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Ultimate Email Marketing: Big Brands Square Off | DMA 2009

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Marketing executives from Mint.com, Turner Sports and The Motley Fool square off and provide candid critiques of each others respective campaigns as each competes for the title: ultimate email marketer.

EmpresarialesTecnología
1 de 34
 
 
Weight Classes: HEAVYWEIGHT THE RULES
THE RULES 60 Minutes (or until somebody says uncle) Bout Duration: ,[object Object],[object Object],[object Object],[object Object]
THE RULES How to Win: Convince the audience that you are the…
THE FIGHTERS
THE FIGHTERS
THE FIGHTERS
LET’S BATTLE!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE BUSINESS
[object Object],[object Object],[object Object],[object Object],THE CAMPAIGN
Market Research Findings Drove Campaign Design
THE CAMPAIGN ,[object Object],[object Object],[object Object],[object Object]
THE CAMPAIGN Used StrongMail Influencer to drive higher invites per user.
THE RESULTS Actual Sent Delivered Opened: 48% Invited Friends: 10% Average Invites: 5 New Users per Invite: 1: 2.6 Average CPA: $0.50 One mailing drove a 44% lift in New Users versus prior week
TAKE YOUR SHOT
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE BUSINESS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE CAMPAIGN
Static Email Video Email Static version Static Email Video in Email
[object Object],[object Object],THE RESULTS
TAKE YOUR SHOT
THE BUSINESS David and Tom Gardner Co-Founders of The Motley Fool
THE BUSINESS ,[object Object],[object Object],[object Object],250 Fools Strong!
THE BUSINESS Motley Fool Stock Advisor Motley Fool Hidden Gems Motley Fool Rule Breakers Motley Fool Global Gains Motley Fool Rule Your Retirement Motley Fool Income Investor Motley Fool Million Dollar Portfolio Motley Fool PRO Motley Fool Ready Made Millionaire Motley Fool Options Motley Fool Duke Street Motley Fool Inside Value 260,000 Paying Subscribers
THE BUSINESS
THE AUDIENCE Target Audience: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUCCESS METRICS Delivered Open Click Thru Conversion ,[object Object],[object Object],[object Object]
THE STRATEGY ,[object Object],[object Object],[object Object]
Video Email Static version ,[object Object],[object Object],[object Object],[object Object],S&P 500: Jun ‘07 – Oct ‘09
Video Email Static version ,[object Object],[object Object],[object Object],[object Object]
THE RESULTS Delivered: 97.27% Open: 13.11% Click Thru: 5.55% Conversion: 6.62% $$$$$
TAKE YOUR SHOT
TIME TO VOTE
 

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