Smartphones, apps, QR codes, online platforms: What's hot, what's not and what really works.

1. New Communication Channels
Smartphones, apps, QR codes, online platforms:
What's hot, what's not and what really works.
Sue Beckingham and
Sue Featherstone

2. Mobile Phones

3. Smartphones
Smartphone owners became the majority of
mobile phone users, growing from
49% 56%
Q1 2012 Q3 2012
By end of 2012 1 billion smartphones in use
around the world

4. Apps

5. QR Codes
Web page
Leave
Audio contact
details
Video Survey
Business
cards, fliers, posters, advertising
billboards

6. Online Platforms
 Webinars  Google+ Hangouts on Air
 Go-To-Webinar
 WebEx
 Infinite
 Adobe Connect
 Workcast

7. Social Media
1. Authenticity
6. Accountability 2. Transparency
Six valuable attributes
that make social media
a powerful tool in corporate
communication
5. Connectedness 3. Immediacy
4. Participation
(Postman 2009)

8. Social Media Connectedness
Social Media Connectedness
 Drive traffic
 Share content
 Link content
 Showcase media
 Networking
 Build community

9. BUT....
 Just because you can...
...doesn’t mean you should
 Don’t tune out your
message
 Sometimes fresh thinking is
needed...

10. Knowledge Transfer
Partnerships
 Government-funded Technology
Strategy Board initiative
 KTPs are collaborations between
business and HE institutions
 Available in a wide range of industries
 Open to companies of all sizes

11. Knowledge Transfer
Partnerships
 Contributed to Joseph Rhodes Ltd being awarded the
Queen’s Award for Enterprise in the innovation category in
2010
 Won £14m of new orders
 £10m increase in annual sales turnover during the project period
 £500k increase in annual profits after completion of the KTP
 Increased overseas turnover (121% 2010-11)
 Helped Penny Hydraulics secure new contracts worth
£400k
 Saw SHU research graduate Simon Pykett named Business Leader
of Tomorrow and Young Design Engineer of the Year 2012
 Resulted in a £3 increase in annual savings investment for
Leeds Credit Union in the year post KTP

12. What’s in it for you?
New ways to increase your competitive advantage
or enter new markets
New skills and technology to improve
performance and increase profitability
A newly qualified, enthusiastic graduate (KTP
Associate) working for you to spearhead new
projects
 Supported by an experienced academic
Access to university expertise, research and
facilities as part of an enduring partnership

13. What’s in it for you?
Average benefits achieved by a single KTP include:
 Increase in annual profits of over £283k
 Creation of three new jobs
 Enhanced skills of existing staff

14. How does it work?
 KTP projects are build around your business
 Can last from six months to three years
 You tell the institution about a strategic
development that will help your company grow
 They’ll identify the knowledge and solutions to make
it happen
 And link you to the right University experts
 Together you’ll finalise a project plan as the basis
for a KTP grant

15. How does it work?
One of the most responsive funding
streams available
 Six submission dates throughout the
year
Approval (or not!) within three weeks
Nationally 85% success rate at first
submission

16. Who Pays?
 All KTPs part-funded by the government
 Different levels of funding apply
 For a first KTP:
 SME pays 33% = c£20k
 Large Company 50% = c£30k
 What do you get for your money?
 A full-time Associate working in your business
 Half a day a week of academic time
 Access to facilities & equipment within the University.

17. Institution benefits
KTP Associates gain:
 Personal and professional development
opportunities
 Business-based experience
• Enhances teaching and learning for our students
• Placements and internships
• Graduate recruitment
Long-lasting partnership

18. Any questions?
Have a chat with Sarah Durkin
She’ll point you in the right direction!
Tel: 0114 225 4049 (Tues-Thurs)
www.shu.ac.uk/business