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Exploding the Barriers to Social Computing
Your Host
               Stuart McIntyre

Technical Director, Collaboration Matters

          Connections Specialist


    blog.collaborationmatters.com
                                    stuartmcintyre
    lotusconnectionsblog.com
                                    stuartmcintyre
    quickrblog.com
                                    mcintyre
    lotusliveblog.com
                                    stuart@collaborationmatters.com
    lotusphereblog.com
What is Connectr?
Interactivity is good!




Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
We’re here to make the
 right Connections...
Primary
   social
networking           Lotus Connections v1 (ventura)
    sites              Announce Jan, Ship June 28



               80m
   20m users
    (Apr 07)
               2007
100m users
 (Aug 08)




                 Lotus Connections v2
              Announced Jan, Shipped June


             2008
Twitter Growth
75% of all users created profiles in 2009
         (Sysomos, July 2009)




                                                  Lotus Connections v2.5
                                             Announced Jan, Shipped September



                                            2009
2010?




Image: http://www.redstrawberries.co.nz/wp-content/uploads/2009/03/crystal-ball.jpg
The web has become social


            Home                                          E-                        Social
            pages                                      commerce                     Media




1.0        One-way
           & static                         1.X                Dynamic &
                                                               interactive         2.0       Two-way
                                                                                             & social


E-mail                                          Dynamic Websites                   Blogs




                                                                                                        Social Software
Static Websites                                 Portals                            Wikis
Discussion forums                               Communities                        RSS
Instant Messaging                               Agents                             Mashups
Chat Rooms                                      Video Conferencing                 Pod- & webcasts
                                                Web services                       Social Networks
                                                Collaborative filtering            Social Bookmarking
                                                VOIP                               Folksonomies
                                                                                   Social search
                                                                                   Micro-blogging
                                                                                   Video sharing
                                                                                   !"#$%&'()%&*+,
 Source: http://www.slideshare.net/marknadsstod/getting-real-about-enterprise-20
Source: http://www.refinedgeek.com/twitter.jpg
So why Social Software for Business?
Connecting & Sharing in a business context




So why Social Software for Business?
Connecting & Sharing in a business context

                                            Become
 Find and                                  aware of
 connect                                  what others
with people                                are doing
   across
boundaries

                                              Rapidly
Tap into the                                share and
knowledge                                   find ideas,
  of your                                  experiences
  network                                      and
                                           knowledge

   So why Social Software for Business?
Knowledge must flow... and
               be captured in the flow
Image: http://concisecomputing.net/dh2/Images/Maine/WaterFlowBIG.jpg
“Email is where
                                                             knowledge goes to die”
                                                                  Bill French




Source: http://bfrench.info/public/item/5994 (April, 2003)
“Email is where
                                                             knowledge goes to die”
                                                                  Bill French



                                                                            Sorry, Ed!




Source: http://bfrench.info/public/item/5994 (April, 2003)
The Challenges
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
Cultural Inertia
!
                        The largest enemy of change and
                        leadership isn't a !"#$%&It's a !"#'&
                        yet!()*+",-&almost never fails
                        because it's too early. It almost


                                                                                  "
                        always fails because it's too late.
                        Seth Godin, Author




Source: http://www.slideshare.net/marknadsstod/getting-real-about-enterprise-20
The IT Department




Image: http://www.crystalitsmallbiz.com/services/IMG_0360.JPG
People
                                                                                      don’t give
                                                                                      away their
                                                                                      knowledge
                                                                                      unless they
                                                                                        feel they
                                                                                           get
                                                                                      something
                                                                                       in return,
                                                                                      if only it is
                                                                                      to be seen.

Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
Any other challenges
                          you face?
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
Breakthroughs?
Change the
Terminology
Go for the low hanging fruit
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
Make a splash
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
Who knows what?
                Anything new?
                                                  How to share?

   How to collaborate?


When to contribute?


Where to find
stuff?
Any others?
Profiles




                Wikis
                                   Bookmarks




                                          Communities

       Blogs




         Activities
                                   Homepage




                          Files




Lotus Connections 2.5
Profiles
“Employee
Phonebook”?
Activities




Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
“Shared Task
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
                                                                                      Management”?
Blog




Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
“Creating and Broadcasting
                                     in a business context”?




Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
Communities




Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
“Self-selecting, self-
                                                                managing groups with a
                                                                  common interest”?
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
Bookmarks
“Shared Research Repository”?
Files
“Flexible, Adhoc
Document Storage”?
Wikis
“Organic, Dynamic
Document Creation”?
!
                                   But in truth, social software
                                   !"#$%&'()**+&),-.%&%/(&%--*"0&
                                   1%$"&),-.%&2/)%&%/(&%--*"&*(%&
                                   users do and the business

                                                                                  "
                                   problems the tools address.
                                   Jakob Nielsen, Usability Guru




Source: http://www.slideshare.net/marknadsstod/getting-real-about-enterprise-20
Tips for the business folks


                      Embrace the ideas, principles
                    and practices from the Social web

                                       Seek the low hanging fruit

                                                   Avoid the jargon

                              Empower your knowledge workers



Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
Tips for the IT folks


                                                Embrace Lotus Connections
                                                      as a platform


                                     Start helping the organisation in its
                                        Enterprise 2.0 transformation




Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
My Approach
      Think big, start small

  Measure, measure, measure

         Don’t predict

                         The process
 Find the fastest routes to value   Direction



Win over the evangelists, mavens
!
    The largest enemy of change and
    leadership isn't a !"#$%&It's a !"#'&
    yet!()*+",-&almost never fails
    because it's too early. It almost


                                            "
    always fails because it's too late.
    Seth Godin, Author




                   Act now!
What was the
Connection?
Built on a plug of
 extinct Volcano

           What was the
           Connection?
Half Moon
                      Battery
Built on a plug of
 extinct Volcano

           What was the
           Connection?
Half Moon   One o’Clock
                      Battery       Gun
Built on a plug of
 extinct Volcano

           What was the
           Connection?
Edinburgh Castle



                      Half Moon   One o’Clock
                       Battery       Gun
Built on a plug of
 extinct Volcano

           What was the
           Connection?
Thank You!

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Connectr8 - Exploding The Barriers To Social Computing (UKLUG 2009)

Notas del editor

  1. Edinburgh Castle The castle stands up on the plug of an extinct volcano, which is estimated to have risen some 350 million years ago, during the lower Carboniferous period. The Castle Rock is the remains of a volcanic pipe, which cut through the surrounding sedimentary rock, before cooling to form very hard dolerite, a type of basalt. Subsequent glacial erosion was resisted by the dolerite, which protected the softer rock to the east, leaving a crag and tail formation.[3] The One O'Clock Gun is a time signal, and is fired every day, except Sunday, at precisely 13:00. The gun was established in 1861, as a time signal for ships in the Firth of Forth, and complemented the time ball, which was installed on Nelson's Monument in 1852, but which was useless during foggy weather. The gun could easily be heard by ships in Leith Harbour, 2 miles (3.2 km) away. Because sound travels relatively slowly (approximately 343 metres per second (770 mph)), maps were produced in the 1860s to show the actual time when the sound of the gun was heard at various locations in Edinburgh.[92] The original gun was an 18-pound muzzle loading cannon, which needed four men to load, and was fired from the Half Moon Battery. This was replaced in 1913 by a 32-pound breech loader, and in May 1952 by a 25-pound Howitzer.[93] The present One O'Clock Gun is a L118 Light Gun, brought into service on 30 November 2001.[94] The Half Moon Battery, which remains a prominent feature on the east side of the Castle, was built as part of the reconstruction works supervised by the Regent Morton, and was erected between 1573 and 1588.[78] The Forewall to the north was built between 1689 and 1695, to link the Half Moon to the Portcullis Tower, although part of the original wall of 1540 was incorporated into it.[78] The Half Moon Battery was built around and over the ruins of David's Tower, two storeys of which survive underneath the Battery, with windows facing out onto the interior wall of the Battery. Several rooms are accessible to the public, although the lower (ground floor) elements are generally closed. David's Tower was built on an L-plan, the main block being 15.4 by 11.6 metres (51 ft × 38 ft), with a wing measuring 6.3 by 5.6 metres (21 ft × 18 ft) to the west.[78] The entrance was in the inner angle, although this was later filled in to make the tower a solid rectangle. Outside the tower, but within the Battery, is a three-story room, where large portions of the exterior wall are still visible. The walls of these sections are pitted with holes, where chunks of stone were removed to provide nesting places for pigeons, for consumption during the winter months.
  2. http://www.sxc.hu/browse.phtml?f=download&id=1223674
  3. Connections debuted at Lotusphere 2007 - Ventura Announced in June, shipped June 28th, 3 days early! Fastest selling Lotus product ever
  4. Quote coined by Bill French back in April 2003
  5. Cultural inertia IT “I don’t do Facebook” “They’ll waste their time” “They’ll tell management what they really think”
  6. http://www.sxc.hu/browse.phtml?f=download&id=1091960
  7. Are you and I the block? Scared? Worried about all those controls we’ve added? What might people do with these tools? Why didn’t we suggest them?
  8. Cultural inertia IT “I don’t do Facebook” “They’ll waste their time” “They’ll tell management what they really think”
  9. Change the terminology - avoid jargon - keep it business-focused Take the easy pickings - low-hanging fruit Phonebook File-sharing “If HP knew what HP knows, we would be three times as profitable. Lewis E Platt, former CEO of HP” How did UKLUG happen? Its just a typical example of collaborative knowledge work...
  10. Use social technology to make a flagship event happen, publishing a paper, releasing a product, organising an event No better demonstration of value Warren, Kitty, Matt W, Paul Mooney, Julian Woodward, Darren Adams
  11. Change the terminology - avoid jargon - keep it business-focused Take the easy pickings - low-hanging fruit Phonebook File-sharing “If HP knew what HP knows, we would be three times as profitable. Lewis E Platt, former CEO of HP” How did UKLUG happen? Its just a typical example of collaborative knowledge work...
  12. Show Connections name, then ask what else it could be called, sold as? Then show Employee Phonebook Talk about what can be taken out, what can be added in Can be focus or starting point, resource or focal point
  13. Show Connections name, then ask what else it could be called, sold as? Then show Employee Phonebook Talk about what can be taken out, what can be added in Can be focus or starting point, resource or focal point
  14. All creators in this digital knowledge-based world
  15. All creators in this digital knowledge-based world
  16. From powerpoint
  17. From powerpoint
  18. From powerpoint
  19. From powerpoint
  20. Picture of a bookmark
  21. Picture of a bookmark
  22. Photo: http://www.sxc.hu/browse.phtml?f=download&id=613681
  23. Photo: http://www.sxc.hu/browse.phtml?f=download&id=613681
  24. http://www.sxc.hu/photo/966154
  25. http://www.sxc.hu/photo/966154
  26. Edinburgh Castle The castle stands up on the plug of an extinct volcano, which is estimated to have risen some 350 million years ago, during the lower Carboniferous period. The Castle Rock is the remains of a volcanic pipe, which cut through the surrounding sedimentary rock, before cooling to form very hard dolerite, a type of basalt. Subsequent glacial erosion was resisted by the dolerite, which protected the softer rock to the east, leaving a crag and tail formation.[3] The One O'Clock Gun is a time signal, and is fired every day, except Sunday, at precisely 13:00. The gun was established in 1861, as a time signal for ships in the Firth of Forth, and complemented the time ball, which was installed on Nelson's Monument in 1852, but which was useless during foggy weather. The gun could easily be heard by ships in Leith Harbour, 2 miles (3.2 km) away. Because sound travels relatively slowly (approximately 343 metres per second (770 mph)), maps were produced in the 1860s to show the actual time when the sound of the gun was heard at various locations in Edinburgh.[92] The original gun was an 18-pound muzzle loading cannon, which needed four men to load, and was fired from the Half Moon Battery. This was replaced in 1913 by a 32-pound breech loader, and in May 1952 by a 25-pound Howitzer.[93] The present One O'Clock Gun is a L118 Light Gun, brought into service on 30 November 2001.[94] The Half Moon Battery, which remains a prominent feature on the east side of the Castle, was built as part of the reconstruction works supervised by the Regent Morton, and was erected between 1573 and 1588.[78] The Forewall to the north was built between 1689 and 1695, to link the Half Moon to the Portcullis Tower, although part of the original wall of 1540 was incorporated into it.[78] The Half Moon Battery was built around and over the ruins of David's Tower, two storeys of which survive underneath the Battery, with windows facing out onto the interior wall of the Battery. Several rooms are accessible to the public, although the lower (ground floor) elements are generally closed. David's Tower was built on an L-plan, the main block being 15.4 by 11.6 metres (51 ft × 38 ft), with a wing measuring 6.3 by 5.6 metres (21 ft × 18 ft) to the west.[78] The entrance was in the inner angle, although this was later filled in to make the tower a solid rectangle. Outside the tower, but within the Battery, is a three-story room, where large portions of the exterior wall are still visible. The walls of these sections are pitted with holes, where chunks of stone were removed to provide nesting places for pigeons, for consumption during the winter months.
  27. Edinburgh Castle The castle stands up on the plug of an extinct volcano, which is estimated to have risen some 350 million years ago, during the lower Carboniferous period. The Castle Rock is the remains of a volcanic pipe, which cut through the surrounding sedimentary rock, before cooling to form very hard dolerite, a type of basalt. Subsequent glacial erosion was resisted by the dolerite, which protected the softer rock to the east, leaving a crag and tail formation.[3] The One O'Clock Gun is a time signal, and is fired every day, except Sunday, at precisely 13:00. The gun was established in 1861, as a time signal for ships in the Firth of Forth, and complemented the time ball, which was installed on Nelson's Monument in 1852, but which was useless during foggy weather. The gun could easily be heard by ships in Leith Harbour, 2 miles (3.2 km) away. Because sound travels relatively slowly (approximately 343 metres per second (770 mph)), maps were produced in the 1860s to show the actual time when the sound of the gun was heard at various locations in Edinburgh.[92] The original gun was an 18-pound muzzle loading cannon, which needed four men to load, and was fired from the Half Moon Battery. This was replaced in 1913 by a 32-pound breech loader, and in May 1952 by a 25-pound Howitzer.[93] The present One O'Clock Gun is a L118 Light Gun, brought into service on 30 November 2001.[94] The Half Moon Battery, which remains a prominent feature on the east side of the Castle, was built as part of the reconstruction works supervised by the Regent Morton, and was erected between 1573 and 1588.[78] The Forewall to the north was built between 1689 and 1695, to link the Half Moon to the Portcullis Tower, although part of the original wall of 1540 was incorporated into it.[78] The Half Moon Battery was built around and over the ruins of David's Tower, two storeys of which survive underneath the Battery, with windows facing out onto the interior wall of the Battery. Several rooms are accessible to the public, although the lower (ground floor) elements are generally closed. David's Tower was built on an L-plan, the main block being 15.4 by 11.6 metres (51 ft × 38 ft), with a wing measuring 6.3 by 5.6 metres (21 ft × 18 ft) to the west.[78] The entrance was in the inner angle, although this was later filled in to make the tower a solid rectangle. Outside the tower, but within the Battery, is a three-story room, where large portions of the exterior wall are still visible. The walls of these sections are pitted with holes, where chunks of stone were removed to provide nesting places for pigeons, for consumption during the winter months.
  28. Edinburgh Castle The castle stands up on the plug of an extinct volcano, which is estimated to have risen some 350 million years ago, during the lower Carboniferous period. The Castle Rock is the remains of a volcanic pipe, which cut through the surrounding sedimentary rock, before cooling to form very hard dolerite, a type of basalt. Subsequent glacial erosion was resisted by the dolerite, which protected the softer rock to the east, leaving a crag and tail formation.[3] The One O'Clock Gun is a time signal, and is fired every day, except Sunday, at precisely 13:00. The gun was established in 1861, as a time signal for ships in the Firth of Forth, and complemented the time ball, which was installed on Nelson's Monument in 1852, but which was useless during foggy weather. The gun could easily be heard by ships in Leith Harbour, 2 miles (3.2 km) away. Because sound travels relatively slowly (approximately 343 metres per second (770 mph)), maps were produced in the 1860s to show the actual time when the sound of the gun was heard at various locations in Edinburgh.[92] The original gun was an 18-pound muzzle loading cannon, which needed four men to load, and was fired from the Half Moon Battery. This was replaced in 1913 by a 32-pound breech loader, and in May 1952 by a 25-pound Howitzer.[93] The present One O'Clock Gun is a L118 Light Gun, brought into service on 30 November 2001.[94] The Half Moon Battery, which remains a prominent feature on the east side of the Castle, was built as part of the reconstruction works supervised by the Regent Morton, and was erected between 1573 and 1588.[78] The Forewall to the north was built between 1689 and 1695, to link the Half Moon to the Portcullis Tower, although part of the original wall of 1540 was incorporated into it.[78] The Half Moon Battery was built around and over the ruins of David's Tower, two storeys of which survive underneath the Battery, with windows facing out onto the interior wall of the Battery. Several rooms are accessible to the public, although the lower (ground floor) elements are generally closed. David's Tower was built on an L-plan, the main block being 15.4 by 11.6 metres (51 ft × 38 ft), with a wing measuring 6.3 by 5.6 metres (21 ft × 18 ft) to the west.[78] The entrance was in the inner angle, although this was later filled in to make the tower a solid rectangle. Outside the tower, but within the Battery, is a three-story room, where large portions of the exterior wall are still visible. The walls of these sections are pitted with holes, where chunks of stone were removed to provide nesting places for pigeons, for consumption during the winter months.
  29. Edinburgh Castle The castle stands up on the plug of an extinct volcano, which is estimated to have risen some 350 million years ago, during the lower Carboniferous period. The Castle Rock is the remains of a volcanic pipe, which cut through the surrounding sedimentary rock, before cooling to form very hard dolerite, a type of basalt. Subsequent glacial erosion was resisted by the dolerite, which protected the softer rock to the east, leaving a crag and tail formation.[3] The One O'Clock Gun is a time signal, and is fired every day, except Sunday, at precisely 13:00. The gun was established in 1861, as a time signal for ships in the Firth of Forth, and complemented the time ball, which was installed on Nelson's Monument in 1852, but which was useless during foggy weather. The gun could easily be heard by ships in Leith Harbour, 2 miles (3.2 km) away. Because sound travels relatively slowly (approximately 343 metres per second (770 mph)), maps were produced in the 1860s to show the actual time when the sound of the gun was heard at various locations in Edinburgh.[92] The original gun was an 18-pound muzzle loading cannon, which needed four men to load, and was fired from the Half Moon Battery. This was replaced in 1913 by a 32-pound breech loader, and in May 1952 by a 25-pound Howitzer.[93] The present One O'Clock Gun is a L118 Light Gun, brought into service on 30 November 2001.[94] The Half Moon Battery, which remains a prominent feature on the east side of the Castle, was built as part of the reconstruction works supervised by the Regent Morton, and was erected between 1573 and 1588.[78] The Forewall to the north was built between 1689 and 1695, to link the Half Moon to the Portcullis Tower, although part of the original wall of 1540 was incorporated into it.[78] The Half Moon Battery was built around and over the ruins of David's Tower, two storeys of which survive underneath the Battery, with windows facing out onto the interior wall of the Battery. Several rooms are accessible to the public, although the lower (ground floor) elements are generally closed. David's Tower was built on an L-plan, the main block being 15.4 by 11.6 metres (51 ft × 38 ft), with a wing measuring 6.3 by 5.6 metres (21 ft × 18 ft) to the west.[78] The entrance was in the inner angle, although this was later filled in to make the tower a solid rectangle. Outside the tower, but within the Battery, is a three-story room, where large portions of the exterior wall are still visible. The walls of these sections are pitted with holes, where chunks of stone were removed to provide nesting places for pigeons, for consumption during the winter months.
  30. Edinburgh Castle The castle stands up on the plug of an extinct volcano, which is estimated to have risen some 350 million years ago, during the lower Carboniferous period. The Castle Rock is the remains of a volcanic pipe, which cut through the surrounding sedimentary rock, before cooling to form very hard dolerite, a type of basalt. Subsequent glacial erosion was resisted by the dolerite, which protected the softer rock to the east, leaving a crag and tail formation.[3] The One O'Clock Gun is a time signal, and is fired every day, except Sunday, at precisely 13:00. The gun was established in 1861, as a time signal for ships in the Firth of Forth, and complemented the time ball, which was installed on Nelson's Monument in 1852, but which was useless during foggy weather. The gun could easily be heard by ships in Leith Harbour, 2 miles (3.2 km) away. Because sound travels relatively slowly (approximately 343 metres per second (770 mph)), maps were produced in the 1860s to show the actual time when the sound of the gun was heard at various locations in Edinburgh.[92] The original gun was an 18-pound muzzle loading cannon, which needed four men to load, and was fired from the Half Moon Battery. This was replaced in 1913 by a 32-pound breech loader, and in May 1952 by a 25-pound Howitzer.[93] The present One O'Clock Gun is a L118 Light Gun, brought into service on 30 November 2001.[94] The Half Moon Battery, which remains a prominent feature on the east side of the Castle, was built as part of the reconstruction works supervised by the Regent Morton, and was erected between 1573 and 1588.[78] The Forewall to the north was built between 1689 and 1695, to link the Half Moon to the Portcullis Tower, although part of the original wall of 1540 was incorporated into it.[78] The Half Moon Battery was built around and over the ruins of David's Tower, two storeys of which survive underneath the Battery, with windows facing out onto the interior wall of the Battery. Several rooms are accessible to the public, although the lower (ground floor) elements are generally closed. David's Tower was built on an L-plan, the main block being 15.4 by 11.6 metres (51 ft × 38 ft), with a wing measuring 6.3 by 5.6 metres (21 ft × 18 ft) to the west.[78] The entrance was in the inner angle, although this was later filled in to make the tower a solid rectangle. Outside the tower, but within the Battery, is a three-story room, where large portions of the exterior wall are still visible. The walls of these sections are pitted with holes, where chunks of stone were removed to provide nesting places for pigeons, for consumption during the winter months.
  31. Kid asleep in dinner