Market Sector and Speed in Delivering Growth are also considered essential for an
Executive Leader.       Multicultural communication was regarded as the most important
talent for this market that blends together people from many nationalities while society is
still trying to develop the norms that will bring all these people together. However, given
the urgent needs of surviving, as dictated by the economic crisis, other talents gain in
importance.

It is interesting to note that Knowledge of the Market Sector is only ranked 6th in
importance, dropping even more compared to 2009. The previous year this was
interpreted as the result of a market that was hiring at such high speed that companies
were quite flexible when coming to market knowledge, considering this an ability that
can be easily acquired on the job. This was reinforced with individual comments from
the respondents stating that organizations in the region do not seek as much as they
should from their top executives and also, that a large number of top executives in the
GCC region, despite being professional, they would not really qualify to run a company,
as they lack in knowledge of the market and/or the sector, as well as in managerial
abilities. This trend however has changed over the past year, as companies have become
much more careful in their hiring decision making, especially when senior talent is
concerned. Still though, it seems that soft skills are much more important as they are the
ones that will make a difference in the success of a company, especially within turbulent
times. Additionally, an international trend notes the mobility of the executives not only
among countries but also among industries as well, since this allows for a clearer “new
eye”, an innovative approach and a fresh creative perception that are quite needed.

Finally, it is worth noting that Meeting Customers’ More Demanding Needs ranks 7th.
This may be an issue of concern for the years to come, as a lot of focus has been placed
on the internal restructuring of the companies, and this may have come at the expense of
the clients’ needs.




Stanton Chase International                                                  P a g e | 12
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P a g e | 13
                                                                                                                                                                                                                                                                                                                                                                                                            2010 CEO CENSUS – Middle East




                                                                                                                                                                         ify
                                                                                                                                                                               )
                                                                          2010
                                                                                        2009
2010 CEO CENSUS – Middle East


Retention: Years in current position

As stated in the beginning, there seems to be again a shift in the market: although the
average number of years that a top executive would remain in the same company has
increased over the past, and averages to 2-3 years, there is an increased tendency as
compared to the 2009 results of the survey for people to plan to move within the next 12
months (less than 1 year or in 1 year).

In 2009 results, the senior executives planning to move within the next 12 months was
about 25%, while in 2010 the percentage is a bit more than 40%. Respectively, the
executives that planned to stay in the same company for the next 3-7 years was 30%,
while in 2010 it is 17.2%. Given the fact that the market is not in the high speed growth
as it used to be 2 years ago – a factor that was allowing very fast turnovers in the
companies – while also the opportunistic element that used to be quite distinct in the
region has been eliminated to a large extent due to the restructuring that took place in the
past 12 months, this trend shows mostly the dissatisfaction of the senior executives with
the way their current company has moved during the recession or with the way their
talent is productively used/supported in the current environment. This is an issue for
thought by the companies, as it requires attention to their retention policies in order to
avoid destabilizing factors that will not allow them to develop within the new, post-
recession era.



            H o w lo ng ha v e y o u b e e n in y o ur c urre nt p o s itio n, a nd ho w ma ny mo re y e a rs
                          d o y o u e xp e c t to b e e mp lo y e d a t this o rg a niza tio n?

  120.00%

  100.00%
                                                                                                     Less than 1 Year
   80.00%                                                                                            1 Yr
                                                                                                     2-3 Yrs
   60.00%
                                                                                                     3-5 Yrs
   40.00%                                                                                            5-7 Yrs
                                                                                                     7-10 Yrs
   20.00%

    0.00%
                  I have been in this role for:         I expect to remain in this role for an
                                                                     additional:




Stanton Chase International                                                                             P a g e | 14
2010 CEO CENSUS – Middle East

Interested in investigating new career opportunities?

On the same note with the point above, a majority of 55.5% (increased as compared to
the 41.3% of last year) is Open to Suggestions regarding possible new career
opportunities, while there is a significant decrease in the number of executives indicating
that they are not currently, or within the next 2-3 years willing to move. This, the
conservatism that was naturally inspired by last year’s challenging economic
environment is gradually surrendering to the search of something that is more suitable
given the professional aspirations of the executive.


           H o w inte re s te d a re y o u in inv e s tig a ting ne w c a re e r o p p o rtunitie s ?


  60.00%

  50.00%

  40.00%
                                                                                                        2009
  30.00%
                                                                                                        2010
  20.00%

  10.00%

   0.00%
                I am too       I am not at all I am open to It would take I am usually
              involved in      interested for suggestions a tremendous on the lookout
               my current      at least 2 to 3              opportunity to
               role at the          years                       get me
                moment                                        interested




Which are the critical factors for a CEO to leave the current employer? Which
would be the important factors for a decision to join a new employer?

Lack of Career Advancement Opportunities and Responsibility without Authority
continue to be in 2010 the most important factors urging a top executive to leave the
current employer. Dissatisfaction with Senior Management and Different Company
Values increased in importance compared to 2009 results. It is interesting to note that the
importance placed in the dissatisfaction with senior management increased by almost
30%, which indicated the main reason possibly behind the increased tendency of the
senior executives to explore new career opportunities in the near future. This is reflecting
not only the differences that occurred last year among senior executives for the
management of the crisis, but also the clash between old norms and new trends that are
emerging as a result of the “new normal”.

The strong tendency of 2009 to start an entrepreneurial activity has decreased quite
significantly, most probably due to the instable environment that indicates a

Stanton Chase International                                                                     P a g e | 15
2010 CEO CENSUS – Middle East

postponement to any new plans. Another reason that last year the beginning of an
entrepreneurial activity ranked high could be the fact that many executives regarded this
as their counter-solution to remain in the market, in case there would be changes in their
employment contract. Still, the high costs of maintaining one’s own business in the
region, given also the decreased market growth, have led to the 2010 results. Finally, in
2010, the importance in balancing work and personal life has increased, which may come
as a result on the one hand of the more secure environment that executives experience as
compared to the beginning of last year, while on the other hand, last year’s efforts to
allow survival obviously led to sacrifices in one’s personal life.


           In y o ur e xp e rie nc e , ho w imp o rta nt wo uld the fo llo wing fa c to rs b e to y o ur d e c is io n to le a v e
                                                       y o ur c urre nt e mp lo y e r?




                 Starting an entrepreneurial activity


                    Responsibility without Authority

  Re-organization which results in a change in role
              and/or responsibilities

                         Lack of Work-Life Balance


          Scrutiny of working for a public company


    Poor financial performance of the organization                                                                               Not Important at all
                                                                                                                                 Not very important
             Inadequate Compensation & Benefits                                                                                  Neutrally important
                                                                                                                                 Important
                          Different Company Values                                                                               Very important


                      A difficult boss / shareholders


          Dissatisfaction with senior management


                Being passed over for a promotion


       Lack of career advancement opportunities


                    Lack of training & development


                                                        0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100
                                                                                                %




Stanton Chase International                                                                                         P a g e | 16
2010 CEO CENSUS – Middle East

It is interesting to see that Broadening one’s Functional Experience in the Same Industry
and Broadening One’s Industry Experience in the Same Function gain significant
importance as compared to 2009 results. They rank similarly high to Increased
Compensation and Equity Opportunities, while all these factors last year were ranking
lower than Increased Responsibility and Entrepreneurial Role.         Possibly, given last
year’s instability – combined also with the dissatisfaction experienced and the need to be
competitive in the market – the senior executives focus mostly on developing their
personal value than in developing their role.


            In y o ur e xp e rie nc e , ho w imp o rta nt a re the fo llo wing fa c to rs in y o ur d e c is io n to jo in
                                                       a ne w e mp lo y e r?


         Change to a role requiring new skills,
         competences, culture and work style

       Change to a completely different career

     Broaden industry experience in the same
                     function
   Broaden functional experience in the same
                   industry

                 Work with former colleague(s)


                                      Less Travel                                                               Not Important at all
                                                                                                                Not Very Important
                                     More Travel                                                                Neutrally Important
                                                                                                                Important
          International Relocation Assignment                                                                   Very Important

                      More entrepreneurial role


                             Increased Authority

  Increased Responsibility and/or more senior
                    role

                Increased Equity Opportunities


          Increased Compensation & Benefits

                                                    0% 10 20 30 40 50 60 70 80 90 100
                                                       % % % % % % % % % %




Stanton Chase International                                                                                          P a g e | 17
2010 CEO CENSUS – Middle East


Main factors for a successful career development

Expansion of Personal Network was and is still considered by far the most important
factor that would lead to further career development (increased by 13% over 2009).
More International Experience ranks second – as it is expected in this region. However,
it is interesting to point out the importance that Development of Personal Branding has
gained, with an increase of 31% over last year, as well as the Development of Technical
Skills (increase of 59% over last year), despite that of course Soft Skills still rank very
high.

The tendency of the senior executives to keep being competitive, gaining in knowledge
and in competencies is a significant trend of maturity in the market. The development of
personal branding comes as an additional plus, given the support of the existing business
networking opportunities that are numerous in the region, along with the tools of social
media that enhance the visibility and positioning of the senior executives at international
level. However, given this importance, it is strange that the importance of mentoring has
dropped compared to last year.

              Id e ntify the fa c to rs tha t in y o ur o p inio n wo uld le a d to y o ur furthe r c a re e r
                                                      d e v e lo p me nt.


  70.00%

  60.00%

  50.00%

  40.00%
                                                                                                                          2009
                                                                                                                          2010
  30.00%

  20.00%

  10.00%

   0.00%
                            technical skills
           international




                                                                                                          Mentoring /
                                                                 Expand your




                                                                                                          Counseling
                                                                                             workplace




                                                                                                          Coaching /
                                               competencies
            experience




                                                                               brand image


                                                                                              Different

                                                                                               culture
                                                 / soft skills
                                                 behavioral




                                                                                 personal
                                                                   network




                                                                                                            Career
                                                                                 Develop
                                                  Develop
               More




                               Develop




Stanton Chase International                                                                                      P a g e | 18
2010 CEO CENSUS – Middle East

In order to explore any possible change in their career, top executives heavily rely on
personal and professional networking, quite a strong characteristic of the specific market
that very heavily depends on networking relationships and activities.

The use of Executive Search Consultants also ranks high and even shows an increase of
10% compared to 2009 results, since these positions ask for experienced consultants’
services.



            W hic h o f the s e re s o urc e s / s tra te g ie s wo uld y o u us e to e xp lo re a
                                     c ha ng e in y o ur jo b / c a re e r?


  100.00%
   90.00%
   80.00%
   70.00%
   60.00%                                                                                                                             2009
   50.00%
   40.00%                                                                                                                             2010
   30.00%
   20.00%
   10.00%
    0.00%
                                        Executive Search




                                                                                 Appointments section




                                                                                                        Internet Job Boards
                                                           Recruiting Agencies
                Personal/Professional




                                          Consultants




                                                                                     in local daily
                     Networking




Stanton Chase International                                                                                                   P a g e | 19
2010 CEO CENSUS – Middle East

Relocation / Going back Home?

Despite the longer-view perspective developed in the market, the region (especially the
GCC) still remains a stop-over during one’s professional career. This reflects two main
trends; one, the strong wish to return home, when an interesting opportunity arises
(though this has slightly decreased since 2009, due to the market uncertainly), and, two,
the need to follow “the money”, that is, to move to more promising markets in the future.

Currently, Asia-Pacific and Other GCC Countries seem to be the primary choices in case
of a new relocation, with GCC gaining in importance significantly over last year. This,
of course, is quite expected, as these seem to be the most promising economies, with
interesting growing perspectives in the future. Interestingly enough, North America is
also regarded as primary choice for relocation, ranking even higher than Asia-Pacific
(though still lower than GCC) probably due to the fact that the upcoming shortage of
talent, coupled with the already developed infrastructure will develop interesting
opportunities, despite the current economic uncertainty. The interest for Eastern Europe,
CIS countries and Latin America has dropped significantly, not really being considered as
interesting options at the moment. Finally, Africa is perceived more positively than last
year, though still being a last resort for relocation compared to the other choices.

                                      Primary               Secondary               Tertiary               Last          N/A
                                      Priority               Priority               Priority              Resort
Africa                                  4.8%                  11.0%                  16.3%                34.4%         33.5%
Asia-Pacific                           32.2%                  26.4%                  22.0%                 6.2%        13.2%
Other GCC Countries                    42.3%                  30.0%                  14.1%                 6.6%         7.0%
Eastern Europe                          9.3%                  23.3%                  23.3%                19.8%        24.2%
CIS Countries                           4.4%                  15.0%                  22.0%                25.6%        33.0%
Latin America                           7.0%                  20.7%                  21.1%                18.9%        32.2%
North America                          36.1%                  29.5%                  11.0%                10.1%        13.2%

Still, as stated above, 73.2% are waiting for the right moment to return home.

                   Giv e n a n o p p o rtunity , wo uld y o u c o ns id e r re lo c a ting b a c k to y o ur
                                                    ho me c o untry ?




                         26.8%


                                                                                                               Yes
                                                                                                               No


                                                                                    73.2%




Stanton Chase International                                                                                      P a g e | 20
2010 CEO CENSUS – Middle East


Executive summary

The profile of the top executives in the GCC and overall Middle Eastern region today
seems to be shifting, accommodating the changes caused by the recent international
economic crisis, as well as by the inevitable growing maturity of the market. There is a
closer focus on quality, personal development and branding along with longer-term
perspective in business development in the market, however these are coupled with
dissatisfaction that has emerged over the past months by the strategy, management and
processes followed during the crisis period.

More analytically, top executives are still quite optimistic for the overall growth
perspectives and seem to believe that these markets, though not immune, will be less
affected by the global crisis. The Oil, Gas & Natural Resources sector is perceived as the
most promising one (which reminds a “back to the basics” strategy), followed by the
Banking & Financial Services Sector, Technology and Telecom, and, to a lesser extent,
Consumer & Retail, Healthcare and Pharma and the Industrial Sector (which, in
comparison, ranks surprisingly low). As expected, Construction and Real Estate has
dropped significantly, while the Services have also been negatively affected.

Although the GCC is an open market with high mobility and constant arrival of more
high-level professionals, there is a perceived high shortage of talent. This seems to be
mostly related to the still not fully developed strategies to attract and retain top talent,
which currently poses as the biggest challenge for the region.

The time period a top executive would plan to stay in the same position averages from 2
to 5 years, however, the length of this period seems to be getting shorter compared to
2009 rather than longer. Just like 2009, most senior executives will state they are “open
                                                                                     o
to suggestions”, however, the number of the executive that would consider a move sooner
rather than later has significantly increased. This is a significant change in the market,
which, though it reminds of the before-2009 high turnover rates, it is currently based on
different reasons which, if not addressed timely, they may threaten the competitiveness of
the companies and the market within the international business environment.

When considering leaving a current employer or joining a new one, lack of career
advancement and having responsibility without authority rank quite high, however it is
noteworthy to point out the importance gained in the dissatisfaction with the senior
management and the possible differences with the company values. On the other hand,
when joining a new employer, gaining in personal (functional or industrial) knowledge
through the new position, and an increase in the compensation and benefits seem to gain
in importance, while of course increased authority still remains at top levels.

Development of personal and professional network seems to be the most important factor
for career development. However, emphasis is also placed on international experience,
soft skill and technical skills development as well as on personal branding. Besides the


Stanton Chase International                                                   P a g e | 21
2010 CEO CENSUS – Middle East

personal network, the services of an Executive Search company are also considered
important when examining new career opportunities.

The markets that seem to attract interest are the other GCC countries , Asia-Pacific and
North America (noting the importance that North America has gained over Asia-Pacific
as a first choice). However, there is always an eye towards the home country, where
most plan to relocate if and when a good opportunity arises.

Based on the above results and the shift that seems to be recorded, the necessity of
effective career management is again brought to the fore. This includes careful and long-
term planning, definition of goals, necessary preparations and action. Market research
and the development of skills, experience and other resources are essential for achieving
career goals. Though these steps are often disregarded and undervalued when compared
to networking, they cannot be substituted when indeed one is dedicated to developing his
or her career.




Stanton Chase International                                                P a g e | 22
2010 CEO CENSUS – Middle East


About Stanton Chase

Stanton Chase International is a specialized global executive search consultancy firm
of first choice to multinational companies, offering executive search services with
worldwide reach, regional knowledge and local insight.
Starting its international expansion in 1990, Stanton Chase operates with truly integrated
resources of over 70 offices in 43 countries. In recent surveys, Stanton Chase is ranked
among the top 10 international executive search firms by size, stature and reputation.
Stanton Chase is a member of the International Association of Executive Search
Consultants (AESC) and strictly adheres to its ethics and code of conduct.

Established in 2006, Stanton Chase in Dubai is strategically positioned to serve the
growing demand for global talent across the Middle East region.

Our team consists of industry specialized consultants and researchers. It is important to
state that all our Partners and Consultants have gained their experience and knowledge,
working as executives in the industries they serve.
Commitment to quality and prompt results fit seamlessly with global reach and profound
regional expertise. Our industry practice groups allow us to identify leaders with proven
multi-cultural experience and cutting-edge functional skills while leveraging the full
benefit of our global network of resources.

Our Specialization

Specialized in board level appointments and other senior functional positions in
management, sales, marketing, finance, human resources, operations and IT, we focus on:
   Consumer Products/Retail/Services (including Luxury, Fashion and Cosmetics);
   Financial Services (including Private, Corporate, Retail & Investment Banking and
   Insurance);
   Industrial (including Automotive, building material, capital & industrial equipment
   etc);
   Technology (including IT, Internet and Telecom);
   Life Sciences and Health Care (including OTC and Pharmaceutical Products);
   Professional Services (including Management Consultancy and other Business
   Services);
   Natural Resources/Energy (including Upstream & Midstream, Services, Mining and
   Utilities);
   Logistics & Transportation (including Freight Forwarding and Supply Chain
   Management);
Utilizing cutting-edge online psychometric assessment tools, we ensure timely and
effective evaluation of the best candidates from defined target markets whilst focusing on
retained, long-term partnerships.


Stanton Chase International                                                 P a g e | 23
2010 CEO CENSUS – Middle East



Executive Assessment Services
Today, companies increasingly appreciate the objective, insightful assessment of senior
management at critical stages in their organization’s life cycle including:
    • Management Due Diligence
    • Mergers and Acquisitions
    • Strategic Repositioning
    • Organizational Restructuring
By assessing an organization’s leadership talent, we determine how their executives
compare with the market's available talent and measure internal capabilities and future
potential.
Our services focus on challenges such as:
    • Talent Identification (HiPOs)
    • Succession Planning
    • Career Advancement
    • Job Rotation
    • Redundancies / Lay Offs
    • Development Needs




Stanton Chase International                                               P a g e | 24
2010 CEO CENSUS – Middle East




               Office 206, Building 17, Dubai Knowledge Village
                P.O. Box 500195, Dubai, United Arab Emirates
                  Tel: +971 4 369 3529, Fax: +971 4 360 4480
                        e-mail: dubai@stantonchase.com
                        Website: www.stantonchase.com




Stanton Chase International                                            P a g e | 25

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2010 Ceo Census Middle East White Paper

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  • 2. 2010 CEO CENSUS – Middle East Middle East Profile and Mobility Trends of the Senior Executives in Middle East May 2010 Stanton Chase International Page |2
  • 3. 2010 CEO CENSUS – Middle East Foreword On the break of the new era, characterized by many as “the new normal”, while having “survived” through the turmoil of the 2009 deep recession, the Senior Executives in the Middle East begin to develop the balances and requirements that will allow them to further advance their career within this volatile environment. Though last year was mostly the “year of survival”, this year seems to head towards “development”. The issues and priorities questioned during 2009 and the values that seemed to become weaker in view of the depression are now put into scrutiny and urge senior executives to decide on the next steps in their career. Even from last year, top executives were beginning to regard Middle East, and mainly the GCC region, as a market for long term business development, as opposed to the rather more opportunistic short-term plans of the past. As such, they had started questioning quality in general and C-level decision making, raising issues of personal and career development, shortage in leadership talent as well as retention of talent in the current GCC environment. Given the fact that, despite the strong blow and the challenges, the regional economies emerged as “winners” - compared to other parts of the world - and still proceed with the regional long-term development plans, the senior executives seem to feel safe enough to start exploring professional opportunities, often expressing a dissatisfaction regarding the managerial decisions and overall culture that emerged through the 2009’s survival policy. As a consequence, development of technical skills as well as of the personal business network, along with the need for professional advise and mentoring gain in importance, in order to allow the executives on one hand to make the next step and, on the other hand, to face the increasing competition from the still unstable economies around the world. Another point that prevails from the above is the need of the companies as employers to prove their ability to develop an environment that lives up to the expectations of today’s senior executives, supporting their personal and professional growth, while increasing their retention rates. Regardless of whether the executives are ex-patriats or nationals (as Stanton Chase International Page |3
  • 4. 2010 CEO CENSUS – Middle East the last percentage tends to increase, given the on-going nationalization programs of the Middle Eastern countries), the complexity of their requirements, combined with the complexity of what is required by them, shows the way to a era of new leadership that should not be underestimated. Even though there is a false perception that talent is “in abundance” due to the recession, the truth is that, despite the increased competition, competent senior human talent is always scarce to find, and it will keep being even more difficult. Retention, as well as careful succession planning, is to become among the top priorities of the companies that, besides promoting their brand to the clients, would need to promote their brand to the executive / employee market as well. Stanton Chase – Middle East conducted this CEO Census in order to compile the profile of Senior Executives in the Middle Eastern region today, analyze the trends in this challenging market, and comprehend the opportunities and threats in their career development. Using a 24-item questionnaire, Stanton Chase attempts to answer questions such as: how long have the top executives remained in their current position, and how long do they plan to still stay? How interested are they in exploring new career opportunities? Which are the most important factors when deciding to leave the current employer and join a new one? Which factors lead to further career development? Which markets are regarded as most promising, when considering relocation? What are the sectors offering most career opportunities, mainly in the GCC region? We would like to thank the 638 top executives from the Middle Eastern market (mainly from the GCC, but also the Levant and North-East Africa) who responded. It is the second year Stanton Chase – Middle East has run this comprehensive survey, with the aim to depict preliminary long-term trends and characteristics over time, starting with the comparison from last year’s results. These tendencies will be much more clearly outlined in the future, based on the following years’ respective surveys. This series of surveys demonstrate Stanton Chase’s commitment to understanding business leaders’ views shaping the Senior Executives’ career in the region – and sharing this knowledge with the world at large. Dr Panos Manolopoulos Vice Chairman Regions Managing Partner UAE Stanton Chase International May 2010 Stanton Chase International Page |4
  • 5. 2010 CEO CENSUS – Middle East Table of Contents  Demographics of the respondents.................................................................................... 6 CEOs perception regarding business growth opportunities in the GCC region ........ 8 Market Sectors with most career opportunities ............................................................ 9 Shortage of leadership talent in the market? .............................................................. 10 What do organizations seek from their CEOs/Executive Leaders in the GCC region? ............................................................................................................................. 12 Retention: Years in current position ............................................................................ 13 Interested in investigating new career opportunities? ............................................... 15 Which are the critical factors for a CEO to leave the current employer? Which would be the important factors for a decision to join a new employer? ....... 15 Main factors for a successful career development ...................................................... 18 Relocation / Going back home? .................................................................................... 20 Executive Summary ....................................................................................................... 21 About Stanton Chase International ............................................................................. 23   Stanton Chase International Page |5
  • 6. 2010 CEO CENSUS – Middle East Demographics of the respondents The respondents represent all major business sectors and all types of enterprises, including small and medium to very large ones. Thus, for example, companies with fewer than 100 employees to more than 400 people are represented, with turnover from a few million USD to over 4 billion USD and annual Senior Executive cash compensations (excluding the allowances) from 150,000 USD to over 350,000 USD. As such, the results obtained really reveal the implicit trends of the market, taking into consideration various parameters and unique characteristics. Additionally, most of the Senior Executives are expatriates, originating mainly from Lebanon, UK, USA, India and Canada, while the GCC nationals are also represented in the survey, though not to a large extent. As expected, the age of the majority of respondents ranges from 35 to 55. More specifically, 47.89% of the respondents are 36 - 45 years old and 30% are 46 - 55 years old. An interesting 12.68% are younger (25-35 years old), while a small minority (9.4%) is over 56. Men dominate with a 92% participation in the survey, while women Senior Executives account for only 8% of the answers. Ge nd e r & A g e D e ta ils 100.00% 90.00% 80.00% 70.00% 25-35 Yrs Old 60.00% 36-45 Yrs Old 50.00% 46-55 Yrs Old 40.00% 56-65 Yrs Old 30.00% 20.00% 10.00% 0.00% Male Female The majority of the senior executives (70%) are married with children, 15.5% are married and only a small percentage (12.7%) is single. This indicates that the GCC region (mostly represented in this survey) is overall considered a good environment for families, Stanton Chase International Page |6
  • 7. 2010 CEO CENSUS – Middle East and many senior executives do not hesitate bringing in their family after a short period of adjustment. Fa mily Sta tus 12.7% 1.9% 15.5% 70.0% Single Single with children Married Married with children The above results clearly indicate some initial characteristics of the Senior Executive market in the region, mostly dominated by young (in some cases, even, very young) men in the top positions. Taking into consideration that the majority of the senior executives / respondents are expatriates, this can be easily explained, since usually it is younger people that are mostly interested and willing to relocate. However, this characteristic often acts as a double-edge sword, since on the one hand the market gains from the energy and innovative spirit brought by younger professionals, on the other hand though, it risks losing – and often does lose - on maturity and quality, as many of the senior executives do not have the talent and background that would be demanded in a more developed economy. This, though, could also be interpreted as an additional sign of the well-known “war for talent”, the effects of which are gradually detected in most markets – especially the emerging ones. Stanton Chase International Page |7
  • 8. 2010 CEO CENSUS – Middle East CEOs perception regarding business growth opportunities in the GCC region In 2010, the senior executives appear to be moderately more conservative regarding their perception on the business growth opportunities of the region, with the optimistic ones decreasing from about 50% to a bit less than 40%, although the very optimistic ones remained at the same levels as in 2009. It is true that the 2009 survey was conducted at the very beginning of the crisis in the Middle East, when results had just started being visible and, still, many executives did not believe that the market would be so much affected by the world recession. Admittedly, the markets in the Middle East did not prove to be immune to the international turmoil; on the other hand, when compared to other developed or emerging economies, the GCC seems to be a safer harbor for business. To start with, state authorities are still dedicated to the original vision of turning the area into an economic hub between West and Asia Pacific, and the results of the efforts during 2009 have proven this dedication. Although the strategy to be followed during the recession was a bit ambiguous in the beginning of 2009, the rest of the year moved on in an increasing determination to support each market, proceed as much as possible with the plans already set/announced, and take – again, as much as possible – decisive actions to face the shortcomings of the previous status quo. Of course, the difficulty in securing liquidity through financial institutions and economy’s dependence on the other economies still pose a threat. However, Middle East, whether we focus on the whole area, on the GCC region or only on the UAE, comprises of smaller economies, interdependent but with different exposure to the international economic crisis. This offers a leverage to business opportunities, enhancing – as it seems – a more optimistic rather than a pessimistic perception among the senior executives. H o w o p timis tic a re y o u re g a rd ing the b us ine s s g ro wth in the c o untry /re g io n y o u a re o p e ra ting in, o v e r the ne xt two y e a rs ? 35.0% Very Optimistic 36.60% 39.8% Optimistic 50.50% 2010 2009 19.0% Somewhat optimistic 11.90% 6.2% Not optimistic 1.00% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% Stanton Chase International Page |8
  • 9. 2010 CEO CENSUS – Middle East Market Sectors with most career opportunities Oil, Gas & Natural Resources appears to be the market sector offering the best career opportunities in the region, gaining significantly in importance over 2009, possibly within a turn to the industry that is more stable in the specific geographic area. Banking & Financial Services is the second most important sector, despite the small decrease in importance as compared to 2009, which shows that united intergovernmental efforts at international level, large amounts of subsidies, the unquestionable dominance of the financial institutions over any economic growth and, above all, the more conservative approach that most Middle Easter financial institutions have followed guarantee that the sector will soon overcome the current threats. IT & Telecom, Consumer & Retail, Healthcare & Pharma and the Industrial sector are perceived as the next ones most promising, while, as expected, Real Estate & Construction has dropped significantly, and services like Media & Advertising, as well as Logistics & Transport are also less attractive. In yo ur o p inio n, which ma rke t se cto rs o ffe r b e tte r ca re e r o p p o rtunitie s fo r to p e xe cutive s in the co untry yo u a re o p e ra ting in? 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% r he t Ot g s g es or on ce n a rc e s r in si n IT s s sp T r re ic e ic e v ic c ti Se f rv i ct u & rt i l i t y ro r s & ca an c to t ru rv u er rv ve i t a -P om fa e s e so lt h Se Se lS ns Se sp o n Ad nu ec g is e a Co lR ia l Ho or N & Ma el bo & Lo H si o nc ts ra t ic ,T & ia a& om uc l& tu na ed io n gy te 2009 Na -C od m ri a Fi ta of M lo at ar Pr Es Pr st no uc & & ate Ph du er ing ch as al Ed er In um s, Re Te l, G nk lom t, 2010 ce en ns Ba Oi ie n ng m Co Sc rn Co ve p/ e L if Go ou Gr Stanton Chase International Page |9
  • 10. 2010 CEO CENSUS – Middle East Shortage of leadership talent in the market? Similarly to 2009, the large majority of 67.7% states that Middle East economies are definitely facing a shortage in leadership talent, while an additional 30.1% believes that there is indeed some level of leadership talent shortage. Only 2.2% do not indentify this deficiency in the market. D o y o u think the M id d le E a s t is fa c ing a s ho rta g e o f le a d e rs hip ta le nt? 80.00% 70.00% 60.00% 50.00% 2009 40.00% 2010 30.00% 20.00% 10.00% 0.00% Definitely Somewhat Not at all This result is interestingly coupled with the fact that a large 43.8% (similar and slightly increased percentage as per 2009) believes that the Middle East – and the GCC more specifically – does not offer competitive conditions to attract and retain executive level talent. Considering the unquestionably competitive advantages of these markets regarding the salary level and, in most cases, the safe, comfortable life style, this negative perception of the senior executives is most probably due to the lack of stable strategy and culture within the companies, and the short comings of the overall processes in the market that often prevent careful and long term planning. It should be stressed though that positive steps are taken towards this direction, and the leadership of the countries especially in the GCC place significant emphasis on these topics. D o y o u b e lie v e the c o untry y o u a re o p e ra ting in is o ffe ring c o mp e titiv e c o nd itio ns to a ttra c t a nd re ta in Exe c utiv e Le v e l T a le nt, a s c o mp a re d to o the r c o v e te d ma rk e ts ? 70.00% 60.00% 50.00% 40.00% 2009 30.00% 2010 20.00% 10.00% 0.00% Yes No Stanton Chase International P a g e | 10
  • 11. 2010 CEO CENSUS – Middle East During 2009, a lot of discussion was made regarding the decrease in the remuneration levels of the senior executives, which, until recently was perceived as the main advantage attracting senior human talent from abroad. It is true that due to the increased supply in senior human talent in the GCC from all over the world, along with the decrease in the number of opportunities as the economies slowed down, the remuneration packages did not increase exponentially as they used to. On the contrary, they remained at more “normal” levels, accommodating the needs of the two sides (the companies and the executives), plus the cost of living which, despite the decrease in the accommodation prices, is still high as compared to other parts of the world. Although this seemed to temporarily give an “advantage” over the companies regarding their negotiation ability, dissatisfaction from top executives seems to be the biggest and most significant threat the GCC and the Middle Eastern economies will be facing in the near future. Thus, retaining talent in the region demands for additional initiatives and opportunities offered, signifying the beginning of a new era of leadership and management, as retaining talent is not based on payroll. According on numerous comments from the respondents, strong company ethics and values, cohesion in the company’s strategy and management, team spirit and team work, emphasis on quality and growth opportunities within the same company seem to be points which companies need to reinforce in order to retain their senior talent. The development of a long-term culture is required. Whether the current re-definition of balances will lead to that, remains to be seen. Stanton Chase International P a g e | 11
  • 12. 2010 CEO CENSUS – Middle East What do organizations seek from their CEOs/Executive Leaders in the GCC region? As expected, the Ability to Lead and Advocate Change is perceived to be by far the most important talent sought from the senior executives in the region, showing significant increase as per last year’s results. This is followed by the ability to offer Innovative Solutions and Delivery as well as Strong Personal Values and Principles which also showed a noteworthy increase compared to 2009. This last point should be stressed, as it represents the need of the companies and the executives to go back to the basics, holding strongly on personal values, as, in a volatile environment, business ethics become extremely important in balancing the uncertainly of the markets. Of course, other abilities like Multicultural communication leadership (which though ranking first in 2009 dropped in importance by more than 20%), Knowledge of the Market Sector and Speed in Delivering Growth are also considered essential for an Executive Leader. Multicultural communication was regarded as the most important talent for this market that blends together people from many nationalities while society is still trying to develop the norms that will bring all these people together. However, given the urgent needs of surviving, as dictated by the economic crisis, other talents gain in importance. It is interesting to note that Knowledge of the Market Sector is only ranked 6th in importance, dropping even more compared to 2009. The previous year this was interpreted as the result of a market that was hiring at such high speed that companies were quite flexible when coming to market knowledge, considering this an ability that can be easily acquired on the job. This was reinforced with individual comments from the respondents stating that organizations in the region do not seek as much as they should from their top executives and also, that a large number of top executives in the GCC region, despite being professional, they would not really qualify to run a company, as they lack in knowledge of the market and/or the sector, as well as in managerial abilities. This trend however has changed over the past year, as companies have become much more careful in their hiring decision making, especially when senior talent is concerned. Still though, it seems that soft skills are much more important as they are the ones that will make a difference in the success of a company, especially within turbulent times. Additionally, an international trend notes the mobility of the executives not only among countries but also among industries as well, since this allows for a clearer “new eye”, an innovative approach and a fresh creative perception that are quite needed. Finally, it is worth noting that Meeting Customers’ More Demanding Needs ranks 7th. This may be an issue of concern for the years to come, as a lot of focus has been placed on the internal restructuring of the companies, and this may have come at the expense of the clients’ needs. Stanton Chase International P a g e | 12
  • 13. M ee tc us to m er 's m or In e Hi de gh no va m er an t iv di 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% Sp ee e ng so d l ut ne of io ed de ns s li v an er y d of de G liv ro er y w th O bj ec Kn Cr t iv ow ea es le t iv e dg e m of as th te Kn e r y m Stanton Chase International ow ar le ke Ab dg i li t e ts ec M y of to ul to m r t ic le ul ul ad t ip tu an le ra se l d c o p e ra ting in? co ad to m vo rs M m ca ob un i li t St ica te y ro tio ch wi ng n an th pe le ge in rs ad th on er e al sh gr va ip ou lu p es ab i li t an y d an wi d th pr in in in ci te pl rn es a tio O na th lm er ar (p ke l ea ts se In y o ur o p inio n,wha t d o o rg a niza tio ns s e e k fro m the ir Exe c utiv e Le a d e rs in the c o untry y o u a re sp ec P a g e | 13 2010 CEO CENSUS – Middle East ify ) 2010 2009
  • 14. 2010 CEO CENSUS – Middle East Retention: Years in current position As stated in the beginning, there seems to be again a shift in the market: although the average number of years that a top executive would remain in the same company has increased over the past, and averages to 2-3 years, there is an increased tendency as compared to the 2009 results of the survey for people to plan to move within the next 12 months (less than 1 year or in 1 year). In 2009 results, the senior executives planning to move within the next 12 months was about 25%, while in 2010 the percentage is a bit more than 40%. Respectively, the executives that planned to stay in the same company for the next 3-7 years was 30%, while in 2010 it is 17.2%. Given the fact that the market is not in the high speed growth as it used to be 2 years ago – a factor that was allowing very fast turnovers in the companies – while also the opportunistic element that used to be quite distinct in the region has been eliminated to a large extent due to the restructuring that took place in the past 12 months, this trend shows mostly the dissatisfaction of the senior executives with the way their current company has moved during the recession or with the way their talent is productively used/supported in the current environment. This is an issue for thought by the companies, as it requires attention to their retention policies in order to avoid destabilizing factors that will not allow them to develop within the new, post- recession era. H o w lo ng ha v e y o u b e e n in y o ur c urre nt p o s itio n, a nd ho w ma ny mo re y e a rs d o y o u e xp e c t to b e e mp lo y e d a t this o rg a niza tio n? 120.00% 100.00% Less than 1 Year 80.00% 1 Yr 2-3 Yrs 60.00% 3-5 Yrs 40.00% 5-7 Yrs 7-10 Yrs 20.00% 0.00% I have been in this role for: I expect to remain in this role for an additional: Stanton Chase International P a g e | 14
  • 15. 2010 CEO CENSUS – Middle East Interested in investigating new career opportunities? On the same note with the point above, a majority of 55.5% (increased as compared to the 41.3% of last year) is Open to Suggestions regarding possible new career opportunities, while there is a significant decrease in the number of executives indicating that they are not currently, or within the next 2-3 years willing to move. This, the conservatism that was naturally inspired by last year’s challenging economic environment is gradually surrendering to the search of something that is more suitable given the professional aspirations of the executive. H o w inte re s te d a re y o u in inv e s tig a ting ne w c a re e r o p p o rtunitie s ? 60.00% 50.00% 40.00% 2009 30.00% 2010 20.00% 10.00% 0.00% I am too I am not at all I am open to It would take I am usually involved in interested for suggestions a tremendous on the lookout my current at least 2 to 3 opportunity to role at the years get me moment interested Which are the critical factors for a CEO to leave the current employer? Which would be the important factors for a decision to join a new employer? Lack of Career Advancement Opportunities and Responsibility without Authority continue to be in 2010 the most important factors urging a top executive to leave the current employer. Dissatisfaction with Senior Management and Different Company Values increased in importance compared to 2009 results. It is interesting to note that the importance placed in the dissatisfaction with senior management increased by almost 30%, which indicated the main reason possibly behind the increased tendency of the senior executives to explore new career opportunities in the near future. This is reflecting not only the differences that occurred last year among senior executives for the management of the crisis, but also the clash between old norms and new trends that are emerging as a result of the “new normal”. The strong tendency of 2009 to start an entrepreneurial activity has decreased quite significantly, most probably due to the instable environment that indicates a Stanton Chase International P a g e | 15
  • 16. 2010 CEO CENSUS – Middle East postponement to any new plans. Another reason that last year the beginning of an entrepreneurial activity ranked high could be the fact that many executives regarded this as their counter-solution to remain in the market, in case there would be changes in their employment contract. Still, the high costs of maintaining one’s own business in the region, given also the decreased market growth, have led to the 2010 results. Finally, in 2010, the importance in balancing work and personal life has increased, which may come as a result on the one hand of the more secure environment that executives experience as compared to the beginning of last year, while on the other hand, last year’s efforts to allow survival obviously led to sacrifices in one’s personal life. In y o ur e xp e rie nc e , ho w imp o rta nt wo uld the fo llo wing fa c to rs b e to y o ur d e c is io n to le a v e y o ur c urre nt e mp lo y e r? Starting an entrepreneurial activity Responsibility without Authority Re-organization which results in a change in role and/or responsibilities Lack of Work-Life Balance Scrutiny of working for a public company Poor financial performance of the organization Not Important at all Not very important Inadequate Compensation & Benefits Neutrally important Important Different Company Values Very important A difficult boss / shareholders Dissatisfaction with senior management Being passed over for a promotion Lack of career advancement opportunities Lack of training & development 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100 % Stanton Chase International P a g e | 16
  • 17. 2010 CEO CENSUS – Middle East It is interesting to see that Broadening one’s Functional Experience in the Same Industry and Broadening One’s Industry Experience in the Same Function gain significant importance as compared to 2009 results. They rank similarly high to Increased Compensation and Equity Opportunities, while all these factors last year were ranking lower than Increased Responsibility and Entrepreneurial Role. Possibly, given last year’s instability – combined also with the dissatisfaction experienced and the need to be competitive in the market – the senior executives focus mostly on developing their personal value than in developing their role. In y o ur e xp e rie nc e , ho w imp o rta nt a re the fo llo wing fa c to rs in y o ur d e c is io n to jo in a ne w e mp lo y e r? Change to a role requiring new skills, competences, culture and work style Change to a completely different career Broaden industry experience in the same function Broaden functional experience in the same industry Work with former colleague(s) Less Travel Not Important at all Not Very Important More Travel Neutrally Important Important International Relocation Assignment Very Important More entrepreneurial role Increased Authority Increased Responsibility and/or more senior role Increased Equity Opportunities Increased Compensation & Benefits 0% 10 20 30 40 50 60 70 80 90 100 % % % % % % % % % % Stanton Chase International P a g e | 17
  • 18. 2010 CEO CENSUS – Middle East Main factors for a successful career development Expansion of Personal Network was and is still considered by far the most important factor that would lead to further career development (increased by 13% over 2009). More International Experience ranks second – as it is expected in this region. However, it is interesting to point out the importance that Development of Personal Branding has gained, with an increase of 31% over last year, as well as the Development of Technical Skills (increase of 59% over last year), despite that of course Soft Skills still rank very high. The tendency of the senior executives to keep being competitive, gaining in knowledge and in competencies is a significant trend of maturity in the market. The development of personal branding comes as an additional plus, given the support of the existing business networking opportunities that are numerous in the region, along with the tools of social media that enhance the visibility and positioning of the senior executives at international level. However, given this importance, it is strange that the importance of mentoring has dropped compared to last year. Id e ntify the fa c to rs tha t in y o ur o p inio n wo uld le a d to y o ur furthe r c a re e r d e v e lo p me nt. 70.00% 60.00% 50.00% 40.00% 2009 2010 30.00% 20.00% 10.00% 0.00% technical skills international Mentoring / Expand your Counseling workplace Coaching / competencies experience brand image Different culture / soft skills behavioral personal network Career Develop Develop More Develop Stanton Chase International P a g e | 18
  • 19. 2010 CEO CENSUS – Middle East In order to explore any possible change in their career, top executives heavily rely on personal and professional networking, quite a strong characteristic of the specific market that very heavily depends on networking relationships and activities. The use of Executive Search Consultants also ranks high and even shows an increase of 10% compared to 2009 results, since these positions ask for experienced consultants’ services. W hic h o f the s e re s o urc e s / s tra te g ie s wo uld y o u us e to e xp lo re a c ha ng e in y o ur jo b / c a re e r? 100.00% 90.00% 80.00% 70.00% 60.00% 2009 50.00% 40.00% 2010 30.00% 20.00% 10.00% 0.00% Executive Search Appointments section Internet Job Boards Recruiting Agencies Personal/Professional Consultants in local daily Networking Stanton Chase International P a g e | 19
  • 20. 2010 CEO CENSUS – Middle East Relocation / Going back Home? Despite the longer-view perspective developed in the market, the region (especially the GCC) still remains a stop-over during one’s professional career. This reflects two main trends; one, the strong wish to return home, when an interesting opportunity arises (though this has slightly decreased since 2009, due to the market uncertainly), and, two, the need to follow “the money”, that is, to move to more promising markets in the future. Currently, Asia-Pacific and Other GCC Countries seem to be the primary choices in case of a new relocation, with GCC gaining in importance significantly over last year. This, of course, is quite expected, as these seem to be the most promising economies, with interesting growing perspectives in the future. Interestingly enough, North America is also regarded as primary choice for relocation, ranking even higher than Asia-Pacific (though still lower than GCC) probably due to the fact that the upcoming shortage of talent, coupled with the already developed infrastructure will develop interesting opportunities, despite the current economic uncertainty. The interest for Eastern Europe, CIS countries and Latin America has dropped significantly, not really being considered as interesting options at the moment. Finally, Africa is perceived more positively than last year, though still being a last resort for relocation compared to the other choices. Primary Secondary Tertiary Last N/A Priority Priority Priority Resort Africa 4.8% 11.0% 16.3% 34.4% 33.5% Asia-Pacific 32.2% 26.4% 22.0% 6.2% 13.2% Other GCC Countries 42.3% 30.0% 14.1% 6.6% 7.0% Eastern Europe 9.3% 23.3% 23.3% 19.8% 24.2% CIS Countries 4.4% 15.0% 22.0% 25.6% 33.0% Latin America 7.0% 20.7% 21.1% 18.9% 32.2% North America 36.1% 29.5% 11.0% 10.1% 13.2% Still, as stated above, 73.2% are waiting for the right moment to return home. Giv e n a n o p p o rtunity , wo uld y o u c o ns id e r re lo c a ting b a c k to y o ur ho me c o untry ? 26.8% Yes No 73.2% Stanton Chase International P a g e | 20
  • 21. 2010 CEO CENSUS – Middle East Executive summary The profile of the top executives in the GCC and overall Middle Eastern region today seems to be shifting, accommodating the changes caused by the recent international economic crisis, as well as by the inevitable growing maturity of the market. There is a closer focus on quality, personal development and branding along with longer-term perspective in business development in the market, however these are coupled with dissatisfaction that has emerged over the past months by the strategy, management and processes followed during the crisis period. More analytically, top executives are still quite optimistic for the overall growth perspectives and seem to believe that these markets, though not immune, will be less affected by the global crisis. The Oil, Gas & Natural Resources sector is perceived as the most promising one (which reminds a “back to the basics” strategy), followed by the Banking & Financial Services Sector, Technology and Telecom, and, to a lesser extent, Consumer & Retail, Healthcare and Pharma and the Industrial Sector (which, in comparison, ranks surprisingly low). As expected, Construction and Real Estate has dropped significantly, while the Services have also been negatively affected. Although the GCC is an open market with high mobility and constant arrival of more high-level professionals, there is a perceived high shortage of talent. This seems to be mostly related to the still not fully developed strategies to attract and retain top talent, which currently poses as the biggest challenge for the region. The time period a top executive would plan to stay in the same position averages from 2 to 5 years, however, the length of this period seems to be getting shorter compared to 2009 rather than longer. Just like 2009, most senior executives will state they are “open o to suggestions”, however, the number of the executive that would consider a move sooner rather than later has significantly increased. This is a significant change in the market, which, though it reminds of the before-2009 high turnover rates, it is currently based on different reasons which, if not addressed timely, they may threaten the competitiveness of the companies and the market within the international business environment. When considering leaving a current employer or joining a new one, lack of career advancement and having responsibility without authority rank quite high, however it is noteworthy to point out the importance gained in the dissatisfaction with the senior management and the possible differences with the company values. On the other hand, when joining a new employer, gaining in personal (functional or industrial) knowledge through the new position, and an increase in the compensation and benefits seem to gain in importance, while of course increased authority still remains at top levels. Development of personal and professional network seems to be the most important factor for career development. However, emphasis is also placed on international experience, soft skill and technical skills development as well as on personal branding. Besides the Stanton Chase International P a g e | 21
  • 22. 2010 CEO CENSUS – Middle East personal network, the services of an Executive Search company are also considered important when examining new career opportunities. The markets that seem to attract interest are the other GCC countries , Asia-Pacific and North America (noting the importance that North America has gained over Asia-Pacific as a first choice). However, there is always an eye towards the home country, where most plan to relocate if and when a good opportunity arises. Based on the above results and the shift that seems to be recorded, the necessity of effective career management is again brought to the fore. This includes careful and long- term planning, definition of goals, necessary preparations and action. Market research and the development of skills, experience and other resources are essential for achieving career goals. Though these steps are often disregarded and undervalued when compared to networking, they cannot be substituted when indeed one is dedicated to developing his or her career. Stanton Chase International P a g e | 22
  • 23. 2010 CEO CENSUS – Middle East About Stanton Chase Stanton Chase International is a specialized global executive search consultancy firm of first choice to multinational companies, offering executive search services with worldwide reach, regional knowledge and local insight. Starting its international expansion in 1990, Stanton Chase operates with truly integrated resources of over 70 offices in 43 countries. In recent surveys, Stanton Chase is ranked among the top 10 international executive search firms by size, stature and reputation. Stanton Chase is a member of the International Association of Executive Search Consultants (AESC) and strictly adheres to its ethics and code of conduct. Established in 2006, Stanton Chase in Dubai is strategically positioned to serve the growing demand for global talent across the Middle East region. Our team consists of industry specialized consultants and researchers. It is important to state that all our Partners and Consultants have gained their experience and knowledge, working as executives in the industries they serve. Commitment to quality and prompt results fit seamlessly with global reach and profound regional expertise. Our industry practice groups allow us to identify leaders with proven multi-cultural experience and cutting-edge functional skills while leveraging the full benefit of our global network of resources. Our Specialization Specialized in board level appointments and other senior functional positions in management, sales, marketing, finance, human resources, operations and IT, we focus on: Consumer Products/Retail/Services (including Luxury, Fashion and Cosmetics); Financial Services (including Private, Corporate, Retail & Investment Banking and Insurance); Industrial (including Automotive, building material, capital & industrial equipment etc); Technology (including IT, Internet and Telecom); Life Sciences and Health Care (including OTC and Pharmaceutical Products); Professional Services (including Management Consultancy and other Business Services); Natural Resources/Energy (including Upstream & Midstream, Services, Mining and Utilities); Logistics & Transportation (including Freight Forwarding and Supply Chain Management); Utilizing cutting-edge online psychometric assessment tools, we ensure timely and effective evaluation of the best candidates from defined target markets whilst focusing on retained, long-term partnerships. Stanton Chase International P a g e | 23
  • 24. 2010 CEO CENSUS – Middle East Executive Assessment Services Today, companies increasingly appreciate the objective, insightful assessment of senior management at critical stages in their organization’s life cycle including: • Management Due Diligence • Mergers and Acquisitions • Strategic Repositioning • Organizational Restructuring By assessing an organization’s leadership talent, we determine how their executives compare with the market's available talent and measure internal capabilities and future potential. Our services focus on challenges such as: • Talent Identification (HiPOs) • Succession Planning • Career Advancement • Job Rotation • Redundancies / Lay Offs • Development Needs Stanton Chase International P a g e | 24
  • 25. 2010 CEO CENSUS – Middle East Office 206, Building 17, Dubai Knowledge Village P.O. Box 500195, Dubai, United Arab Emirates Tel: +971 4 369 3529, Fax: +971 4 360 4480 e-mail: dubai@stantonchase.com Website: www.stantonchase.com Stanton Chase International P a g e | 25