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The New Metrics of Sustainable Business 2013
Sneak Peek: A Gold-Standard Benchmark for ESG
Performance

Bob Willard, The New Sustainability Advantage
SNEAK PEEK:
GOLD-STANDARD BENCHMARK
FOR ESG PERFORMANCE

bobwillard@sympatico.ca

www.sustainabilityadvantage.com
HOW WOULD WE RECOGNIZE A
TRULY SUSTAINABLE BUSINESS
IF WE SAW ONE?
THE FOURTH BENCHMARK
Other companies

3

1

X

Baseline
year

Performance
Today
Company X

2
Company
Goal

4

GOAL LINE(S)

Gold-standard
benchmark

Material, science-based
KPIs and Goals for a
Truly Sustainable Business
TRULY SUSTAINABLE BUSINESS
Environment
Society
Economy
X

A truly sustainable business
creates positive environmental,
social, and economic value
… throughout its value chain/network
… contributing to the possibility
that human and other life will flourish
on our planet, forever

If it were to operate forever, it would not only do no harm;
it would do well by doing some net good.
METHODOLOGY / FLOW OF LOGIC
8 science-based Systems Conditions
for a sustainable environment (3)
and a sustainable society (5)

8 Design Constraints for a truly sustainable business model
21 Key Transitions to meet the Design Constraints

25 KPIs with measureable goals that confirm
the Key Transitions have been made
KPI PRINCIPLES
• Sustainability context: Each KPI is rigorously connected to a
science-based design constraint for a truly sustainable business model
• Context-based: Fair share within regional thresholds
• Offsets: Possible for some KPIs
• Interim proxies: Metrics for currently unmeasurable KPIs

• Assurability: Measurable thresholds/goals; variety of metrics
• Materiality: Material to the environment and society 
Material to company success  Material to investors

• Value chain: Include Tier 1 & 2 suppliers, and customers
• Comparability: Map to indicators in GRI and other standards
• Comprehensiveness: Each is necessary; all are sufficient
KPIs & GOALS
Environmental (8)
•
•
•
•
•
•
•
•

GHGs: zero or better
Energy: 100% renewable
Water used: fair share or net zero
Materials: 100% recycled/renewable
Waste: net zero or better
Land and water pollution: zero
Air pollution: zero
Land use: restorative

Social (10)
• Stakeholder safety: zero harm
• Stakeholder rights: for 100% of stakeholders
• Stakeholder diversity: mirrors demographics
• Stakeholder engagement: 80% annually?
• Stakeholder development: 100% eligible
• Employee remuneration: living wage?
• Employee ESG pay link: 20%+ weight
• Local economy: 80% of stakeholders are local?
• Taxes paid: 100% of statutory obligations
• Community benefits: positive social capital?

Governance / Financial (7)
• Board oversight: ESG committee
• Policies and systems: embed ESG principles
• Procurement: heavy ESG weighting
• Ethics: zero ethical violations
• Disclosure: full, on ESG aspects
• Public policy: transparent about lobbying
• Financial performance: going concern
SNEAK PEEK:
GOLD-STANDARD BENCHMARK
FOR ESG PERFORMANCE

bobwillard@sympatico.ca

www.sustainabilityadvantage.com
Sneak Peek: A Gold-standard Benchmark for ESG Performance

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Sneak Peek: A Gold-standard Benchmark for ESG Performance

  • 1. The New Metrics of Sustainable Business 2013 Sneak Peek: A Gold-Standard Benchmark for ESG Performance Bob Willard, The New Sustainability Advantage
  • 2. SNEAK PEEK: GOLD-STANDARD BENCHMARK FOR ESG PERFORMANCE bobwillard@sympatico.ca www.sustainabilityadvantage.com
  • 3. HOW WOULD WE RECOGNIZE A TRULY SUSTAINABLE BUSINESS IF WE SAW ONE?
  • 4. THE FOURTH BENCHMARK Other companies 3 1 X Baseline year Performance Today Company X 2 Company Goal 4 GOAL LINE(S) Gold-standard benchmark Material, science-based KPIs and Goals for a Truly Sustainable Business
  • 5. TRULY SUSTAINABLE BUSINESS Environment Society Economy X A truly sustainable business creates positive environmental, social, and economic value … throughout its value chain/network … contributing to the possibility that human and other life will flourish on our planet, forever If it were to operate forever, it would not only do no harm; it would do well by doing some net good.
  • 6. METHODOLOGY / FLOW OF LOGIC 8 science-based Systems Conditions for a sustainable environment (3) and a sustainable society (5) 8 Design Constraints for a truly sustainable business model 21 Key Transitions to meet the Design Constraints 25 KPIs with measureable goals that confirm the Key Transitions have been made
  • 7. KPI PRINCIPLES • Sustainability context: Each KPI is rigorously connected to a science-based design constraint for a truly sustainable business model • Context-based: Fair share within regional thresholds • Offsets: Possible for some KPIs • Interim proxies: Metrics for currently unmeasurable KPIs • Assurability: Measurable thresholds/goals; variety of metrics • Materiality: Material to the environment and society  Material to company success  Material to investors • Value chain: Include Tier 1 & 2 suppliers, and customers • Comparability: Map to indicators in GRI and other standards • Comprehensiveness: Each is necessary; all are sufficient
  • 8. KPIs & GOALS Environmental (8) • • • • • • • • GHGs: zero or better Energy: 100% renewable Water used: fair share or net zero Materials: 100% recycled/renewable Waste: net zero or better Land and water pollution: zero Air pollution: zero Land use: restorative Social (10) • Stakeholder safety: zero harm • Stakeholder rights: for 100% of stakeholders • Stakeholder diversity: mirrors demographics • Stakeholder engagement: 80% annually? • Stakeholder development: 100% eligible • Employee remuneration: living wage? • Employee ESG pay link: 20%+ weight • Local economy: 80% of stakeholders are local? • Taxes paid: 100% of statutory obligations • Community benefits: positive social capital? Governance / Financial (7) • Board oversight: ESG committee • Policies and systems: embed ESG principles • Procurement: heavy ESG weighting • Ethics: zero ethical violations • Disclosure: full, on ESG aspects • Public policy: transparent about lobbying • Financial performance: going concern
  • 9. SNEAK PEEK: GOLD-STANDARD BENCHMARK FOR ESG PERFORMANCE bobwillard@sympatico.ca www.sustainabilityadvantage.com