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Mobile trendsfinal(2)

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Mobile Market Research Trends and SurveySwipe Demonstration January 30, 2012
 
Romi Mahajan, CMO, Metavana Andrew Jeavons, President, Survey Analytics John Nelson, VP, SurveySwipe
[object Object],[object Object],[object Object],Romi Mahajan, CMO of Metavana
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Research Trends
Gamification
Panel Communities
[object Object],Passive Data Collection
 
Mobile Ethnography
HyperLocal © Surveys
Please Scan before the presentation
Demonstration

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Mobile trendsfinal(2)

Notas del editor

  1. (Betty Adamou) Gamification in research means we have to utilise more than just badges and points. We must utilise creativity, think about the way we use language and ask survey questions and start giving respondents feedback. Gamification can allow us to mix qual and quant questions in a more interactive and engaging format which will force us to ask survey questions in a more natural, competitive-inducing way.
  2. Time to start measuring what matter!