StoryTeller's Kathy Heil and Gregg Litman share how to use video to attract visitors to your website and convert new leads. This presentation was originally built for the Minbound conference on Thursday, June 18th, 2015.

1. How to Use Video to
Drive Leads
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2. Kathy Heil
C O - O W N E R
I N B O U N D M A R K E T E R
@ K AT H L E E N H E I L
Gregg Litman
B R A N D C O N T E N T M A N A G E R
F O R M E R S R . P R O D U C E R , W C C O
@ G R L I T M A N

3. Our Agenda
• V I D E O AT T R A C T S
• V I D E O C O N V E R T S
• V I D E O I S M E A S U R A B L E
• Q & A
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4. “A Good Video Will
Outperform All of
Your Other Content”
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5. Video Attracts
PA R T 1 O F 3
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6. Q U A RT E R LY O N L I N E V I D E O V I E W S
0
10000
20000
30000
40000
Q2 '13 Q3 Q4 Q1 '14 Q2
(IN BILLIONS)
4 3 %
G R O W T H
2 0 1 3 T O 2 0 1 4
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7. V I D E O I M PA C T S B U Y I N G D E C I S I O N S
7 6 %O F M A R K E T E R S
P L A N T O A D D V I D E O
T O T H E I R W E B S I T E
7 5 %
O F V I E W E R S
V I S I T C O M PA N Y S I T E
A F T E R V I E W I N G V I D E O
5 5 %O F W E B T R A F F I C
W I L L B E V I D E O
B Y 2 0 1 6
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8. W H Y V I D E O ?
• The “Richest” Content
• Moving Pictures
• Brings You Places, Introduces
People, Teaches You Something
• Engagement
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9. Video Converts
PA R T 2 O F 3
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Click here to watch video

12. B L O G
V I D E O B L O G

13. Video is Measurable
PA R T 3 O F 3
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14. C O M M O N B E L I E F
0
10
20
30
40
50
60
70
80
90
100
0-30 sec 30-1 min 1-2 min 2-3 min 3-4 min 4-5 min 5-10 min 10-20 min 20-30 min 30-45 min 45-60 min 60 + min
VIDEO LENGTH
Wistia Video Analytics
PERCENT
Short Video > Long Videos. Always.
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15. A L L V I D E O I S
N O T C R E AT E D E Q U A L
P E O P L E W I L L
WAT C H L O N G E R
V I D E O S I F T H E Y A R E
W O R T H WAT C H I N G
G O O D
C O N T E N T
= M O R E V I E W S
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18. R E P U R P O S E W I T H A P U R P O S E
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Blog Post

19. R E P U R P O S E W I T H A P U R P O S E
• Post Portions to Web Pages
• Use Portion as Email Signature
• Use in a Landing/Thank You Page
• Put on Tablets for Sales Tool
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Blog Post

20. # M I N B O U N D 1 5
Dear Friend
Landing Page Headline
Landing Page HeadlineLanding Page Headline Landing Page Headline
Landing Page HeadlineLanding Page Headline Landing Page Headline
Landing Page Headline
Landing Page Headline
Landing Page Headline
Landing Page Headline Landing Page Headline Landing Page Headline L
Landing Page HeadlineLanding Page Headline Landing Page Headline
Landing Page Headline Landing Page Headline Landing Page Headline

21. A LWAY S E N D W I T H A C TA
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22. K E Y TA K E A WA Y S
• Good Video Outperforms All Other Types of Content
• Focus on Quality vs. Length
• Repurpose with a Purpose

23. Guide to Video for Business
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D O W N L O A D :
S T O RY T E L L E R M N . C O M /
M I N B O U N D

24. Questions?
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25. How to Use Video to
Drive Leads
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