My presentation to the UK Lotus User Group (UKLUG) in Edinburgh, 8 October 2009.
Aimed at relative newcomers to Enterprise 2.0 and Social Software, I spoke about the reasons why social computing is important, some of the challenges to gaining investment in the tools and driving adoption, and how to break through these barriers.
I try to make my presentations very visual, so these slides may not make a huge amount of sense on their own, so if you need any additional information, please get in touch!
10. The web has become social
Home E- Social
pages commerce Media
1.0 One-way
& static 1.X Dynamic &
interactive 2.0 Two-way
& social
E-mail Dynamic Websites Blogs
Social Software
Static Websites Portals Wikis
Discussion forums Communities RSS
Instant Messaging Agents Mashups
Chat Rooms Video Conferencing Pod- & webcasts
Web services Social Networks
Collaborative filtering Social Bookmarking
VOIP Folksonomies
Social search
Micro-blogging
Video sharing
!"#$%&'()%&*+,
Source: http://www.slideshare.net/marknadsstod/getting-real-about-enterprise-20
14. Connecting & Sharing in a business context
Become
Find and aware of
connect what others
with people are doing
across
boundaries
Rapidly
Tap into the share and
knowledge find ideas,
of your experiences
network and
knowledge
So why Social Software for Business?
15. Knowledge must flow... and
be captured in the flow
Image: http://concisecomputing.net/dh2/Images/Maine/WaterFlowBIG.jpg
16. “Email is where
knowledge goes to die”
Bill French
Source: http://bfrench.info/public/item/5994 (April, 2003)
17. “Email is where
knowledge goes to die”
Bill French
Sorry, Ed!
Source: http://bfrench.info/public/item/5994 (April, 2003)
20. !
The largest enemy of change and
leadership isn't a !"#$%&It's a !"#'&
yet!()*+",-&almost never fails
because it's too early. It almost
"
always fails because it's too late.
Seth Godin, Author
Source: http://www.slideshare.net/marknadsstod/getting-real-about-enterprise-20
22. People
don’t give
away their
knowledge
unless they
feel they
get
something
in return,
if only it is
to be seen.
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
23. Any other challenges
you face?
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
38. “Self-selecting, self-
managing groups with a
common interest”?
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
45. !
But in truth, social software
!"#$%&'()**+&),-.%&%/(&%--*"0&
1%$"&),-.%&2/)%&%/(&%--*"&*(%&
users do and the business
"
problems the tools address.
Jakob Nielsen, Usability Guru
Source: http://www.slideshare.net/marknadsstod/getting-real-about-enterprise-20
46. Tips for the business folks
Embrace the ideas, principles
and practices from the Social web
Seek the low hanging fruit
Avoid the jargon
Empower your knowledge workers
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
47. Tips for the IT folks
Embrace Lotus Connections
as a platform
Start helping the organisation in its
Enterprise 2.0 transformation
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
48. My Approach
Think big, start small
Measure, measure, measure
Don’t predict
The process
Find the fastest routes to value Direction
Win over the evangelists, mavens
49. !
The largest enemy of change and
leadership isn't a !"#$%&It's a !"#'&
yet!()*+",-&almost never fails
because it's too early. It almost
"
always fails because it's too late.
Seth Godin, Author
Act now!
Edinburgh Castle
The castle stands up on the plug of an extinct volcano, which is estimated to have risen some 350 million years ago, during the lower Carboniferous period. The Castle Rock is the remains of a volcanic pipe, which cut through the surrounding sedimentary rock, before cooling to form very hard dolerite, a type of basalt. Subsequent glacial erosion was resisted by the dolerite, which protected the softer rock to the east, leaving a crag and tail formation.[3]
The One O'Clock Gun is a time signal, and is fired every day, except Sunday, at precisely 13:00. The gun was established in 1861, as a time signal for ships in the Firth of Forth, and complemented the time ball, which was installed on Nelson's Monument in 1852, but which was useless during foggy weather. The gun could easily be heard by ships in Leith Harbour, 2 miles (3.2 km) away. Because sound travels relatively slowly (approximately 343 metres per second (770 mph)), maps were produced in the 1860s to show the actual time when the sound of the gun was heard at various locations in Edinburgh.[92]
The original gun was an 18-pound muzzle loading cannon, which needed four men to load, and was fired from the Half Moon Battery. This was replaced in 1913 by a 32-pound breech loader, and in May 1952 by a 25-pound Howitzer.[93] The present One O'Clock Gun is a L118 Light Gun, brought into service on 30 November 2001.[94]
The Half Moon Battery, which remains a prominent feature on the east side of the Castle, was built as part of the reconstruction works supervised by the Regent Morton, and was erected between 1573 and 1588.[78] The Forewall to the north was built between 1689 and 1695, to link the Half Moon to the Portcullis Tower, although part of the original wall of 1540 was incorporated into it.[78]
The Half Moon Battery was built around and over the ruins of David's Tower, two storeys of which survive underneath the Battery, with windows facing out onto the interior wall of the Battery. Several rooms are accessible to the public, although the lower (ground floor) elements are generally closed. David's Tower was built on an L-plan, the main block being 15.4 by 11.6 metres (51 ft × 38 ft), with a wing measuring 6.3 by 5.6 metres (21 ft × 18 ft) to the west.[78] The entrance was in the inner angle, although this was later filled in to make the tower a solid rectangle. Outside the tower, but within the Battery, is a three-story room, where large portions of the exterior wall are still visible. The walls of these sections are pitted with holes, where chunks of stone were removed to provide nesting places for pigeons, for consumption during the winter months.
Connections debuted at Lotusphere 2007 - Ventura
Announced in June, shipped June 28th, 3 days early!
Fastest selling Lotus product ever
Quote coined by Bill French back in April 2003
Cultural inertia
IT
“I don’t do Facebook”
“They’ll waste their time”
“They’ll tell management what they really think”
Are you and I the block?
Scared?
Worried about all those controls we’ve added?
What might people do with these tools?
Why didn’t we suggest them?
Cultural inertia
IT
“I don’t do Facebook”
“They’ll waste their time”
“They’ll tell management what they really think”
Change the terminology - avoid jargon - keep it business-focused
Take the easy pickings - low-hanging fruit
Phonebook
File-sharing
“If HP knew what HP knows, we would be three times as profitable.
Lewis E Platt, former CEO of HP”
How did UKLUG happen? Its just a typical example of collaborative knowledge work...
Use social technology to make a flagship event happen, publishing a paper, releasing a product, organising an event
No better demonstration of value
Warren, Kitty, Matt W, Paul Mooney, Julian Woodward, Darren Adams
Change the terminology - avoid jargon - keep it business-focused
Take the easy pickings - low-hanging fruit
Phonebook
File-sharing
“If HP knew what HP knows, we would be three times as profitable.
Lewis E Platt, former CEO of HP”
How did UKLUG happen? Its just a typical example of collaborative knowledge work...
Show Connections name, then ask what else it could be called, sold as?
Then show Employee Phonebook
Talk about what can be taken out, what can be added in
Can be focus or starting point, resource or focal point
Show Connections name, then ask what else it could be called, sold as?
Then show Employee Phonebook
Talk about what can be taken out, what can be added in
Can be focus or starting point, resource or focal point
All creators in this digital knowledge-based world
All creators in this digital knowledge-based world
Edinburgh Castle
The castle stands up on the plug of an extinct volcano, which is estimated to have risen some 350 million years ago, during the lower Carboniferous period. The Castle Rock is the remains of a volcanic pipe, which cut through the surrounding sedimentary rock, before cooling to form very hard dolerite, a type of basalt. Subsequent glacial erosion was resisted by the dolerite, which protected the softer rock to the east, leaving a crag and tail formation.[3]
The One O'Clock Gun is a time signal, and is fired every day, except Sunday, at precisely 13:00. The gun was established in 1861, as a time signal for ships in the Firth of Forth, and complemented the time ball, which was installed on Nelson's Monument in 1852, but which was useless during foggy weather. The gun could easily be heard by ships in Leith Harbour, 2 miles (3.2 km) away. Because sound travels relatively slowly (approximately 343 metres per second (770 mph)), maps were produced in the 1860s to show the actual time when the sound of the gun was heard at various locations in Edinburgh.[92]
The original gun was an 18-pound muzzle loading cannon, which needed four men to load, and was fired from the Half Moon Battery. This was replaced in 1913 by a 32-pound breech loader, and in May 1952 by a 25-pound Howitzer.[93] The present One O'Clock Gun is a L118 Light Gun, brought into service on 30 November 2001.[94]
The Half Moon Battery, which remains a prominent feature on the east side of the Castle, was built as part of the reconstruction works supervised by the Regent Morton, and was erected between 1573 and 1588.[78] The Forewall to the north was built between 1689 and 1695, to link the Half Moon to the Portcullis Tower, although part of the original wall of 1540 was incorporated into it.[78]
The Half Moon Battery was built around and over the ruins of David's Tower, two storeys of which survive underneath the Battery, with windows facing out onto the interior wall of the Battery. Several rooms are accessible to the public, although the lower (ground floor) elements are generally closed. David's Tower was built on an L-plan, the main block being 15.4 by 11.6 metres (51 ft × 38 ft), with a wing measuring 6.3 by 5.6 metres (21 ft × 18 ft) to the west.[78] The entrance was in the inner angle, although this was later filled in to make the tower a solid rectangle. Outside the tower, but within the Battery, is a three-story room, where large portions of the exterior wall are still visible. The walls of these sections are pitted with holes, where chunks of stone were removed to provide nesting places for pigeons, for consumption during the winter months.
Edinburgh Castle
The castle stands up on the plug of an extinct volcano, which is estimated to have risen some 350 million years ago, during the lower Carboniferous period. The Castle Rock is the remains of a volcanic pipe, which cut through the surrounding sedimentary rock, before cooling to form very hard dolerite, a type of basalt. Subsequent glacial erosion was resisted by the dolerite, which protected the softer rock to the east, leaving a crag and tail formation.[3]
The One O'Clock Gun is a time signal, and is fired every day, except Sunday, at precisely 13:00. The gun was established in 1861, as a time signal for ships in the Firth of Forth, and complemented the time ball, which was installed on Nelson's Monument in 1852, but which was useless during foggy weather. The gun could easily be heard by ships in Leith Harbour, 2 miles (3.2 km) away. Because sound travels relatively slowly (approximately 343 metres per second (770 mph)), maps were produced in the 1860s to show the actual time when the sound of the gun was heard at various locations in Edinburgh.[92]
The original gun was an 18-pound muzzle loading cannon, which needed four men to load, and was fired from the Half Moon Battery. This was replaced in 1913 by a 32-pound breech loader, and in May 1952 by a 25-pound Howitzer.[93] The present One O'Clock Gun is a L118 Light Gun, brought into service on 30 November 2001.[94]
The Half Moon Battery, which remains a prominent feature on the east side of the Castle, was built as part of the reconstruction works supervised by the Regent Morton, and was erected between 1573 and 1588.[78] The Forewall to the north was built between 1689 and 1695, to link the Half Moon to the Portcullis Tower, although part of the original wall of 1540 was incorporated into it.[78]
The Half Moon Battery was built around and over the ruins of David's Tower, two storeys of which survive underneath the Battery, with windows facing out onto the interior wall of the Battery. Several rooms are accessible to the public, although the lower (ground floor) elements are generally closed. David's Tower was built on an L-plan, the main block being 15.4 by 11.6 metres (51 ft × 38 ft), with a wing measuring 6.3 by 5.6 metres (21 ft × 18 ft) to the west.[78] The entrance was in the inner angle, although this was later filled in to make the tower a solid rectangle. Outside the tower, but within the Battery, is a three-story room, where large portions of the exterior wall are still visible. The walls of these sections are pitted with holes, where chunks of stone were removed to provide nesting places for pigeons, for consumption during the winter months.
Edinburgh Castle
The castle stands up on the plug of an extinct volcano, which is estimated to have risen some 350 million years ago, during the lower Carboniferous period. The Castle Rock is the remains of a volcanic pipe, which cut through the surrounding sedimentary rock, before cooling to form very hard dolerite, a type of basalt. Subsequent glacial erosion was resisted by the dolerite, which protected the softer rock to the east, leaving a crag and tail formation.[3]
The One O'Clock Gun is a time signal, and is fired every day, except Sunday, at precisely 13:00. The gun was established in 1861, as a time signal for ships in the Firth of Forth, and complemented the time ball, which was installed on Nelson's Monument in 1852, but which was useless during foggy weather. The gun could easily be heard by ships in Leith Harbour, 2 miles (3.2 km) away. Because sound travels relatively slowly (approximately 343 metres per second (770 mph)), maps were produced in the 1860s to show the actual time when the sound of the gun was heard at various locations in Edinburgh.[92]
The original gun was an 18-pound muzzle loading cannon, which needed four men to load, and was fired from the Half Moon Battery. This was replaced in 1913 by a 32-pound breech loader, and in May 1952 by a 25-pound Howitzer.[93] The present One O'Clock Gun is a L118 Light Gun, brought into service on 30 November 2001.[94]
The Half Moon Battery, which remains a prominent feature on the east side of the Castle, was built as part of the reconstruction works supervised by the Regent Morton, and was erected between 1573 and 1588.[78] The Forewall to the north was built between 1689 and 1695, to link the Half Moon to the Portcullis Tower, although part of the original wall of 1540 was incorporated into it.[78]
The Half Moon Battery was built around and over the ruins of David's Tower, two storeys of which survive underneath the Battery, with windows facing out onto the interior wall of the Battery. Several rooms are accessible to the public, although the lower (ground floor) elements are generally closed. David's Tower was built on an L-plan, the main block being 15.4 by 11.6 metres (51 ft × 38 ft), with a wing measuring 6.3 by 5.6 metres (21 ft × 18 ft) to the west.[78] The entrance was in the inner angle, although this was later filled in to make the tower a solid rectangle. Outside the tower, but within the Battery, is a three-story room, where large portions of the exterior wall are still visible. The walls of these sections are pitted with holes, where chunks of stone were removed to provide nesting places for pigeons, for consumption during the winter months.
Edinburgh Castle
The castle stands up on the plug of an extinct volcano, which is estimated to have risen some 350 million years ago, during the lower Carboniferous period. The Castle Rock is the remains of a volcanic pipe, which cut through the surrounding sedimentary rock, before cooling to form very hard dolerite, a type of basalt. Subsequent glacial erosion was resisted by the dolerite, which protected the softer rock to the east, leaving a crag and tail formation.[3]
The One O'Clock Gun is a time signal, and is fired every day, except Sunday, at precisely 13:00. The gun was established in 1861, as a time signal for ships in the Firth of Forth, and complemented the time ball, which was installed on Nelson's Monument in 1852, but which was useless during foggy weather. The gun could easily be heard by ships in Leith Harbour, 2 miles (3.2 km) away. Because sound travels relatively slowly (approximately 343 metres per second (770 mph)), maps were produced in the 1860s to show the actual time when the sound of the gun was heard at various locations in Edinburgh.[92]
The original gun was an 18-pound muzzle loading cannon, which needed four men to load, and was fired from the Half Moon Battery. This was replaced in 1913 by a 32-pound breech loader, and in May 1952 by a 25-pound Howitzer.[93] The present One O'Clock Gun is a L118 Light Gun, brought into service on 30 November 2001.[94]
The Half Moon Battery, which remains a prominent feature on the east side of the Castle, was built as part of the reconstruction works supervised by the Regent Morton, and was erected between 1573 and 1588.[78] The Forewall to the north was built between 1689 and 1695, to link the Half Moon to the Portcullis Tower, although part of the original wall of 1540 was incorporated into it.[78]
The Half Moon Battery was built around and over the ruins of David's Tower, two storeys of which survive underneath the Battery, with windows facing out onto the interior wall of the Battery. Several rooms are accessible to the public, although the lower (ground floor) elements are generally closed. David's Tower was built on an L-plan, the main block being 15.4 by 11.6 metres (51 ft × 38 ft), with a wing measuring 6.3 by 5.6 metres (21 ft × 18 ft) to the west.[78] The entrance was in the inner angle, although this was later filled in to make the tower a solid rectangle. Outside the tower, but within the Battery, is a three-story room, where large portions of the exterior wall are still visible. The walls of these sections are pitted with holes, where chunks of stone were removed to provide nesting places for pigeons, for consumption during the winter months.
Edinburgh Castle
The castle stands up on the plug of an extinct volcano, which is estimated to have risen some 350 million years ago, during the lower Carboniferous period. The Castle Rock is the remains of a volcanic pipe, which cut through the surrounding sedimentary rock, before cooling to form very hard dolerite, a type of basalt. Subsequent glacial erosion was resisted by the dolerite, which protected the softer rock to the east, leaving a crag and tail formation.[3]
The One O'Clock Gun is a time signal, and is fired every day, except Sunday, at precisely 13:00. The gun was established in 1861, as a time signal for ships in the Firth of Forth, and complemented the time ball, which was installed on Nelson's Monument in 1852, but which was useless during foggy weather. The gun could easily be heard by ships in Leith Harbour, 2 miles (3.2 km) away. Because sound travels relatively slowly (approximately 343 metres per second (770 mph)), maps were produced in the 1860s to show the actual time when the sound of the gun was heard at various locations in Edinburgh.[92]
The original gun was an 18-pound muzzle loading cannon, which needed four men to load, and was fired from the Half Moon Battery. This was replaced in 1913 by a 32-pound breech loader, and in May 1952 by a 25-pound Howitzer.[93] The present One O'Clock Gun is a L118 Light Gun, brought into service on 30 November 2001.[94]
The Half Moon Battery, which remains a prominent feature on the east side of the Castle, was built as part of the reconstruction works supervised by the Regent Morton, and was erected between 1573 and 1588.[78] The Forewall to the north was built between 1689 and 1695, to link the Half Moon to the Portcullis Tower, although part of the original wall of 1540 was incorporated into it.[78]
The Half Moon Battery was built around and over the ruins of David's Tower, two storeys of which survive underneath the Battery, with windows facing out onto the interior wall of the Battery. Several rooms are accessible to the public, although the lower (ground floor) elements are generally closed. David's Tower was built on an L-plan, the main block being 15.4 by 11.6 metres (51 ft × 38 ft), with a wing measuring 6.3 by 5.6 metres (21 ft × 18 ft) to the west.[78] The entrance was in the inner angle, although this was later filled in to make the tower a solid rectangle. Outside the tower, but within the Battery, is a three-story room, where large portions of the exterior wall are still visible. The walls of these sections are pitted with holes, where chunks of stone were removed to provide nesting places for pigeons, for consumption during the winter months.