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On Demand Marketing Services
About Us
Tonse Telecom is India’s leading telecom
research, strategy consulting, advisory and
marketing services firm.
ON DEMAND MARKETING
WHY IT WORKS
No overheads

Start and stop on-demand
Comparable or better than in-house
Get domain experts + designers
OUR SERVICES
LEAD GENERATION/
LEAD ASSESSMENT

MAILERS/
NEWSLETTERS

BLOGS/SOCIAL
MEDIA CONTENT

WEBINARS/
VIRTUAL PANELS/
BRANDING

WHITE PAPER/
POSITIONING
DOCUMENT
Our Work

Mobile Website Builder Product Firm

Mobile Site Builder Product
• Successfully Transitioned B2C product to B2B (Telco) Segment
• Established Beta sites with 2 Telcos, Defined Revenue Model, Successfully
• Launched with Incumbent Telco
• Defined Reseller, Distribution Strategy
• Positioned Product Variant as Landing Page Solution with CDMA player
Our Work
Industry Forums

Wi-Fi Alliance
Developed a Positioning paper for Wi-Fi Alliance in India
Introduced the forum via road shows
Authored additional 2-part series of Wi-Fi market in India

WiMAX Forum
Developed messaging for Indian telco Regulator interface
Helped develop WiMAX ecosystem in India
Our Work

Global Telecom Publishing Giant
• Webinars, Events Moderated Webinar for
Sponsoring Vendors
• Integrated Policy and Control for 3G /4G n/w
• Out-bound Spam Management for 3G n/w
• Smart-phones led Data boom
• Developed Event theme, Press media Meet

Cloud based Unified Communications provider
In-Bound Lead Assessment
• Thousands of In-Bound Leads via Banner Ads
• Configurable Filters to Categorize Leads
• Leads Allocated to Global Sales team
• Life-cycle Management of Leads
• Tools: Marketo, Linked In, Inside View
• Successful off-shore Marketing Support model
Tier 1 Global Telecom Billing Firm
Our Work

•
•
•
•
•
•

Marketing Support for Asia Pac Region
Built CxO Cable & Satellite Carrier DB
Developed Messaging for Solution launch
Organized Product Launch + Media Interface
Delivered Back-office Marketing Support
Developed Market Positioning Paper

MVNO Campaign for LTE Signaling Vendor
•
•
•
•
•
•

MVNO DB build-out
Developed Messaging + Graphics
Developed Mailer + Branding
Launched Webinar with 100+ Attendees
Developed Whitepaper
Perfect Market Positioning
Contemporary marketing tools for
lead generation + assessment

Custom
Newsletters

Creative mailers
that will haunt
competition
Internal + External
branding + Signage that
leave an impression

Webinars that drive
the message home

Info-graphics that become wall hangers
Market Entry

PRODUCT /
COMPANY
LAUNCH

MEDIA
PRESENCE

PRESS / MEDIA /
ONLINE
TRACKING

BUZZ / USER
GROUP /
COMMUNITY
BUILDING

TWITTER, SOCIAL
NETWORK
SUPPORT WITH
VIDEOS
Business Model for Marketing Services
Partial List of Clients
Sridhar Pai
+91 99800 36371
#63, II FLoor, 14th Cross,
9th Main, Indiranagar, 2nd Stage
Bangalore, India 560038
www.tonsetelecom.com

arunsb(at)tonsetelecom.com
stpai(at)tonsetelecom.com

http://www.linkedin.com/company/tonse-telecom

tonsepai

@tonse_pai

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On demand marketing tonse telecom jul2013

  • 2. About Us Tonse Telecom is India’s leading telecom research, strategy consulting, advisory and marketing services firm.
  • 3. ON DEMAND MARKETING WHY IT WORKS No overheads Start and stop on-demand Comparable or better than in-house Get domain experts + designers
  • 4. OUR SERVICES LEAD GENERATION/ LEAD ASSESSMENT MAILERS/ NEWSLETTERS BLOGS/SOCIAL MEDIA CONTENT WEBINARS/ VIRTUAL PANELS/ BRANDING WHITE PAPER/ POSITIONING DOCUMENT
  • 5. Our Work Mobile Website Builder Product Firm Mobile Site Builder Product • Successfully Transitioned B2C product to B2B (Telco) Segment • Established Beta sites with 2 Telcos, Defined Revenue Model, Successfully • Launched with Incumbent Telco • Defined Reseller, Distribution Strategy • Positioned Product Variant as Landing Page Solution with CDMA player
  • 6. Our Work Industry Forums Wi-Fi Alliance Developed a Positioning paper for Wi-Fi Alliance in India Introduced the forum via road shows Authored additional 2-part series of Wi-Fi market in India WiMAX Forum Developed messaging for Indian telco Regulator interface Helped develop WiMAX ecosystem in India
  • 7. Our Work Global Telecom Publishing Giant • Webinars, Events Moderated Webinar for Sponsoring Vendors • Integrated Policy and Control for 3G /4G n/w • Out-bound Spam Management for 3G n/w • Smart-phones led Data boom • Developed Event theme, Press media Meet Cloud based Unified Communications provider In-Bound Lead Assessment • Thousands of In-Bound Leads via Banner Ads • Configurable Filters to Categorize Leads • Leads Allocated to Global Sales team • Life-cycle Management of Leads • Tools: Marketo, Linked In, Inside View • Successful off-shore Marketing Support model
  • 8. Tier 1 Global Telecom Billing Firm Our Work • • • • • • Marketing Support for Asia Pac Region Built CxO Cable & Satellite Carrier DB Developed Messaging for Solution launch Organized Product Launch + Media Interface Delivered Back-office Marketing Support Developed Market Positioning Paper MVNO Campaign for LTE Signaling Vendor • • • • • • MVNO DB build-out Developed Messaging + Graphics Developed Mailer + Branding Launched Webinar with 100+ Attendees Developed Whitepaper Perfect Market Positioning
  • 9. Contemporary marketing tools for lead generation + assessment Custom Newsletters Creative mailers that will haunt competition
  • 10. Internal + External branding + Signage that leave an impression Webinars that drive the message home Info-graphics that become wall hangers
  • 11. Market Entry PRODUCT / COMPANY LAUNCH MEDIA PRESENCE PRESS / MEDIA / ONLINE TRACKING BUZZ / USER GROUP / COMMUNITY BUILDING TWITTER, SOCIAL NETWORK SUPPORT WITH VIDEOS
  • 12. Business Model for Marketing Services
  • 13. Partial List of Clients
  • 14. Sridhar Pai +91 99800 36371 #63, II FLoor, 14th Cross, 9th Main, Indiranagar, 2nd Stage Bangalore, India 560038 www.tonsetelecom.com arunsb(at)tonsetelecom.com stpai(at)tonsetelecom.com http://www.linkedin.com/company/tonse-telecom tonsepai @tonse_pai